Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may be used for a multitude of messages.

Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.

Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines.

· List the things that differentiate you or your company from the competition.
· Relevant information on your products and/or services
· Testimonials from satisfied customers
· Your guarantee for your products/services
· If it is appropriate?your hours of business
· Your company mission statement and/or goals
· Special Offers
· Your Points of Difference from the competition
· Product Information
· Links to Interesting Websites
· A Cartoon
· Public Holiday Dates and/or Holiday offers
· Recipe
· Famous Quote
· Next Appointment
· Your Opening Hours
· Other Clients
· Taxi Service Numbers
· International Time Differences
· Toll Free Numbers
· Terms & Conditions
· List of Email Addresses
· Local Services: Doctor, Dentist, Chiropractor
· Competition Numbers
· Refund Policy
· Money saving Tips
· Tips to Help a Bad back
· Five Ways to Overcome Stress
· Before & After Testimonials and Client Testimonials
· Members Code
· A 'Thank You' Message
· An 'I'm Sorry' Message
· Charities Your Business Supports
· Weight Conversion Table
· Measurements
· Health Tips
· Riddles
· Reports Written by your organisation
· Available Products
· Emergency Numbers
· First Aid Tips
· CPR Information
· National Flag
· Interesting Facts
· Laws
· Stretching Exercise
· Tips to Help a Sore Neck
· Tips to Help a Headache
· Photo of You as a Child
· Restaurants You Recommend
· Competitions
· Instructions
· Marketing Tips
· Management Tips
· A Line That Says "I just wanted to say?"

Of course this list can grow according to your imagination, but you get the general idea.

After a wide and varied career spanning a number of diverse industries, some in management roles and others as owner of the business, David retired as National Manager for a division of Wesfarmers, one of Australia's top 20 companies. He now consults to small business owners and can be contacted at http://www.TheLMPGroup.com

In The News:

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Brexit taking its toll on TV advertising  TVBEuropeEnders Analysis predicts 5 per cent drop Y-on-Y in TV advertising.
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Twitter bans state media advertising after Chinese accounts ‘manipulate’ Hong Kong protests  The IndependentTwitter has banned state-run media from advertising after discovering Chinese accounts attempting to “manipulate” protests in Hong Kong. Both Twitter and ...
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MLB Uniform Advertisements Could Be On The Way  ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
The state of this! Twitter’s advertising ban is ideological & anti-democratic  RTThe news that Twitter is to ban 'state-controlled news media entities' from advertising on its platforms raises several worrying concerns which urgently need to be ...
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Basketball promoter TEG Live refunds tickets after high-profile withdrawals from Boomers v Team USA match  ABC NewsThe Australian Competition and Consumer Commission says it is aware of refunds being paid to fans for the games after complaints about the use in ...
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YouTube To Stop Advertising To Kids After Being Slugged With Multi-Million-Dollar Fine  B&TGoogle-owned YouTube will no longer deliver targeted ads to children, after being hit with a “multi-million-dollar” fine. It was reported in June that YouTube was ...
Gender stereotype advertising bans set ‘concerning’ precedent, say advertisers  The IndependentThe banning of two adverts that promoted “harmful” gender stereotypes sets a “concerning” precedent, according to advertisers.
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
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Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. and Viacom Inc. creates a larger media company better positioned to pursue advanced advertising technology and ad-supported ...
New Yorkers Sound Off On Decision To Put Advertising On Iconic Pepsi-Cola Sign In LIC  CBS New YorkNEW YORK (CBSNewYork) — The famous Pepsi-Cola sign in Queens has a new look for the first time in its 80-year history, and some people are not pleased.
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Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
List: Birmingham’s largest advertising agencies  Birmingham Business JournalAdvertising agencies on the BBJ's new List are behind some of Birmingham's most recognizable ad campaigns that are putting the Magic City's business scene ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
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How Augmented Reality Will Become a Lynchpin of Future Advertising  EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.
Rear windshield advertising will be extremely cost-effective: Onkar Vaidya  Exchange4MediaVaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber.
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Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
Beer advertising has failed women - that's bad news for our industry  CampaignLiveThis summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Facebook's VP of advertising David Fischer on the marketer of the future  The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
Oreo pulls a weird stunt, and Pepsi lets another brand share its spotlight: Thursday Wake-Up Call  AdAge.comWelcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can sign up to get an audio version of this briefing ...
Ethics and truth in election advertising  rabble.ca"Ironically, truth in advertising applies to chewing gum and beer, but not to the fundamental policy matters that affect our lives," begins Fair Vote Canada's 2019 ...
How do you make advertising a creative experience?  The DrumConnected advertising experiences are the holy grail for marketer and consumer alike, but rarely are brands able to deliver on that promise.
Twitter bans ‘state media’ from advertising… and guess who decides how they are defined  RTAs mainstream media outlets accused Twitter of allowing a Chinese news agency to advertise its reporting on the Hong Kong protests, the platform announced it ...
Voices @ SVA: BFA Advertising Student Jaewoo Park  SVA FeaturesOver the last few weeks, SVA has highlighted students in our Voices se...
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.comIt's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.
Facebook Advertising for Businesses: How to Attract Customers Online  Miami's Community NewspapersBring your laptops to this hands-on 3-hour bootcamp to get any business started with Facebook ads, no experience required. Digital marketing expert Dan Grech ...

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