Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.

Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

But how can you know which of your advertising campaigns are working and which are failing?

The secret is in promotional products. I'm talking about pens, mugs, t-shirts, et cetera, imprinted with your company logo. These things hold the key to measuring the ROI of every marketing medium you are using. They keep all your other marketing honest.

Here is how it works:

Step 1: In every advertisement that you create, you must include an incentive for your customer to take action now in order to receive a free gift. Of course the free gift is a promotional product imprinted with your company logo. Each advertisement should offer a different free gift.

Step 2: When they respond to the ad or take whatever action you want them to take, they will also ask for their free gift. Depending on what gift they ask for, you will know which ad they are responding to.

Step 3: Calculate your ROI for each separate campaign.

Step 4: Stop running the campaigns that aren't working and increase your investment into the campaigns that are working.

If you response rates don't rise dramatically, this is a good indicator that your existing marketing isn't working as well as you thought.

The author, Nathan Cain has more ideas that will help your business marketing efforts.

Visit his promotional products web site at http://www.Web-Magnets.com

In The News:

4 Ways Agencies Can Be More Transparent in Their Advertising  AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
What you need to know in advertising today  Business Insider AustraliaAfter a few quiet years, 2018 was a big one for advertising and marketing tech.
The End Of Advertising? 12/10/2018  MediaPost CommunicationsMedia companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...
UK government spent most on Facebook political advertising  POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.
Firefly, digital and smart advertising  Global FleetWhat if drivers of ride hailing and taxi services could generate extra income without having to do much more than… driving around? The startup Firefly launched ...
Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
Conscious Advertising Network spotlights fake news and ad fraud in first UN appearance  The DrumThe Conscious Advertising Network's (CAN) co-founder Jake Dubbins is to talk today (December 10) about the impact of fake news, hate speech and ad fraud ...
Tech giants need to take more responsibility for the advertising that makes them billions  Metro Newspaper UKSarah Glozer, senior lecturer in marketing, business & society, University of Bath LAST week I was followed around the internet by a pair of shoes. I had looked ...
Sky CEO calls for action on gambling advertising online  iGaming BusinessSky CEO Stephen van Rooyen has claimed the gambling industry's plans for a 'whistle to whistle' ban on advertising during all sports broadcasts will do little to ...
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
Advertising Manager  Charlotte AgendaOverview: This position is responsible for the overall coordination and execution of National Gypsum's advertising, creative and digital development efforts.
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
AAF Amarillo accepting entries for 2019 American Advertising Awards  abc7amarillo.comThe Amarillo chapter of the American Advertising Federation is now accepting entries for the 2019 American Advertising Awards. Entries will be accepted ...
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Help! I'm an 'adult' in advertising & I've no idea what I'm doing  MarkLives.comFor a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
In-Feed Native Ads: Measuring Native Advertising  ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer  afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
3 simple, mind-blowing numbers that show the dominance of Google and Facebook in Australian advertising  Business Insider AustraliaThe ACCC has been conducting a sweeping review into the power of Google and Facebook in the Australian media market. It estimates the digital giants now ...
WHAT A WASTE! May spent £100K on Facebook advertising before Brexit vote SCRAPPED  Express.co.ukTHERESA May's Government spent an eye-watering £100000 on Facebook adverts promoting her controversial Brexit deal with the EU in the run-up to the ...
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
Multiplexes: Binging on advertising  The Financial ExpressApart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
Online gambling advertisement is becoming more popular than TV  Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.
eBay customer? Check the Advertising Preferences!  Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.
Why Power Horse was stopped from advertising at National Sports Festival  TheCablePower Horse representatives were kicked out of the venue of the National Sports Festival over alleged ambush advertising, TheCable understands. Prior to the ...
Opinion: How Social Media Influencers Should Handle the Advertising Market  Al-BawabaSocial media influencers usually build up a large number of followers by allowing them to become involved in their daily life routine. Out of curiosity or just ...
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
