Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you.

When I pitch my services to potential clients I always have on hand copious amounts of business cards. I drop them almost everywhere. I want people to look at my cards and then get online to view my website. So far, so good. However, besides a brochure there is one item I have learned to use -- and modify -- as needed. This item is a promotional flyer. That's right, a simple 8.5 x 11 sheet of buff paper outlining what I have to offer.

Why do I use a flyer? No, I do not pin this information all over the office nor do I pass them out as frequently as my business cards. Instead, when I run a promotion -- which is always -- I feature the "special" on paper and hand it to prospects along with my business card.

I have found that people want information at their fingertips. Sure, going to my website is important, but I also want them to know that the "deal" I am currently running is something they need to know about up front.

What do I put on the flyer? For starters, I put in big bold letters my special. Currently, one of my web packages is on sale for $549. So, the top of the flyer says: $549 Web Sites!

Immediately after in four short paragraphs I list the following information:

1. Qualified customers will receive my $795 package for 30% off.

2. I list all the features of the package. Did I say I use bullets? You bet!

3. Other services I am offering at the same time are listed briefly. I also state when the promotional period ends.

4. All my contact information including my name, phone number, email address, and web address are given.

What have I learned from implementing this method?

1. Black lettering on bright [not neon] paper gets attention. Leave out the graphics and simply state your offer. Underline, italicize or make bold certain keywords as necessary. Why not use neon paper? Neon equals cheap or tacky. Stick with pastels, they are elegant.

2. People are accustomed to receiving special offers. All the stores and most everything you purchase online today is priced lower than the sticker price. Slash your price and people will gladly reap the savings.

3. You can change your offer at any time. Go through the expense of creating a brochure and you cannot make changes to it without incurring additional charges. If your flyer matches your brochure consider "tri-folding" your flyer and sticking it neatly in with the brochure.

Remember, you are marketing not only your product but you are marketing yourself. Design a promotional flyer that you can be proud to call your own and reap the benefits of being able to modify your campaigns as necessary. Your customers will receive "a deal" and you will receive needed work.

Matt Keegan is the The Article Writer who promotes his business online as well as in person. For samples of some of his work, please visit: http://www.thearticlewriter.com

In The News:

What Digital Advertising Gets Wrong  Harvard Business Review
Advertising predictions for 2021  The Financial Express
Time to smell the change in advertising  The New Indian Express

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More