6 Ways To Get More Sales From Your Advertisement > NetSparsh

Home
>
Advertising
>
6 Ways To Get More Sales From Your Advertisement

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.

1. Offer an impressive benefit for the client

It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.

Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.

Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.

2. Make The Customer Believe Your Claims

What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.

3. Make The Layout & Design Reader Friendly

Layout

Don't wrap around a photo, i.e. put blocks of text around it.
Emphasise specific phrases by putting more white space around them.
Base your layout on the fact that most people look at the 2nd quarter of the page from the top, first.
Use your single most important benefit as your headline.
Put a benfit laden caption undert the photo as 80% of readers will read that first or instead of the copy.
Don't use more than four secondary benfeit messages.

Typography

Use Serif typeface (e.g. Garamond) for copy, stylish headings and sub-headings.
Sans Serif (e.g. Helvetica) can be used for headlines, sub-headings, captions and labels.
Consider larger font size if your tartget audience is older people.
Print out alternatives and have them test read by others.

4. Stress What Is Unique

Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.

5. Attract Attention With Something New

Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.

6. Keep The Reader Involved

Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success

In The News:

Amazon Advertising: The 2019 Guide Search Engine JournalAmazon Ads has changed a lot since last year. Here's an up-to-date guide with everything you need to know about advertising on Amazon.

Internet advertising to grow at slowest rate since 2001 dotcom bust The GuardianThe internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...

Blog: Lessons from advertising | Opinion Campaign IndiaI have not had a formal education in advertising. Whatever I have learnt, I have learnt on the job from my bosses, colleagues and juniors. Over this quarter ...

Microsoft Advertising rolling out experiments A/B testing tool globally Search Engine LandYou will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...

Civic bodies mulling policy to regulate OOH advertising Exchange4MediaThe civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets.

Carousell appoints former Rakuten Marketing exec as managing director for advertising Tech in AsiaJJ Eastwood previously led the expansion of Rakuten Marketing's programmatic, affiliate, and search businesses across Asia Pacific.

Amazon is turning advertising into its next huge business — here's how CNBCHere's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.

LHWH Advertising & PR Wins 36 New National Awards Yahoo FinanceMyrtle Beach, South Carolina, July 23, 2019 -- LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle ...

The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack ExchangeWireFollowing an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous.

Digital news platform Patch pivots away from advertising to payments AxiosIt wants to scale a high-margin revenue stream that's not contingent on page views.

How high-quality environment creates a halo effect for ads - ET BrandEquity ETBrandEquity.comAs per the study, consumers are three times less willing to associate with brands that run alongside unsavory *content*.

AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes Yahoo FinanceSANTA CLARA, Calif. , July 23, 2019 /CNW/ -- Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes ...

Netflix Insists It Won’t Move Into Selling Advertising VarietyNetflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...

Digital advertising, paid search, media budgets: 5 killer stats to start your week Marketing WeekWe arm marketers with all the numbers they need to tackle the week ahead.

MLB Considering Uniform Patch Advertising The National Law ReviewAfter observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...

LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune The San Diego Union-TribuneThe San Diego Union-Tribune LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads.

Embracing blockchain in marketing and advertising The Media OnlineThe role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap consumer broadband in enabling mass ...

Google suspends Viagogo from advertising over trust concerns CNBCGoogle took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...

Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research Yahoo FinanceGURUGRAM, India , July 22, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline ...

Traditional Advertising, A Thing Of The Past? Not According To This Report ForbesAccording to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...

Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe Rise MediaIn-depth delineation of Global Advertising Market size, Share, Growth Rate, Revenue, Analysis 2019-2025 alongside explanations of value chain, vendor ...

A new perspective of the American Advertising Foundation BYU-I ScrollThe clients that the AAF has pitched for in the past; Snapple, Ocean Spray, Nissan, JCPenny etc. The American Advertising Foundation is a collegiate ...

Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi Rise MediaThe research report on Video Games Advertising Market analyzes the entire production and supply chain of the market and provides data as per the different ...

