Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How To Write Really Good Ads > NetSparsh - Viral Content you Love & Share

How To Write Really Good Ads

All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

Generally, the "ad writer" wants the prospect to do one of the following:

Visit the store or website to see and judge the product for himself, or immediately reach for his credit card or write a check and send for the merchandise being advertised.

Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product--is not doing it's job completely.

The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money.

In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:

1) Attract the ATTENTION of your prospect

2) INTEREST your prospect in the product

3) Cause your prospect to DESIRE the product

4) Demand ACTION from the prospect

Never forget the basic rule of advertising copywriting; If the ad is not read, it won't stimulate any sales, if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success as an advertising copywriter.

Get CONTENT For Your Website

http://www.InstantAuthors.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Imperfect Is Perfect: The New Advertising Standard
Forbes
For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this ...


The Atlantic Names New VPs of Advertising Partnerships - The Atlantic
The Atlantic
Washington, D.C.; (November 16, 2017)—The Atlantic Publisher and SVP Hayley Romer announced today two key leadership positions: Ryan McRae is joining ...

and more »

Forbes

'Friendsgiving' Is The Advertising Buzzword That's About To Be Everywhere
Forbes
And of course, advertisers have taken notice. Bailey's attempted a trademark in 2011, the same year they used the word in a new campaign. Butterball filed a trademark application in 2013. One blogger notes that Taco Bell was also ahead of the curve in ...


Forbes

The Next Great Television Innovation Will Reshape Advertising
Forbes
Working in the advertising business, and particularly in a TV-centric role, I find myself involved in many conversations moving toward a few common questions: How might TV evolve, and what might the next version look like? What does this mean for ...


Forbes

4 Ways Blockchain Will Transform Digital Marketing And Advertising
Forbes
When we think of blockchain, most of us probably think of finance, cryptocurrencies, and digital ledgers. That makes sense. After all, blockchain is the tech supporting Bitcoin—a currency attempting its own form of financial disruption. But what many ...


AdExchanger

Zero-Data Media Could Be The Future Of Digital Advertising
AdExchanger
The notion of anonymity and advertising has always seemed rather utopian, but with increased measures for consumer privacy being baked into browsers and operating systems, the future of digital media will inevitably be more privacy-friendly than today.

and more »

Deadline

Viacom Tops Q4 Estimates On Improved Advertising And Film ...
Deadline
UPDATED at 7AM PT with executive comments: Viacom ended its fiscal year with a mixed-to-positive fourth quarter featuring a slim total revenue gain and ...
7 Stocks of the Month: December EditionZacks.com
Viacom Inc. - VIAB - Stock Price Today - ZacksZacks Investment Research

all 118 news articles »

Los Angeles Times

Sean Hannity calls 'cease-fire' on Keurig, but some advertisers still seem wary
Los Angeles Times
Fox News Channel's Sean Hannity has called on his supporters to stop smashing Keurig coffee makers to protest a decision to stop advertising on his show, but it remains unclear whether Keurig will return as a sponsor. The “Hannity” show and a liberal ...
Do advertising boycotts hurt Fox News' Sean Hannity?USA TODAY
Advertisers Delete Tweets Around Calls to Boycott Sean HannityNew York Times
Reddi-Wip, Hebrew National Aren't Really Boycotting Hannity Over Roy MooreAdAge.com
KY3 -Autoblog (blog) -CNNMoney
all 240 news articles »

Bitcoin Magazine

MadHive's Mission to Restore Transparency and Fairness to ...
Bitcoin Magazine
Digital technology should make the advertising business more efficient. But it has not — at least not from the perspective of companies that place ads or ...

and more »

BBC News

Six universities told to change advertising claims - BBC News
BBC News
The advertising watchdog has told six UK universities to take down marketing claims that could be misleading. Leicester, East Anglia, Strathclyde, Falmouth, ...
Six UK universities break advertising rules with pitches to studentsThe Guardian

all 23 news articles »
Google News

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad

If you knew these 10 high impact insider's hidden psychological... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More