Chrome 71 stomps on abusive advertising  Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood ReporterMidterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.
Uranus Examiner wiped out as advertisers pooh-pooh new paper  MetroAfter a painful few weeks, something large has dropped out of the Uranus Examiner - its advertising budget. Things have been tight in Uranus for a few weeks, ...
Authorised Investment Fund reports progress in US$60 billion programmatic advertising market  Small CapsAuthorised Investment Fund (ASX: AIY) has revealed that one of its investee companies, Asian Integrated Media, is making strong headway in the US$60 billion ...
6 social media trends revamping digital advertising  SmartBriefIncreasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...
Football has encouraged problem gambling too long - advertising ban should be just the start  Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
Maryland panel approves ban on most cannabis advertising  WTOPThe panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies.
Renault India reveals 'Who are India's worst drivers'  ETBrandEquity.comAs part of this unique experiment, Renault India partnered with its creative agency Law & Kenneth Saatchi & Saatchi, and decided to monitor the drivin..
The growing call for political advertising reform  The DrumThe disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads ...
Smiths City told off for misleading advertising  Stuff.co.nzThe Advertising Standards Authority has taken retailer Smiths City to task for an ad that claimed big savings on a fridge/freezer. But it let the retailer off the hook ...
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
The future of advertising is not just martech but a re-emphasis on branding  The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
WhatsApp ads are coming: Will advertisers start buying?  Marketing LandIn August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the ...
Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des MoinesDAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...
Sir John Hegarty: advertising needs culture and why consolidation doesn't work  The DrumSir John Hegarty, one of the global creative agency BBH's three founding members, believes that in a world in which brands increasingly demand the attention ...
Advertisers unfazed by latest Facebook bombshell | Tech  AdAge.comFacebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...
Festive advertisers dump TV for online media  The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...
Advertising giant WPP to launch new strategy as it looks to recover from slowdown amid rivalry with Martin Sorrell's S4 Capital  City A.M.WPP chief executive Mark Read is set to unveil the advertising agency's turnaround plans on Tuesday as he lays out his first major strategic update.
Fashion, Luxury, Technology  GlossyPrior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in ...
Rewarded Video Helps Mobile Advertisers Move on from Impressions  eMarketerMobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded ...
Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief  The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.
New BART advertising rules in response to Holocaust denial ad  The Jewish News of Northern CaliforniaAfter complaints about ads that ran in two downtown San Francisco BART stations last fall touting a known Holocaust-denying group, BART's Board of Directors ...
Alyque Padamsee, father of modern Indian advertising, dead at 87  LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...
In an age of choice, school advertising takes off  Port Huron Times HeraldWhen dollars follow students from school to school, districts are taking a proactive approach to putting their best foot forward.
US charges 8 in online advertising fraud scheme  Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...
Here’s how festive period is crucial for the in-cinema advertising industry  Moneycontrol.comAs per a KPMG report, the number of in-cinema advertisers grew from 50-100 in 2010 to over 2500 in 2016.
Can Artificial Intelligence Help Save Digital Advertising?  MarTech SeriesAdvanced AI may prove to be the thing that saves digital advertising. Right now, brands don't trust publishers and consumers don't trust brands. The digital ad ...
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore SunThe Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...
Invitation to bid  Bizcommunity.comThe South African Nursing Council (SANC) invites all potential advertising agency *service* providers to bid for a below-the-line advertising campaign to overhaul ...
Lacoste bags a crucial victory against counterfeiting in India  ETBrandEquity.comLacoste won in the Patiala House Court, New Delhi, after a three year legal battle with the two infringing firms.
Walmart India appoints Sameer Aggarwal as chief business officer  ETBrandEquity.comAggarwal, currently Chief Strategy & Administrative Officer, will now lead Strategy, Merchandising, Cost Analytics, E-Commerce, Technology, Marketing ..
'So confusing': Smaller operators welcome scrutiny on social media ads  The Sydney Morning HeraldSmall businesseses say there is little transparency from social media sites on how they rank paid advertising, and the ACCC's suggestion of a digital platforms ...
