Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Most people see cinema advertising as the little slide that is shown right before the movie starts, but it's much more than that. Cinema advertising does offer slide advertising, but it also offers something that is called rolling stock that is similar to a television commercial. Some theatres offer dynamic digital advertising opportunities in place of slide advertising while others offer advertising opportunities on large LCD screens in the theatre lobbies.

They offer advertisers an opportunity to present their message to a captive and receptive audience in a family oriented environment. Hollywood spends billions of dollars each year promoting their movies and these massive marketing campaigns lure hundreds of millions of people to the movie theatres every year. It's an audience of brand conscious teens, tweens and young adults with high disposable income and active lifestyles that makes this medium very attractive to a marketer.

Some toy manufacturers and beverage companies are aware of this and have taken full advantage of the opportunity. Other industries have followed suit, as they are starting to adhere to the title of this article, "Brand Young and You Brand for Life".

Some may call cinema advertising intrusive but they cannot deny the fact that it is highly effective. The recall rate of cinema advertising is upwards of 70% while the recall rate of television sits at approximately 23%, the reason for this is that advertisers have a totally captive and receptive audience. They finally can advertise directly to the elusive teen and tween market in their own environment.

With the Tivo age growing this has forced marketers to become more innovative in their media planning efforts. They not only have included cinema in their media mix but they have also included other forms of advertising such as guerilla marketing, trash can advertising and even beach umbrella advertising.

This is all in an effort to reach the masses, but man does not live by advertising alone. An effective public relations plan should be in place to work hand in hand with any advertising campaign. The goal of the campaign is to get as much attention to your product as possible during the course of the campaign. So an effective public relations plan would only enhance the results, as it will allow the marketer to utilize the media to assist in getting their message out.

Louis Victor is the Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.

For more information on Cinema Advertising or Public Relations go to www.namct.com.

For media inquiries contact:
Louis Victor
New Age Media Concepts
888-463-9237

In The News:

