How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads. They start listing off their services and are ready to stick their logo front and center before even putting a thought to what their customers really care about.

The first step in creating any advertising, be it a direct mail piece or an email, always has to be to think about what your customer wants. What do they desire? What do they need? Can you solve a problem for them? People all want to know, "what's in it for me?"

This isn't a new concept and I'm sure you've heard it before, but when I look at newspaper ads and listen to the radio, it's evident that few heed this priceless advice. My guess is, it's because it's difficult to do. Difficult, but not impossible. So before you go ahead and spend another grand on your next pamphlet or print ad, use these tips on how to write great advertising.

Eye Catching Headlines Headlines are found in an opening sentence of a sales letter, the subject line in an email, the title of your web pages and in your ads. Since the headline gets one or two seconds, now is your only chance to grab some attention. Grab 'em, and grab 'em good. Headlines have the following characteristics.

- arouse curiosity.

- promise answers to a questions or solutions to a problem.

- show benefits to your potential customer.

- promise to reveal a secret or information that's hard to find.

- create emotional appeal.

- they have to force you to stop what you're doing and read on.

Common headline tricks:

How To, as in - How to Beat your Competitor Every time. Ask a question - Are You Looking for a Computer At Half the Cost?

Wlsh lt was flrmer? Make a Promise - We can help you make your creditors go away. Make a Bold Statement - Attention Worn out Moms!

The easiest headline tricks are the How To's and the Questions. No matter what will work best for you, you have to know who your customer is in order for it to work.

The Rest of your Ad

Make Promise - Most of the time your promise is in your headline. The next portion of your ad has to be to explain what you mean. If you asked them if they're looking for a computer at half the price, you have to tell them how you can do it.

Prove it - You've made the promise, now prove to them why you're the one to fulfill it. Tell them why they should trust you. If you told the you can make their creditors go away, tell them how. Provide testimonials or case studies. Maybe you've got before and after shots. Give them a money back guarantee. Prove to them that they can trust you.

Ask for Action - Spell it out for them. Tell them exactly what you want them to do. Remember, your advertising doesn't do the selling for you. You and your staff do the selling. If you want them to call and make an appointment, tell them that's what you want them to do. If you want them to buy your widgets online, tell them to visit your site. Ads that don't request action don't bring you more customers.

You now have two choices. Continue to advertise as you do, retaining little to no response, or, you can employ these proven advertising methods and begin to see your advertising as an investment, rather than an expense. No matter what you do, you have to think about who your ideal customer is first. If you put them first, they'll appreciate it.

Linda Laforge-Koebel is an advertising professional dedicated to the business success of her clients. To find more resources or to sign up for the Business Booster newsletter visit her at: http://www.CreativeEngineer.com or contact her by email at: [email protected]

In The News:

Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
What You Need to Know About Advertising on TikTok  Social Media TodayTikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Twitter bans advertising from state-controlled news outlets  EngadgetTwitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York TimesMr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.
How to spruce up your advertising  The StandardAdvertisements are ubiquitous on radio and television, but not all that we see or hear achieves the desired impact. Some actually turn out to be an irritant rather ...
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  ForbesIn an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.
The rise of advertising activism in the Trump era  AxiosAn increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNETIt's one more criticism of the e-cigarette industry's effect on young people.
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  AdweekPubMatic's survey finds programmatic players seek refuge in private marketplaces.
All advertisers to come under ASCI purview, rules Delhi district court  BusinessLineThe decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...
Connected TV is the future of advertising: The Drum Programmatic Punch APAC  The DrumThe media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, ...
'Everyone hates advertising and so we need new ways to cut through' - Digitas's Keith Byrne  Mumbrella AsiaRelying solely on smart art direction and clever copywriting is no longer enough, says Digitas's Keith Byrne as he makes a case for campaigns driven by data, ...
How Skore condoms is scoring big with it's innovative advertising  Exchange4MediaVishal Vyas, General Manager, Marketing Skore Condoms, spoke to us about their marketing strategies and new products in the industry.
How music and sound have evolved over the years in marketing and advertising industry - ET BrandEquity  ETBrandEquity.comThis week BE explores Western classical music essentials and their sage in the modern times.
What in-game mobile advertising offers  WarcSponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to ...
Mondelez global advertising creative goes to WPP and Publicis  Exchange4MediaWhile Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP.
YouTube slapped with million dollar fine by Feds for kid's advertising violations  Fox BusinessYouTube scrambling to amend kid-targeted ads policy on children videos after heavy fines from FTC.
What the Alan Jones advertising exodus says about modern brand strategy  CMOMarketing leaders and industry pundits talks to CMO about the latest advertising boycott of Alan Jones' 2GB radio program and modern brand reputational risk.
Facebook lets users clear advertising data held by third-party sites  CampaignLiveA user can then either block app or site from sharing data, or block all services in one go.
Banning hospital advertising could increase readmissions, study finds  Becker's Hospital ReviewIn response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient ...
Predictive technology in advertising: DAN Programmatic launches creative insights engine 'DAN vision for creative' - ET BrandEquity  ETBrandEquity.comIt will deliver insights into the predicted performance of a creative even before the creative has actually run.
3 Ways Advertising on Facebook Can Increase Your Customer Retention  PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.
MLB Uniform Advertisements Could Be On The Way  ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
'Opportunities and challenges': Twitter launches six-second advertising rule  Sydney Morning HeraldSocial media giant Twitter will allow companies to broadcast 15-second ads across its platform but only charged once the ad has been viewed for six seconds or ...
OTT and video advertising are part of every media plan today: Uday Sodhi  Exchange4MediaSodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and ...
Oops, an electric car advertising budget wasted  www.electrive.comIn the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...
Apple delaying crack down on third-party analytics and advertising in kids apps  9to5MacFor the last several months, Apple has been cracking down on third-party kids apps, specifically in regards to analytics and advertising.
Redesigning advertising strategies for digital  The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...
The state of this! Twitter’s advertising ban is ideological & anti-democratic  RTThe news that Twitter is to ban 'state-controlled news media entities' from advertising on its platforms raises several worrying concerns which urgently need to be ...
Amazon Advertising: The 2019 Guide  Search Engine JournalThe giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...
Closing the circle: connecting the world of programmatic advertising  The Drum80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad ...
Here's a running list of all the companies pulling advertising from Alan Jones  SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.
Twitter bans state media advertising after Chinese accounts ‘manipulate’ Hong Kong protests  The IndependentTwitter has banned state-run media from advertising after discovering Chinese accounts attempting to “manipulate” protests in Hong Kong. Both Twitter and ...
Here's what you need to know in advertising and media this week  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. First, a scoop: Senior reporter Lauren Johnson wrote that Nanigans, an early Facebook ...
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
Three more London agencies sign up to CAN's Ethical Advertising Initiative  Prolific LondonMere Mortals, Kindred and Wilderness Agency are amongst the latest agencies to pledge their support to the Conscious Advertising Network (CAN).
OVO Energy brand chief: 'we're making our marketing and advertising green'  PRWeekRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges  The Drumhead of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.
Agent reported to advertising watchdog after complaint challenging its Google reviews  Property Industry EyeAn agent was reported to the Advertising Standards Authority after a series of favourable Google reviews. The reviews appeared on the right-hand side of the ...
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
OVO Energy brand chief: 'we're making our advertising green'  CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Epic Games' Unreal Engine and Bidstack partner on in-game advertising  MobileMarketing MagazineFortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.comThe interactive, annotated project celebrates 60 years of the show.
Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeatPlanet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...
EE lodges complaint over Three's “real 5G” advertising  Mobile EuropeEE has filed a complaint with the UK's Advertising Standards Authority (ASA), claiming Three's 5G campaign breaches rules.
EE grasses on Three UK for its 5G advertising  Telecoms.comThree UK has run an ad campaign claiming its 5G network is the only 'real' one. Unsurprisingly other 5G providers are unhappy about this and at least one had ...
Seven West Media posts a $444 million loss in soft advertising market  AdNewsImpairments on the television licences and newspaper masthead carrying values.
