Raising Funds For Your Nonprofit Using An Annual Direct Mail Program > NetSparsh

Home
>
Advertising
>
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

There are very few nonprofit organizations that couldn't benefit from an effective, and ongoing direct mail solicitation program. If you're currently using annual direct mail solicitations and would like to use it more effectively, or if you're not using this form of fundraising but would like to set up such a program. Then here are some steps to help you do this much more successfully:

1. Expand your mailing list or build one if you're just starting your direct mail program. To do this ask yourself: Who are the most likely people to support your organizations financially? If you are already using direct mail the answer to this questions should be obvious to you, in which case you need to find more of these kinds of people. Some of the many ways to do this are using compiled lists, rented or leased lists of people who support similar causes and etc. If you aren't using direct mail now then start with users of your services and/or friends and family members of users of your services, then explore complied, and rented or leased lists next.

2. Prepare a powerful direct mail package to solicit your list, which will include an appeal letter, and response form, a reply envelop, and of course an outer envelop to mail your package in that has the full legal name of your organization on it. Too in preparing your appeal letter by sure to make them emotional, interesting, and personal, and keep the focus of this letter on how those you serve will benefits from the gift as well as how the donor will benefit also. And always ask for their gift.

3. Make a test mailing of your direct mail package to your donor prospect list, and keep in mind that in direct mail solicitations all new mailings are a test. So don't invest large sums of money into this endeavor until you're relatively sure that you can get a good return on your investment. Whether you are currently using direct mail or not, all your new mailings are for finding what's called "new acquisitions" which are needed by you to obtain more funds from your direct mail program each year.

4. Evaluate vary carefully the results of each of your test mailings for new donor acquisitions, and if your mailing earns a slight profit, simply breaks even, or perhaps even loses a little money you may be able to still call your test a success. In fact, if you spend $1.25 or a little more for every dollar you raise consider your test a success, because when you renew these donors, that is mail to them again, you can easily get 80-90% of them to make another gift. This is where you'll really earn your profits from direct mail solicitations.

5. Build upon your direct mail successes by "renewing" your donors each year, that is getting them to make another gift. And continue to seek new donors to keep your direct mail list growing and more profitable each year, because if you don't continue to build your list it will grow smaller each year since donors move and stop giving for a variety of reasons.

Yes a good annual direct mail program can produce a regular and growing source of revenue for your organization year after when this fundraising methods is effectively used. Now use these steps to help you set up, or expand your annual direct mail solicitation program to raise more of the funds you need to better serve those who need you.

Berwyn J. Kemp is a development consultant who helps nonprofit organizations obtain funding. For free subscription to his newsletter Nonprofit Funding Solutions, or full details on his funding products and services, or to read more of his re-printable articles you can visit: http://www.berwynkempassoc.citymax.com/

In The News:

Are You Advertising For The Competition? ForbesBrand agility, an aggressive and automated marketing plan and the inside track on every major competitor in town are all powerful but do not replace genuine ...

Google Chrome proposes 'privacy sandbox' to reform advertising evils CNETPublisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.

Dentsu is not just about advertising; we are creative entrepreneurs: Ted Lim Exchange4MediaTed Lim, Chief Creative Officer, APAC, Dentsu Aegis Network, talks about why he thinks global advertising festival AD STARS is an equaliser and tell us how ...

NHS to create new £150m advertising and marketing services framework The DrumThe National Health *Service* (NHS) is to create a new advertising and marketing services framework valued at £150m.

Cinema advertising to generate $4.6bn globally in 2019: Report Exchange4MediaThe global cinema advertising market is growing faster than any other medium except internet, says the latest WARC Global Advertising Trends report.

Twitter blocks state-controlled media outlets from advertising on its social network TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...

Climate facts subject to rules on partisan advertising in Canada Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...

Brian Weiser: Exploring America's digital advertising trends The DrumDigital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and ...

Quibi Head of Partnerships and Advertising Tim Connolly Departs VarietyTim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the company.

Festive advertising expected to grow 12% up to Rs 20,000 in 2019 MoneycontrolDespite a slump in consumer spending and slowdown, festive advertising is expected to grow at 10-12 percent over 2018 to touch as much as Rs 20,000 crore ...

What You Need to Know About Advertising on TikTok Social Media TodayTikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...

