The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising?

Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.

First, write down a detailed description of who your core customers are. You can do this by looking at prior sales or just by knowing your products and services. Are they women in their 30's and 40's who have a good disposable income? Are they men in their early 20's who are into sports and cars? Figure out who your target customer base is and then you'll be one step closer to figuring out how to reach them.

Second, give a listen to the radio stations in your market besides the ones you usually listen to. Remember, just because you listen to a certain station every morning doesn't mean your potential customers do. Most stations have a pretty definitive type of music or format they follow which gives them their listening base. You don't have to be a media buyer to know that certain stations will be right for your targeted consumer while others will be way off the chart. For example, if your customer base is women in their 30's and 40's, then you can rule out formats such as rap and sports, right? If you live in a major market like Atlanta or Chicago there may be as many as 30 to 40 stations on the radio dial so you'll have plenty to choose from. If you live in a smaller market you'll have less stations to choose from but you'll still have a good selection.

Third, figure out your budget. How can you do this if you know nothing about radio costs? One way is to contact an advertising agency who places radio on a regular basis. Most likely they'll have the pulse on the market you're in and if not, can gather enough information to help you decide how much you'll need to spend to make radio effective. If you're hesitant to call an ad agency right away, the next best thing to do is call two or three of the stations you've chosen yourself. Ask to speak to the sales manager and let them know you're trying to gather information for a radio buy. Most likely they will assign you an account executive to work up a plan. Keep in mind that a good advertising agency may be able to negotiate for better rates and added incentives due to their relationship with the stations and their experience but at the very least, this will give you a good starting point . Don't be overly concerned if you discover that you cannot afford the top stations in the market. There are usually several stations in each market that share listeners and formats and their costs will vary greatly. The rates you receive will be based on many factors including the time of day you want to advertise, how soon you want to be on the air, and the "avails" or inventory the stations have at the time you want to advertise. "Drive time" is the term used by radio to mean just that: the times listeners spend driving in their cars listening. Typically this is 6am to 10am and 4pm to 7pm. These are the coveted listener day parts for most stations and they can be very expensive. But do you need to buy these times? Again, by defining your target customer, you can determine the best times to reach them. There are also spots known as "broad rotators" that can be equally as effective and less expensive because you allow the station to place them over a longer period of the day for example, 6am to midnight.

Fourth, and I feel this is equally if not the most important aspect of radio advertising: the message. While some stations brag about playing thirty minutes to an hour of uninterrupted music, this can be bad for you as an advertiser because it also means that your radio commercial or spot will be slammed with six or more other spots at one time in order to get all their advertisers on the air. I don't know about you, but if I endure three or four spots in a row and the fifth one doesn't catch my ear, I'm punching the button. Therefore your spot has to be clever. It has to make the listener want to hear your message. Remember that the spot they hear may be the first time they learn about your business so it needs to catch them right away. I have found that humor, when done well, can be very effective. It's always amazed me how some companies will devote so much time and money into making sure their radio buy is right but devote so little time to the message itself. Sure, they're on the airwaves alot, but are the listeners paying attention? Without an effective ear-grabbing ad, it's money down the drain. That's why it would be wise to let a professional write and produce your spot. The radio stations may even volunteer to do this for you for free but remember, you get what you pay for.

The final piece of advice I will give you is this: repetition, repetition, repetition. It doesn't matter how clever your ad is or how well you placed the buy if you do not have the budget to stay on the air consistently so make sure when putting together your budget you think long term. Consumers are bombarded with so many messages every day including television, the internet, billboards, mailers, matchbook covers, even some grocery store floors and elevators now carry advertising, unless you stay in their ears on a regular basis, they will forget about you.

Utilize these basic rules and soon when someone asks you if your radio is effective you can reply, "Yes it's been wonderful!" because you've learned the secret to making radio advertising work.

Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results. Visit his web site at http://www.eisenbergagency.com. Contact Hal at [email protected].

In The News:

Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  ForbesIn an effort to become more consumer-centric, Mondelez International is consolidating its creative advertising business into the hands of two major holding ...
Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNETIt's one more criticism of the e-cigarette industry's effect on young people.
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud  GlobeNewswireREDWOOD CITY, Calif., Aug. 20, 2019 (GLOBE NEWSWIRE) -- Premium digital technology company, PubMatic, today released the findings of its second ...
All advertisers to come under ASCI purview, rules Delhi district court  BusinessLineThe decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...
3 Ways Advertising on Facebook Can Increase Your Customer Retention  PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.
'Opportunities and challenges': Twitter launches six-second advertising rule  Sydney Morning HeraldSocial media giant Twitter will allow companies to broadcast 15-second ads across its platform but only charged once the ad has been viewed for six seconds or ...
Indian market is ripe for online advertising disruption, says Criteo research - ET BrandEquity  ETBrandEquity.comThe online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is ...
What You Need to Know About Advertising on TikTok  Social Media TodayTikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...
OTT and video advertising are part of every media plan today: Uday Sodhi  Exchange4MediaSodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and ...
Oops, an electric car advertising budget wasted  www.electrive.comIn the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...
MLB Uniform Advertisements Could Be On The Way  ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
Non-members cannot dodge advertising self-regulatory body, says Delhi court ruling  Campaign IndiaThe Delhi district court judgement reaffirms the remit of the Advertising Standards Council of India (ASCI) over non-members.
Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeatPlanet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...
OVO Energy brand chief: 'we're making our marketing and advertising green'  PRWeekRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Epic Games' Unreal Engine and Bidstack partner on in-game advertising  MobileMarketing MagazineFortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...
Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges  The Drumhead of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.
Baidu Warns on Advertising Business — WSJ  Morningstar.comSearch-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...
EE grasses on Three UK for its 5G advertising  Telecoms.comThree UK has run an ad campaign claiming its 5G network is the only 'real' one. Unsurprisingly other 5G providers are unhappy about this and at least one had ...
ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings  AdNewsBy Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.comThe interactive, annotated project celebrates 60 years of the show.
Here's a running list of all the companies pulling advertising from Alan Jones  SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.
Seven West Media posts a $444 million loss in soft advertising market  AdNewsImpairments on the television licences and newspaper masthead carrying values.
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
Redesigning advertising strategies for digital  The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...
Facebook unveils tool that allows users to curb targeted advertising  Financial TimesFacebook has launched a long-awaited privacy tool that will allow users to prevent websites from passing on their data to the social network for the purposes of ...
Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers  Irish ExaminerA series of new rules from the advertising watchdog will clamp down on exaggerated claims of speed and coverage by broadband and mobile providers.
Amazon Advertising: The 2019 Guide  Search Engine JournalThe giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...
Is Huawei a Threat to Google's Advertising Business?  Market RealistHuawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.
Beer advertising has failed women - that's bad news for our industry  CampaignLiveThis summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
Is reward-based advertising the booming frontier for digital medium?  Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and MediaFor media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...
Facebook's VP of advertising David Fischer on the marketer of the future  The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...
Archangels leads investment in digital advertising specialist QueryClick  Private Equity WireQueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...
Advertising creative house Wellcom lifts profit by a third  AdNewsRevenue for the year to June was up 4%.
New Zealand advertising consortium KPEX to close  NewshubA New Zealand ad exchange made up of four major media groups will close. KPEX was created in 2015 by MediaWorks, Stuff, NZME and TVNZ. The four media ...
AI For Media, Marketing & Advertising 08/19/2019  MediaPost CommunicationsMediaPost is offering an innovative, new “blended learning” approach to continuing education for media, marketing and ad pros, starting with a course on ...
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
Global leaders to head to Johannesburg for Advertising Week Africa  Media UpdateAdvertising Week Africa — the African edition of the world's premier event for advertising, creative, entertainment, marketing, media and technology ...
McCann Health's former country head joins Doceree as COO  Campaign IndiaFormer McCann Health executives, Daleep Manhas and Kamya Elawadhi have announced their association with a new venture, Doceree, a company that ...
Jaguar calls for one-size-fits-all advertising regulations  WhichCarWhile phone companies can get away with putting burnouts on television, car companies remain hamstrung by restrictive rules.
Archangels leads investment in digital advertising innovator  Deadline NewsQueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...
Cybercriminals ‘advertising’ their services on the dark web  Daily BusinessCybercrime is increasingly a feature of fraud cases, with some criminals even advertising their services on the dark web, according to the latest research.
TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
OVO Energy brand chief: 'we're making our advertising green'  CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Game of mates ends badly for advertising executives  The AustralianNew financial regulations mean that the game of mates, which has historically been an integral part of many areas of business, is in sharp decline in financial ...
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews EnglishAdvertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...
