Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company's Public Relations for possible feature stories, ads or announcements:

Local Newspapers

Large Company Employee Newsletters

Contractor Newsletters

Chamber Of Commerce Newsletters

Local Industry News

Real Estate Multiple Listing Books

Local BBS Bulletin Boards

A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn't take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.

Most small newsletter will allow you to insert for a similar price and although the volume is less it is more targeted and thus you get a much bigger percentage ratio of new clientele. You should be thinking here to increase your exposure and attract new clientele to your small business. Think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

‘Digital advertising has its own share of issues’  BusinessLineMumbai, March 22. As questions over brand safety and effectiveness of ads on digital platforms loom, buying a guaranteed ad placement inside 'safe' *content* ...
Amazon's Next Move to Boost Its Advertising Business  Motley FoolAmazon's (NASDAQ:AMZN) advertising business had a stellar 2018, more than doubling year over year to reach about $10 billion. Analysts don't expect much ...
Asia’s AnyMind pulls in another $8M and expands into outdoor advertising  TechCrunchAsia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.
Tencent advertising revenue soars 44%  CampaignLiveOnline advertising contributed a fifth of 2018 total revenue of CNY312.7bn ($46.7bn), which rose 32%.
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Amazon doubles down on TV advertising  Marketing WeekAmazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.
Offline Advertising Tips For Local Businesses  Business 2 CommunityWhether you're a long-established brand or a start-up, we're sure you've heard this line from a handful of concerned customers and fans before: “If you're not ...
Google fined €1.49bn by EU for advertising violations  The GuardianGoogle has been fined €1.5bn (£1.3bn) by the EU for abusing its monopoly in online advertising, bringing the total cost of punishments imposed on the search ...
EU fine for Google over online search advertising  Out-Law.comThe EU's competition regulator has fined Google €1.49 billion after it took issue with restrictions it said the company had placed on online search advertising.
Tencent profits hit by gaming clampdown but advertising and cloud businesses keep pace  The DrumTencent has announced an anticipated decline in profits for the final quarter of 2018, mostly due to the Chinese government cracking down on new game ...
Hardware Stores Find "True Value" In Hyper-Local Advertising  ForbesTrue Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...
UK advertising powers ahead as exports hit £6.9bn  The DrumBritain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.
Chinese film producer and advertising company Leaping Group to raise up to $20 million in IPO  MarketWatchLeaping Group Co. Ltd., a Chinese film production and advertising company, said Friday it is aiming to sell up to 4 million shares in its planned initial...
No more infant formula advertising in The BMJ  The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?  MarTech SeriesFacebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising platform keeps ...
Re: No more infant formula advertising in The BMJ  The BMJBravo Fiona! This sort of response by editors of respectable journals is long overdue. I trust it will lead the way for others to follow suit on similar issues.
Leo Varadkar's spin unit behind huge rise in advertising spending  The TimesThe taoiseach's department spent €1.8 million on advertising last year, up from €71000 in 2017, The Times can disclose.Government departments spent almost ...
iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms  PRNewswireWASHINGTON, March 21, 2019 /PRNewswire/ -- iPinYou, China's leading programmatic platform, recently partnered with Weibo to integrate their Chinese ...
Addressable TV Is Creating New Advertising Capabilities....And They Are Not Going Away  ForbesThe article looks at the reasons for the growth of addressable television advertising, a technology that allows viewers of the same program view different ads.
How measurable is online advertising?  Science DailyNew research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale ...
Why Brands Are Flocking To Amazon Advertising  ForbesIn response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  ForbesThe blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...
Watchdog tells 150 autism 'therapists' to stop advertising false claims  Daily MailThe Advertising Standards Authority said claims that Cease therapy - invented by a Dutch doctor - could cure autism were of serious concern and 'have to stop'.
Purpose advertising: The best an ad can be?  Aljazeera.comAn insight into the world of advertising and the challenge of striking a balance between purpose and profit.
"What Great Minds Can Do" TV Commercial Wins National Advertising Awards  Seton Hall University News & EventsSeton Hall's Public Relations & Marketing Department was recently honored with two awards for its 'What Great Minds Can Do' commercial.
A Few Pioneering Women Every Advertising Industry Pro Should Know  ForbesAs we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...
