Top 9 Reasons To Advertise

Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will trust your offer.

I firmly believe that advertising is an excellent tool for rapidly building awareness of a company, its products or services. I believe equally firmly that you build a brand through public relations, not advertising.

A brand is the sum of all interactions a customer has with an organization. Most of those interactions are with employees, or the product or service itself. If those interactions are positive, then customers, allies and the media will tell others. This is PR.

There are times when you need a rapid shot of marketing adrenaline that only paid media can provide.

So, if you find yourself in need of that boost, check out these nine reasons for advertising:

9. Boost employee morale

8. Create industry buzz

7. Create, build or maintain a positive image

6. Test new products and/or services

5. Retain existing customers

4. Reinforce personal sales calls, direct mail

3. Maintain consistent, controlled customer communications

2. Gain new customers, particularly hard-to-reach ones

1. Position or reposition your company, products or services.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.

In The News:

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Barclays calls advertising review  CampaignLiveBarclays is reviewing its advertising account currently held by Bartle Bogle Hegarty London. The business is reported to be worth around £30m. Chemistry ...
German mobile advertising market grows 58.6% in 2018 to EUR 1 billion  TelecompaperThe German mobile advertising market grew by 58.6 percent in 2018 compared with the same period of the previous year, with gross advertising spending of ...
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.comAn estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
The Media’s Post-Advertising Future Is Also Its Past  The AtlanticIt's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
Advertising & Content Sales Beat Magazine Full-time - Melbourne > Northern Suburbs  Pedestrian TVABOUT US. Beat Magazine is a leading Australian music, arts and youth culture magazine based in Brunswick East. We're looking for a star salesperson with a ...
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing LandIt's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
'Hold your nerve': ad bosses outline strategies to cope with Brexit  MediaTel NewslineThroughout the Brexit transition period, there has been a distinct lack of clarity about what impact advertisers can expect when - or if - we depart the European ...
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost CommunicationsHeroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...
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What Matters When It Comes To Advertising: Connections Outpace Budget  ForbesSpending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers  Marketing LandLate Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, ...
Qatar Airways launches impressive Hollywood-style advertising campaign for 2019 - The Moodie Davitt Report  The Moodie Davitt ReportQATAR. Qatar Airways has launched a Hollywood-style global advertising campaign to celebrate flying with the fast-growing airline. The campaign, called A ...
Advertising and academia are controlling our thoughts. Didn’t you know?  The GuardianBy abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  ForbesWhat do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...
How Instagram is making outdoor advertising better IRL  Fast Company1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.
Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily MailStartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...
Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86  WTTW NewsShe launched the first advertising agency owned and managed by an African-American woman in the 1970s. Barbara Gardner Proctor died on Dec. 19, 2018 at ...
‘Just advertising tools’: Incentives and discounts on offer in crowded new-build market  Domain NewsHome builders and developers are offering buyers incentives in an effort to stand out amid the tough property market. Advertising campaigns that spruik prices ...
6 Here's Amazon's Latest Foray into Advertising  Market RealistAmazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.
Back to Basics: Maximize your YouTube advertising  Marketing LandAdvertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent ...
Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody  ScienceAlertWill there be no end to people trying to muck up the night sky? Around this time last year it was a disco ball sent into low-Earth orbit. Now a Russian startup has ...
Amazon sends out free samples as it beefs up advertising arm  The VergeAmazon is sending out free samples, tailor-made to users' tastes with the help of their purchasing history, Axios reported earlier today. It's unclear how long the ...
Pioneering black woman in advertising dies | Agency News  AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  ForbesAmazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...
Flipkart, group companies increase television advertisements  Economic TimesFlipkart and its group companies — Myntra and PhonePe — have significantly increased their television advertisements since August when they got acquired by ...
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue  DigidayWhen the General Data Protection Regulation arrived last year, The New York Times didn't take any chances. The publisher blocked all open-exchange ad ...
Queen advertising for new Buckingham Palace chef - Could you cook for the royals?  ExpressTHE QUEEN is hiring a new royal chef to work at Buckingham Palace.
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy MagazineOrbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.
Aldi are advertising jobs with INCREDIBLE salaries in Liverpool - here's how to apply  Liverpool EchoTop-end salaries at the supermarket have gone up - and one of the jobs even comes with a free Audi.
Premier League to review advertising partner  SportsPro MediaMarketing agency VMLY&R has held the Premier League account since 2016.
Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley FoolDon't overlook these two fast-growing and lucrative revenue streams.
Government advertising spend jumps $57 million in one year  The Sydney Morning HeraldThe federal government spent $157 million on government advertising campaigns in 2017-18, with the same-sex marriage postal survey contributing to an ...
Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year  Business InsiderThe social network quadrupled its ad spending in select news outlets.
What you need to know in advertising today  Business InsiderEverything that you need to know in advertising today, from streaming TV's advertising challenges, to the expiration of CBS' contract with Nielsen.
Advertisers bat for IPL 2019 on home ground  Economic TimesApart from the April-May general election, the World Cup in England and Wales is scheduled to be held between May 30 and July 14. The IPL is typically held in ...
Maine media companies come together to form advertising network  Press HeraldMaine media companies under the ownership of Camden entrepreneur Reade Brower have assembled into a single advertising network called Masthead ...
Red Lobster stops advertising on Tucker Carlson's Fox News show after he made controversial comments about women's pay and immigrants  Business InsiderRed Lobster joins 19 other advertisers that have cut advertising on the show since December, including IHOP, Minted, and the jobs site Indeed.
When Will DigiTrust and LiveRamp Advertising ID Consortium Be Widely Available?  eMarketerThe Advertising ID Consortium is getting off the ground after an eventful 2018: MediaMath's co-founder departed the organization, AppNexus vacated its board ...
Facebook Blocks Advertising for Pro-Life 'Roe v. Wade' Film  Church Militantby David Nussman • ChurchMilitant.com • January 15, 2019 4 Comments. Roe v. Wade documents infamous Supreme Court case, slated to come to theaters ...
Reddit hires ex-Twitter ad exec to ramp up its performance advertising offerings  The DrumReddit's sprawling website is home to more than 330m monthly visitors, yet performance marketers haven't quite found a home on the site.
BEWARE! Fake Amul advertisements asking people for money online, legal notice served to Google India  Times NowA number of people were duped in the name of franchise by fake advertisements displayed on Google. Following the same, Amul sent a legal notice to Google ...
AT&T's Turner and Xandr pool data for advertising  Business InsiderAT&T is introducing new data tools that allow advertisers to pull together set-top box data, stats from Turner, and data from Xandr, its ad and analytics division.
7 tips to make your small business an Instagram star  USA TODAYGet out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...
The Russian Advertising Industry  Sputnik InternationalRussia is a capitalist country, and like any other country that needs to promote goods, needs an advertising industry. This program briefly tells the story of the ...
Cybersecurity 2019 — The Year In Preview: Elections And Political Advertising - Security - United States  Mondaq News AlertsSocial media companies' and search engines' revenue models are based on creating valuable advertising platforms for marketers. United States Security Foley ...
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands  Best Media InfoBestMediaInfo.com spoke to experts from various brands and agencies to find why Indian brands are still dependent on third-party data sources and how ...
Smith Advertising founder sentenced to maximum 5 years  The Fayetteville ObserverTAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...
I&B announces 25% hike in print media advertisements  LivemintThe move is likely to benefit small and medium-sized newspapers greatly, especially those in regional and vernacular languages.

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