6 Ways To Get More Sales From Your Advertisement > NetSparsh

Home
>
Advertising
>
6 Ways To Get More Sales From Your Advertisement

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.

1. Offer an impressive benefit for the client

It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.

Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.

Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.

2. Make The Customer Believe Your Claims

What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.

3. Make The Layout & Design Reader Friendly

Layout

Don't wrap around a photo, i.e. put blocks of text around it.
Emphasise specific phrases by putting more white space around them.
Base your layout on the fact that most people look at the 2nd quarter of the page from the top, first.
Use your single most important benefit as your headline.
Put a benfit laden caption undert the photo as 80% of readers will read that first or instead of the copy.
Don't use more than four secondary benfeit messages.

Typography

Use Serif typeface (e.g. Garamond) for copy, stylish headings and sub-headings.
Sans Serif (e.g. Helvetica) can be used for headlines, sub-headings, captions and labels.
Consider larger font size if your tartget audience is older people.
Print out alternatives and have them test read by others.

4. Stress What Is Unique

Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.

5. Attract Attention With Something New

Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.

6. Keep The Reader Involved

Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success

In The News:

The one about disruptive advertising The Times of India Blog

Taboola Drives Advertising Success For More Than 100 Women-owned MarTech Series

Irdai notifies regulations on advertising rules for insurance companies Mint

Disney and advertising giants pledge to strip targeted ads from children's apps Techradar

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts PRNewswire

Amul remembers advertising veteran Anil 'Billy' Kapoor afaqs

Tata Motors inspires to overcome barriers in uncertain times ETBrandEquity.com

Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award PRNewswire

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising Business Wire

Lumenad Launches Advertising Intelligence Software for Digital Marketers PRNewswire

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising Verizon Communications