Are You Advertising For The Competition?  ForbesBrand agility, an aggressive and automated marketing plan and the inside track on every major competitor in town are all powerful but do not replace genuine ...
Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNETPublisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.
Quibi Head of Partnerships and Advertising Tim Connolly Departs  VarietyTim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the company.
Dentsu is not just about advertising; we are creative entrepreneurs: Ted Lim  Exchange4MediaTed Lim, Chief Creative Officer, APAC, Dentsu Aegis Network, talks about why he thinks global advertising festival AD STARS is an equaliser and tell us how ...
NHS to create new £150m advertising and marketing services framework  The DrumThe National Health *Service* (NHS) is to create a new advertising and marketing services framework valued at £150m.
Cinema advertising to generate $4.6bn globally in 2019: Report  Exchange4MediaThe global cinema advertising market is growing faster than any other medium except internet, says the latest WARC Global Advertising Trends report.
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Brian Wieser: Exploring America's digital advertising trends  The DrumDigital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and ...
‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business  DigidayAmazon's advertising platform continues to grow. Earlier this week, Amazon Advertising released a new directory of managed-*service* providers and tools to help ...
Facebook bans ads from the Epoch Times for violating transparency policies with pro-Trump ads  The Washington PostThe Epoch Times, a conservative publication that has become a key promoter of President Trump and conspiracy theories, has been barred from advertising on ...
What You Need to Know About Advertising on TikTok  Social Media TodayTikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...
Festive advertising expected to grow 12% up to Rs 20,000 in 2019  MoneycontrolDespite a slump in consumer spending and slowdown, festive advertising is expected to grow at 10-12 percent over 2018 to touch as much as Rs 20,000 crore ...
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNETIt's one more criticism of the e-cigarette industry's effect on young people.
Ride-Share Vehicles Banned From Adding Advertisements To Their Cars  CBS New YorkNEW YORK (CBSNewYork) – There's a battle brewing between ride-share drivers and the Taxi and Limousine Commission over advertising. The TLC recently ...
12 Strategies To Keep In Mind When Designing Advertising For E-Commerce  ForbesUnderstanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  ForbesIn an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.
Weak Ad Market Slams Advertising Bellwether Focus Media  Caixin GlobalOutdoor advertising specialist Focus Media said its revenue sagged and profit plunged in the first half of the year, as the industry veteran faced twin headwinds ...
5 Ways LinkedIn Advertising Is Different from Other Social Platforms  Search Engine JournalUndecided whether you should advertise on LinkedIn or other social platforms? Learn how LinkedIn advertising differentiates itself from the pack.
Kerala HC Quashes Criminal Case Filed Against 'Vanitha' Magazine For Allegedly Advertising Cures For...  Live LawThe High Court of Kerala has quashed a criminal complaint filed against 'Vanitha' magazine under the Drugs and Magic Remedies (Objectionable ...
Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
Prime Media lifts profit despite a decline in regional TV advertising  AdNewsBy Chris Pash | 23 August 2019. Regional TV broacaster Prime Media Group posted a full year profit of $7.35 million, up 159%, despite a weaker regional ...
Facebook banned advertisements from The Epoch Times after it bought $1.5 million of Trump ads in 6 months  Business InsiderFacebook banned pro-Donald Trump publication The Epoch Times from advertising on its platform after it tried to sneak ads past its review system.
Facebook unveils tool that allows users to curb targeted advertising  Financial TimesFacebook has launched a long-awaited privacy tool that will allow users to prevent websites from passing on their data to the social network for the purposes of ...
Popeyes Chicken Sandwich Reportedly Bagged Over $23 Million Worth of Advertising From Social Media Hype  ComplexIn case you somehow managed to avoid any interaction whatsoever with the entire universe this week, you're well aware that Popeyes is winning the fast food ...
Facing Potential Class Action Threat, Weedmaps Changes Advertising Policy | The Recorder  Law.comLos Angeles-based cannabis firm Zuber Lawler had threatened to seek relief under California's Unfair Competition Law based on the presence of unlicensed ...
Intentwise is now an Amazon Advertising partner!  PRNewswireCHICAGO, Aug. 22, 2019 /PRNewswire/ -- Intentwise is proud to announce that it has been named an Amazon Advertising partner. With its innovative ...
Morgan Stanley: Australia is in an advertising recession  AdNewsAnalysts have cut growth forecasts and are advising clients to be underweight most of traditional media.
Twitter bans advertising from state-controlled news outlets  EngadgetTwitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...
Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future  mUmBRELLA*One of the country's biggest brands, the Commonwealth Bank of Australia, or 'Commbank', has said it has no more planned advertising on Alan Jones' breakfast ...
Tourism Ireland Advertising Campaign Targets 9.4m Germans  AdWorldWith the Northern Ireland backstop a major news story in Germany this week following Boris Johnson's meeting with Chancellor Angela Merkel, Tourism Ireland ...