Voices @ SVA: BFA Advertising Student Jaewoo Park  SVA FeaturesOver the last few weeks, SVA has highlighted students in our Voices se...
ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings  AdNewsBy Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...
Global Location-based Search and Advertising Market Perspective and Forecast 2019 – 2025| Key Players: Foursquare, Xad, Groupon  OnYourDesksThe recent published research report sheds light on critical aspects of the global Location-based Search and Advertising market such as vendor landscape, ...
Why advertisers can't afford to screw up 5G  Campaign Asia-PacificSelf-driving cars, remote surgery, AR glassesjust a few examples of the promises of 5G that will have to be seen to be believed or, at least, seen to have mass ...
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...
Is reward-based advertising the booming frontier for digital medium?  Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...
Is Huawei a Threat to Google's Advertising Business?  Market RealistHuawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.
Mark Denton: what's so special about the Kinsale Sharks?  More About Advertising | Insights into AdvertisingI'm really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It's funny to think that just over a year ago, my.
Twitter bans ‘state media’ from advertising… and guess who decides how they are defined  RTAs mainstream media outlets accused Twitter of allowing a Chinese news agency to advertise its reporting on the Hong Kong protests, the platform announced it ...
Beer advertising has failed women - that's bad news for our industry  CampaignLiveThis summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.
The Advertiser Embargo Against Tucker Carlson Is Working  New York MagazineOn August 7, the day after Tucker Carlson called America's white-supremacy problem “a hoax,” the Fox News host announced a weeklong trip “to the ...
Facebook's VP of advertising David Fischer on the marketer of the future  The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and MediaFor media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...
Twitter Bans Advertising From State-Controlled News Media 08/20/2019  MediaPost CommunicationsEscalating its brewing battle with the Chinese government, Twitter says it will no longer accept advertising from state-controlled news media entities. Along with ...
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
Twitter to no longer accept advertising from state-controlled news media  CNASAN FRANCISCO: Social networking *service* Twitter on Monday (Aug 20) said it would no longer accept advertising from state-controlled news media. ...
Programmatic Marketing/Advertising Market Is Booming Worldwide | SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini  Indian ColumnistHTF MI presents an in-depth overview of the Global Programmatic Marketing/Advertising Market Study, detailing the latest product / industry coverage and ...
Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers  Irish ExaminerA series of new rules from the advertising watchdog will clamp down on exaggerated claims of speed and coverage by broadband and mobile providers.
Mesmerize announces new advertising partnership with Davenport Citibus  Quad City TimesMesmerize, a national leader in transit, point-of-care and place-based out-of-home advertising, has announced an expansion of its transit advertising portfolio ...
Baidu Warns on Advertising Business — WSJ  Morningstar.comSearch-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. CBS.A -0.46% and Viacom Inc. VIA -0.14% creates a larger media company better positioned to pursue advanced advertising ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews EnglishAdvertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of mobile phone and broadband services  Irish Tech NewsThe Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing comm.
Advertising creative house Wellcom lifts profit by a third  AdNewsRevenue for the year to June was up 4%.
Tillamook creamery accused of falsely advertising dairy products  KGW.comThe lawsuit alleges the association's dairy products are made from milk that comes from tens of thousands of cows who are confined on concrete in Eastern ...
Amazon’s high-flying advertising growth levels out  Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
Scoppechio tops the advertising and PR firms list - Louisville Business First  Louisville Business FirstThere are 736 full time equivalent employees at the 23 advertising and pr firms on the annual list.
New Zealand advertising consortium KPEX to close  NewshubA New Zealand ad exchange made up of four major media groups will close. KPEX was created in 2015 by MediaWorks, Stuff, NZME and TVNZ. The four media ...
Game of mates ends badly for advertising executives  The AustralianNew financial regulations mean that the game of mates, which has historically been an integral part of many areas of business, is in sharp decline in financial ...
Birds Eye launches £6m advertising push in bid to 'double' veg consumption  The GrocerIt has been described by the firm as its 'biggest' frozen veg marketing drive to date.
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
How Augmented Reality Will Become a Lynchpin of Future Advertising  EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.
Review of the ASA Alcohol Advertising and Promotion Code  Scoop.co.nzNew Zealanders are reminded the closing date for submissions is 23 August 2019 if they would like to offer their views on the Alcohol Advertising and Promotion ...
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
Global leaders to head to Johannesburg for Advertising Week Africa  Media UpdateAdvertising Week Africa — the African edition of the world's premier event for advertising, creative, entertainment, marketing, media and technology ...
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Jaguar calls for one-size-fits-all advertising regulations By Cameron Kirby20 Aug 2019 While  WhichCarWhile phone companies can get away with putting burnouts on television, car companies remain hamstrung by restrictive rules.
Amobee launches connected TV advertising data marketplace  FierceVideoAmobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...
ITC Classmate launches 'pulse 3D notebooks' - ET BrandEquity  ETBrandEquity.comNotebook brand Classmate on Wednesday announced the launch of its latest innovation—The Classmate Pulse 3D Notebook. The notebook comes with a ...
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
Archangels leads investment in digital advertising specialist QueryClick  Private Equity WireQueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...
The Rise of Automation and Smart Campaigns in PPC Advertising  Coast DigitalAutomation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away ...
Advertising's antidote to the pitch  AdNewsPitching is a lot like a first date. You wouldn't (and shouldn't) get married after meeting once.
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...
Richardson revolutionises airport advertising at the BIA  ft.lkRichardson is proud to have been awarded the advertising franchise in the Pier and 1st floor of the Passenger Terminal Building which includes the Immigration ...

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More