Advertising Through Moms

Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..

Resources: Mom Packs ? The original "moms promoting moms" group. http://mompacks.com Jessies Goodies ? Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards ? http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca

In The News:

What if We All Just Sold Non-Creepy Advertising?  The New York TimesThe big ad-tech companies know how to sell ads without damaging privacy, but they choose not to.
Gender stereotypes in advertising have been banned in the UK  Vox.comThe British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."
What advertising means in the age of spatial computing  EconsultancyAdvertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.
Doctor suspended for advertising about remedies for ailments  Business StandardIn a first such action, the Travancore Cochin Medical Council has suspended for a month the registration of an Ayurvedic doctor after finding him guilty of ...
Price extensions now supported in Microsoft Advertising Editor  Search Engine LandPrice extensions launched in Microosoft Advertising a little over a year ago, allowing advertisers to show products and pricing in text ads in mobile and desktop ...
Women's Sex Toy Startup Sues MTA Over 'Double Standard' in Advertising Rules  FortuneDame Products sued New York's MTA after it rejected an ad campaign for Dame's sex toys geared toward women.
Targeted TV Advertising Is Taking Off  The Wall Street JournalStreaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...
Advertisers and digital media companies form a new Global Alliance for Responsible Media  TechCrunchMany of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is ...
Vivendi's Havas buys U.S. advertising company Battery  ReutersFrench advertising firm Havas, part of media group Vivendi, has agreed to buy Battery, a fast-growing U.S. ad company whose clients include Netflix.
Google’s Ad Dominance Explained in Three Charts  The Wall Street JournalGoogle is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...
Cannes Lions: Is advertising bridging the digital vs traditional divide?  The HinduWith the 2019 Cannes Lions International Festival of Creativity underway, a look into the jugalbandhi between the traditional and digital in the advertising world.
Digital brand-advertising measurement needs to mature to justify increasing spend  The DrumThe unstoppable march of digital ad spend is a well-documented tale, with IAB recently noting “landmark” growth of more than 20% year over year. With many of ...
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Mars's three-point strategy to improve gender equality in its advertising  Marketing WeekMars has outlined a three-part strategy to help improve gender equality in its advertising as it looks to “positively influence” society and “shape culture in a ...
Men found more represented than women in Mars' advertising  Marketing InteractiveMars will begin approaching its advertising "with a new lens and deeper commitment" to close the gap on gender representation and stereotyping in its ...
Google Lets Advertisers Promote YouTube Live Streams as Display Ads  Search Engine JournalGoogle is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google's display.
The Changing Culture Of Media Advertisements  ForbesHow has advertising from television to the internet changed how we view advertising over the years and how have our viewing expectations informed how ...
How Facebook's Libra Will Turbo-Charge Its Ad Empire  FortuneFacebook has revealed the details of its Project Libra crypto coin, an ambitious plan to bring digital currency like Bitcoin to billions of people worldwide. The plan ...
Project OAR’s bid to standardize addressable TV advertising moves into phase two  DigidayFor Project OAR to become the industry standard for how addressable TV advertising works, the organization needs as much support as it can get.
10 essential things to keep in mind when advertising to millennials  AMEinfoMillennials can prove to be quite the illusive bunch for traditionally-minded advertisers, but like any other geenration, you need to understand how they see the ...
Gender Stereotypes Banned in British Advertising  The New York TimesNo more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”
Online Advertising for Big Brands Gets ‘Ugly’  The Wall Street JournalA lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.
Spotify now allows advertisers to specifically target podcast listeners  The VergeSpotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  ForbesLast week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...
'My personal favorite was when Flo Rida played for AOL': Inside Advertising's Favorite Live Performers  DigidayFrom Lady Gaga to Rick Ross, see which live performers have become "ad-famous" for making the event rounds.
