Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may be used for a multitude of messages.

Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.

Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines.

· List the things that differentiate you or your company from the competition.
· Relevant information on your products and/or services
· Testimonials from satisfied customers
· Your guarantee for your products/services
· If it is appropriate?your hours of business
· Your company mission statement and/or goals
· Special Offers
· Your Points of Difference from the competition
· Product Information
· Links to Interesting Websites
· A Cartoon
· Public Holiday Dates and/or Holiday offers
· Recipe
· Famous Quote
· Next Appointment
· Your Opening Hours
· Other Clients
· Taxi Service Numbers
· International Time Differences
· Toll Free Numbers
· Terms & Conditions
· List of Email Addresses
· Local Services: Doctor, Dentist, Chiropractor
· Competition Numbers
· Refund Policy
· Money saving Tips
· Tips to Help a Bad back
· Five Ways to Overcome Stress
· Before & After Testimonials and Client Testimonials
· Members Code
· A 'Thank You' Message
· An 'I'm Sorry' Message
· Charities Your Business Supports
· Weight Conversion Table
· Measurements
· Health Tips
· Riddles
· Reports Written by your organisation
· Available Products
· Emergency Numbers
· First Aid Tips
· CPR Information
· National Flag
· Interesting Facts
· Laws
· Stretching Exercise
· Tips to Help a Sore Neck
· Tips to Help a Headache
· Photo of You as a Child
· Restaurants You Recommend
· Competitions
· Instructions
· Marketing Tips
· Management Tips
· A Line That Says "I just wanted to say?"

Of course this list can grow according to your imagination, but you get the general idea.

After a wide and varied career spanning a number of diverse industries, some in management roles and others as owner of the business, David retired as National Manager for a division of Wesfarmers, one of Australia's top 20 companies. He now consults to small business owners and can be contacted at http://www.TheLMPGroup.com

In The News:

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Big Companies Freezing Their Advertising On YouTube Because Of Controversial Comments  ForbesThere's a large number of videos on YouTube available to literary everyone, featuring the likes of children, mostly girls under the age of 13, practising ...
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Duncan Garner: Good on advertisers pulling ads from Facebook  NewshubOPINION: How on Earth does Facebook, Youtube and the like get away with publishing such heinous and offensive *content* like the killing of 50 people?
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Brexit chaos: advertising's trade bodies admit commercial concerns are mounting  The DrumFollowing on from a second rejection of Theresa May's Brexit deal in parliament, the prospect of a.
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Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain  CointelegraphSponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...
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The fine print: Impactful versus misleading advertising  Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...
How streaming impacts digital advertising and consumer entertainment  TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.
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Facebook Announces Changes To Advertising To Meet New Rules In Bill C-76  HuffPost CanadaOTTAWA — Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including ...
15 Classic Campaigns From African-American Creatives That Helped Shape Advertising  AdweekConversations surrounding diversity and inclusion—or, more pointedly, the lack thereof—have become a regular occurrence in the ad industry. Unfortunately ...
EU fines Google €1.49bn in search advertising investigation  The Irish TimesTech giant 'misused dominant position' in market for brokering online search adverts.

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