Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet, some fellow on a motorcycle. I inquired as to whether she had tried to get her money back. But it seems the company refused to refund her money and worse yet, claimed it was her fault. Appallingly, they accused her of placing the sign on a dirty car surface.

Although surfaces should always be cleaned before any type of sinage is placed on them, rarely should a magnetic sign "blow" off, if ever. The sign company that sold her the original magnetic probably made two glaring errors. 1) They used an inexpensive magnetic material not meant for vehicles, especially moving ones. The sign business is intensely competitive and some disreputable companies turn to cheap material for an edge. 2) They cut corners and I mean literally! They cut square corners instead of rounded corners. Rounded corners prevent the wind from "catching" an edge.

In fairness to the company, maybe they didn't know any better. There are tricks of the trade that can come only with experience. But that does not help the woman that lost her sign. And even though these companies don't last long because they loose repeat business, it agitates me to see a customer have a bad experience buying a sign.

So if you are off to buy a magnetic sign, concentrate on getting the right material. Make sure you ask for 30 mil thickness with rounded corners. And don't let them charge you for the rounding. It should be a standard!

Written by: Tony Nagy
Email: [email protected]
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz

In The News:

The one about disruptive advertising  The Times of India Blog
What Digital Advertising Gets Wrong  Harvard Business Review
Advertising predictions for 2021  The Financial Express

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising?Give, so you... Read More