Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.S. born Latinos.

Advertisers crave the buying power of the Hispanic market, the largest minority group in the United States today. But the problem is that they are limited in their knowledge of the Latino community. While they are looking for different types of media to use to hit this desirable market and have their agencies working overtime on the creative end, they are still missing the point.

They are not hitting their intended market, but that has been made much easier for them. They received a gift from the television world in the form of AIM Tell-A-Vision, a distributor of English language Latino television programming. Too often advertisers specially create an ad campaign in Spanish to hit the young U.S. Latino market and by doing that they are shortchanging their brand. As I have stated in various articles, the U.S. Latino market is not a mystery, but advertisers have to go beyond their ad agency and do their own homework.

AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of the Hispanic market here in the United States.

An advertiser can actually create an ad campaign in English and get their message in front of the intended audience and not the assumed audience. That's not to say that an advertiser doesn't have to gear the campaign towards the Latino market but this medium makes it easier for them to actually gauge their efforts.

Marketers have to disperse of the "Stereotype Marketing" that has engulfed the media dollars which are intended to build brand awareness within this demographic. They need to realize that the U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of the over 65 million Latinos in the United States today, over 25 million are U.S. born.

So how does an advertiser looking to hit the young U.S. Latino market reach them?

Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the English speaking U.S. Latino market and put together a comprehensive marketing plan that will get their message to the intended audience.

Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser wants to tap into the massive buying power of the U.S. born Latino market.

Louis Victor
New Age Media Concepts
www.namct.com

Louis Victor is the Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.

In The News:

