Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?

What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!

One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail. There is a fine line between writing a spot people will laugh and identify with and writing one that falls flat on its face and unfortunately most spots fall into the latter category. The best advice on using humor in ads that I can give you is this: hire a professional who specializes in writing humorous ads. I say this because the majority of advertisers that attempt to write their own funny ads fail miserably. The main reason is because it takes a trained writer to know how to create an ad that includes not only genuinely funny copy, but also perfect timing and the right amount of copy needed to pull it off. Having said this, if you still insist you've written a funny spot for your business the best way to find out is to read it to some unbiased ears which means someone other than your wife, husband, or best friend. Humor in itself is subjective but for the most part if it's funny they'll laugh, and if they don't get it, even if you think it's a real knee slapper, it's time to try another approach. I've written thousands of ads most containing humor but even I don't know for sure how well they will be received once they hit the airwaves. Another tricky part about putting humor in ads is that it takes more time to establish the bit, which means you have less time for the rest of the copy.

The same rule goes for putting voice impersonations in your radio ads. I tend to use voice impressions that I or others do in radio spots from time to time and it can be a real attention getter. However, this can also backfire as I've heard spots where voice impersonations were used just for the sake of putting them in the spot with no real message or tie-in to the product or service. Once again, this is wasted ad dollars.

You may have heard or seen ads you thought were extremely annoying and wondered why the advertiser even bothered. What they've learned is that even bad spots will eventually stick in the mind with enough repetition. The problem here lies with whether what ends up sticking is a negative reinforcement. There's a national jeweler who comes to mind that likes to do his own radio commercials. His nasally voice and dry as sand delivery while quite annoying, have become his trademark. So in essence his annoyance is part of his brand. Successful? Perhaps, but you'd be hard pressed to get me to shop there.

Remember that besides being clever, your ad has to deliver the goods. In other words, ads that are clever just for the sake of being clever won't accomplish much. Have you ever had someone tell you about a funny spot but when you asked who the ad was for, they can't remember? That's a case of the copywriter indulging his or her own cleverness and missing the main point. Your copy must also give the listener or viewer a reason to call or come by and most important, remember your name!

Sometimes a "call to action" works well. This could be in the form of a price point, a special time sensitive sale or a "radio/TV coupon" in which the listener or viewer is told to mention they heard or saw the spot for a special price. It could also involve having the listener or viewer respond immediately as in, "the first 25 people to call now receive..." however, make sure your phone lines can handle the response.

In today's world it takes a clever message to be heard, seen, and remembered above all the mindless advertising banter. And if done right, all the other ads can become "advertising wallpaper" for your clever, stand out, ad campaign!

Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results.

Visit his web site at http://www.eisenbergagency.com
Mailto: [email protected]

In The News:

