Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Should Your Small Business Hire an Advertising Agency? > NetSparsh - Viral Content you Love & Share

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?

The answer to this question is really very simple. If you were going to court would you seek the advise and council of an attorney? Sure you would?

If you were sick and over the counter medicine didn't work, would you seek the care of a doctor? Of course!

So the real question is, if you're going to spend your hard earned money on advertising why wouldn't you want to seek the advise of an expert who's job is to advise you on how to most cost effectively spend your advertising dollars.

Below are just a few of the pro's and con's of hiring an advertising agency. I hope they help.

Reasons to hire an advertising agency:

· Advertising is a full time job and it can be a very timely job. Meeting with reps, going over rates and numbers. Agencies do this every day and often have a very time efficient system.

· Agencies subscribe to services that help them determine the value of the advertising they purchase. Arbitron and Nielsen are just two services that most agencies subscribe to.

· Agencies help keep the newspaper, tv and radio stations honest. It's very easy for a tv, radio or newspaper rep to take advantage of an inexperienced buyer. They know you have little understanding of share and ratings and often don't disclose important information regarding programming and times.

· Agencies often have relationships with reps and media outlets and can often negotiate on your behalf for value added commercials or space, "free stuff."

· Agencies are paid a 15% commission from the media sources they place with. They are your advocate and only make money if your advertising works and you continue to spend money. It's a very powerful reason for them to try as hard as they can to make your advertising it's best!

Reasons not to hire an advertising agency:

· You have worked in the advertising profession and have a great understand of all types of media.

· You have a very small budget and are unable to get an agency to help you.

Those are about the only reasons not to hire an advertising agency. So often, small business owners try to place media without the help and expertise of an advertising agency and usually the inevitable happens, their advertising fails and they are forever convinced that advertising doesn't work.

Buying advertising is something anyone can do, just like anyone can purchase stocks. But most importantly, are you making the right decision?

If you're a small business owner and have decided to advertise, do yourself a favor, get out your yellow pages and go directly to advertising agencies. It will be the best FREE service you'll ever receive.

Steve Moundzouris, 423-653-2201 BigWater Media Group. BigWater Media Group is a full service marketing and advertising agency.

http://www.bigwatermg.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

How Advertisers can Beat Facebook's new Advertising Paradigm
MarTech Advisor
Trust, privacy, credibility: these elements of Facebook's brand were tarnished in the Cambridge Analytica scandal. In the wake of that scandal, a new advertising paradigm emerged for marketers using the social media giant – one which must be ...

and more »

Forbes

Meredith Joins Campaign For Accurate Portrayal Of Women In Media And Advertising
Forbes
Meredith Corporation is partnering with the Association of National Advertisers on its two-year-old #SeeHer initiative, bringing the formidable resources and stature of the country's largest publisher to a campaign intended to eliminate bias and ...

and more »

Fortune

Data Sheet—The Unexplored Gold in Apple's Advertising Opportunities
Fortune
This is the web version of Data Sheet, Fortune's daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here. Great businesses beget great businesses. That's one way of looking at Apple's nascent advertising opportunity.
Apple Search Advertising: Their Next Multi-Billion Dollar Business?WebProNews

all 26 news articles »

Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...


Business Insider

What you need to know in advertising today
Business Insider
What you need to know in advertising today. Lauren Johnson. 0m. Susan Wojcicki Sun Valley Susan Wojcicki (C), chief executive officer of YouTube, talks with Bill Koenigsberg (L), founder and chief executive of Horizon Media, as they arrive at the Sun ...

and more »

Forbes

Here's Why Video Advertising On Social Media Is Crucial For Small Businesses
Forbes
Mark Zuckerberg said last year that video is a "mega trend" — and results from a new Animoto survey are proving him right. Animoto, a video creation service focusing on small business marketing, released its consumer and marketer trends report today ...

and more »

The GrowthOp

Alberta cannabis stores receive warning from AGLC about advertising violations
The GrowthOp
Tight limits on advertising have been breached by some cannabis retailers, says the provincial agency regulating them. Operators of those fledgling businesses could face fines if they continue in failing to conform to federal and provincial regulations ...

and more »

Video Driving Growth Of Non-Social Native Advertising
MediaPost Communications
While the walled gardens of social-media giants still comprise a disproportionate share of digital advertising spend, non-social native advertising is rising at a rapid pace, driven largely by video. That is a key takeaway from a new report from ad ...


Forbes

Obamacare: Death By A Thousand Advertising Cuts
Forbes
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...
2018: The Health Care Election - Wesleyan Media Project - Wesleyan UniversityWesleyan Media Project - Wesleyan University
Scott Walker says he would cover pre-existing conditions, but backs plans that would end protectionsPolitiFact
Gaps in Coverage Among People With Pre-Existing ConditionsKaiser Family Foundation
Vox
all 63 news articles »

Forbes

Move Over, Television: What Type Of Advertising Tops All Others Combined?
Forbes
You can't go three minutes without checking your smartphone, and advertisers have taken notice. Over the next two years, mobile advertising will reach a new milestone unexpectedly quickly. It will account for 43 percent of all ad spending—and it will ...

and more »
Google News

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More