Advertising Trends You Should Consider in 2019  EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis  Economic TimesThe third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...
Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply  NDTV NewsThe Centre splurged more than Rs 2.64 crore on advertising in the media for the inaugural of Sardar Vallabhbhai Patel's statue, known as the Statue of Unity, ...
Tech, advertising companies join hands to curb pesky ads, spam  Economic TimesNEW DELHI: Pop-up ads, spam *content* requesting likes, comments and shares, auto-play video ads with sound, ads with countdown, full-screen scroll-overs ...
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York TimesAbout three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...
‘Indian advertising market to cross $10 billion mark in 2019’  BusinessLineAmazon's Alexa did the honours last evening spelling out key highlights of the third edition of Dentsu Aegis' DAN digital report, almost as a harbinger of the ...
Facebook tightens political advertising rules in election year  The Financial ExpressFacebook told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine ...
State Broadcaster Probed Over Advertising Campaign  Caixin GlobalState Broadcaster Probed Over Advertising Campaign.
UK advertising market faces recession under no-deal Brexit  The GuardianThe UK will be plunged into its first advertising recession in a decade in the event of a no-deal Brexit, with spending likely to fall by nearly £1.4bn this year alone, ...
Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIABillboards and advertisements are bubbling up all over Coca-Cola's hometown. Here's why.
Advertising and Promotion panel sets meeting  Pine Bluff CommercialThe Pine Bluff Advertising and Promotion Commission will meet at 4 p.m. Wednesday, Jan. 23, at the A&P offices at the University of Arkansas at Pine Bluff ...
Crackdown on advertising of real fur as 'faux'  ITV NewsUK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.
Inside advertising: A Q&A with Ahmed Tilly | Arts and Culture  Mail and GuardianAs the chief creative officer of advertising agency FCB Africa, Ahmed Tilly is of the belief that black professionals in the industry have to show up and fight harder ...
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions  We are Social MediaFacebook has announced that new restrictions on political advertising will now be extending to more regions globally.
Advertising network compromised to deliver credit card stealing code  ZDNetA Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...
Ogilvy Appoints Giri Yadav as Head of Advertising, Asia; Hires Four Leaders in APAC  AdAge IndiaOgilvy has appointed new leaders team leaders in Asia-Pacific region. Giri Jadhav has been announced as the head of Advertising in Asia.While Ogilvy ...
Microsoft Bing Partners With Verizon To Become their Exclusive Advertising Platform  AppualsMicrosoft and Yahoo have had quite a history in the past. Back in 2015, Microsoft and Yahoo renewed their deal allowing the latter to monetize through their ad ...
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  AdweekPlanters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
Google will lose the most as Amazon’s advertising business emerges  Which-50Amazon will double its share of the total digital ad spend in the next two years, according to a survey of some of America's top ad buyers. The findings, and ...
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence  Business WireToday, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, demonstrating TV's continued role in political.
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox BusinessThe now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...
Five Ways To Improve Your Social Video Advertising  ForbesAccording to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...
How is Roku Making Money Through Advertising?  eMarketerRoku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...
Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot  PRNewswireBATTLE CREEK, Mich., Jan. 17, 2019 /PRNewswire/ -- The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold ...
Why targeted advertising is becoming creepy  EricssonMany are saying that AI needs to be explainable. What this means is that processes handled by AI should be made more easily understandable to humans, and ...
Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi  AffiliateINSIDERTabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia, according to reports from Australian marketing news site Mumbrella.
NFL “Pre-Game” Advertising Impact Report  GlobeNewswireCHICAGO, Jan. 17, 2019 (GLOBE NEWSWIRE) -- As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands ...
Buzzoka launches influencer-driven Instagram ad film service  ETBrandEquity.comThe Instagram Ad Film *Service* will help brands and agencies to cater the audience which is missing out on TV and Newspaper promotions.
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads  DigidayFacebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.
'Did you see that billboard, or was it just me': The personalised future of advertising  thejournal.ieIndividual billboards and the $40 billion marketing potential of Alexa – the next stage in the advertising revolution.
Three large advertising screens planned for new Broadmarsh Car Park  Nottinghamshire LiveThey are planned to be fixed to the corners of the facility.
Mobile Advertising Before And After 2018  ForbesMobile in-app advertising is about to endure a profound transformation that will change the dynamics of the current ecosystem and turn it upside down.
What that Gillette ad says about the trend in woke advertising  WICZBy Nathaniel Meyersohn, CNN Business Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing ...
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast CompanyAward-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...
Domino’s Outspent Rival Restaurants on TV Advertising in December  Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads at the end.
HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs  ETRetail.comNew Delhi: The Delhi High Court on Tuesday directed the Centre not to take any coercive steps against pharma major Reckitt Benckiser if it advertises its ...
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchangerAs Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.comAs investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
Rep. Randy Hunt to File Truth in Advertising Internet Access Bill  Cape Cod TodayFrom State Rep. Randy Hunt (R-Sandwich):. I'll be filing a bill tomorrow called “An Act to promote truth in advertising relative to internet access plans.” This bill ...
Advertising Experts Predict Economic Growth  THISDAY NewspapersRaheem Akingbolu. The country is expected to record an increase in the number of foreign and domestic investors after the general elections that will be held ...
TV advertising promotes poor eating habits in kids; influences their weight: here;s all you need to know  Times NowWashington DC: Television advertisements of high-sugar cereals directed at children promote poor eating habits in them, thereby increasing the risk of obesity.
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth TodayA new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.
I saw the future of advertising, and damn is it scary  Android CentralThe holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...
Nine Indians in New York Festivals Advertising Awards 2019 grand jury  Best Media InfoHakuhodo's Elvis Sequeira, FCB Ulka's Rajdatta Ranade, Ogilvy Mumbai's Priyanka Joshi, DDB Mudra Group's Soumya Shiva Nagabhushan, McCann's ...
Gillette's controversial ad looks beyond advertising's male lens  mUmBRELLA*The new marketing lens Old marketing is often still stuck in a mindset of push, push, push the brand's features and benefits onto the consumer, who shall.
Here are our 10 most popular media and advertising stories of 2018  INSIDER2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox NewsThe Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...
Advertising Archetypes For Non-Archetypal Holidays  ForbesNot all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...
Transparent media: Is it time for advertisers to take back control?  The DrumMuch of the discussion regarding transparent media buying has painted the leading network agencies as the bad guys for not disclosing or passing along ...
How the Advertising Landscape Will Continue to Evolve in 2019  AdweekAdvertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...
Barclays calls advertising review  CampaignLiveBarclays is reviewing its advertising account currently held by Bartle Bogle Hegarty London. The business is reported to be worth around £30m. Chemistry ...