Location Advertising's Wasted Dollars: A Radio or TV Opportunity?  Radio & Television Business ReportDespite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality.
TLC Bans Advertising On Ride-Share Vehicles  CBS New YorkThe Taxi and Limousine Commission has reversed a previous decision and banned ride-share vehicles from displaying ads on their cars. 15 hours ago ...
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York TimesMr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.
How to spruce up your advertising  The StandardAdvertisements are ubiquitous on radio and television, but not all that we see or hear achieves the desired impact. Some actually turn out to be an irritant rather ...
Broadband providers issued new advertising rules by ASAI  Irish ExaminerMobile and broadband providers have been issued with new rules over how they can advertise the speed of their services. Ads which claim that users can reach ...
Want To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller  AdExchanger“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is by Patrick O'Leary, founder and CEO at boostr. Much has ...
Social media influencers becoming the norm for advertising  WRAL.comWhen Caroline Bowers travels around the Triangle with her dog, it's pretty common for people to stop her. Not just because Holden is an adorable golden ...
JioSaavn adds two new display-advertising units to its service  Music AllyIndian music-streaming *service* JioSaavn is adding a pair of new ad units to boost its revenues from its free tier. They're called Maximus and Showcase, with the ...
Geocon accused of breaching consumer laws over Canberra apartment advertising  ABC NewsConstruction giant Geocon misled consumers while advertising apartments in Canberra's south, the ACT's Commissioner for Fair Trading will allege.
Connected TV is the future of advertising: The Drum Programmatic Punch APAC  The DrumThe media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, ...
10 marketing and advertising companies helping with CCPA regulation  Business InsiderBusiness Insider has identified the leading companies that are helping marketers navigate privacy regulations.
FCA tells claims management companies to raise advertising standards - Your Money  Your MoneyThe Financial Conduct Authority (FCA) has threatened to refuse to authorise claims firms which break financial promotions rules.
Environmentalists push to ban all car advertising  WhichCarForget restrictions on how cars are depicted in ads, some would like to see vehicle advertising banned outright. Environmental activists have likened car ...
Just The Numbers: Amazon – the Digital Advertising Platform  BeautyMatterAmazon owns a larger share of the digital ad business than many people realize. The Amazon platform ranks third behind Google and Facebook.
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.comThe interactive, annotated project celebrates 60 years of the show.
All advertisers to come under ASCI purview, rules Delhi district court  BusinessLineThe decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...
Instagram is going to become twice as annoying thanks to Facebook, it's claimed  Metro.co.ukBrace yourself for big changes coming to the world's most popular photo-based social network.
Casino promotions drive rise in German gambling advertising  iGaming BusinessA new report claims gambling advertising volume has tripled over the past five years, with much of this down to operators heavily promoting online casino sites.
Redesigning advertising strategies for digital  The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...
Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for Fox  Broadcasting & CableAs summer (sadly) begins to wind down, at least we can look forward to fall TV. To help usher in the new season, we're shining a spotlight on the major ...
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...
Nine sees a better advertising market from September  AdNewsJuly was weak but August is better.
With Players' Weekend's success, is MLB adding advertising patches to uniforms?  NJ.comMajor League Baseball continues its recent Players' Weekend tradition over the next three days. A similarly drastic change to MLB uniforms might be coming in ...
Lamar Advertising Company Announces Cash Dividend on Common Stock  GlobeNewswireBATON ROUGE, La., Aug. 22, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising ...
MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives  TVRevMyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.
In-app advertising rebounds, shaking off fraud concerns  AdNewsPrivate marketplaces is set to become the dominant approach to programmatic advertising as soon as next year.
The Manipulative Power of an Advertisement Of Professional Services  Justia VerdictThe following is an advertisement that invites and incites thought and comment. The comments follow the words of the advertisement. The name of the author is ...
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
Will KBC continue to be a hot property for Sony and advertisers this year?  MoneycontrolAs of now as much as 80 percent of the show's inventory has been sold and the remaining 20 percent is left for spot-buying, for which media buyers are not ...
Weedmaps announces it will stop advertising unlicensed cannabis retailers 'later this year'  Marijuana Business DailyOnline advertising giant Weedmaps.com announced Wednesday in a press release that it will begin requiring a state license number for all marijuana retail ...
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
How Skore condoms is scoring big with it's innovative advertising  Exchange4MediaVishal Vyas, General Manager, Marketing Skore Condoms, spoke to us about their marketing strategies and new products in the industry.