Mobile Advertising Markets to 2024: Asia-Pacific Steers the Momentum  Yahoo FinanceDUBLIN, June 19, 2019 /PRNewswire/ -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ...
Honesty is the best (financial advertising) policy  mUmBRELLA*For too long, financial advertising has been filled with cliches that don't ring true to your average customer. But if financial advertisers stopped the hyperbole and ...
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Cannes Lions 2019: This is not the 'doomsday' of advertising - David Droga  Campaign IndiaDavid Droga has said that the sale of his agency to Accenture Interactive two months ago will help Droga5 stay relevant as brands focus on the entire consumer ...
Quibi Books $100M In Advertising, Two Thirds Of Its Launch-Year Inventory  DeadlineQuibi, the mobile video platform led by Jeffrey Katzenberg and Meg Whitman, sold $100 million in advertising inventory for its first year.
OpenAP and NCC Media partner to expand advanced advertising on TV  AdAge.comTwo TV groups are coming together to expand advanced advertising. NCC Media—a national ad sales, marketing and technology company—and OpenAP, ...
TV Advertising Agency Marketing Architects Announces Major Rebranding  Business WireTV advertising agency Marketing Architects shares their investment model and focuses on using TV to reach major milestones in recent rebrand.
Comcast partners with Charter, Cox to advance targeted advertising  Reuters(Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a program to further develop an advertising strategy that better targets audiences, as the TV ...
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.Retailers can create ads using organic posts from other channels that have branded *content*.
Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu  LivemintAdvertising spend in India is expected to rise 11.4% to touch ₹69, 690 crore in 2019, according to an estimate by Dentsu Aegis Network (DAN). This is higher ...
Kantar rolls out four AI-powered advertising insight solutions  MobileMarketing MagazineData, insights and consulting company Kantar has unveiled four big data- and AI-based solutions. The company said the new offerings will help brands, ...
NBCUniversal offers refunds to programmatic advertisers following ad insertion error  DigidayNBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...
Wednesday Sector Leaders: Shipping, Advertising Stocks  NasdaqIn trading on Wednesday, shipping shares were relative leaders, up on the day by about 1.5%. Leading the group were shares of Genco Shipping &.
Don't Try To "Mute The Mansplainers" In Advertising On Boston's Transit System - Media, Telecoms, IT, Entertainment - United States  Mondaq News AlertsThe Massachusetts Bay Transportation Authority recently rejected advertising for co-working space The Wing because it said that the company's advertising was ...
UK Alumna Aims to Improve Diversity in Advertising at Cannes Lions Festival  UKNowThe Cannes Can: Diversity Collective is intended to encourage diversity in the advertising community and creating an opportunity for more people of color to ...
NT native wins National Student Advertising Competition  Niagara Frontier PublicationsCarlie McClinsey of North Tonawanda was part of the Ithaca College Ad Lab team that won the American Advertising Federation's National Student Advertising ...
Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla  ExchangeWireBrowser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of.
Unity Bulks Up Advertising Capabilities with Responsive AR Ads  Next RealityAugmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the ...
How advertising can repurpose itself to serve cities in more sustainable ways  The Conversation AUCompanies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban ...
Director, Product Development, Advertising & UX Integrations job with NBCUniversal, Inc. | 399799  mediabistro.comDirector, Product Development, Advertising & UX Integrations in New York , Manager (Supervisor), Web Production, Marketing & Communications with ...
David Droga: this is not the 'doomsday' of advertising  CampaignLiveDavid Droga has said that the sale of his agency to Accenture Interactive two months ago will help Droga5 stay relevant as brands focus on the entire consumer ...
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  AdweekWhen Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...
REPORT: Measuring true impact in digital advertising  PhocusWireTravel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...
Marc Pritchard: Reinventing an advertising world becoming less relevant  AdNewsAt the Cannes Lions International Festival of Creativity, the world's biggest advertiser announces a series of partnerships to reimagine creativity and reinvent ...