ANALYSIS: The advertising strategy during the NSW election  AdNewsDr Andrew Hughes dives into the ads of the NSW election, explaining what worked and what didn't.
Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The RegisterUK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.
U.S. lawsuit on hotels' internet advertising moves forward  Reuters IndiaA federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham Hotel Group to throw out a ...
Teikametrics adds hourly bidding optimization for Amazon advertising  Marketing LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...
the spr agency Named No. 1 Workplace Culture for Advertising and Marketing Agencies by Ranking Arizona  Benzingathe spr agency, an award-winning social media and public relations agency in Scottsdale, has been named No. 1 Best Workplace Culture: Advertising/Marketing ...
The show goes on for in-cinema advertising: Brands use power of big screen  Business StandardThe siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  DigidayAt Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.
Snap to drug advertisers: We're the friendlier social network  CNBCTo win big pharmaceutical advertisers, Snap is positioning itself as a friendlier social network than Facebook and Twitter.
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Shaq joins Papa John’s board; to sign advertising deal worth $8.25M  Insider LouisvilleFormer NBA star Shaquille O'Neal has joined the Papa John's board and has agreed to appear in ads for the company for $8.25 million.
New Company Sells Advertising at Springfield Airport  AviationPros.comAirport Interactive Media (AIM) has been selected to sell advertising at the Springfield‐Branson National Airport. Involved in airport advertising for mo...
Xaxis CEO On Transparency In The Digital Advertising Industry  CheddarXaxis CEO, Nicola Bidon, spoke to Cheddar about transparency, artificial intelligence and what's next for the company. thumbnail · WATCH NEXT. Starbucks ...
PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising  MarTech SeriesThe PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness of ...
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Do Ryan ToysReview and other YouTube unboxing videos exploit children?  Vox.comThis January, the public prosecutor's office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in ...
German courts set advertising stage for the 2020 Olympic Games in Tokyo  JD SupraAlthough the opening ceremony of the next Olympic Games in Tokyo is still more than a year away, recent decisions of the German courts are already preparing ...
Will advertisers ever learn from YouTube advertising scandals?  EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...
Does ‘woke’ advertising need a wakeup call?  YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...
Netmining Partners with Bidtellect to Offer Programmatic Native Advertising  MarTech SeriesNetmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP) ...
What advertisers need to know about mobile ad fraud  Enterprise InnovationThere is no sure-fire way of stopping mobile ad fraud due to its ever-evolving nature, but it's important to ensure that our solutions are continuously improving ...
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...
Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising  MarTech SeriesTeikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of its ...
Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon  ForbesYouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...
Sky and NBC bring together advanced advertising platforms  Broadband TV NewsSky and NBC Universal are to launch a joint advertising platform that brings together Sky's AdSmart capabilities with those of NBC's Audience Studio. It's hoped ...
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...
Google Fined 1.49 Billion Euros by EU For Unfair Advertising Rules, Third Penalty in as Many Years  News18The European Commission, which said the fine accounted for 1.29 percent of Google's turnover in 2018, said in a statement that the anti-competitive practices ...
Has the Native Advertising Market Matured?  eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...
3 ways to lower your Amazon advertising ACoS  Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...
Digital Advertising Invention Found Patentable By Australian Federal Court - Intellectual Property - Australia  Mondaq News AlertsSince 2010 a series of decisions at the Patent Office and in the Courts has made life more difficult for applicants seeking protection for computer-implemented ...
Digital out-of-home advertising is fracturing into many channels  MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.
Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order]  Live Law'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...
The definitive guide to what’s in and out at Advertising Week Europe 2019  DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...
Is Content Marketing Advertising?  Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...
Milan fashion houses are hitting the wrong advertising note | Opinion  Miami HeraldMilan fashion houses are finding that their dramatic styles and remarkable statements are looking threadbare. A recent Gucci advertisement for a blackface tunic ...
2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising  Minneapolis / St. Paul Business JournalUgarte also has had roles at ESPN, E! Entertainment and Go 96.3 in the Twin Cities, and was the youngest correspondent at age 25 for the "Today Show" in ...