Advertising Trends You Should Consider in 2019  EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis  Economic TimesThe third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...
Top 5 Trends Ad Intelligence to Look Forward in 2019  EntrepreneurHow can Intelligence further boost the success for business in 2019? We believe, it'll become even bigger trends with mobile in-app advertiser campaigns in ...
Coalition for Better Ads to adopt better ads standards worldwide to improve consumer experience 0nline  ETBrandEquity.comThe Coalition for Better Ads announced recently that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide ...
Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply  NDTV NewsThe Centre splurged more than Rs 2.64 crore on advertising in the media for the inaugural of Sardar Vallabhbhai Patel's statue, known as the Statue of Unity, ...
Students from the Department of Marketing and Advertising of the RSUH received the Grand Prix of the educational project “Digital PRactics”  QS WOW NewsOn December 4 2018, the final phase of the Digital PRactica educational project organized by the Moscow Polytechnic University, YouScan and ONE TOUCH ...
Tech, advertising companies join hands to curb pesky ads, spam  Economic TimesNEW DELHI: Pop-up ads, spam *content* requesting likes, comments and shares, auto-play video ads with sound, ads with countdown, full-screen scroll-overs ...
Beyond the Books: Charter schools spend millions on advertising  KUTV 2NewsTrent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...
Government moves to regulate advertising of medical services  The New TimesA traditional doctor exhibits some of his medicines during a past trade fair. Government has banned advertisement of medical services. File. . Twitter · Facebook ...
UK advertising market faces recession under no-deal Brexit  The GuardianThe UK will be plunged into its first advertising recession in a decade in the event of a no-deal Brexit, with spending likely to fall by nearly £1.4bn this year alone, ...
Use of competitor's trademark in keyword advertising deemed non-actionable  International Law OfficeThe Taipei District Court recently upheld the established case law on companies' use of competitors' trademarks in keyword advertising. In general, the courts ...
How the Advertising Landscape Will Continue to Evolve in 2019  AdweekAdvertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...
The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014  ForbesThe National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...
SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard  Business Insider South AfricaSouth Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...
DAN-e4m Digital Advertising Conference 2019: Mastering marketing in a post-digital world  Exchange4MediaAt the DAN-e4m Digital Advertising Conference 2019, marketers discuss trends they are bullish on in digital marketing and understanding the pay-to-play game ...
PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily StarSONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York TimesAbout three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...
Government pull back drives advertising spend slump in November  The Sydney Morning HeraldAdvertising spend at Australia's media companies slumped in November, with newspapers and magazines performing the worst in the latest SMI data ...
Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIAATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...
Flipkart, group companies increase television advertisements  Economic TimesFlipkart and its group companies — Myntra and PhonePe — have significantly increased their television advertisements since August when they got acquired by ...
From WhatsApp to Alexa : why the ad-free era is over  The GuardianAs we grow wiser to marketing, advertisers are finding new ways and places to plug products.
What Matters When It Comes To Advertising: Connections Outpace Budget  ForbesSpending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...
Exposure to sugary breakfast cereal advertising directly influences children's diets  Science DailyLaboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...
Advertising and academia are controlling our thoughts. Didn’t you know?  The GuardianBy abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.
What that Gillette ad says about the trend in woke advertising  CNNNew York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...
Five Ways To Improve Your Social Video Advertising  ForbesAccording to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...
Facebook And Brexit – Political Advertising Medium Carries Political Ads  Continental TelegraphThe latest Facebook outrage – apparently a medium which carries political advertising has been carrying political advertising. This is, of course, that outrage and ...
Woke washing? How brands like Gillette turn profits by creating a conscience  The GuardianThe razor brand's new ad is the latest in a wave of campaigns that use a social message to try to sell a product. But cynics aren't buying it.
Microsoft Bing Search, Advertising Teams Binge On Automation 01/21/2019  MediaPost CommunicationsMicrosoft's Bing team in 2019 will strongly focus on automation to give marketers back time, audiences to better target campaigns, and attribution to more ...
New advertising law proposes Rs 100000 fine for spammers  Online Khabar (English)Kathmandu, January 20. The government of Nepal is preparing to implement a new advertising law, which proposes a fine upto Rs 100,000 for persons and ...
Chicago Tribune veteran to lead Rockford Register Star advertising team  Rockford Register StarJim Rotche, a Chicago native who spent nearly 20 years with the Chicago Tribune, has joined the Rockford Register Star as advertising director.“We are ...
Verizon plans multiple advertising efforts leading up to Super Bowl commercial  Boston HeraldIf Verizon gets its way, its Super Bowl advertising plans will include a 60-second commercial during the game – and a half-hour documentary that gives viewers ...
Poster advertising Edinburgh Zoo link with Guinness goes up for sale  The ScotsmanAn old poster advertising a tie-up between Edinburgh Zoo and beer brand Guinness is up for sale for £1300.
'Did you see that billboard, or was it just me': The personalised future of advertising  thejournal.ieIndividual billboards and the $40 billion marketing potential of Alexa – the next stage in the advertising revolution.
Facebook tightens political advertising rules in election year  The Financial ExpressFacebook told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine ...
Advertising network compromised to deliver credit card stealing code  ZDNetA Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...
Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington PostThe company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  AdweekPlanters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
The Media’s Post-Advertising Future Is Also Its Past  The AtlanticIt's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago TribuneBarbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions  We are Social MediaFacebook has announced that new restrictions on political advertising will now be extending to more regions globally.
I saw the future of advertising, and damn is it scary  Android CentralThe holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...
HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs  ETRetail.comNew Delhi: The Delhi High Court on Tuesday directed the Centre not to take any coercive steps against pharma major Reckitt Benckiser if it advertises its ...
How is Roku Making Money Through Advertising?  eMarketerRoku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington PostLester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...
Sorrell's S4 Capital seeks more deals in digital-only drive  Channel NewsAsiaMartin Sorrell is on the lookout for acquisitions to expand his new advertising venture S4 Capital, aiming to capitalize on the disruption ...
Barclays calls advertising review  CampaignLiveBarclays is reviewing its advertising account currently held by Bartle Bogle Hegarty London. The business is reported to be worth around £30m. Chemistry ...
