Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific as possible. For example, you may want to put a date into your headline, or a profit increase of some specific percentage, etc. When you use something specific, like a date, an exact dollar amount, or an exact quantity in a headline, it suddenly becomes more believable.

Using specific numbers makes the reader believe that you really know what you are talking about, you have researched the information, and that you can document what you are saying. Hopefully, that is all true. You never want to lie, it will ruin your credibility and eventually destroy your business.

But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.

Which headline is more believable?

"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"

"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"

"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"

The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.

"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.

Or how about these sub headlines...

Special Price to End Soon, Buy Now!

Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!

Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.

Aren't the last two more believable that the first?

Here is what Brian Keith Voiles, a master copywriter, has to say about being specific in your headlines:

"Using specifics in a headline make it almost irresistible to your prospect to not continue reading. You need to use exact numbers: hours, minutes, # of days, evenings, dollars, ways, types of something.

Specifics always out-pull generalities. They mean more to our prospect, and they create intrigue about what you're going to tell them in your ad or letter. They draw the reader in."

Let's take a look at a couple more comparison examples. The first example is targeted toward marketers who want to grow their mailing list.

"Over 30 Quick and Easy Ways You Can Grow Your List In One Month or Less... Guaranteed!"

"33 Quick and Easy Ways You Can Double Your List In 30 Days, Guaranteed!"

Which one attracts you more? The second one I'll bet.

Now let's look at a comparison that focuses on people who want to lose weight.

"Over 20 Quick and Easy Ways To Lose Weight In Less Than A Month...Guaranteed!"

"21 Quick and Easy Ways To Lose 10 Pounds In 25 Days... Guaranteed!"

Do you see the difference? Specifics create believability.

So, be as specific as possible in your headlines to increase your believability from the very start of your sales letter or ad and draw your readers further into your sales copy.

George Dodge is owner of the http://www.Headline-Creator-Pro.com website where you can download software to save you time and effort required to quickly create powerful headlines with push button ease.

In The News:

Chemistry adds to management team  Pittsburgh Business Times

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More