Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company's Public Relations for possible feature stories, ads or announcements:

Local Newspapers

Large Company Employee Newsletters

Contractor Newsletters

Chamber Of Commerce Newsletters

Local Industry News

Real Estate Multiple Listing Books

Local BBS Bulletin Boards

A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn't take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.

Most small newsletter will allow you to insert for a similar price and although the volume is less it is more targeted and thus you get a much bigger percentage ratio of new clientele. You should be thinking here to increase your exposure and attract new clientele to your small business. Think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:


Motley Fool

Instagram Is Set to Make a Killing in Advertising in 2017
Motley Fool
Most recently, the company announced it surpassed 1 million active advertisers. That's up from 500,000 just six months ago and 200,000 around this time last year. Instagram's rapid advertiser growth is accompanied by an acceleration in its user growth.
Snapchat 'will be bigger than Twitter, Yahoo and AOL with advertisers'The Guardian

all 2 news articles »

Farhad's and Mike's Week in Tech: YouTube's Problematic Advertising
New York Times
Under rules created last October by the Federal Communications Commission, Verizon, Comcast, AT&T and other broadband providers had to ask your permission to track your online behavior to sell for advertising purposes. On a party-line vote, Republicans ...


New York Post

YouTube Hate-Speech Ad Fallout Continues: US Advertising Trade Group Urges Google to Rectify 'Crisis'
Variety
More big advertisers have joined the YouTube exodus over concerns that their commercials have appeared in extremist hate-speech videos, and as the crisis spreads the head of the Association of National Advertisers on Friday urged Google to take steps ...
Google's bad week: YouTube loses millions as advertising row reaches USThe Guardian
After a worldwide advertising boycott, it's time for Google to face up to its responsibilitiesNew York Post
YouTube is facing a full-scale advertising boycott over hate speechThe Verge
TechCrunch -AdAge.com -CBC.ca -Google Blog
all 393 news articles »

Sioux Falls Argus Leader

Tough DUIs laws, ISIS advertising and bumblebee protection
Sioux Falls Argus Leader
Bumblebees listed on endangered species list: The Trump Administration reversed course last week and allowed for the listing of the rusty patched bumblebee on the endangered species list. The Natural Resources Defense Council applauded the ...


Autos a no-show on list of advertising stars
Automotive News (subscription) (blog)
Granted, three of the 40 individuals work at agencies or advertising consultancies that do work for automotive clients, among others. But none are associated with an agency that is known primarily for its automotive work. It's possible that no auto ...


AdAge.com (blog)

Brand Safety Issues Go Way Beyond YouTube | Special: Advertising ...
AdAge.com (blog)
AT&T and J&J are the latest big advertisers to pull YouTube ads, but the problem of ads placed in offensive content extends way beyond Google.
Top ten takeaways from Advertising Week Europe 2017CampaignLive
The five most inspiring stories I've heard at Advertising Week Europe ...Huffington Post
Kiran Rai presents Advertising Week Europe 2017 | West Bridgford ...West Bridgford Wire

all 6 news articles »

AdAge.com

J&J and Verizon Join Major Marketers Suspending YouTube Advertising
AdAge.com
Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads' proximity to hate speech, terrorist propaganda and other objectionable ...
AT&T, other US advertisers quit Google, YouTube over extremist videosUSA TODAY
Google advertising row spreads to US brandsBBC News
Australian advertising industry holds talks to protect brands against extremist contentThe Guardian
Business Insider -Financial Times -Los Angeles Times -Google Blog
all 536 news articles »

Radio Ink

Advertising Is Key For Radio's Future
Radio Ink
Interruptive advertising models are challenged to create great user experiences in an on-demand, curatable world. Consumers are doing their best to tune out ads and get just the content they want. The advent of the DVR made it easy to start skipping ...


MoneyWeek

The crisis in internet advertising
MoneyWeek
Many of the companies boycotting Google had discovered only by reading The Times's investigation that their advertising budget was being used to place banner advertisements over these videos, thus indirectly funding extremists and damaging the prestige ...
Buyers fear going to extremes on Google advertisingThe Australian
Advertising controlConcord Register

all 6 news articles »

Adweek

Sling TV Is Partnering With Adobe for Programmatic Advertising ...
Adweek
Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and ...

and more »
Google News

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More