Cannes 2019: the big six ponder the future of advertising  CampaignLiveIn a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of ...
Drugmakers sue to stop rule requiring list prices in consumer advertising  MedCity NewsThe Trump administration's decision to require drugmakers to include list prices in their direct-to-consumer television advertisements had already drawn ...
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street JournalFacebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...
The Wing Lands in Boston and Finds an Advertising Double Standard  FortuneA planned series of subway ads ran into regulatory issues. One ad read, “The World was built for men. The Wing is built for you.”
Facebook reaches deal with advertisers over bad video metrics  AdAge.comThe social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.
#MyTikTokStory: How TikTok is following YouTube’s steps in advertising  The HinduThe occasionally controversial but hugely popular app, TikTok, is eyeing advertisers by diversifying its *content* and following YouTube's footsteps.
New-fangled Report on Advertising Intelligence Solution Market to Witness Robust Expansion Throughout the Forecast Period 2019-2026 | Market winning strategies like: Pathmatics Inc., Ebiquity plc, Kantar Media, The Nielsen Company, SAS Institute, Accenture  Market Research ReportAs the number of smart devices remains to develop, various brands are considering for a cost-effective way to reach a broad audience using a variation of digital ...
Against Advertising  Jacobin magazineAdvertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...
Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine JournalInstagram advertisers can now promote organic posts as ads that appear in other users' feeds.
Advertising is content in newspapers  Gasconade County RepublicanI bet you've never considered this before — but if you think about it you would admit it — you read a newspaper as much for the advertising as you do the articles ...
Advertisers under social media's influence  Economic TimesNEW DELHI: Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of *content* creators and proliferation ...
Mars reveals gender bias in own advertising  CampaignLiveMars is urging the industry to better reflect the diversity of consumers in advertising campaigns by revealing research showing its own shortcomings in this area.
AdScribe supports Publitalia '80 for HbbTV advertising launch  Broadband TV NewsTargeted advertising is to be presented to Italian viewers that have compatible HbbTV devices. The *service* is being launched by Publitalia '80, the advertising ...
Should Brands Leave an Advertising Slot Because Its Show Hosts Are Problematic?  AdweekValues aren't reflected in the subject of a show that your organization's ad appears before or after.
WFA Finds 'State Of Advertising' Shifting From Awareness To Performance 06/19/2019  MediaPost CommunicationsIf there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by he World ...
Why Is Comcast Focusing on Addressable TV Advertising?  Market RealistCable *service* provider Comcast (CMCSA) is looking to develop its addressable TV ad strategies, as its management reportedly believes that TV is the best way ...
Everything we know about Amazon's advertising business  Business InsiderA special edition of the Advertising & Media Newsletter.
Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharmaAt the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...
Digital Advertising Trends To Watch In 2019 And Beyond  ForbesEarlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...
Anderson Advertising expands client roster  AZ Big MediaAn influx of new clients has ANDERSON Advertising & Public Relations in growth mode. Since becoming local agency partner to Arizona-based Verra Mobility ...
72% of LGBTQ+ community believe their representation in advertising tokenistic  The DrumWhile 64% of adults think it's positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way ...
Cannes Lions: Saving advertising by 'hanging out on yachts and gulping putrid rosé'  Mumbrella AsiaFor the 100th consecutive year I did not go to Cannes. But the good thing is, I know exactly what happened and saved myself thousands of dollars. As a free ...
Cannes Lions bingo: The advertising industry's top buzzwords in 2019  QuartzThe Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...
Brands take the programmatic advertising route to target customers during World Cup  Exchange4MediaAn inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of ...
Cannes Lions 2019: How to use advertising tools to spread awareness on charity  Exchange4MediaDavid M Beasley, Corinne Fleischer and Sir John Hegarty speak on the topic: The Global Cinema Medium Inspired by Hunger.
TikTok prepares to woo advertisers at Cannes  Financial TimesThe most hotly anticipated debut at this year's Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars ...
