Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The TV Shoot, The Spoiled Brat, And A Painful Lesson > NetSparsh - Viral Content you Love & Share

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in any client we could, which is why I was seated across from the "Redneck Crazy Man" as I liked to refer to him. He owned a string of low end rental car shops and his only redeeming quality was that he was a quick pay.

For this particular shoot, my script involved an NBA star and a good looking young boy I had cast through a local talent agency. The boy had been in a few commercials and he knew how to take direction which is crucial when it comes to working with children.

As I was going over the script, the client stopped me mid-sentence, put a picture of a boy in front of me and said, "What ya think about this kid?" Not sure what he had up his sleeve this time, I looked at the picture of the 10 year old boy. "He's cute, why?" I asked. "Cause he's gonna be in the commercials." He said deadpan. "But I've already cast a boy through the talent agency who's perfect! He's coming in tomorrow to do the radio spot and he's contracted to do the TV shoot the following day." I replied. "Don't care". He said. "This here boy is my grandson and if he isn't in the commercials there ain't going to be any commercials." I looked at the picture again and looked back at my redneck crazy man client and shrugged. How bad could he be? I was about to find out.

The next day at our recording studio the "cute" grandson I'll call Jake in this article to protect all concerned, came in with his mother to do the radio commercials I had originally scheduled with the professional child actor. I gave Jake the script and because he had never been near a microphone, I began to coach him as to how close he should get to it, how to be careful about pronunciation, etc. "Let's try a few lines" I said, and that's when the fun began.

Jake I quickly learned, had speech problems. The client's name had a couple of "R"s in it and Jake pronounced "R"s like "L"s making the name of his granddad's car rental company sound like a Lithuanian side dish. In addition, he would put a "th" on all words containing an "S". No matter how many takes he did, the copy came out sounding like a foreign language. Jake grew restless and complained to his mom that he was bored and wanted to go home. And after a couple of hours of futility I ended up salvaging what I could and hoped the listeners were bilingual.

The following day Jake showed up (late) with his mom for the television shoot. Our crew had already been there several hours setting up for our first scene while the NBA star was in makeup. Jake looking bored, grabbed a basketball and started bouncing it on the court right next to one of the sound engineer's high end reel to reel tape machines. "Be careful bouncing that ball so close to that machine." I told him. "That is a very expensive piece of equipment." "Who cares?" He replied deadpan. "If it breaks, my grandfather will pay for it." That's when I knew we were in for a long day.

As I tried to get him to focus on the lines he was to deliver (in that special foreign language of his) his eyes went right to the craft services. "Donuts!" he cried as he dropped the ball right on the tape machine and began stuffing his face. I had rewritten most of the lines trying carefully to edit out any "R" words but the name of the company couldn't be avoided. When he was not causing mischief or complaining to his mom that he was bored, Jake was hungry or he was tired, sprawling around on the basketball court while I tried diplomatically to get him back in front of the camera. At one point I found him trying to flirt with some of the female crew telling them that when his grandfather "kicked" this would all be his. As I steered him into makeup, the makeup artist said, "My, what cute little boy!" "I'll get back to you at the end of the day to see if you have reassessed that opinion" I whispered to her.

The grandson was not only confrontational and rude to the crew but also to the NBA star as well who looked like he wanted to crush the little runt a few times. The rest of the shoot went as smoothly and after about 10 hours of work, I prayed we had enough film to choose from to finish the :30 second spot.

The makeup artist came up to me later in the day and when I asked her if she still considered the boy cute, I seem to remember her response including the word "strangulation".

What was the lesson in all this? Well despite what you have heard, the client isn't always right. In fact, sometimes the client is dead wrong. It all depends on your relationship and chemistry as to how you handle a difficult situation such as this. Don't be afraid to assert yourself in showing the client what's best for his advertising and marketing plan for it will benefit both of you in the long run. Just as he is an expert in his business, so too are you in yours. And if you are ever in a situation such as the one I've just described, the "grin and bare it" approach may be your only option!

Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results.

Visit his web site at http://www.eisenbergagency.com
Mailto: [email protected].

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Chicago Tribune

Google Chrome Now Blocks Irksome Ads. That's a Good Thing, Right?
New York Times
As advertising has become more intrusive in recent years, hundreds of millions of web users have installed ad-blocking software to ward off full-page pop-ups, blaring video pitches that start automatically and large ads with unstoppable countdown ...
Chrome ad blocker: The Web's largest ad company is also now advertising's biggest traffic copChicago Tribune
Google begins blocking annoying ads on its browserABS-CBN News
The browser for a web worth protecting - The KeywordThe Keyword
Coalition for Better Ads
all 81 news articles »

Forbes

Why Digital Advertising Needs A Blockchain Solution
Forbes
Internet fraud and fraud exposed in digital advertising are alarming terms that create a strong reaction among the online community. How do people react? They demand answers, write articles, post the information on blogs, or their website, while ...

and more »

Decoding The State of Programmatic Advertising and Ad Formats in 2018
MarTech Series
Gil further explained, “Another trend we foresee becoming even bigger in 2018 is the shift to over-the-top (OTT) advertising. Currently, OTT accounts for 26% of Video Ad-Spend, and it's not slowing down. Video streaming on both desktop and mobile ...


Business News Daily

Advertising vs. Marketing: What's the Difference and Which Do I Use?
Business News Daily
It's easy to get advertising and marketing confused – especially as a small business owner juggling all areas of their business. Knowing the difference between the two is imperative in setting the right strategies to help grow your business. Promotion ...


Interested In Pressman Advertising Limited (NSE:PRESSMN)? Here's How It's Performing
Simply Wall St
For long-term investors, assessing earnings trend over time and against industry benchmarks is more beneficial than examining a single earnings announcement at a point in time. Investors may find my commentary, albeit very high-level and brief, on ...


The Times

Advertising start-up bets on blockchain
The Times
A London-based start-up that hopes to use blockchain technology to shake up the advertising industry has raised $1.5 million before its launch. Fenestra claims that it will introduce “a new, independent and more transparent model” to allow companies ...


Digital Advertising Still Growing A Market For Data
MediaPost Communications
The United States is forecast to remain the world's largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 to more than ...


The Boston Globe

Innovation of the Week: An alternative to advertising
The Boston Globe
A cryptocurrency alternative to advertising. Innovator: The online magazine Salon. What were they thinking? A growing number of Internet users are installing ad blocking software, which nixes often-annoying advertisements and allows websites to load ...


MediaFile

YouTube Pulls Advertising on Logan Paul
MediaFile
YouTube has pulled the plug for advertisements featured on YouTube celebrity Logan Paul's channel. This move from YouTube comes less than month after Paul posted a video of a body in Japan's Suicide Forest, and not a week after Paul posted a video ...


Los Angeles Times

Chrome ad blocker: The internet's largest ad company is now advertising's biggest traffic cop
Los Angeles Times
Google's Chrome browser is used by about 60% of desktop and mobile internet users. (Marcio Jose Sanchez / Associated Press). Google, already one of the dominant players in the online advertising world, may soon have even more power in that space. It is ...
Google's Chrome ad blocker means the Web's largest ad company is also now advertising's biggest traffic copWashington Post
Google Chrome is now online advertising's biggest traffic copThe Daily Herald
Google Chrome Browser to Start Blocking Bad-Mannered Web AdvertisingeWeek
The Keyword -Coalition for Better Ads -Chromium Blog -Wall Street Journal
all 127 news articles »
Google News

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More