Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company's Public Relations for possible feature stories, ads or announcements:

Local Newspapers

Large Company Employee Newsletters

Contractor Newsletters

Chamber Of Commerce Newsletters

Local Industry News

Real Estate Multiple Listing Books

Local BBS Bulletin Boards

A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn't take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.

Most small newsletter will allow you to insert for a similar price and although the volume is less it is more targeted and thus you get a much bigger percentage ratio of new clientele. You should be thinking here to increase your exposure and attract new clientele to your small business. Think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

Advertising Trends You Should Consider in 2019  EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard  Business Insider South AfricaSouth Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis  Economic TimesThe third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...
Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply  NDTV NewsThe Centre splurged more than Rs 2.64 crore on advertising in the media for the inaugural of Sardar Vallabhbhai Patel's statue, known as the Statue of Unity, ...
Tech, advertising companies join hands to curb pesky ads, spam  Economic TimesNEW DELHI: Pop-up ads, spam *content* requesting likes, comments and shares, auto-play video ads with sound, ads with countdown, full-screen scroll-overs ...
Barbara Proctor, first African-American woman to own an advertising agency, dies at 86  The Boston GlobeWASHINGTON — The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name ...
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Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York TimesAbout three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...
Verizon plans multiple advertising efforts leading up to Super Bowl commercial  Boston HeraldIf Verizon gets its way, its Super Bowl advertising plans will include a 60-second commercial during the game – and a half-hour documentary that gives viewers ...
Government moves to regulate advertising of medical services  The New TimesA traditional doctor exhibits some of his medicines during a past trade fair. Government has banned advertisement of medical services. File. . Twitter · Facebook ...
‘Indian advertising market to cross $10 billion mark in 2019’  BusinessLineAmazon's Alexa did the honours last evening spelling out key highlights of the third edition of Dentsu Aegis' DAN digital report, almost as a harbinger of the ...
UK advertising market faces recession under no-deal Brexit  The GuardianThe UK will be plunged into its first advertising recession in a decade in the event of a no-deal Brexit, with spending likely to fall by nearly £1.4bn this year alone, ...
Advertising and Promotion panel sets meeting  Pine Bluff CommercialThe Pine Bluff Advertising and Promotion Commission will meet at 4 p.m. Wednesday, Jan. 23, at the A&P offices at the University of Arkansas at Pine Bluff ...
Facebook tightens political advertising rules in election year  The Financial ExpressFacebook told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine ...
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions  We are Social MediaFacebook has announced that new restrictions on political advertising will now be extending to more regions globally.
State Broadcaster Probed Over Advertising Campaign  Caixin GlobalState Broadcaster Probed Over Advertising Campaign.
Immowelt and Google top YouTube's 2018 EMEA advertising rankings  CampaignLiveGoogle's viral Home Alone tribute featuring Macaulay Culkin has landed second spot on the 2018 YouTube EMEA ads leaderboard, behind a four-minute film ...
Crackdown on advertising of real fur as 'faux'  ITV NewsUK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.
Advertising network compromised to deliver credit card stealing code  ZDNetA Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  AdweekPlanters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
Facebook's culture of secrecy behind our 'sharing' paranoia  ETBrandEquity.comThe original sin of our tech hegemons is that in order to work, the rest of the world can't know how they work.
Microsoft Bing Partners With Verizon To Become their Exclusive Advertising Platform  AppualsMicrosoft and Yahoo have had quite a history in the past. Back in 2015, Microsoft and Yahoo renewed their deal allowing the latter to monetize through their ad ...
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads  DigidayFacebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.
Five Ways To Improve Your Social Video Advertising  ForbesAccording to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...
Google will lose the most as Amazon’s advertising business emerges  Which-50Amazon will double its share of the total digital ad spend in the next two years, according to a survey of some of America's top ad buyers. The findings, and ...
How is Roku Making Money Through Advertising?  eMarketerRoku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...
Mobile Advertising Before And After 2018  ForbesMobile in-app advertising is about to endure a profound transformation that will change the dynamics of the current ecosystem and turn it upside down.
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox BusinessThe now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...
'Did you see that billboard, or was it just me': The personalised future of advertising  thejournal.ieIndividual billboards and the $40 billion marketing potential of Alexa – the next stage in the advertising revolution.
Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot  PRNewswireBATTLE CREEK, Mich., Jan. 17, 2019 /PRNewswire/ -- The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold ...
Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily MailStartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...
The case for playable ads | Advertising  Campaign Asia-PacificWhy ad gamification is on the rise and how the opt-in format solves the engagement challenge.
