Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.

Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

But how can you know which of your advertising campaigns are working and which are failing?

The secret is in promotional products. I'm talking about pens, mugs, t-shirts, et cetera, imprinted with your company logo. These things hold the key to measuring the ROI of every marketing medium you are using. They keep all your other marketing honest.

Here is how it works:

Step 1: In every advertisement that you create, you must include an incentive for your customer to take action now in order to receive a free gift. Of course the free gift is a promotional product imprinted with your company logo. Each advertisement should offer a different free gift.

Step 2: When they respond to the ad or take whatever action you want them to take, they will also ask for their free gift. Depending on what gift they ask for, you will know which ad they are responding to.

Step 3: Calculate your ROI for each separate campaign.

Step 4: Stop running the campaigns that aren't working and increase your investment into the campaigns that are working.

If you response rates don't rise dramatically, this is a good indicator that your existing marketing isn't working as well as you thought.

The author, Nathan Cain has more ideas that will help your business marketing efforts.

Visit his promotional products web site at http://www.Web-Magnets.com

In The News:

Advertising, Subscriptions To Drive CBS's Fiscal 2019  ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
How to click the right button for Valentine's Day advertising  Best Media InfoBestmediainfo.com speaks to a few creative veterans to find out the dos and don'ts of Valentine's Day advertising.
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  AdweekEven though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
Timeline: Lee Clow’s 50 Years in Advertising  AdweekLee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
Tips to Help Advertisers Survive and Thrive in the Gig Economy  AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
Nine Of The Best Outdoor Advertising Campaigns  ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
Why American trade cards of yore were hilarious advertising tools  The HinduHurting younger children, torturing animals and racism were fairly popular themes back then.
Framingham State Advertising For Assistant Sociology Professor  framinghamsource.comFRAMINGHAM – The Department of Sociology at Framingham State University is seeking applications for a tenure-track position in sociology at the assistant ...
Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G  Exchange4MediaAt the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth ...
Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
Comedian Helen Lederer reveals she cleaned up by advertising dishwasher tablets on TV  Daily MailComedian Helen Lederer says the best money decision she ever made was buying a property in North London when she was young. Lederer, author of comedy ...
DTC brands are running into TV advertising’s legacy limitations  DigidayIn response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
Woolworths’ Valentine’s Day advertising campaign fail  Business DayAfter social media outrage over its stereotyping of women, Woolworths withdraws its Valentine's Day advertisement — just as a top research company releases a ...
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
U.K. Government Report Calls for Investigation Into Digital Advertising Market  AdweekThe realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...
What print media needs to do to win back advertisers' faith  ETBrandEquity.comPrint ads will be more effective if they complement digital campaigns and entice readers to interact with brands online, says Vanita Keswani, CEO, Mad..
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
‘Lady Tank’ guilty of forcing teen into prostitution in Lexington, DOJ says  The StateIndia Cuyler, aka“Lady Tank,” pleaded guilty in federal court to using a cell phone to advertise and force a teen into sex. The incident happened at a Lexington ...
Sri Lanka advertising for executioners after plan to reinstate death penalty  CNNSri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.
US digital advertising revenues rose 22% in the third quarter of 2018  PPC LandU.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018's claim as the highest-spending first three quarters on record, ...
Broward judge violated rules by advertising Democratic endorsement, commission says  Miami HeraldA Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...
The country advertising for 'moral' executioners  Newstalk ZBA small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business InsiderHello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...
Next on Netflix: Advertising?  eMarketerNetflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video)  Greek ReporterAn advertising campaign for Valentine's Day by a famous chocolate brand featuring same-sex and interracial couples has fueled controversy in Greece.
Skittles sings "Advertising Ruins Everything" for the Super Bowl  Fast CompanyThe brand has released a music video for its upcoming Super Bowl ad Broadway show, and it goes full meta.
FMCG spends highest on digital video advertising  The Financial ExpressWithin digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.
PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and MailPepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
Why addressable TV advertising hasn't taken off: Analysis  Business InsiderAd buyers, sellers and measurement wonks agree TV advertising needs to modernize, but aren't sure how to do it.
Outrageous advertising: Brilliant or a boomerang by Gillette?  Hindustan TimesThe latest Gillette advert has sparked an online debate, with many slamming it for what they felt was tarring all men with one colour. Others say the ad only ...
Google: Still ‘early days’ for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
Redfin lost $42M in 2018 amid advertising push  The Real DealRedfin's losses widened to $42 million in 2018, as the discount brokerage invested heavily in direct advertising to fuel its growth.
Track Takeover: Art replaces advertising in SEPTA station  WHYYDozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
Taranaki Rugby advertising for forwards coach after Paul Tito's departure  Stuff.co.nzTaranaki Rugby are looking for a new forwards coach after the departure of Paul Tito, who has taken up a role with Pau in France. An advert for his role was ...
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBCThe creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...
Content marketing is 'not advertising', says IAG marketer  AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...
John McGee: 'Can we recover from lost decade as advertising spend struggles to grow?'  Independent.ieAnyone familiar with the 'Lost Decade' that crippled Japan from 1992 until 2002 will remember how the economy plunged into a deep recession following a ...