Advertisements can illicitly drain the battery of our Android smartphones  Gizchina.comSome advertising network distributors have found a way to distribute promotional videos by hiding them behind normal banner ads in Android apps, so users ...
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.
Collectors want advertising for the historic content and authentic pictures  Farm ForumAdvertising signs with bold-colored graphics, interesting product names and pictures of Uncle Sam and other patriotic designs sell for high prices. They sell best ...
The Drum Digital Advertising Awards 2019 finalists  The DrumThe Drum Digital Advertising Awards Europe 2019 judging has been and gone and we can now reveal the shortlisted hopefuls.
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media TodayWhile Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...
TAM Media Research, Israeli firm develop digital advertising measurement tools  Economic TimesTAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a *service* to monitor and provide ...
Big Companies Freezing Their Advertising On YouTube Because Of Controversial Comments  ForbesThere's a large number of videos on YouTube available to literary everyone, featuring the likes of children, mostly girls under the age of 13, practising ...
Duncan Garner: Good on advertisers pulling ads from Facebook  NewshubOPINION: How on Earth does Facebook, Youtube and the like get away with publishing such heinous and offensive *content* like the killing of 50 people?
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.
The push and pull of travel advertising  PhocusWireThe travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...
You're being used to steal $50 billion in digital advertising  Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.
Advertisers say Facebook outage led to 'chaos' in buying  AdAge.comFacebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...
Advertising effectiveness vs. efficiency: what is important?  RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.
GUEST EDITORIAL: Lawsuit targets gun manufacturers and their advertising  Glens Falls Post-StarIt's bad enough that Congress allows military assault-style weapons to be sold to the general public, making instruments of mass carnage available for the price ...
Brexit chaos: advertising's trade bodies admit commercial concerns are mounting  The DrumFollowing on from a second rejection of Theresa May's Brexit deal in parliament, the prospect of a.
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  ForbesThere's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...
Parliament welcomes petition to ban semi-automatic weapons and regulate firearms advertising  StuffPetition handed to parliament shows growing public sentiment for gun law reforms.
The fine print: Impactful versus misleading advertising  Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...
Facebook Announces Changes To Advertising To Meet New Rules In Bill C-76  HuffPost CanadaOTTAWA — Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including ...
How streaming impacts digital advertising and consumer entertainment  TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.
EU fines Google €1.49bn in search advertising investigation  The Irish TimesTech giant 'misused dominant position' in market for brokering online search adverts.
Disney, Turner, NBC, CBS, Discovery join forces for addressable TV advertising standard  Broadband TV NewsA number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the ...
Watch: Mother takes the Advertising Agency of the Year crown  CampaignLiveOn the day of winning Campaign's Advertising Agency of the Year 2018, Mother London partners Ana and Hermeti Balarin, Chris Gallery and Katie ...
15 Classic Campaigns From African-American Creatives That Helped Shape Advertising  AdweekConversations surrounding diversity and inclusion—or, more pointedly, the lack thereof—have become a regular occurrence in the ad industry. Unfortunately ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...
UK ASA bans gambling advertisement for advertising gambling  CalvinAyre.comIt's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...
The advertising industry has a diversity problem – apprenticeships can help  The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.
Government requests urgent advice on pulling Facebook advertising spending  NewshubThe Government is seeking urgent advice on whether or not to withdraw Government departments' spending with Facebook following the Christchurch terror ...
Ahead Of Elections, BJP Leads In Facebook Advertising Spend  Inc42 MediaBJP has already spent INR 2.37 Cr on Facebook ads as of February. BJP and its affiliates account for over 50% of the total Indian ad spend in Feb. Congress ...
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBCSome businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.
Cadbury pulls 'irresponsible' advertising campaign webpage  BreakingNews.ieCadbury has taken down an advertising campaign webpage after it was accused of encouraging children and families to break the law. The chocolate firm's ...
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street JournalAs a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...

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