Google takes the PIS out of advertising: New algo securely analyzes shared encrypted data sets without leaking contents  The RegisterGoogle on Wednesday released source code for a project called Private Join and Compute that allows two parties to analyze and compare shared sets of data ...
A new attitude: Unstereotyping advertising  Bizcommunity.comAs the Women's Decade 2010-2020 of the African Union draws to a close, women the world over are standing firm in their push for gender equality - and they ...
From one banner ad to a global industry – digital advertising 25 years on  The Drum2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to ...
P&G cozies up to creators as it looks to 'reinvent advertising'  Marketing DiveProcter & Gamble (P&G) revealed several new creative partnerships at the Cannes Lions festival this week that are intended to "reinvent advertising" by merging ...
Marketers Turn Up Podcast Advertising  The Wall Street JournalPodcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...
City of Sydney joins court action against Telstra in ongoing outdoor advertising dispute  mUmBRELLA*The battle for control of some of Australia's most prominent outdoor advertising spaces has ramped up, with the City of Sydney attempting to join the City.
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  ForbesThe article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...
Advertising Pays 7: How online became the engine of growth for UK advertising  EconsultancyThe report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the ...
Advertisers have got lazy and must be more creative says Verizon's chief marketer  CNBCVerizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more ...
Hermes named advertising manager | Local News Stories  Wahpeton Daily NewsDaily News and News Monitor Publisher Tara Klostreich has named Diana Hermes advertising manager of the Wahpeton, North Dakota, operation, effective ...
Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising  Business WireTo mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and V.
ASCI upholds complaints against 229 misleading advertisements  Economic TimesThe Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action.
Mediaite Brings Together a Bipartisan Group of News Sites for 2020 Election Advertising  MediaiteMediaite announces a new unprecedented coalition between a bipartisan group of mid-size political publishers called the Digital News Alliance.
The U.K. Has Banned 'Harmful Gender Stereotypes' in Advertisements  ReasonMen can't cook, and women are bad at sports. Those stereotypes are just two of many that, as of last week, are illegal in British advertisements. Indeed, the ...
Veritas Farms Unveils Billboard Advertising Campaign in California and Washington State  Yahoo FinanceFort Lauderdale, Florida, June 20, 2019 -- via NEWMEDIAWIRE -- Veritas Farms, Inc. (OTCQB: VFRM), a vertically-integrated agribusiness focused on the ...
With digital advertising on the rise, here’s why brands prefer the medium  MoneycontrolDigital *content* consumption rose and the medium has become an obvious choice for advertisers. But segmented and personalised data and diverse viewership ...
Drugmakers Sue Trump Administration to Halt Advertising Rule  BloombergSome of the U.S.'s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their drugs ...
Facebook Ads Manager issues are causing major headaches for advertisers  Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
Study: Agencies face cost, tech hurdles with AR advertising  Mobile MarketerAd agencies face technical and cost hurdles in creating augmented reality (AR) campaigns for brands, according to a survey that Unity Technologies, the maker ...
On-Demand, Tech-Talk Webinar: Trending Topics Shaping the Future of Advertising | Sponsored Content  eMarketereMarketer is pleased to moderate a Tech Talk Tuesday presentation featuring Toccara Baker, senior product marketing manager for Adobe Advertising Cloud.
Contract Advertising bags Godrej Interio's creative mandate  Campaign IndiaContract Advertising has won Godrej Interio's creative mandate post a multi-agency pitch. The agency's Mumbai office will handle the entire range of Godrej ...
Social media usage and advertising 2019, per Mary Meeker's Internet Trends Report  ClickZWhat can we learn from Mary Meeker's Trends Report about the state of social media usage and advertising in 2019? Here's everything you need to know.
advertising, Comcast  CableFAXComcast Advertising is making an industry-wide push for addressable advertising with the launch of its “On Addressability” initiative.

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