Internet advertising to grow at slowest rate since 2001 dotcom bust  The GuardianThe internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
Advertisers tighten their belts - SHINE News  Shine NewsThe unstable economic situation dampens advertising spending in H1.
Tucker Carlson's Fox News Show Lost 70 Advertisers in Less Than a Year  GQ MagazineEven more advertisers have abandoned popular Fox News host Tucker Carlson after he called white supremacy "a hoax."
New Guidelines On Advertising For Phone And Broadband Services  SPIN South WestGuidelines on advertisingA new set of guidelines on advertising of mobile phone and broadband se...
ITN Productions Advertising & Adam&EveDDB launch new campaign for Esso  ShotsDirected by Oscar nominated, multi-award winning director Marcel Mettelsiefen, the campaign, entitled Daddy No Legs.
Advertising's antidote to the pitch  AdNewsPitching is a lot like a first date. You wouldn't (and shouldn't) get married after meeting once.
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. CBS.A 1.03% and Viacom Inc. VIA 2.24% creates a larger media company better positioned to pursue advanced advertising ...
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Microsoft Advertising Shares Search Behavior, Conversion Data 08/20/2019  MediaPost CommunicationsMicrosoft Advertising — the fourth-largest ad brand behind Google, Facebook and Amazon — continues to look for growth in its partner search network and ...
Broadband firms face clampdown on ads for ‘misleading’ top speeds  The Irish TimesWatchdog says ads for internet speeds must alert customers to level of availability.
WeQ Partners With TiKTok to Deliver Native Advertising Campaigns  Talking InfluenceWeQ Influencers has partnered with TikTok to help brands and agencies deliver native advertising campaigns on the platform. Social marketing agency WeQ ...
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
Alan Jones defiant about advertising exodus  Herald SunAlan Jones is defiant about an advertising exodus after his controversial comments about Jacinda Ardern. Related Videos ...
Amazon’s high-flying advertising growth levels out  Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...
Amobee launches connected TV advertising data marketplace  FierceVideoAmobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...
How Augmented Reality Will Become a Lynchpin of Future Advertising  EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
New Google advertising policy loophole allows deceptive ads  Times of OmanWashington DC: A new Google policy that was meant to rein in deceptive advertising by “crisis pregnancy centres” has a loophole that is allowing the centres to ...
QueryClick raises £2m to boost analysis of digital advertising  Daily BusinessQueryClick, an Edinburgh-based digital marketing consultancy, has received £2m in a funding round led by business angel investment group, Archangels, ...
Oregon dairy cooperative Tillamook hit with false advertising class action  IEG PolicyAnimal rights activists have served the Tillamook County Creamery Association with a class action lawsuit that alleges the Oregon-based dairy cooperative is ...
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Early SMI Data: A tough start to a new advertising financial year  AdNewsBy Chris Pash | 19 August 2019. Early analysis of media agency advertising booking data shows a tough start to the 2020 financial year. SMI data, analysed by ...
Chemist Warehouse pulls advertising from 2GB’s breakfast show with Alan Jones  The AustralianChemist Warehouse is the latest brand to pull advertising from Macquarie Medias 2GB breakfast show with Alan Jones.
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher EducationThree of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...
#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising  Bizcommunity.comMandi Fine is CEO of F/NE Group Global, a strategic consultancy that works with some of the world's top brands and corporations and turns 20 years old this ...
Approved, Not Approved campaign fights "singular narrative" in advertising  DezeenSex-toy designers Polly Rodriguez and Alexandra Fine have launched a campaign to raise awareness about the bias selection process of adverts.
ERP Software for Advertising Agencies Market with Competitive Analysis, New Business Developments and Top Companies: Deskera, SoftDoit, Orcale, Fitnet Manager, SWK Technologies, Plex Systems, Asana, FreshBooks, SAP, etc  Finance ExpressThe global ERP Software for Advertising Agencies market is comprehensively and Insightful information in the report, taking into consideration various factors ...
This advertising CEO uses neuroscience to sell you stuff | How I Made It  Los Angeles TimesJessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...
How do you make advertising a creative experience?  The DrumConnected advertising experiences are the holy grail for marketer and consumer alike, but rarely are brands able to deliver on that promise.
Amazon Management Talks One-Day Shipping, Video Advertising, and More  The Motley FoolAmazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVsIs it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...
Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNetAdvertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...
National's 'desperate' attack ads to be investigated by Advertising Standards Authority  Stuff.co.nzThe National Party's attack ads against Labour may have breached advertising standards.
State audit targets lottery advertising  Gainesville SunThe audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.
Is personalisation an effective advertising strategy?  Exchange4MediaPersonalisation in advertising provides consumers with specific *content* that interests them. The *content* is tailor-made to the consumers' liking to garner a high ...
Lee Jeans is doubling its digital advertising budget  DigidayLee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.
Publicis rolls the data dice again with Rauxa acquisition  More About AdvertisingPublicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full *service* marketing agency. In this case that seems to ...
Why gaming will be advertising's next key channel  The DrumGaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the ...
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDeskAmazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine LandYou will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...
Your quick-start guide to podcast advertising  Marketing LandPodcasts have been around for over a decade, but it's only within the last few years that the format has begun to capture the attention of the general public.
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  ForbesWith privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health OrganizationAs called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More