Ride-Share Vehicles Banned From Adding Advertisements To Their Cars CBS New YorkNEW YORK (CBSNewYork) – There's a battle brewing between ride-share drivers and the Taxi and Limousine Commission over advertising. The TLC recently ...

12 Strategies To Keep In Mind When Designing Advertising For E-Commerce ForbesUnderstanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...

Juul, Philip Morris sued for marketing to minors, deceptive advertising CNETIt's one more criticism of the e-cigarette industry's effect on young people.

Morgan Stanley: Australia is in an advertising recession AdNewsAnalysts have cut growth forecasts and are advising clients to be underweight most of traditional media.

Weak Ad Market Slams Advertising Bellwether Focus Media Caixin GlobalOutdoor advertising specialist Focus Media said its revenue sagged and profit plunged in the first half of the year, as the industry veteran faced twin headwinds ...

Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies ForbesIn an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.

Prime Media lifts profit despite a decline in regional TV advertising AdNewsBy Chris Pash | 23 August 2019. Regional TV broacaster Prime Media Group posted a full year profit of $7.35 million, up 159%, despite a weaker regional ...

Kerala HC Quashes Criminal Case Filed Against 'Vanitha' Magazine For Allegedly Advertising Cures For... Live LawThe High Court of Kerala has quashed a criminal complaint filed against 'Vanitha' magazine under the Drugs and Magic Remedies (Objectionable ...

5 Ways LinkedIn Advertising Is Different from Other Social Platforms Search Engine JournalUndecided whether you should advertise on LinkedIn or other social platforms? Learn how LinkedIn advertising differentiates itself from the pack.

Brian Wieser: Exploring America's digital advertising trends The DrumDigital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and ...

Facebook banned advertisements from The Epoch Times after it bought $1.5 million of Trump ads in 6 months Business InsiderFacebook banned pro-Donald Trump publication The Epoch Times from advertising on its platform after it tried to sneak ads past its review system.

Facing Potential Class Action Threat, Weedmaps Changes Advertising Policy | The Recorder Law.comLos Angeles-based cannabis firm Zuber Lawler had threatened to seek relief under California's Unfair Competition Law based on the presence of unlicensed ...

Facebook unveils tool that allows users to curb targeted advertising Financial TimesFacebook has launched a long-awaited privacy tool that will allow users to prevent websites from passing on their data to the social network for the purposes of ...

Intentwise is now an Amazon Advertising partner! PRNewswireCHICAGO, Aug. 22, 2019 /PRNewswire/ -- Intentwise is proud to announce that it has been named an Amazon Advertising partner. With its innovative ...

Facebook bans ads from the Epoch Times for violating transparency policies with pro-Trump ads The Washington PostThe Epoch Times, a conservative publication that has become a key promoter of President Trump and conspiracy theories, has been barred from advertising on ...

Popeyes Chicken Sandwich Reportedly Bagged Over $23 Million Worth of Advertising From Social Media Hype ComplexIn case you somehow managed to avoid any interaction whatsoever with the entire universe this week, you're well aware that Popeyes is winning the fast food ...

Twitter bans advertising from state-controlled news outlets EngadgetTwitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...

Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future mUmBRELLA*One of the country's biggest brands, the Commonwealth Bank of Australia, or 'Commbank', has said it has no more planned advertising on Alan Jones' breakfast ...

TLC Bans Advertising On Ride-Share Vehicles CBS New YorkThe Taxi and Limousine Commission has reversed a previous decision and banned ride-share vehicles from displaying ads on their cars. 15 hours ago ...

Location Advertising's Wasted Dollars: A Radio or TV Opportunity? Radio & Television Business ReportDespite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality.

Social media influencers becoming the norm for advertising WRAL.comWhen Caroline Bowers travels around the Triangle with her dog, it's pretty common for people to stop her. Not just because Holden is an adorable golden ...

Want To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller AdExchanger“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is by Patrick O'Leary, founder and CEO at boostr. Much has ...

Geocon accused of breaching consumer laws over Canberra apartment advertising ABC NewsConstruction giant Geocon misled consumers while advertising apartments in Canberra's south, the ACT's Commissioner for Fair Trading will allege.

Tucker Carlson’s Fox News Show Loses More Advertisers The New York TimesMr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.

