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Advertising Through Moms > NetSparsh - Viral Content you Love & Share

Advertising Through Moms

Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..

Resources: Mom Packs ? The original "moms promoting moms" group. http://mompacks.com Jessies Goodies ? Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards ? http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca

In The News:

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The A.V. Club

Bask in the unmitigated gall of these obvious advertising rip-offs of well-known songs
The A.V. Club
Ah, advertising: The grand pursuit of selling human emotions back to the people who feel them. At its best, a great ad is a form of Don Draper-esque high art; more often, though, it's a crude copy of something real, a notion that's heavily emphasized ...

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Forbes

14 Ways Print Advertising Can Provide New Audience Potential For Your Company
Forbes
Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ...


The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...


FTC fines 2 stem cell centers $3.3M for advertising unproven treatments
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Some of the clinic's promotional materials included claims the therapies could using advertisements and promotional materials claiming their stem cell therapy can "reverse autism symptoms" and enable "101-year-old lady once blind for 7 years" to once ...

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Business Insider

What you need to know in advertising today
Business Insider
On Tuesday, a group of small advertisers added a complaint to a two-year lawsuit accusing Facebook of not reporting measurement problems for more than a year. The group claims that Facebook misreported an error in counting time spent watching videos.
Facebook Facing Another Lawsuit Over Allegedly Misleading Advertising ClaimsInsurance Journal
Facebook denies new claim it kept lid on video metrics problemAdAge.com
Advertisers Allege Facebook Failed to Disclose Key Metric Error for More Than a YearWall Street Journal
CNET -ThinkProgress -Facebook -DocumentCloud
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CNBC

Sprint sells mobile advertising unit to InMobi
CNBC
Oct 17 (Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The fourth-largest U.S. wireless carrier by ...
InMobi acquires Sprint's advertising and data subsidiary Pinsight MediaVentureBeat
InMobi Forms Strategic Partnership with Microsoft to Power New Cloud-Based Enterprise Platforms for MarketersInMobi

all 56 news articles »

Washington Post

How to Get Ahead in Advertising? Drastic Measures
Washington Post
There was a certain irony last week when advertising doyen Martin Sorrell dubbed WPP Plc, the ads and marketing giant he spent 33 years building, as “a legacy business.” Skipping over the fact it is his own legacy, he is broadly correct. But it's not a ...


Vox

“Real people — not paid actors”: why companies love “authentic” advertising
Vox
If you live in New York City, Bumble wants to remind you that it exists. The dating/networking/friendship app rolled out a new campaign last week featuring billboards in Times Square, posters in subway stations across the city, and ads in the New York ...


Washington Post

Top Washington Post advertising executive unexpectedly leaves company
Washington Post
Jed Hartman, The Washington Post's top advertising executive, has left the company after nearly four years. The Post did not offer a reason for Hartman's departure, which colleagues said was unexpected. “We don't comment on personnel matters,” said ...


False advertising
Arkansas Democrat-Gazette (blog)
At first, it seemed a joke. Like something from The Onion. Especially the editorial cartoon that modern-day Mad Magazine gives its readers every week: so over-the-top bad, so over-the-top dated and moldy, that the joke is on the artist, not the reader ...

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