Amazon Advertising Is Just a Toll in Disguise BloombergLike other tech superpowers, Amazon is able to extract more from the partners that rely on it because they don't really have a choice.

'The advertising of today': Panel discussion at Confex North Event Industry NewsAt the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and ...

Digital Advertising Glossary For Marketing Your Local Business Patch.comDigital Ad Glossary For Your Local Business - Across America, US - These are all the marketing terms you should know to launch a successful digital ad ...

Report: Advertising and marketing professionals are split on CX priorities Marketing InteractiveWhile advertising professionals are seeking ROI, marketers are looking for *content* and experience management, according to Adobeâ��s 2019 Digital Trends ...

Advertisers Need to Pay More Attention to the Weather When Planning Campaigns AdweekAdvertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...

FMA orders investment company to stop advertising Stuff.co.nzFinancial watchdog orders Syndicated Trusts to stop "misleading" adverts.

Microsoft Advertising launches Experiments globally PPC LandMicrosoft Advertising today launched Experiments globally, enabling advertisers to do clean A/B testings. An Experiment is a duplicate version of a campaign ...

Connected TV Advertising Spend To Increase 30% In The Next Five Years B&TAdvertisers in Australia are banking on Connected TV (CTV) and will soon be spending more on the medium than traditional linear TV. And for good reason.

US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson JD SupraBusinesses preparing to market a new product nationally must follow the rules of trademark law as well as marketing and advertising claims under state and US ...

Speedmaster Moonwatch advertising — 50 years ago and today WatchProHaving worked almost all my life in media, it is fascinating to look back at how things were done decades ago compared to today. Back in July 1969, the world ...

VidCon, seed-stage dilution, advertising, privacy, and building a career in design TechCrunchThe need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...

AdLedger, MadHive, Industry Index Release Research Findings Proving Pain Points, Complexity Of Advertising Technology MarTech SeriesA recent study from research firm Industry Index commissioned by advertising standards consortium AdLedger and advanced TV solutions company MadHive ...

Why commerce companies are the advertising players to watch in a privacy-centric world TechCrunchThe unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...

Bulgaria's Tourism Minister Insists on 50% Increase in Finances for Advertising Novinite.comThe tourism industry and the Ministry of Tourism insist on increasing the finances for promoting tourism next year, Bulgaria's Minister of Tourism Nikolina ...

Kroger to Get Advertising Revamp With New DDB New York Partnership Winsight Grocery BusinessThe Kroger Co. has taken its next step in upping its marketing efforts, naming DDB New York as its first agency of record following a search that lasted several ...

HC stays BBMP’s one-year ban on advertisement The HinduThe Karnataka High Court has stayed the August 6, 2018 resolution of the Bruhat Bangalore Mahanagara Palike banning advertisements for a period of one ...

ASCI upholds complaints against 114 misleading advertisements Economic TimesAdvertising sector watchdog ASCI upheld complaints against 114 misleading advertisements in April this year, including those of PharmEasy, Kingfisher Radler, ...

Is Google’s unstoppable advertising machine finally running out of steam? Telegraph.co.ukWhen Larry Page and Sergey Brin were first developing their idea for a “hypertextual web search engine”, the two Stanford PhD students appeared dead-set ...

Nestlé, McDonald’s, Virgin Media root for transparency in digital ads Tech Wire AsiaGLOBAL ad spends indicate that digital advertising has recently overtaken traditional mediums — or, in some parts of the world, is neck and neck with print and ...

Macy's 'body-shaming' dinner plates. Plus, a prediction about the AT&T-CBS spat: Tuesday Wake-Up Call AdAge.comWelcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...

Cyprus Unveils Stricter Casino Advertising Standards GamblingComplianceCyprus has brought into effect a host of additional requirements and restrictions for integrated casino-resort related marketing, including a daytime prohibition on ...

UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers TechCrunchJust two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...

BBC Global News plans to beef up advertising sales staff in 2019 DigidayAfter a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...

Study: Spend in location-based advertising 'significant' despite knowledge gaps Marketing InteractiveMore than half of marketers surveyed are spending SG$10,000 to SG$100,000 annually on location-data based advertising, according to a new APAC study by ...

Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] Search Engine JournalNew figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.

Hiring for leadership roles dips by 2%; upward recruitment trend in advertising, FMCG Economic Times*Fresh* hiring in the software sector grew by 26%, making it one of the fastest growing industries.

Ad customizers are now available in all Microsoft Advertising accounts Search Engine LandAd customizers have been around in Google Ads for several years, and now advertisers can use them in their Microsoft Advertising campaigns, too. Microsoft ...

Microsoft Advertising says it’s keeping average position reporting Search Engine LandMicrosoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...

How to Fight Back Against Data Broker Advertising on Facebook LifehackerFacebook users now have even more control over how Facebook and its advertisers use their personal data.

AR Advertising: A Gimmick Or A New Advertising Frontier? ForbesThere's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...

New TRAI tariff order negatively impacted viewership: Zee - ET BrandEquity ETBrandEquity.comThe new tariff order implemented in the previous quarter has negatively impacted reach and viewership of most entertainment channels.

Kroger hires firm to build branding, marketing Dayton Daily NewsThis is the largest regional grocery suppliers first ever creative agency of record.

Dentsu plans to drop Aegis from name | Advertising Campaign IndiaDentsu Aegis Network is planning to drop the 'Aegis' from its brand name from 2020 and is further slimlining its Asia-Pacific operations to fully realise the ...

Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking Search Engine JournalMicrosoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.

How retailers can avoid the 9 biggest pitfalls of Facebook advertising Marketing LandFacebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...

McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot CointelegraphMcDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...

Amazon is hiring for a 'stealth advertising' engineering team to disrupt the $100 billion gaming industry, and marketers see it as a sign of Amazon's growing ad-tech tentacles Business Insider IndiaAmazon is hiring for two roles that are part of a new team called "stealth advertising innovation" to disrupt the gaming industry.The job postings promise.

Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results Search Engine JournalMicrosoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.

Second Stop: TechnoFrolics Introduces Out-of-Home Advertisers to the FrameGlide|Spin Browser Technology Yahoo FinanceSpin-gliding through video - a popular museum technology pioneers new frontiers. SOMERVILLE, Mass., July 23, 2019 /PRNewswire/ -- With the public ...

Carousell appoints JJ Eastwood as managing director for advertising The Business TimesCONSUMER marketplace Carousell has brought on board JJ Eastwood, the former managing director for the Asia-Pacific at Rakuten Marketing, to lead its ...

The advertising potential of wearable tech WarcWearable technology may present new opportunities for advertising matched with an individual's emotions and dispositions, but privacy must be at the forefront ...

Snap approaching inflection point: Pivotal Advertising CNBCMichael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...

Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising All On GeorgiaOfficial records from the Evans County School System show that a personnel decision to hire the wife of Superintendent Martin Waters skirted board approval ...

How an Advertisement's Environment Affects Its Success Business News DailyWhile studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.

Sid Vicious Misses Raw Reunion Despite Initial Advertising Comicbook.comThe Raw Reunion special episode of Monday Night Raw featured nearly 40 former WWE Superstars this week, highlighted by 'Stone Cold' Steve Austin, Ric ...

Online advertising will be more than half of ad spend by 2021 QuartzOnline advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...

Advertising holding company shares tank AdNewsThe market didn't like reports of weakening traditional advertising revenue in the US as clients tighten budgets.

Google suspends ticketing marketplace Viagogo from advertising on search engine mUmBRELLA*Google has suspended Viagogo - a secondary ticketing marketplace where people can resell their tickets for inflated prices - from advertising on the search ...

In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male Light ReadingIn social media advertising for 5G, AT&T is targeting older Americans while Verizon is targeting mostly men.

New Nielsen service offers podcast audience insights for advertising Marketing LandMarketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...

Fool Advertising Trackers with Mozilla's 'Track This' LifehackerNobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...

A New Platform Called AFOX Will Tokenize Media Buying Contracts CoinDeskParsec, an advertising firm, has unveiled a pilot program for offering options and futures trades and settling digital advertising contracts on R3's Corda ...