Broadband providers issued new advertising rules by ASAI Irish ExaminerMobile and broadband providers have been issued with new rules over how they can advertise the speed of their services. Ads which claim that users can reach ...

Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever AdweekPubMatic's survey finds programmatic players seek refuge in private marketplaces.

Redesigning advertising strategies for digital The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...

JioSaavn adds two new display-advertising units to its service Music AllyIndian music-streaming *service* JioSaavn is adding a pair of new ad units to boost its revenues from its free tier. They're called Maximus and Showcase, with the ...

Environmentalists push to ban all car advertising WhichCarForget restrictions on how cars are depicted in ads, some would like to see vehicle advertising banned outright. Environmental activists have likened car ...

FCA tells claims management companies to raise advertising standards - Your Money Your MoneyThe Financial Conduct Authority (FCA) has threatened to refuse to authorise claims firms which break financial promotions rules.

10 marketing and advertising companies helping with CCPA regulation Business InsiderBusiness Insider has identified the leading companies that are helping marketers navigate privacy regulations.

Connected TV is the future of advertising: The Drum Programmatic Punch APAC The DrumThe media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, ...

APAC leaps ahead with in-app mobile advertising WarcThe Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.

Instagram is going to become twice as annoying thanks to Facebook, it's claimed Metro.co.ukBrace yourself for big changes coming to the world's most popular photo-based social network.

Casino promotions drive rise in German gambling advertising iGaming BusinessA new report claims gambling advertising volume has tripled over the past five years, with much of this down to operators heavily promoting online casino sites.

Vast majority of Australians support ban on misleading political advertising The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...

All advertisers to come under ASCI purview, rules Delhi district court BusinessLineThe decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...

Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for Fox Broadcasting & CableAs summer (sadly) begins to wind down, at least we can look forward to fall TV. To help usher in the new season, we're shining a spotlight on the major ...

MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives TVRevMyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.

Lamar Advertising Company Announces Cash Dividend on Common Stock GlobeNewswireBATON ROUGE, La., Aug. 22, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising ...

Nine sees a better advertising market from September AdNewsJuly was weak but August is better.

Will KBC continue to be a hot property for Sony and advertisers this year? MoneycontrolAs of now as much as 80 percent of the show's inventory has been sold and the remaining 20 percent is left for spot-buying, for which media buyers are not ...

The Manipulative Power of an Advertisement Of Professional Services Justia VerdictThe following is an advertisement that invites and incites thought and comment. The comments follow the words of the advertisement. The name of the author is ...

Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...

X1's debut is clouded by advertising and sponsorship difficulties due to vote manipulation controversy allkpop'Produce X 101' project group X1 faces difficulties in promoting due to the ongoing voting manipulation controversy. Many sponsorships and brand repr…

Weedmaps announces it will stop advertising unlicensed cannabis retailers 'later this year' Marijuana Business DailyOnline advertising giant Weedmaps.com announced Wednesday in a press release that it will begin requiring a state license number for all marijuana retail ...

Tourism Ireland Advertising Campaign Targets 9.4m Germans AdWorldWith the Northern Ireland backstop a major news story in Germany this week following Boris Johnson's meeting with Chancellor Angela Merkel, Tourism Ireland ...

8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day AdweekAdvertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...

How Skore condoms is scoring big with innovative advertising Exchange4MediaVishal Vyas, General Manager, Marketing, TTK protective devices Pte. Ltd., talks about their marketing strategies and new products in the industry.

What’s Driving Amazon’s $10 Billion Advertising Business ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...

Scientists call on Elections Canada to clarify policy on climate change advertising Global NewsThe scientists are calling on Elections Canada to clarify how it interprets issue-based advertising rules in the Elections Act so that groups can advertise on ...

Gender ad bans set ‘concerning’ precedent, say advertisers Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...

How Facebook Advertising Increases Your Customer Retention MarTech SeriesThe rise of social media made it much easier for brands to build and maintain relationships with customers. With about 79% of the US population being on ...

Out-Of Home Advertising Grows Nearly 8% In Q2, Digital Soars 08/22/2019 MediaPost CommunicationsOut-of-home advertising grew nearly 8% in the second quarter — the best quarterly growth since 2007, according to the Out of Home Advertising Association of ...

PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud ExchangeWirePremium digital technology company, PubMatic, has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends.

OTT and video advertising are part of every media plan today: Uday Sodhi Exchange4MediaSodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and ...

Twenty years in advertising sees massive change Stuff.co.nzWaikato advertising agency celebrates 20 years in business this year.

An advertising recession in Australia? AdNewsBy Chris Pash | 23 August 2019. Morgan Stanley has declared an advertising recession in Australia. Economists usally call a recession when there have been ...

Mondelez global advertising creative goes to WPP and Publicis Exchange4MediaWhile Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP.

Here's a running list of all the companies pulling advertising from Alan Jones SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.

Global Mobile Advertising Market Share 2025 Analysis With Top Companies like Smaato, Inc., OATH INC., InMobi, Flurry, Facebook, Google, Chart boost Indian ColumnistGlobal Mobile Advertising Market report is the hub of the authentic data which gives quality and precise information of the market. It covers the regions like North ...

Advertising veteran S Yesudas launches digital marketing agency Snippet LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...

Gender stereotype advertising bans set ‘concerning’ precedent, say advertisers The IndependentThe banning of two adverts that promoted “harmful” gender stereotypes sets a “concerning” precedent, according to advertisers.

Twitter bans state media ads after accounts 'manipulate' Hong Kong protests The IndependentTwitter has banned state-run media from advertising after discovering Chinese accounts attempting to “manipulate” protests in Hong Kong. Both Twitter and ...

Amazon’s high-flying advertising growth levels out Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...

Viacom-CBS Merger Could Boost Advertising Ambitions The Wall Street JournalThe merger of CBS Corp. CBS.A -1.03% and Viacom Inc. VIA -0.11% creates a larger media company better positioned to pursue advanced advertising ...

Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.

OVO Energy brand chief: 'we're making our advertising green' CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...

Closing the circle: connecting the world of programmatic advertising The Drum80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad ...

The state of this! Twitter’s advertising ban is ideological & anti-democratic RTThe news that Twitter is to ban 'state-controlled news media entities' from advertising on its platforms raises several worrying concerns which urgently need to be ...

EE grasses on Three UK for its 5G advertising Telecoms.comThree UK has run an ad campaign claiming its 5G network is the only 'real' one. Unsurprisingly other 5G providers are unhappy about this and at least one had ...

Brexit Taking Its Toll on U.K. TV Advertising TV TechnologyEnders Analysis predicts 5% drop Y-on-Y in TV advertising.

Advertising icons real and imagined meet in a digital mural from the Clio Awards AdAge.comThe interactive, annotated project celebrates 60 years of the show.

TV advertisements dwindle as brands tighten purse strings amid slowdown The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...

With Players' Weekend's success, is MLB adding advertising patches to uniforms? NJ.comMajor League Baseball continues its recent Players' Weekend tradition over the next three days. A similarly drastic change to MLB uniforms might be coming in ...

MLB Uniform Advertisements Could Be On The Way ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.

Rear windshield advertising will be extremely cost-effective: Onkar Vaidya Exchange4MediaVaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber.

How to use Amazon advertising’s dynamic bidding feature Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...

Misleading advertisements may land celebrity endorsers in jail LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...

B.C.'s health minister wants youth input, advertising rules and federal action on vaping CTV NewsVaping has become a popular trend among teens and B.C.'s health minister says the province is considering options for how to raise awareness about its ...

Advertising patches soon coming to MLB? NBCSports.comA new addition might be coming to MLB uniforms soon but we're not too sure how everyone is going to feel about it.

Microsoft acquires e-commerce advertising vendor PromoteIQ Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...

'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...

Report: Product advertising is driving spend growth in search, social, marketplace Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...

Global inks Metro advertising deal Insider MediaMedia and entertainment group Global has signed an advertising deal with Nexus, operator of the Tyne and Wear Metro.

Advertising agitated: Market's in trouble as brands and publishers squeeze services ZDNetAdvertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...

Is reward-based advertising the booming frontier for digital medium? Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...

Google Policy Limiting Advertising for Pro-Life Pregnancy Centers Fails to Work Christianheadlines.comA Google policy that aimed to make it extremely difficult for crisis pregnancy services to advertise on its platform has failed to work properly. The tech giant ...

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

Advertising Advertising