Advertising Through Moms

Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..

Resources: Mom Packs ? The original "moms promoting moms" group. http://mompacks.com Jessies Goodies ? Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards ? http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca

In The News:

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Ty Robinson: Medical advertising has changed over the years  Northeast Mississippi Daily JournalWarning: Side-effects of this article may cause pondering your advertising and public relations plan, how you feel about social media, how important ...
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UK advertising watchdog slams BitMEX over misleading crypto ad  CoinGeekThe U.K. Advertising Standards Authority (ASA) upheld a complaint against BitMEX exchange for an advertisement for BTC it says is misleading.
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Smart advertising: Badshah reveals how a Google tool helped him get 75mn YouTube views, beat Taylor Swift's record  Economic TimesGoing viral can seem a tall order, but not as tall as youd think, given some of YouTube's peculiarities.
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Kroger Is Upping Its Advertising Game  FortuneNaming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.
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Arq Group partners with Microsoft Advertising to extend reach and support lead generation for customers  Which-50Arq Group, an Australian digital solutions partner, has signed an agreement to join the Microsoft Advertising partner program. Under Arq's small and.
Facebook's Expanding Search Advertising  Motley FoolMore marketers can now place ads in Facebook's search results, but there's a catch.
Despite scandals, advertisers say YouTube Kids is effective  DigidayWhen YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...
AR Advertising Gets into the Marketing Game  NanalyzeAugmented reality is slowly finding applications in business, healthcare, and entertainment. AR advertising is another space ripe for this emerging tech.
Millions are in deep poverty. Meanwhile, Johnson splurges £100m on advertising  The GuardianThe Tories can find money for ruinous policies, but not for hungry families, says Guardian columnist Frances Ryan.
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Defence Force only employ 231 new recruits despite forking out thousands on advertising  The Irish SunTHE Defence Forces signed up just 231 new recruits this year despite shelling out more than €230,000 on a bumper advertising campaign to attract new ...
How to limit what advertisers see on Facebook  KomandoHere are the best ways to adjust your Facebook privacy settings so you can control what advertisers can and cannot see.
Allen Solly launches its first Jeans campaign - ET BrandEquity  ETBrandEquity.comIn a first, Allen Solly, a lifestyle brand, launched its denim campaign “tough jeans for a tough day at work”. The campaign will be promoted on platforms such as ...
Google advertising rebound propels revenues higher  Financial TimesSecond-quarter growth quietens fears of slowdown and sends parent Alphabet's shares higher.
Vermont settles with 5-hour Energy in false advertising lawsuit  Valley NewsThe makers of liquid dietary supplement 5-hour Energy settled with the state of Vermont last month after years of litigation over a false advertising claim.
WWE Wants The Rock For Smackdown On Fox, Is Advertising Other Legends  UPROXXWWE is reportedly in talks with the Rock about the first episode of Smackdown on Fox as they advertise other legends for the show.

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