Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines > NetSparsh - Viral Content you Love & Share

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan.

  • More important than anything else, try to get investors' self-interests into every headline you write. Make your headlines suggest to investors that there is something about your business plan or venture they want. This rule seems so obvious. Yet, absent omitting headlines entirely, it is the rule most often violated. Replace overused one word headings like "Company", "Products", "Market", Financials" with headlines that appeal to investors' self-interests like making money, protecting their investment, or building trust.
  • Be sure to get news worthy information like new products, new uses for old products, or technological breakthroughs into your headlines whenever possible.
  • Avoid "curiosity" headlines. Marketing and advertising professionals have proven through testing and experience that the effectiveness of the average curiosity headline is, at best, doubtful. For every curiosity headline that succeeds in getting an investor to read further, a dozen will fail. Instead, combine curiosity with news or self-interest to create a single, more compelling headline capable of drawing investors into your plan.
  • Take a positive angle with your headlines. Avoid headlines that paint gloomy or negative pictures of your business venture or markets. For example, if you are targeting a market with millions of suffers, emphasize in your headlines how the business venture can benefit them.
  • Demonstrate through your headlines that here is a business plan that will generate results and is backed by evidence. Let your headlines educate investors about the opportunity, risks, and the available options.
  • Of course it goes without saying that in using any of these rules be sure to make your headline believable. In most cases, "too good to be true" headlines will not draw experienced investors into your plan.

    Mike Elia is a chief financial officer and an advisor to venture capitalists and leverage buyout specialists. His business plan ebook "Business Plan Secrets Revealed" shows how to make your business the most appealing investment choice to venture capitalist, bankers, and other business investors. For his free business plan guide visit http://www.busine ss-plan-secrets-revealed.com/free-business-plan-guide.html

    In The News:

    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

    Wall Street Journal

    Cannes Ad Festival Reflects Advertising's Changing Guard
    Wall Street Journal
    CANNES, France—This year's Cannes Lions advertising festival, Madison Avenue's annual jaunt to the French Riviera, showed all the signs of an industry undergoing wrenching change. Creative-ad agencies sent fewer people. The consulting firms, who are ...
    Smart advertising - News UK on its intelligent ad product unveiled at Cannes LionsMobileMarketing Magazine

    all 44 news articles »

    Business Insider

    What you need to know in advertising today
    Business Insider
    Marc Pritchard, chief brand officer for Procter & Gamble, has spent the past few years on a crusade to clean up digital advertising. The Supreme Court just issued a major ruling on how online retailers can charge sales tax. Here's what it means for Amazon.
    Martin Sorrell's downfall: why the ad king left WPPFinancial Times

    all 63 news articles »

    Letters: False political advertising should be called out
    Palm Beach Post
    Political advertising is important but false advertising is terrible. When people put out false narratives about people, like Gov. Rick Scott has done about Sen. Bill Nelson, it should be checked. Nelson has not been elected to office for 45 years. In ...


    Bloomberg

    AT&T Looks to 5G, Advertising After Time Warner Deal
    Bloomberg
    Jennifer Fritzsche, analyst at Wells Fargo, discusses the race to 5G technology and AT&T Corp.'s focus on advertising. She speaks on "Bloomberg Markets." (Source: Bloomberg). Terms of Service · Trademarks Privacy Policy ©2018 Bloomberg L.P. All Rights ...


    Single Women Invisible In Advertising: Report
    MediaPost Communications
    Single Women Invisible In Advertising: Report. Marketing Dive, Friday, June 22, 2018 8:23 AM. Brands are ignoring single women in their advertising, rendering them “non-existent,” a report says. However, this group has an estimated purchasing power ...


    USA TODAY

    Facebook needs to learn difference between journalism, 'political advertising' and garbage
    USA TODAY
    As part of an effort to combat this flaw in their system, Facebook recently decided to start labeling genuine political news and opinion as political “advertising.” This is not only misguided, but plays into dangerous anti-journalism narratives around ...


    The Guardian

    'Google and Facebook won': old guard of advertising under threat in Cannes
    The Guardian
    But this year the Mad Men of the global advertising industry were worried, aware that change is under way. As a result the week-long event at times felt like the collapse of the old advertising empire, with Facebook and Google playing the role of the ...

    and more »

    Forbes

    Heineken Says No To A Tagline In New Advertising Campaign
    Forbes
    Heineken launched a new advertising campaign this week and it's got the makings of another great beer campaign. Thing is, it's missing an ingredient almost as predictable as hops and malts in beer commercials, a tagline. The client says consumers don't ...


    Quartz

    A legendary ad man's simple advice on breaking out of a creative rut
    Quartz
    Cannes, France. Sir John Hegarty has won just about every award the ad world has to offer, and was knighted in 2007 for his services to the advertising and creative industries. At the Cannes Lions ad conference this week—officially, the International ...


    MarTech Today

    The future of TV advertising in today's digital world
    MarTech Today
    If you've followed industry chatter on the state of the TV landscape, then you've heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn't been the ...

    Google News

    Double the Effectiveness of Your Company Brochure

    Let's face it - most brochures go straight into the... Read More

    Make the Right Advertising Decisions

    Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

    How to Save Money by Making Your Own Sign

    In the sign industry we commonly refer to the material... Read More

    What To Do With Your Business Cards

    Without a plan to distribute your cards, there's no need... Read More

    Worn Out Brochure Design Is Keeping Small Business Owners Down

    I got another one of those calls the other day...Can... Read More

    Secrets to Get Free Advertising

    The opportunities to get free advertising for your product or... Read More

    Creditability In Advertising

    I recently saw an ad taped to my mailbox, mind... Read More

    Why Your Ads Aren?t Working

    The president of a manufacturing company recently asked me, "Why... Read More

    How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

    There should only be one, over-riding reason why you're doing... Read More

    The SKINNY on Newspaper Advertising

    The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

    10 Reasons Why Your Company Needs Custom Invitations

    I am always amazed when I hear about companies who... Read More

    Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

    In the marketing world, radio has earned the reputation of... Read More

    Advertising Your Holistic Business

    The most basic answer is the same answer as to... Read More

    Is Your Advertising... Sexy?

    Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

    Advertising on a Budget -- Part 2: Thinking Small

    This is the second article of a three-part series. I'm... Read More

    Successful Print Advertising Designs

    Do you often see print advertisements outdoors, as much as... Read More

    CD Business Cards- Why Use Them?

    CD Business cards are the electronic version of the now... Read More

    Advertising Basics for Beginners

    So many of us who have decided to do business... Read More

    Brochures - The Ultimate Sales Tool

    "How brochures can help you stand out from the competition,... Read More

    How to Know if Direct Mail Will Work for Your Business

    Here's a great lesson that applies to direct mail. Ready?... Read More

    Moving message Sign

    Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

    Is Advertising Art?

    Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

    How To Make Your Resource Box Sell

    Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

    Cable TV Advertising; Mobile Detailing Customers

    If you own a mobile detailing business or mobile car... Read More

    Advertising Copy: What?s Really Important?

    You labor long and hard trying to create the perfect... Read More