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast CompanyAward-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...
HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs  ETRetail.comNew Delhi: The Delhi High Court on Tuesday directed the Centre not to take any coercive steps against pharma major Reckitt Benckiser if it advertises its ...
Now Arla in-houses (some of its) advertising – with help from Accenture and Karmarama  More About AdvertisingAdvertiser in-housing is supposed to make marketing simpler although you could be forgiven for wondering how sometimes. Arla Foods, the giant ...
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence  Associated PressNEW YORK--(BUSINESS WIRE)--Jan 17, 2019--Today, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, ...
Advertising Experts Predict Economic Growth  THISDAY NewspapersRaheem Akingbolu. The country is expected to record an increase in the number of foreign and domestic investors after the general elections that will be held ...
Why targeted advertising is becoming creepy  EricssonMany are saying that AI needs to be explainable. What this means is that processes handled by AI should be made more easily understandable to humans, and ...
What that Gillette ad says about the trend in woke advertising  WICZBy Nathaniel Meyersohn, CNN Business Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing ...
Buzzoka launches influencer-driven Instagram ad film service  ETBrandEquity.comThe Instagram Ad Film *Service* will help brands and agencies to cater the audience which is missing out on TV and Newspaper promotions.
Three large advertising screens planned for new Broadmarsh Car Park  Nottinghamshire LiveThey are planned to be fixed to the corners of the facility.
TV advertising promotes poor eating habits in kids; influences their weight: here;s all you need to know  Times NowWashington DC: Television advertisements of high-sugar cereals directed at children promote poor eating habits in them, thereby increasing the risk of obesity.
I saw the future of advertising, and damn is it scary  Android CentralThe holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...
Here are our 10 most popular media and advertising stories of 2018  INSIDER2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchangerAs Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...
Australian Open: The advertising trick served to tennis fans  The New DailyChannel Nine and UberEats have defended their use of “integrated” television commercials aired during the Australian Open telecast, denying the ads are in ...
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth TodayA new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.
How the Advertising Landscape Will Continue to Evolve in 2019  AdweekAdvertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost CommunicationsHeroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...
Rep. Randy Hunt to File Truth in Advertising Internet Access Bill  Cape Cod TodayFrom State Rep. Randy Hunt (R-Sandwich):. I'll be filing a bill tomorrow called “An Act to promote truth in advertising relative to internet access plans.” This bill ...
"Consider this decision final": Australian businesses mull class action after Facebook bans hemp-related advertising  SmartCompany.com.auAustralian small businesses selling hemp foods and products have been banned from advertising their products on Facebook and Instagram.
Advertising Archetypes For Non-Archetypal Holidays  ForbesNot all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.comAs investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
Gillette's controversial ad looks beyond advertising's male lens  mUmBRELLA*The new marketing lens Old marketing is often still stuck in a mindset of push, push, push the brand's features and benefits onto the consumer, who shall.
Barclays calls advertising review  CampaignLiveBarclays is reviewing its advertising account currently held by Bartle Bogle Hegarty London. The business is reported to be worth around £30m. Chemistry ...
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.comAn estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
The Media’s Post-Advertising Future Is Also Its Past  The AtlanticIt's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
How Female Founders Are Fighting The Gender Bias In Advertising And The Media  ForbesThe MTA has rejected Dame Products' ad campaign on the basis of sexual *content*, even after accusation of gender bias when evaluation advertisers. CES also ...
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox NewsThe Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing LandIt's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
Transparent media: Is it time for advertisers to take back control?  The DrumMuch of the discussion regarding transparent media buying has painted the leading network agencies as the bad guys for not disclosing or passing along ...
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.comHoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...
9 Ways Advertising Can Take Advantage of Digital Growth in 2019  AdweekWe're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers  Marketing LandLate Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, ...
Advertising 2017 Global Market – Size, Trends, Opportunities, Growth, Key Players – Analysis to 2022  Honest VersionThe Advertising industry has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Advertising market size to ...
Alderman says council election advertising disclosure rules are ‘a joke’  The MercuryCLARENCE aldermen collectively spent more than 119000 campaigning during the October elections — now one alderman says its time for election advertising ...
Is Google still blocking crypto ads? Crypto firms report advertising issues  Leaprate Forex Trading NewsThe U.S. tech giant Google has had an ongoing “Love-Hate-Relationship” with the cryptocurrency industry for the past year. It first banned crypto-related ads on ...