UK launches investigation into Facebook and Google for dominating digital advertising CNBCThe U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.

Here's How CGI Influencers Can Improve Your Advertising Strategy in 2019 EntrepreneurAI-powered avatars are now taking on active roles in the influencer marketing industry. Here's what you need to know.

The rise of programmatic outdoor: What advertisers need to know EconsultancyProgrammatic trading is slowly but surely revolutionising digital out-of-home (DOOH) advertising. Here's what advertisers need to know about this burgeoning ...

Ogilvy staff protest Customs and Border Protection work More About Advertising | Insights into AdvertisingOgilvy employees are protesting - vociferously - about the agency's work for the US Customs and Border Protection agency, blamed for separating children from.

This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis BuzzFeed NewsOn July 9, employees at iconic advertising firm Ogilvy met with CEO John Seifert to demand answers about the company's newly-revealed work with US ...

Gorgie locals fury over 'unauthorised' advertising Edinburgh NewsAN ADVERTISING firm has been accused of attempting to “commercialise” a number of historic buildings by plastering them with posters.

Amazon hires for 'stealth advertising innovation' team Business InsiderTwo job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.

UK watchdog singles out Google, Facebook in advertising probe ZDNetThe CMA wants to understand exactly how dominant the tech giants are in UK advertising.

Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent AdweekHas anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...

Know more about Social Media Advertising Software Market Influencing Factors by Top Companies like Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, etc. Rise Media“A new business intelligence report released by Garner Insights with title “Global Social Media Advertising Software Market Research Report 2019” that targets ...

Ageism in advertising: Serve my interests, not your lazy profiles CampaignLiveWe're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.

MLB advertising patches on uniforms are ‘inevitable’, league executive says The Washington PostFor something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...

Nigel Farage exclusive: 'Advertising? I might fancy it myself one day' CampaignLiveLove him or loathe him (and it's a measure of the Brexit Party leader's success that few are indifferent to him), Nigel Farage knows how to get a simple message ...

HC stays BBMP ban on outdoor advertisements Deccan HeraldIn a significant development that may resurrect outdoor advertisement hoardings, the Karnataka High Court stayed the BBMP's resolution to ban flexes and ...

Watch: Advertising legend Martin Sorrell speaks to Euronews on the new reality of advertising Euronews English"The best question to ask is not is the client happy, it's are we adding value" advises advertising giant Martin Sorrell.

Advertising firm WPP to sell 60% stake in Kantar to Bain Capital for $4 bn Business StandardAdvertising giant WPP has agreed to sell a 60 per cent stake in data analytics arm Kantar to private equity firm Bain Capital, in a deal that values Kantar at about ...

Meet Facebook's most powerful advertising executives Business InsiderFacebook's business is changing. These are the execs who are key to keeping the social network growing amid regulation and privacy challenges.

Instagram Advertising: Do You Know It, When You See It? NPR"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...

Can Google's Advertising Business Cross $200 Billion In 3 Years? ForbesTrefis estimates that Google's ad revenues could reach $211 billion by 2022 despite regulatory challenges and increased competition. Growth is likely to be ...

PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households GlobeNewswireNEW YORK, NY, July 18, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established ...

The relationship between insight and advertising | Thought Leadership IBC365Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.

4As slams advertisers compressing pitch timelines, says 'no favours' done Marketing InteractiveAdvertisers that compress pitch timelines are ultimately doing themselves “no favours”, said the Association of Accredited Advertising Agents of Malaysia (4As).

Advertising industry closes in on a new target: influencers Financial TimesWorld's largest agencies race to develop platforms to connect brands with social media stars.

Online Advertising Market Structure Analysis for the Period 2017-2025 MelodyReportsOnline advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional ...

Westminster spends £4m on advertising spin to 'airbrush' Universal Credit issues The NationalTHE UK Government spent more than £4 million attempting to “airbrush” the crisis-hit Universal Credit system last year, with advertising spending ballooning by ...

6 Ways To Get More Sales From Your Advertisement

Advertising Advertising