Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company's Public Relations for possible feature stories, ads or announcements:

Local Newspapers

Large Company Employee Newsletters

Contractor Newsletters

Chamber Of Commerce Newsletters

Local Industry News

Real Estate Multiple Listing Books

Local BBS Bulletin Boards

A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn't take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.

Most small newsletter will allow you to insert for a similar price and although the volume is less it is more targeted and thus you get a much bigger percentage ratio of new clientele. You should be thinking here to increase your exposure and attract new clientele to your small business. Think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

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Everyone at this new advertising agency has served time in prison  Fast CompanyVincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...
Fool Advertising Trackers with Mozilla's 'Track This'  LifehackerNobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...
UK launches investigation into Facebook and Google for dominating digital advertising  CNBCThe U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.
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Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  AdweekHas anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...
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CHART: Omnicom's growth areas with advertising leading the charge  AdNewsOrganic growth for advertising was 4.4% for the second quarter compared to the same three months last year.
The Honest Truth About False Advertising  G2False advertising is a false, misleading, or deceptive statement about a product or *service* being sold in an advertisement. Learn more about the types of false ...
Meet Facebook's most powerful advertising executives  Business InsiderFacebook's business is changing. These are the execs who are key to keeping the social network growing amid regulation and privacy challenges.
UK watchdog singles out Google, Facebook in advertising probe  ZDNetThe CMA wants to understand exactly how dominant the tech giants are in UK advertising.
Advertising firm WPP to sell 60% stake in Kantar to Bain Capital for $4 bn  Business StandardAdvertising giant WPP has agreed to sell a 60 per cent stake in data analytics arm Kantar to private equity firm Bain Capital, in a deal that values Kantar at about ...
The role of data in digital audio advertising  The DrumDigital audio is experiencing a revolution akin to the rise of “over-the-top” (OTT) streaming for video *content* consumption. Technology advancements and ...
FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity  90minThe FA have released a statement regarding advertising on kits following the release of Huddersfield Town's 2019/20 strip.
Cinema advertising buoyant as DCM reports record-breaking first-half spend  CampaignLiveYoung film-lovers are helping drive large audiences to UK cinemas.
Amazon Lets Prime, Echo Take Center Stage for TV Advertising  TVRevAmazon's TV ad spend showed a slight uptick in the weeks leading up to this year's Prime Day -- but through Prime and Echo, not general Amazon advertising.
Continental challenge – advanced TV advertising across Europe and the US  VideonetThe way we consume television has evolved significantly, leading to exponential growth in the realm of Advanced TV advertising. This allows marketers a ...
What’s Working In B2B Advertising?  Demand Gen ReportExperts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.
Advertising industry closes in on a new target: influencers  Financial TimesWorld's largest agencies race to develop platforms to connect brands with social media stars.
Watch: Advertising legend Martin Sorrell speaks to Euronews on the new reality of advertising  Euronews English"The best question to ask is not is the client happy, it's are we adding value" advises advertising giant Martin Sorrell.
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunchTwo years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...
Instagram Advertising: Do You Know It, When You See It?  NPR"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...
The Art of Advertising: David Glean  ShotsThe Founder and Partner of editorial house Spot Welders, David Glean, shares the history behind three artists who influence him personally and professionally.
Social Advertising & Social Media Marketing Market 2019-2025 Growth, Drivers, Trends, Demand, Industry Size & Share, Opportunities and Analysis  The Jеnnеr NеwsGlobal “Social Advertising & Social Media Marketing Market” report presents a pin-point breakdown of Industry based on type, applications, and research ...
Snap's advertising platform saw a spike in interest in Q2  Yahoo FinanceSnap Inc. reports earnings on July 23 and new numbers from web analytics firm Similarweb show something to encourage investors.
Can Google's Advertising Business Cross $200 Billion In 3 Years?  ForbesTrefis estimates that Google's ad revenues could reach $211 billion by 2022 despite regulatory challenges and increased competition. Growth is likely to be ...
WPP should be the LVMH of advertising, says chief exec  WarcMark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...
Angus McQueen, advertising exec who crafted NRA’s image, dies  San Francisco ChronicleAngus McQueen, whose Midwest advertising agency was a principal architect of the National Rifle Association's modern image until the firm had a remarkable ...
5 Hot Online Advertising Trends in Europe  EntrepreneurThe amount of money European companies are spending on online advertising has increased year after year since 2006.
Will Netflix Cave In to the Advertising Opportunity? Wall Street Sees Potential for $1 Billion Yearly Windfall  VarietySome believe Netflix is leaving money on the table by not selling advertising -- upwards of $1 billion per year, per one analyst estimate.
Seeing double: Plagiarism in advertising in Lebanon  An-NaharLet me tell you, you don't want to be a blogger who is being sued - twice - for defamation. Since the lawsuits are ongoing, I am not at liberty to speak about them, ...
How Digital Advertising Markets Really Work  The American ProspectThis article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.
GSK media lead to chair The Drum Digital Advertising Awards APAC 2019  The DrumSilas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.
Advertising’s hits and misses at the Cricket World Cup  BusinessLineIt could have been the SuperBowl moment for Indian advertising but was a tame innings.
Advertising's search for purpose and how it can actually drive change  The DrumOur industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...
Tinder, Zomato, Tide, Reebok Are Using Whatsapp Stickers For Advertising Push: Will This Work?  Trak.inWhatsapp stickers are the new form of advertisements! Brands such as Zomato, Tide, Reebok, Tinder and others are using the stickers for pushing ...
YouTube Tries to Get Video Stars Off Their Advertising Addiction  BloombergYouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.
Behavioural segmentation in digital advertising  Marketing InteractiveMedia Prima shares how its latest digital product, Audience+, enhances digital ad performance by creating high quality audience segments for marketers.
Advertising Market Growth Rate, Production Volume and Future Opportunities From 2019-2024  CW57.TV“Advertising market report 2019 to 2024” is the definitive study of the global Advertising market. The report *content* includes orientation technology, industry ...
If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else  CNBCAd executives at the annual Cannes Lions festival say Facebook and Google need to do more to clean up the *content* on their platforms.
Marketing and advertising professionals lack empathy, Reach study finds  CampaignLiveThose who work in the advertising and marketing industry lack the necessary skills to connect with consumers on an emotional level, don't like to share and are ...
Huntley Ritter Builds USEEK To Make Video Advertising More Fun And Interactive  Forbes"I realized that the video ad experience was broken; you can create all this great *content*, but it doesn't matter if no one is really watching it," says Huntley Ritter, ...
Zenith: Romanian advertising market is slowing down  Romania-Insider.comThe advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania.
Audience Town believes it can end ‘pay and spray’ advertising  Inman.comEd Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and ...
Early SMI: Advertising agency spend hovers below the line  AdNewsAgency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.

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