![]() |
|
![]() |
|
![]() |
|
![]() |
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.
1. Offer an impressive benefit for the client
It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.
Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.
Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.
2. Make The Customer Believe Your Claims
What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.
3. Make The Layout & Design Reader Friendly
Layout
Typography
4. Stress What Is Unique
Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.
5. Attract Attention With Something New
Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.
6. Keep The Reader Involved
Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.
This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.
(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success
Did you know generating positive media coverage is four times... Read More
So, what's an elevator speech, and how do you get... Read More
The internet offers you the opportunity to seek out jingle... Read More
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
Making money using direct mail isn't easy. And anyone who... Read More
Now that you've had colorful new business cards printed, and... Read More
You're flipping through this publication as you wait for your... Read More
If you're a retailer and the only kind of advertising... Read More
One of the keys to strong positive mental attitude is... Read More
The humble little postcard has been getting a... Read More
Walk around any trade or consumer show and you will... Read More
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
"How brochures can help you stand out from the competition,... Read More
If your ads aren't paying off then you need this... Read More
Business cards are one of the most powerful and inexpensive... Read More
When my daughter complained recently about the prohibitive cost of... Read More
Most small businesses do not have a high powered advertising... Read More
"There's nothing new under the sun" is probably the... Read More
Can it be???Is there advertising that people actually love?You bet... Read More
There are three main reasons why I would hesitate when... Read More
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
CPR CPA CTR... what does it all mean? What it... Read More
I just read some advertising suggestions on an Internet marketing... Read More
Each year there is a Yellow Pages arms race where... Read More
My father called me to complain, again. He's 82 and... Read More
Creating a logo to get you noticed.When you're branding a... Read More
Cinema advertising has always been an effective marketing tool for... Read More
Give Us The Bottom Line!If you are like most people,... Read More
Moving message boards are used in the areas where continuous... Read More
Have you ever wondered why your perfectly fine classified ad... Read More
Moving Message Signs are a unique, attention-grabbing way to communicate... Read More
When you read the newspaper, do you read advertisements as... Read More
Too many business owners and marketers know that Yellow Pages... Read More
Classified ads do not have the big market appeal that... Read More
Different Types of Station ContactReaching radio hosts (for the purpose... Read More
Starting a placemat ad business can create more business for... Read More
In the sign industry we commonly refer to the material... Read More
Yellow Pages advertising is one of the most popular forms... Read More
Wide range of electronic Key venues around the globe has... Read More
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
Too many small business owners today run ad campaigns that... Read More
The title of this article also happens to be one... Read More
This is the third article of a three-part series. I'm... Read More
hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More
If you are reading this article, chances are you could... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
Touring is a bands greatest opportunity for success. But, touring... Read More
Want to create print ads that get results? Below are... Read More
Advertising Advertising |