Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Top 9 Reasons To Advertise > NetSparsh - Viral Content you Love & Share

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will trust your offer.

I firmly believe that advertising is an excellent tool for rapidly building awareness of a company, its products or services. I believe equally firmly that you build a brand through public relations, not advertising.

A brand is the sum of all interactions a customer has with an organization. Most of those interactions are with employees, or the product or service itself. If those interactions are positive, then customers, allies and the media will tell others. This is PR.

There are times when you need a rapid shot of marketing adrenaline that only paid media can provide.

So, if you find yourself in need of that boost, check out these nine reasons for advertising:

9. Boost employee morale

8. Create industry buzz

7. Create, build or maintain a positive image

6. Test new products and/or services

5. Retain existing customers

4. Reinforce personal sales calls, direct mail

3. Maintain consistent, controlled customer communications

2. Gain new customers, particularly hard-to-reach ones

1. Position or reposition your company, products or services.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

CNNMoney

AT&T, fresh off its WarnerMedia deal, unveils new advertising business
CNNMoney
The idea, AT&T CEO Randall Stephenson said, is that "if you can make the premium video side operate and behave more like the digital side, people will invest more and be excited about the advertising model on that side." In the not-too-distant future, ...
AT&T Unveils Xandr, Its Answer To The Future Of AdvertisingAdExchanger
AT&T names new advertising company "Xandr"Axios
AT&T unveils new advertising businessKXLY Spokane

all 76 news articles »

CNBC

Google is ending its sweeping ban on cryptocurrency-related advertising
CNBC
Google is ending its sweeping ban on cryptocurrency-related advertising. 20 Hours Ago. Google announced it was ending its ban on cryptocurrency-related advertising. The updated policy allows for advertisers all over the world, but the ads can only run ...


The Verge

Google to allow certain cryptocurrency advertising next month
The Verge
Google will resume accepting cryptocurrency-related online advertising after previously banning such ads earlier this year, according to a report from CNBC today. Lifting the ban will allow regulated crypto exchanges to purchase ads through Google's ...
Breaking: Google to Reverse Crypto Ad Ban for Exchanges ...Cointelegraph
Google relaxes its stance on crypto-related advertisingThe INQUIRER
Google reverses ban on cryptocurrency exchange advertising in US ...CNBC
Xinhua -City A.M. -ZyCrypto
all 201 news articles »

Business Insider

What you need to know in advertising today
Business Insider
On Monday night, Kevin Systrom, CEO of the Facebook-owned photo-sharing app, announced that he and fellow cofounder Mike Krieger were departing the social media firm. His statement came after a report from The New York Times that the duo had quit, ...
Statement from Kevin Systrom, Instagram Co-Founder and CEO – Instagram - Instagram PressInstagram
Instagram's Co-Founders to Step Down From CompanyNew York Times
Instagram Founders Depart Facebook After Clashes With ZuckerbergBloomberg
Twitter -American Civil Liberties Union
all 2,321 news articles »

Digiday

Outdoor advertising braced for its programmatic moment
Digiday
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising.


Easy Visual Launches App For Targeted Advertising Reach Through Smartphones
Odessa American
Recentresearch indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising is unappreciated by some brands and it ...


Recode

Billboards — yes, billboards — are having a heyday in a digital world
Recode
But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called “out-of-home ...


Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion
MarTech Series
More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banners App on September 9th ...

and more »

RichmondBizSense

The Pitch: Advertising and marketing news for 9.25.18
RichmondBizSense
Barber Martin Agency released its latest campaign for Virginia Lottery. The “Spin on Scratching” campaign includes a 30-second TV spot featuring longtime game show host Wink Martindale hosting a game show in the middle of a convenience store to ...


MarTech Series

Bold Ideas Need a Bold Platform to Push Out-of-Home Advertising Forward
MarTech Series
The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH's power, value, and significance in today's digital world.

Google News

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More