Scientists call on Elections Canada to clarify policy on climate change advertising  Global NewsThe scientists are calling on Elections Canada to clarify how it interprets issue-based advertising rules in the Elections Act so that groups can advertise on ...
OTT and video advertising are part of every media plan today: Uday Sodhi  Exchange4MediaSodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and ...
X1's debut is clouded by advertising and sponsorship difficulties due to vote manipulation controversy  allkpop'Produce X 101' project group X1 faces difficulties in promoting due to the ongoing voting manipulation controversy. Many sponsorships and brand repr…
Out-Of Home Advertising Grows Nearly 8% In Q2, Digital Soars 08/22/2019  MediaPost CommunicationsOut-of-home advertising grew nearly 8% in the second quarter — the best quarterly growth since 2007, according to the Out of Home Advertising Association of ...
Mondelez global advertising creative goes to WPP and Publicis  Exchange4MediaWhile Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP.
Here's a running list of all the companies pulling advertising from Alan Jones  SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.
Twenty years in advertising sees massive change  Stuff.co.nzWaikato advertising agency celebrates 20 years in business this year.
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day  AdweekAdvertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...
An advertising recession in Australia?  AdNewsBy Chris Pash | 23 August 2019. Morgan Stanley has declared an advertising recession in Australia. Economists usally call a recession when there have been ...
Gender stereotype advertising bans set ‘concerning’ precedent, say advertisers  The IndependentThe banning of two adverts that promoted “harmful” gender stereotypes sets a “concerning” precedent, according to advertisers.
Twitter bans state media ads after accounts 'manipulate' Hong Kong protests  The IndependentTwitter has banned state-run media from advertising after discovering Chinese accounts attempting to “manipulate” protests in Hong Kong. Both Twitter and ...
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. CBS.A -1.03% and Viacom Inc. VIA -0.11% creates a larger media company better positioned to pursue advanced advertising ...
Predictive technology in advertising: DAN Programmatic launches creative insights engine 'DAN vision for creative' - ET BrandEquity  ETBrandEquity.comIt will deliver insights into the predicted performance of a creative even before the creative has actually run.
Closing the circle: connecting the world of programmatic advertising  The Drum80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad ...
EE grasses on Three UK for its 5G advertising  Telecoms.comThree UK has run an ad campaign claiming its 5G network is the only 'real' one. Unsurprisingly other 5G providers are unhappy about this and at least one had ...
OVO Energy brand chief: 'we're making our advertising green'  CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Non-members cannot dodge advertising self-regulatory body, says Delhi court ruling  Campaign IndiaThe Delhi district court judgement reaffirms the remit of the Advertising Standards Council of India (ASCI) over non-members.
TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
The state of this! Twitter’s advertising ban is ideological & anti-democratic  RTThe news that Twitter is to ban 'state-controlled news media entities' from advertising on its platforms raises several worrying concerns which urgently need to be ...
SCA's Grant Blackley sees advertising growth ahead  AdNewsWe believe the market will flatten out ... move back into growth in October and beyond.
Rear windshield advertising will be extremely cost-effective: Onkar Vaidya  Exchange4MediaVaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber.
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
And finally... Mactaggart & Mickel to launch first ever television advertising campaign  Scottish Construction NowHousebuilder Mactaggart & Mickel is moving into television advertising, for the first since it was established in 1925. The company has enlisted the support of ...
MLB Uniform Advertisements Could Be On The Way  ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to ...
Brexit Taking Its Toll on U.K. TV Advertising  TV TechnologyEnders Analysis predicts 5% drop Y-on-Y in TV advertising.
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
Advertising patches soon coming to MLB?  NBCSports.comA new addition might be coming to MLB uniforms soon but we're not too sure how everyone is going to feel about it.
Diversity in advertising makes business sense  South China Morning PostAdvertising has as much power to challenge perceptions and conventions as to reinforce bias and stereotypes. Unfortunately, businesses that have the money ...
Gender stereotyping in advertising: No smoke without fire  Prolific LondonLast week, the ASA came down hard on Philadelphia and Volkswagen in the first action against harmful gender stereotyping. Ria Campbell, Head of *Content* at ...
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
B.C.'s health minister wants youth input, advertising rules and federal action on vaping  CTV NewsVaping has become a popular trend among teens and B.C.'s health minister says the province is considering options for how to raise awareness about its ...
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
Seven West Media posts a $444 million loss in soft advertising market  AdNewsImpairments on the television licences and newspaper masthead carrying values.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More