3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.

So don't start neglecting the subtle differences -- this is usually what separates the people who are marginally successful, from the people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you... you'll never make the sale.

Second, in your corner card (which is the upper left-hand corner of the front of your envelope, where your name and address goes), DON'T put your company's name!

Put your name and then your address.

See, your prospects are programmed into thinking as soon as they see the name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.

Also, try to use the "decorative" postage stamps the post office has and not the "standard" stamps with a U.S. Flag. I always tell my clients to use the ones that say "Happy Birthday" on them.

After all, who doesn't like opening a personal letter that says "Happy Birthday" on it? P.S. I know having your letters hand-addressed is a pain. Honestly, I do.

And I have seen some software out there that is "almost" close to human handwriting, but the amount of variation from letter-to-letter isn't quite there yet.

If you see software that can simulate "real" handwriting, I'd sure appreciate you letting me know so I can tell the rest of my subscribers.

Thanks!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com

In The News:

What Digital Advertising Gets Wrong  Harvard Business Review

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More