How to Advertise with Flyers

When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.

You can either make the flyers yourself or have them made professionally, which might not be in the budget. ;-) There are several points to remember when designing your flyer, just as in writing ads or any other sales copy.

1. You want your flyer to get people's attention, so don't just use your boring, standard white paper. Use bright, alive and cheerful colors to bring out the message you are trying to convey.

2. The flyer's purpose is to sell, not to let everyone know your name. The flyer is not a business card. On the flyer, you want to highlight your problem solving product/service.

For example: Ants a problem in your house. We can get rid of them in just a few hours. No more problem!

3. Use incentives and/or closing dates to get people to act NOW!

Call NOW and get 10% Off our Regular Price! 1-800-ANT-B-Gone

4. Adding a few testimonials to the flyer can also be very effective. Highlight comments of past satisfied customers. List your qualifications as well, making sure to set yourself apart from other similar companies.

5. Another good idea is to encourage referrals. Having a statement such as, " If you are not in need of our product or service, please pass this along to someone who is." You might be pleasantly surprised at how many customers this one line can bring in!

6. Don't forget about the back of your flyer. Take advantage of this space as well. List some of your specials, sales, more testimonials, incentives, etc.

7. Do not stop at one try. You MUST follow-up!

8. Test your flyers as well. Use different incentives, headlines, paper colors and see which ones get the best response.

9. Distribute your flyers in targeted areas. If you offer a business opportunity, try distributing them at the unemployment office. If you offer weight loss products, visit the local gyms and exercise studios.

There are several ways you can distribute your flyers, once you have designed them and printed them out.

Post your flyers on Public Bulletin Boards found in grocery stores, community centers, banks, post offices, laundromats, etc.

Hand them out outside of targeted buildings such as stores, unemployment office, restaurants, etc. Never push your flyers on anyone. If they hand it back, smile and accept it back. Do not block doorways or sidewalks! If handing flyers out in stores, malls, etc., be sure and get permission.

Parades and other public events are great places to hand out flyers. Do not engage in conversation, just smile and offer the flyers. If they do not take it, move on.

You can also distribute your flyers door-to-door. Leave the flyers on the doorknob, not in mailboxes!

Talk with apartment building owners, real estate offices. People just moving into the area are always in need of this type of information.

Check with your town's ordinances. Leaving flyers on people's cars might not be allowed in your city. Be sure and know all local laws before starting your flyer campaign!

Find tons more tips, information and articles at http://www.SeymourProducts.com.

Terri Seymour and her husband Terry also offer a no-cost, non-MLM home business opportunity. They strive to help you build a successful home business. Take advantage of the tips, support, resources, and more for your home & business.

In The News:

Paul Bainsfair: how to safeguard advertising's future  More About Advertising | Insights into Advertising
Trends of 2019: Advertising  Creative Review
Graystone Group Advertising | Ads  Dearborn Press and Guide
Truth in advertising?  Herald-Mail Media

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More