Departing advertising boss Louise Bond on graveyard shifts, sexism and booze  New Zealand HeraldIn an industry notorious for booze, sexism and long hours, Louise Bond was different.
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast CompanyAward-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing LandIt's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
Crackdown on advertising of real fur as 'faux'  ITV NewsUK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.
Back to Basics: Maximize your YouTube advertising  Marketing LandAdvertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent ...
Here are our 10 most popular media and advertising stories of 2018  INSIDER2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.comAn estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.comAs investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
A Russian Start-Up Wants to Launch Giant Billboards in Space by 2021  Popular MechanicsOne Russian company has announced a plan to build gigantic billboards in space, lighting up the night sky with advertisements for companies like Coke, ...
Sir Martin Sorrell: Facebook row hasn't deterred advertisers  The GuardianAdvertisers are declining to join the backlash against Facebook, according to Sir Martin Sorrell, despite a year of scandal at the social networking giant.
As scandals mount, advertisers begin to question Facebook's value  NBCNews.comWith yet another revelation about Facebook's past data practices, one ad agency chief finally said enough is enough, while other executives say they are ...
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  DigidayThis article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...
Manatt Adds Nationally Recognized Marketing and Advertising Partner  Manatt, Phelps & Phillips, LLPFind out more about Manatt through our press releases, publications, webinars/events and media coverage. Find a list of recent insights below.
Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year  Business InsiderThe social network quadrupled its ad spending in select news outlets.
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.comHoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...
Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally  HuffPostQuip said it was dropping the conservative commentator after its ad was "read in a venue we did not endorse."
Advertising Archetypes For Non-Archetypal Holidays  ForbesNot all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  ForbesAmazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...
Three large advertising screens planned for new Broadmarsh Car Park  Nottinghamshire LiveThey are planned to be fixed to the corners of the facility.
MARKET REPORT: Warning on future of advertising sends television company ITV's shares into the red  Daily MailAdrien de Saint Hilaire at Merrill Lynch said the fall in the number of viewers watching traditional TV, combined with the loss of advertising that this will bring, ...
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth TodayA new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.
Hundreds of Kent sex workers are openly advertising their services online  Kent Live650 men and women are selling themselves for sex on a single website.
Instagram Caught Advertising Follower-Selling Companies It Banned  FossbytesInstagram announced in November that it is banning all the accounts that have obtained artificial likes, followers and comments from third-party apps using bots.
Watch: Mexico’s largest airline trolled Donald Trump’s border strategy with this advertisement  Scroll.inAmidst the debate surrounding US President Donald Trump's demand for a border wall with Mexico, a Mexican airline jumped in with an ad that subtly trolled the ...
How Instagram is making outdoor advertising better IRL  Fast Company1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads  DigidayFacebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.
Pioneering black woman in advertising dies | Agency News  AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox NewsThe Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence  Associated PressNEW YORK--(BUSINESS WIRE)--Jan 17, 2019--Today, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, ...
Dental graduates protest against non-advertisement of posts  Greater KashmirAmid slogans the aggrieved candidates said while government has been advertising posts on fast track basis in other fields they have been completely ignored.
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchangerAs Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...
CES: Top Execs Make Bets on Advanced Advertising  Broadcasting & CableAt the Consumer Electronics Show, top executives from TV networks companies, media agencies and marketers gathered to talk about how to take advantage of ...
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox BusinessThe now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...
Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily MailStartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...
Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.comThe Stafford Sheriff's Office is again warning residents to be cautious when selling items online.
Australian Open: The advertising trick served to tennis fans  The New DailyChannel Nine and UberEats have defended their use of “integrated” television commercials aired during the Australian Open telecast, denying the ads are in ...
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
Honda's new Dream Drive program comes with big risks  QuartzIt seems like no one in the advertising industry wants to be in the ad industry anymore. So why does Honda? At the Consumer Electronics Show (CES) in Las ...
Gillette's controversial ad looks beyond advertising's male lens  mUmBRELLA*The new marketing lens Old marketing is often still stuck in a mindset of push, push, push the brand's features and benefits onto the consumer, who shall.
‘Just advertising tools’: Incentives and discounts on offer in crowded new-build market  Domain NewsHome builders and developers are offering buyers incentives in an effort to stand out amid the tough property market. Advertising campaigns that spruik prices ...
7 tips to make your small business an Instagram star  USA TODAYGet out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...
5 things we learned about AT&T’s media and advertising business in 2018  DigidayWhen 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost CommunicationsHeroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...
Year-ender 2018: 'In 2019, Indian advertisers are expected to explore more options'  Campaign IndiaWe ask industry leaders for a surprising moment from 2018 and a prediction for 2019.
AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout  The New York TimesAT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...
Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot  GuruFocus.comPringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot, Stocks: NYSE:K, release date:Jan 17, 2019.
Here's Amazon's Latest Foray into Advertising  Market RealistAmazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.
Red Lobster stops advertising on Tucker Carlson's Fox News show after he made controversial comments about women's pay and immigrants  Business InsiderRed Lobster joins 19 other advertisers that have cut advertising on the show since December, including IHOP, Minted, and the jobs site Indeed.
Queen advertising for new Buckingham Palace chef - Could you cook for the royals?  ExpressTHE QUEEN is hiring a new royal chef to work at Buckingham Palace.
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue  DigidayThe New York Times shortly tested re-introducing open-exchange programmatic ad buying last fall but didn't pursue it.
The Current Applications Of Artificial Intelligence In Mobile Advertising  ForbesOne of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...
Tron Is Planning A Partnership With Mobile Ad Giant Kiip In The Near Future In The Decentralized Online Advertising  Oracle TimesThe Tron foundation seems to be gathering more and more essential partnerships. Tron says that Brian Wong, Kiip CEO is planning a collaboration with them.

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More