![]() |
|
![]() |
|
![]() |
|
![]() |
First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history of using your product or service can be much more effective than marketing to 1000 non pre-qualified leads.
Find an angle: Attract attention with your mail piece, grab your prospects interest, and hook them in with your offer. The goal is to offer the sales prospects something so irresistible that he or she will immediately want it. Some companies will hook new clients in with an offer close to cost with hopes of retaining the clients in the future.
Your message: Choose a benefit with enough appeal to play on impulse buyers emotions. Know why people buy and identify their want or need. What problem are you going to solve? What "want" will you fulfill? Make sure that your direct mail creative is appealing, start at the stamp and go from there.
Prove it to them: Explain how your service, or your product will perform, and fulfill the prospects wants or needs.
Make it easy to buy: If you want them to place an order make it as easy to make a purchase or gather more information as possible. If you want folks to call you, get a Toll-Free number, if you want to generate a lead, create an easy to fill out form on your website. You may want to include a business reply card with your direct mail piece.
Motivate your prospects take action: Use coupons and other time sensitive limited-term sale offers to create a feel of urgency, promotional techniques like coupons with expiration in bold will highly increase your response rate.
Best Regards,
Brian E. Knapp
Capital Media Services Inc
http://www.ResponseMaker.com
PH: 919-329-2504 ext 102
LED's are becoming more and more popular in all kinds... Read More
Today, more than ever, it is crucial that your ad... Read More
Moving Message Signs are a unique, attention-grabbing way to communicate... Read More
Ensure everyone in your company sings from the same sheet... Read More
Moms have a very powerful influence on what their families... Read More
When you first start out on your business venture, money... Read More
Tired of pouring endless money into advertising? Do you wonder... Read More
If you want to sell more ad spaces, you must... Read More
We all are looking for ways to market our businesses... Read More
Traditional brochures typically tell the story of your company, i.e.... Read More
Big businesses get instant credibility with their well-known company name... Read More
Push vs. Pull Advertising - Understand the Consequences for your... Read More
The most profitable mail order products are simple... Read More
LED scoreboards can be utilized in most of the sporting... Read More
1. Spend money on decent quality business cards. Home made... Read More
You've decided to launch your advertising campaign but you have... Read More
Mobile detailers have all types of customers, many of whom... Read More
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
Many believe that when it comes to advertising, it's a... Read More
Your business is listed in the Yellow Pages whether you... Read More
You may be aware that in a basketball game the... Read More
"Print & Mail is a type of service that... Read More
The opportunities for getting free advertising for yourproduct or services... Read More
I got another one of those calls the other day...Can... Read More
Moving message display are designed to be installed into environments... Read More
If you have a computer and a printer, preferably one... Read More
Many people in business lay-out (design) their own ads. That... Read More
Since most of us are always online and our business... Read More
The most basic answer is the same answer as to... Read More
Without a powerful headline, your message stands little chance of... Read More
Sitting in front of a blank piece of paper? Wondering... Read More
I just read some advertising suggestions on an Internet marketing... Read More
2005 puts us at the mid-point of the first decade... Read More
Too many business owners and marketers know that Yellow Pages... Read More
The decision on whether or not someone will read your... Read More
You can turn your vehicle into a rolling advertisement. Costs... Read More
I promise you'll be able to finish this article before... Read More
Yellow Pages advertising is one of the most popular forms... Read More
When my daughter complained recently about the prohibitive cost of... Read More
More about advertising from BIG Mike McDanielIt makes no difference... Read More
To bring great sales success, a great advertising technique is... Read More
Have you ever had to distribute door-hanger advertisements for your... Read More
Most small businesses do not have a high powered advertising... Read More
In a recent article, I shared five of my top... Read More
LED's are becoming more and more popular in all kinds... Read More
If you're interested in improving the selling results of your... Read More
Product publicity is the "secret pathway" to business success... Read More
What many may consider the most important part of advertising... Read More
For most companies, gone are the days of spending money... Read More
Many prospects skim through catalogs and brochures, glancing at the... Read More
Advertising Advertising |