NFL's Playoff Advertising Share Has Increased By 19% Since 2014  ForbesThe National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...
Just two companies control 50% of India's smartphone market  ETBrandEquity.comThe year 2018 ended with just two companies together controlling around 50 per cent share of the India smartphone market - Chinese smartphone maker Xi..
Amazon advertising attribution: Here’s how it works  Search Engine LandAmazon is complex. Amazon Advertising is really complex. And Amazon Advertising Attribution – well, that's another level entirely! Amazon Sales Attribution is ...
FCC Commissioner Says Feds Should Investigate E-Cigarette Advertising  LexologyIn an op-ed piece in yesterday's USA Today talking about the dangers of e-cigarettes, FCC Commissioner Jessica Rosenworcel called on the Federal…
FreeWheel taps Nielsen DMP to scale advanced TV advertising  The DrumFreeWheel and Nieslen have expanded their partnership to include the measurement company's data management platform (DMP) in an effort to enhance ...
How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical  AdweekMichael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking ...
Twitter revenues jump after increase in advertising  Financial TimesTwitter shares fell 7 per cent in pre-market trading on Thursday after it said it would have to spend more to improve “health, conversation, revenue product and ...
Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising  ForbesSir Martin Sorrell's prominent career on Madison Avenue started with buying a controlling stake in 1985 for $675,000 in a company that manufactured wire and ...
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan TimesRetailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  AdweekThese animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...
New Telstra payphones with advertising screens may face opposition from Adelaide council  ABC NewsTelstra faces a potential clash with Adelaide City Council if it wants to display third-party advertising on new payphones that have already sparked controversy in ...
Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWireAmazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...
You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island PacketA request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.
What impact will 5G have on marketing and advertising?  MarTech TodayThe coming of next-gen 5G wireless transmission will be a big deal for marketers. That's the view of Alex Hertel, CEO of experiential marketing firm Xperiel, ...
Mobile advertising grows robustly, as broadcasting ads dwindle: report  Yonhap News AgencySEOUL, Feb. 14 (Yonhap) -- South Korea's advertising industry posted annual growth of about 4 percent in 2017, mainly on the strength of robust expansion of ...
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
Dabur's Valentine's Day campaign '#ToMyBeeloved' prioritises self-care  ETBrandEquity.comAs the day that celebrates love is here, it's exciting to see brands all over adapting to it. With a plethora of campaigns taking up the media, there are a few that ...
Facebook faces US privacy pact that could cost billions  ETBrandEquity.comFacebook Inc. is in talks with US regulators over alleged privacy violations that could force the social-media giant to pay billions of dollars in a record-breaking ...
Marin IJ advertising staff  Marin Independent JournalLori wrangles the cast of the advertising department by promoting fun and education at work. Her mission is to make sure the team provides the “best exposure ...
CBS Nears Sell-Out of Super Bowl Advertising (EXCLUSIVE)  VarietyCBS has secured agreements for its remaining open ad slots in Super Bowl LII, according to people with knowledge of the sales process.
AT&T to Grow Its Advertising Business through Xandr  Market RealistAT&T's (T) advertising and analytics segment, which is known as Xandr, consistently showed growth in 2018.
DOJ to Examine How Online Advertising Affects Local TV  VarietyWASHINGTON — The Department of Justice's Antitrust Division will hold a two-day workshop to look at how online advertising affects the competitive landscape ...
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking AlphaAfrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...
ZypMedia Selects Telaria to Offer Local Advertisers Access  MarTech SeriesZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced that it has ...
Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement  The Conversation AUHow do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business ReportMovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...
Advertising and Media Insider newsletter February 13  Business InsiderWelcome to the Advertising and Media Insider newsletter.
Knicks Remove Kevin Durant Photo From Season-Ticket Advertising  WFANWas it really just a coincidence that the Knicks used a photo of Kevin Durant in advertising for season ticket renewals?
Beyond the Books: Charter schools spend millions on advertising  KUTV 2NewsTrent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  AdweekThe agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...
How a failed Super Bowl ad signals the future of cannabis advertising  The GuardianCBS's consideration of a cannabis ad shows how far the industry has come in countering fearmongering and stereotypes.
Facebook says Nielsen could help break up the advertising duopoly  Business InsiderFacebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...
Will Small Advertisers Stand By Facebook During A Downturn?  AdExchangerFacebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.
Google to block political advertisements ahead of elections  The Jerusalem PostGoogle announced on Thursday that the company will not be executing personal advertising until after the April 9 elections, meaning anyone engaged in ...
This M’sian Startup Brought In RM2.6 Mil In 2018 Just By Turning Cars Into Moving Billboards  Vulcan PostRodeo is an on-demand tech company that works with advertisers to spread brand awareness through different forms of advertisement rather than traditional ...
Telstra introducing 140 oversized payphones in Adelaide with LCD advertising screens  The AdvertiserUp to 140 oversized payphones with 75-inch LCD advertising screens are set to call Adelaides footpaths home without council approval.
NHS England to ban GPs from advertising private services  The GuardianGPs are being banned from advertising private healthcare services in their surgeries and from allowing for-profit family doctor firms to offer care there, amid ...
News groups search for a business model beyond advertising  Financial TimesReader appetite is healthy but converting audiences into income remains a challenge.
For retail advertisers, Shopping ads continue to overshadow text ads  Search Engine LandShopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates ...

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More