Ad world's ode to Padamsee  ETBrandEquity.comJosy Paul Chairman and CCO, BBDO India Ad world's ode to Padamsee “Alyque Padamsee is the original son of the theatre God. The world was his stage and ...
This Year's Holiday Advertising Is Missing Something Important  ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
A Deceptive Advertising Can Be "Juicy" - Media, Telecoms, IT, Entertainment - Colombia  Mondaq News AlertsConsequently, judges will have to study carefully this case and determine whether the non- profit organization arguments are solid or well-founded, which will ...
State urged to pay media's Sh2.5bn advertising debt  The Star, KenyaThe government has been asked to pay the various debts they owe media houses.Nation Media CEO Stephen Gitagama said the huge debt was crippling ...
Advertising agencies FranceTV Publicite, Canal+ Advertising win contract with FMM and TV5Monde  TelecompaperFranceTV Publicite has partnered with Canal+ Advertising to secure a three-year contract for advertising agency services from French international broadcaster ...
Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press DemocratThe bus advertising program could generate up to $100000 in new revenue, city staff said.
Tom Watson 'delighted' after betting firms back televised sports advertising ban  expressandstar.comTom Watson has praised a decision by bookmakers to sign up to a voluntary 'whistle-to-whistle' ban on advertising during televised live sports events.
The hottest advertising trend of 2018? Billboards.  The HustleOn the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...
Boohoo broke advertising rules with 'misleading' countdown clock promotion  Manchester Evening NewsThe Manchester-based retailer has assured the Advertising Standards Authority that it will avoid the problem in future promotions.
Not advertising on Amazon? You're probably missing out  ClickZA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them.
TimeTo campaign seeks to stamp out sexual harassment at advertising's Christmas parties  The DrumTimeTo has followed up its October 'Where Do You Draw The Line?' campaign with new messaging designed specifically for the Christmas office party season, ...
Disney Just Gave Google a Big Advertising Win  The Motley FoolDisney's growing digital video portfolio is going all-in on Google.
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
FreshMenu’s FY18 Loss Widens 3.8% As Advertising, Employee Costs Rise  Inc42 MediaFreshMenu's loss widened to $6.29 Mn (INR 43.89 Cr) in FY18. Employee benefits expenses increased by 33.3% in the year. The company is looking for nearly ...
Santa Claus has overtaken Mikuláš in Czech Christmas advertising - Prague, Czech Republic  Expats.czThe familiar Czech themes are being replaced by foreign imagery among stores advertising Christmas goods.
Global Advertising Market 2018 Future Scope - WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, Havas SA, Havas SA  Buzz HeraldThe Advertising report provides an unblemished picture of the present and future trends, advancements and opportunities. The report depicts an assemblage of ...
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  VarietyThe Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.
How McClatchy plans to pursue national advertisers’ digital budgets  DigidayMcClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.
Jane Maas and the Lasting, Honest Impact She Left On Advertising  AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...
Targeted Automobile Advertising: The Next PPC Frontier  Search Engine JournalTargeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science DailyResearch has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...
Blurring lines between journalism, marketing and advertisement  gulfnews.comVeteran journalists who were active before the digital age will remember the traditional relationship with Public Relations (PR) companies, which used to be a ...
5 Things Investors Need to Know About Amazon's Advertising Business  Motley FoolWhile it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.
The Tyne Bridge being used as advertising space is debated by council bosses  Chronicle LiveThe iconic bridge's £20000000 refurbishment will not be funded by selling advertising space.
Outdoor Advertising Machine Market Company profile, Detailed Strategies, Financials, Recent Developments, Profit Margin & Research Sources by Forecast 2023  Journal of IndustryThe “Global Outdoor Advertising Machine Market” Report Provides in-depth Analysis of Parent Market Trends, Macro-Economic Indicators and Governing ...
Facebook makes it must for advertisers to disclose their identity, location  Economic TimesIn a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook Thursday made it compulsory for advertisers to ...
Piano teams up with True[x] to combine advertising and paywalls  TechCrunchNearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won't convince every reader, or even ...
The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019  ForbesHere are the 30 twentysomethings transforming the business of marketing and advertising.
NBC makes push to woo DTC advertisers | Media  AdAge.comNBC Universal is making a push to attract more direct-to-consumer brands, which have typically spent a bulk of their marketing dollars on out-of-home or digital, ...
Minneapolis' Olson advertising agency renamed as part of ICF Next  Star TribuneOlson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More