How Instagram is making outdoor advertising better IRL  Fast Company1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.
Advertising and academia are controlling our thoughts. Didn’t you know?  The GuardianBy abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.
10 Tips For Leveraging Machine Learning In Advertising  ForbesMachine learning technology continues to improve, and with Google's addition of a machine-learning component into its suite of ad tools, it's easier than ever for ...
Instagram caught advertising follower-buying services it banned  TechJuiceInstagram is caught selling advertisements to the services selling fake followers, despite claiming to have banned all of them back in November. There are quite ...
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  ForbesWhat do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...
Back to Basics: Maximize your YouTube advertising  Marketing LandAdvertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent ...
New creative chief at one of Pittsburgh's biggest ad agencies  Pittsburgh Business TimesJoe Burke's promotion marks latest in a series of recent leadership changes, additions.
Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year  Business InsiderThe social network quadrupled its ad spending in select news outlets.
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  ForbesAmazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...
Amazon sends out free samples as it beefs up advertising arm  The VergeAmazon is sending out free samples, tailor-made to users' tastes with the help of their purchasing history, Axios reported earlier today. It's unclear how long the ...
Pioneering black woman in advertising dies | Agency News  AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
Flipkart, group companies increase television advertisements  Economic TimesFlipkart and its group companies — Myntra and PhonePe — have significantly increased their television advertisements since August when they got acquired by ...
Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody  ScienceAlertWill there be no end to people trying to muck up the night sky? Around this time last year it was a disco ball sent into low-Earth orbit. Now a Russian startup has ...
Dash Community Advertisement Generates Venezuelan Merchant and Consumer Interest  Dash NewsPosted by Justin Szilard | Jan 17, 2019 | News |. Dash Community Advertisement Generates Venezuelan Merchant and Consumer Interest. A new advertising ...
‘Just advertising tools’: Incentives and discounts on offer in crowded new-build market  Domain NewsHome builders and developers are offering buyers incentives in an effort to stand out amid the tough property market. Advertising campaigns that spruik prices ...
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
6 Here's Amazon's Latest Foray into Advertising  Market RealistAmazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.
'Hold your nerve': ad bosses outline strategies to cope with Brexit  MediaTel NewslineThroughout the Brexit transition period, there has been a distinct lack of clarity about what impact advertisers can expect when - or if - we depart the European ...
Coldwell Banker Southern Homes Joins Adwerx Automated Listing Advertising Program  PRNewswireDURHAM, N.C., Jan. 17, 2019 /PRNewswire/ -- Coldwell Banker Southern Homes has engaged the Adwerx Enterprise Automated Listing Advertising Program ...
Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google  Business InsiderDear Readers,. After a short hiatus, we're back! Welcome to the first edition of BI's new Advertising and Media Insider newsletter. We've replaced our daily digest ...
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy MagazineOrbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue  DigidayWhen the General Data Protection Regulation arrived last year, The New York Times didn't take any chances. The publisher blocked all open-exchange ad ...
Queen advertising for new Buckingham Palace chef - Could you cook for the royals?  ExpressTHE QUEEN is hiring a new royal chef to work at Buckingham Palace.
The internet booms and print languishes in 2019 advertising spend  The ThaigerThailand's Digital advertising market spend is poised to reach 124 billion baht in 2019. That's a growth of nearly 5%. But newspapers, magazines, Cable TV and ...
'Golden Age' Of Television Requires Better Advertising: David Sable  BeetTVLAS VEGAS—The continued rise of streaming services providing premium video without advertising avails is a big concern but it's going to change within a ...
Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley FoolDon't overlook these two fast-growing and lucrative revenue streams.
Aldi are advertising jobs with INCREDIBLE salaries in Liverpool - here's how to apply  Liverpool EchoTop-end salaries at the supermarket have gone up - and one of the jobs even comes with a free Audi.
Advertisers bat for IPL 2019 on home ground  Economic TimesApart from the April-May general election, the World Cup in England and Wales is scheduled to be held between May 30 and July 14. The IPL is typically held in ...
Working with McConnell: Getting your company seen on base  Wichita Business JournalWith around 17,000 total personnel, McConnell Air Force Base in Wichita is in many ways its own city — one bustling with military members ready to spend ...
What you need to know in advertising today  INSIDEREverything that you need to know in advertising today, from Madison Avenue's rising stars to Facebook giving brands access to users' private data.
Maine media companies come together to form advertising network  Press HeraldMaine media companies under the ownership of Camden entrepreneur Reade Brower have assembled into a single advertising network called Masthead ...
Red Lobster stops advertising on Tucker Carlson's Fox News show after he made controversial comments about women's pay and immigrants  Business InsiderRed Lobster joins 19 other advertisers that have cut advertising on the show since December, including IHOP, Minted, and the jobs site Indeed.

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