Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan.

  • More important than anything else, try to get investors' self-interests into every headline you write. Make your headlines suggest to investors that there is something about your business plan or venture they want. This rule seems so obvious. Yet, absent omitting headlines entirely, it is the rule most often violated. Replace overused one word headings like "Company", "Products", "Market", Financials" with headlines that appeal to investors' self-interests like making money, protecting their investment, or building trust.
  • Be sure to get news worthy information like new products, new uses for old products, or technological breakthroughs into your headlines whenever possible.
  • Avoid "curiosity" headlines. Marketing and advertising professionals have proven through testing and experience that the effectiveness of the average curiosity headline is, at best, doubtful. For every curiosity headline that succeeds in getting an investor to read further, a dozen will fail. Instead, combine curiosity with news or self-interest to create a single, more compelling headline capable of drawing investors into your plan.
  • Take a positive angle with your headlines. Avoid headlines that paint gloomy or negative pictures of your business venture or markets. For example, if you are targeting a market with millions of suffers, emphasize in your headlines how the business venture can benefit them.
  • Demonstrate through your headlines that here is a business plan that will generate results and is backed by evidence. Let your headlines educate investors about the opportunity, risks, and the available options.
  • Of course it goes without saying that in using any of these rules be sure to make your headline believable. In most cases, "too good to be true" headlines will not draw experienced investors into your plan.

    Mike Elia is a chief financial officer and an advisor to venture capitalists and leverage buyout specialists. His business plan ebook "Business Plan Secrets Revealed" shows how to make your business the most appealing investment choice to venture capitalist, bankers, and other business investors. For his free business plan guide visit http://www.busine ss-plan-secrets-revealed.com/free-business-plan-guide.html

    In The News:

    A New Audience-Based TV Advertising Tool, From Ampersand  Radio & Television Business Report

    Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

    If you're a retailer and the only kind of advertising... Read More

    How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

    There should only be one, over-riding reason why you're doing... Read More

    Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

    If you want to sell more ad spaces, you must... Read More

    Secrets And Top-Tips Of Mail Order Advertising

    Good Advertising creates more production, thus greater consumption, faster turnover... Read More

    15 Tips for Better Yellow Page Ads

    Yellow Pages advertising is one of the most popular forms... Read More

    Electronic Display Signs

    Electronic display signs are used nowadays in great extent to... Read More

    In Advertising Bigger isn?t Always Better

    If you have been following the recent advertising news you... Read More

    5 Tips for Hot Yellow Pages Ads

    Yellow Pages advertising is one of the most popular forms... Read More

    Direct Mail Catalogs & Brochures: Write Captions That Sell

    Many prospects skim through catalogs and brochures, glancing at the... Read More

    Why Not Use the Humble Fax in Your Advertising Strategy?

    When my daughter complained recently about the prohibitive cost of... Read More

    Small Cards, Big Ideas: Alternative Uses for Business Cards

    Aggressive business card marketing isn't about handing your business cards... Read More

    6 Ways To Get More Sales From Your Advertisement

    To bring great sales success, a great advertising technique is... Read More

    Cinema Advertising is Big Business, So Mergers are a Natural

    Cinema advertising has always been an effective marketing tool for... Read More

    Worn Out Brochure Design Is Keeping Small Business Owners Down

    I got another one of those calls the other day...Can... Read More

    Offline Advertising Tips

    Since most of us are always online and our business... Read More

    Why Your Ad Failed

    So you spent good money on an ad, put it... Read More

    Your Eye Catching Publicity Flyer

    Your website is done, your business cards have been delivered,... Read More

    Wheres Me Pot of Gold and Lucky Charms?

    We already know this from our history books. If you... Read More

    How To Write Super-Effective Ads and Sales Letters!

    "The more things change, the more they stay the same".... Read More

    How to Breathe New Life into Your Advertising Campaign

    If you haven't made many sales or perhaps none at... Read More

    The Key To Marketing New Ideas!

    Imagine tossing a pebble into a crystal clear pond on... Read More

    Unlock The Power Of Online Groups

    Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

    10 Ways To Improve Your Print Ads

    1) Include a coupon in your large ads. This can... Read More

    Advertising - Does it Matter?

    When advertising, you need to sell your opportunity, your products... Read More

    Radio Interview 101

    Different Types of Station ContactReaching radio hosts (for the purpose... Read More