Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How To Write Really Good Ads > NetSparsh - Viral Content you Love & Share

How To Write Really Good Ads

All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

Generally, the "ad writer" wants the prospect to do one of the following:

Visit the store or website to see and judge the product for himself, or immediately reach for his credit card or write a check and send for the merchandise being advertised.

Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product--is not doing it's job completely.

The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money.

In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:

1) Attract the ATTENTION of your prospect

2) INTEREST your prospect in the product

3) Cause your prospect to DESIRE the product

4) Demand ACTION from the prospect

Never forget the basic rule of advertising copywriting; If the ad is not read, it won't stimulate any sales, if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success as an advertising copywriter.

Get CONTENT For Your Website

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

New York Times

Air France Reminds Travelers What Their Flight Could Be Like - The ...
New York Times
In a new ad campaign aimed at distinguishing itself from low-cost competitors, the airline is emphasizing the in-flight perks included with a standard ticket.

and more »

SiliconANGLE (blog)

Twitter Reportedly Joins Rivals in Banning Advertising for Cryptos
Finance Magnates
At the time, Facebook said those products are “frequently associated with misleading or deceptive promotional practices”. . Meanwhile, it's not clear yet if Twitter will join Google and Facebook to stop ads for other financial products like ...
Report: Twitter set to be the latest company to ban crypto advertisingSiliconANGLE (blog)
Twitter Will Reportedly Ban Crypto-Related AdvertisingDCEBrief (press release)
Bitcoin bounces $700 in less than three hours, capping wild weekend that brought it below $7400CNBC
all 94 news articles »

Digiday Research: Only 20 percent of retailers are advertising on Amazon
At the Digiday Retail Summit event last month in Austin, Texas, we sat down with 53 retail executives to hear how they approach marketing on Amazon. Check out our earlier research on European publishers' adoption of programmatic advertising here. Learn ...

and more »

The Guardian

'It might work too well': the dark art of political advertising online
The Guardian
Parscale had been a little-known digital marketing executive working out of Texas when he was tapped to build Trump's campaign website in 2015. Until then, digital advertising was barely a rounding error in campaign budgets. In 2008, the year Barack ...
The Cambridge Analytica scandal: Proof advertising is now a major menace to societyMumbrella Asia
The Cambridge Analytica scandal: Proof advertising is a major menace to societyMuMbrella
Facebook, online political advertising under fire following Cambridge Analytica data breachThe Drum

all 850 news articles »


How advertisers can stay afloat after net neutrality is gone
While it's still not clear what internet service providers will do after Ajit Pai's FCC voted to repeal net neutrality rules, it's certain that many online business models will be facing major upheavals. Of special concern is online marketing, which is ...

Lidl hires The Martin Agency for new advertising campaign
The Germany-based grocery chain, which opened its first U.S. stores last summer, has hired Richmond-based The Martin Agency to develop an advertising campaign that takes aim at competitor's higher prices. The “Don't Let Them Waste Your Money” ad ...

Blockchain Unlocking Advertisers' Profit Potential
Investopedia (blog)
One of the biggest industries in the world, online advertising operates on these old toll roads exclusively. Companies like Google and Yahoo broke ground in the industry first and have benefited from the internet's centralized infrastructure to ...

and more »

Scientific American (blog)

What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

New Haven Register

New Haven seeks more control over electronic advertising signs
New Haven Register
NEW HAVEN — Local and state efforts are underway to give municipalities more control over electronic advertising signs within their borders after one was recently erected on Whalley Avenue near a traffic light and a facility for adults with special ...

Finance Magnates (blog)

Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit ...
Finance Magnates (blog)
The authorities did not release the details of the alleged offenders, but the move is seen as being part of a wider crackdown. Google bans cryptocurrency advertisement. People had been suspicious for some time, but last week it was confirmed: Google is ...

and more »
Google News

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More