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Top 9 Reasons To Advertise > NetSparsh - Viral Content you Love & Share

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will trust your offer.

I firmly believe that advertising is an excellent tool for rapidly building awareness of a company, its products or services. I believe equally firmly that you build a brand through public relations, not advertising.

A brand is the sum of all interactions a customer has with an organization. Most of those interactions are with employees, or the product or service itself. If those interactions are positive, then customers, allies and the media will tell others. This is PR.

There are times when you need a rapid shot of marketing adrenaline that only paid media can provide.

So, if you find yourself in need of that boost, check out these nine reasons for advertising:

9. Boost employee morale

8. Create industry buzz

7. Create, build or maintain a positive image

6. Test new products and/or services

5. Retain existing customers

4. Reinforce personal sales calls, direct mail

3. Maintain consistent, controlled customer communications

2. Gain new customers, particularly hard-to-reach ones

1. Position or reposition your company, products or services.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.

In The News:


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Forbes

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CNBC

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KCET

Promoting the Golden West: Advertising and the Railroad
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Note how it used to be during advertising's golden age, the period from roughly the tum of the century through the late 1950s. This was the time when all advertisers, including the western rail roads, relied heavily on accomplished commercial artists.


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About 70 percent of U.K. marketers held advertising spending steady over the third quarter, the Institute of Practitioners in Advertising said in its quarterly Bellwether Report Wednesday. The ratio of companies increasing marketing budgets exceeded ...

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Retail blues worsen, hitting newspaper print advertising hard
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The situation has only worsened as 2017 has gone on, leading to a 23 percent year-to-year decline in print advertising at McClatchy Co,. the first of the publicly traded newspaper companies to report third quarter results. McClatchy's total ad revenues ...


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New Self-Serve Programmatic Advertising Platform Launched for SMBs
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