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.comAn estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
The Media’s Post-Advertising Future Is Also Its Past  The AtlanticIt's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost CommunicationsHeroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...
Advancing Advanced Advertising: Q&A With Connekt's Tripp Boyle 01/17/2019  MediaPost CommunicationsThe world of advanced advertising continues to innovate. Take the example of Conneckt, which makes use of AI to dynamically insert interactive advertising in ...
Is Google still blocking crypto ads? Crypto firms report advertising issues  Leaprate Forex Trading NewsThe U.S. tech giant Google has had an ongoing “Love-Hate-Relationship” with the cryptocurrency industry for the past year. It first banned crypto-related ads on ...
Alderman says council election advertising disclosure rules are ‘a joke’  The MercuryCLARENCE aldermen collectively spent more than 119000 campaigning during the October elections — now one alderman says its time for election advertising ...
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing LandIt's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
Old advertising signs discovered behind barber shop walls in Upper Ferntree Gully  Herald SunIncredible old advertising signs have been discovered behind the walls of an old barber shop in Upper Ferntree Gully. The discovery has prompted calls for the ...
New creative chief at one of Pittsburgh's biggest ad agencies  Pittsburgh Business TimesJoe Burke's promotion marks latest in a series of recent leadership changes, additions.
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.comHoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...
9 Ways Advertising Can Take Advantage of Digital Growth in 2019  AdweekWe're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers  Marketing LandLate Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, ...
German mobile advertising market grows 58.6% in 2018 to EUR 1 billion  TelecompaperThe German mobile advertising market grew by 58.6 percent in 2018 compared with the same period of the previous year, with gross advertising spending of ...
Advertising & Content Sales Beat Magazine Full-time - Melbourne > Northern Suburbs  Pedestrian TVABOUT US. Beat Magazine is a leading Australian music, arts and youth culture magazine based in Brunswick East. We're looking for a star salesperson with a ...
Advertising and academia are controlling our thoughts. Didn’t you know?  The GuardianBy abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.
10 Tips For Leveraging Machine Learning In Advertising  ForbesMachine learning technology continues to improve, and with Google's addition of a machine-learning component into its suite of ad tools, it's easier than ever for ...
'Hold your nerve': ad bosses outline strategies to cope with Brexit  MediaTel NewslineThroughout the Brexit transition period, there has been a distinct lack of clarity about what impact advertisers can expect when - or if - we depart the European ...
How Instagram is making outdoor advertising better IRL  Fast Company1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  ForbesWhat do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...
Coldwell Banker Southern Homes Joins Adwerx Automated Listing Advertising Program  PRNewswireDURHAM, N.C., Jan. 17, 2019 /PRNewswire/ -- Coldwell Banker Southern Homes has engaged the Adwerx Enterprise Automated Listing Advertising Program ...
Back to Basics: Maximize your YouTube advertising  Marketing LandAdvertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent ...
Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody  ScienceAlertWill there be no end to people trying to muck up the night sky? Around this time last year it was a disco ball sent into low-Earth orbit. Now a Russian startup has ...
Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year  Business InsiderThe social network quadrupled its ad spending in select news outlets.
‘Just advertising tools’: Incentives and discounts on offer in crowded new-build market  Domain NewsHome builders and developers are offering buyers incentives in an effort to stand out amid the tough property market. Advertising campaigns that spruik prices ...
Amazon sends out free samples as it beefs up advertising arm  The VergeAmazon is sending out free samples, tailor-made to users' tastes with the help of their purchasing history, Axios reported earlier today. It's unclear how long the ...
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
6 Here's Amazon's Latest Foray into Advertising  Market RealistAmazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.
Pioneering black woman in advertising dies | Agency News  AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  ForbesAmazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...
Flipkart, group companies increase television advertisements  Economic TimesFlipkart and its group companies — Myntra and PhonePe — have significantly increased their television advertisements since August when they got acquired by ...
Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily MailStartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...
Qatar Airways launches impressive Hollywood-style advertising campaign for 2019 - The Moodie Davitt Report  The Moodie Davitt ReportQATAR. Qatar Airways has launched a Hollywood-style global advertising campaign to celebrate flying with the fast-growing airline. The campaign, called A ...
Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google  Business InsiderDear Readers,. After a short hiatus, we're back! Welcome to the first edition of BI's new Advertising and Media Insider newsletter. We've replaced our daily digest ...
Queen advertising for new Buckingham Palace chef - Could you cook for the royals?  ExpressTHE QUEEN is hiring a new royal chef to work at Buckingham Palace.
'Golden Age' Of Television Requires Better Advertising: David Sable  BeetTVLAS VEGAS—The continued rise of streaming services providing premium video without advertising avails is a big concern but it's going to change within a ...
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy MagazineOrbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue  DigidayWhen the General Data Protection Regulation arrived last year, The New York Times didn't take any chances. The publisher blocked all open-exchange ad ...
Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data  Marketing LandHere's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Aldi are advertising jobs with INCREDIBLE salaries in Liverpool - here's how to apply  Liverpool EchoTop-end salaries at the supermarket have gone up - and one of the jobs even comes with a free Audi.
Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley FoolDon't overlook these two fast-growing and lucrative revenue streams.
Working with McConnell: Getting your company seen on base  Wichita Business JournalWith around 17,000 total personnel, McConnell Air Force Base in Wichita is in many ways its own city — one bustling with military members ready to spend ...
Government advertising spend jumps $57 million in one year  The Sydney Morning HeraldThe federal government spent $157 million on government advertising campaigns in 2017-18, with the same-sex marriage postal survey contributing to an ...
Advertisers bat for IPL 2019 on home ground  Economic TimesApart from the April-May general election, the World Cup in England and Wales is scheduled to be held between May 30 and July 14. The IPL is typically held in ...
What you need to know in advertising today  INSIDEREverything that you need to know in advertising today, from Madison Avenue's rising stars to Facebook giving brands access to users' private data.
Maine media companies come together to form advertising network  Press HeraldMaine media companies under the ownership of Camden entrepreneur Reade Brower have assembled into a single advertising network called Masthead ...
Red Lobster stops advertising on Tucker Carlson's Fox News show after he made controversial comments about women's pay and immigrants  Business InsiderRed Lobster joins 19 other advertisers that have cut advertising on the show since December, including IHOP, Minted, and the jobs site Indeed.
Premier League to review advertising partner  SportsPro MediaMarketing agency VMLY&R has held the Premier League account since 2016.
Facebook Blocks Advertising for Pro-Life 'Roe v. Wade' Film  Church Militantby David Nussman • ChurchMilitant.com • January 15, 2019 4 Comments. Roe v. Wade documents infamous Supreme Court case, slated to come to theaters ...

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More