Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.

The Idea

Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.

The idea is to build mini sites that target this market.

We call these "pop surfer" sites.

It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic.

To get an idea of the type of traffic, have a look at these sites:

http://buzz.yahoo.com

http://50.lycos.com

http://www.wordtracker.com

http://www.google.com/press/zeitgeist.html

Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net.

The "Pop Surfer" Mini Site

The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them.

When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc.

The Strategy

After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?

There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.

The Indirect Model

This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.

This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.

Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.

There are several types of exchanges. The more popular ones are:

Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site.

Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site.

The most powerful, however, are:

Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.

How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.

Put the exchange code(s) on your "pop surfer" sites, and take advantage of the traffic.

The Direct Model

The direct model is more of an indirect approach in that we may not necessarily use the "pop surfers" for our primary business but we can still profit from them.

How?

One way is by utilizing Pay Per Click. Not pay per click in the sense that we bid for our sites' exposure in a search engine, but Pay Per Click in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the bidding amount for that click. If you use pay per click strategically, it can be very profitable.

Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.

Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there.

Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.

Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, the traffic is sure to follow.

Rony Perry is an internet marketer with a B.S. In Computer Science. He maintains websites on various popular topics. http://www.fasbnet.com/celeb/

In The News:

Redesigning advertising strategies for digital  The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...
5 Ways LinkedIn Advertising Is Different from Other Social Platforms  Search Engine JournalUndecided whether you should advertise on LinkedIn or other social platforms? Learn how LinkedIn advertising differentiates itself from the pack.
Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions  SmartBriefMarketing and advertising are ever-evolving fields, with practitioners and executives alike working toward social media excellence, plotting a course forward in ...
Watch: When Vishal Bhardwaj and Gulzar got together again, this time to create an advertisement  Scroll.in'Great things start with simple acts. A fee paid. A photocopy purchased. A pair of shoes bought from savings. Even a one-rupee reward.'
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
Amobee launches connected TV advertising data marketplace  FierceVideoAmobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...
Gender stereotype advertising bans set ‘concerning’ precedent, say advertisers  The IndependentThe banning of two adverts that promoted “harmful” gender stereotypes sets a “concerning” precedent, according to advertisers.
Amazon Advertising: The 2019 Guide  Search Engine JournalThe giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
Advertiser Drops Alan Jones Over Jacinda Ardern Comments  10 dailyA major advertiser has dropped shock-jock Alan Jones' 2GB radio program following controversial comments he made about New Zealand Prime Minister ...
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Analytics will enhance relevance of advertising to consumers: Aarti Bharadwaj  Exchange4MediaBharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more.
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. CBS.A -0.13% and Viacom Inc. VIA -0.11% creates a larger media company better positioned to pursue advanced advertising ...
Rear windshield advertising will be extremely cost-effective: Onkar Vaidya  Exchange4MediaVaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber.
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchangerAs Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to ...
P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...
Approved, Not Approved campaign fights "singular narrative" in advertising  DezeenSex-toy designers Polly Rodriguez and Alexandra Fine have launched a campaign to raise awareness about the bias selection process of adverts.
Lee Jeans is doubling its digital advertising budget  DigidayLee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.
Facebook Advertising for Ecommerce: How Content Ads Drive Growth  Business 2 CommunityDigital advertising is getting more expensive. The solution is to launch ad campaigns that move shoppers through the sales funnel. You can accomplish this with ...
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
Advertising Market Scope 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe  Global Banking And Finance ReviewMarket Research Place has added a report, Global Advertising Market Data Survey Report 2019-2025 includes a scrupulous analysis of the Advertising market ...
Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising  MarTech SeriesAmobee, a global digital advertising technology company, announced the launch of a comprehensive data marketplace for connected TV advertising, providing ...
Internet advertising to grow at slowest rate since 2001 dotcom bust  The GuardianThe internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...
Pakistan bans advertisements featuring Indian artists - ET BrandEquity  ETBrandEquity.comPakistan's electronic media watchdog has banned the airing of advertisements featuring Indian artists as part of the country's protest against India revoking the ...
Russian authorities find Google in breach of advertising laws over Ali Trade ad  FinanceFeedsRussia's FAS concluded that Google LLC violated the Law on Advertising by distributing financial services ads for Ali Trade. The Russian Federal Antimonopoly ...
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
WeQ INFLUENCERS partners with TikTok to run advertising campaigns for brands  Marketing InteractiveThe social marketing agency will provide brands and app developers with exclusive access to native advertising campaigns including TikTok influencers on the ...
25 years of digital ads and beyond: The Drum Digital Advertising Awards APAC  The DrumWhile the first digital ad banner graced computer screens 25 years ago, the Asia Pacific region has adopted digital advertising at varying speeds. Despite this ...
How TikTok is a readymade platform for targeted advertising  Exchange4MediaTikTok is what Gen Z is on. The ByteDance-owned social media app, popular for its short form videos, is a rage for its user-generated quirky song-dance routines ...
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health OrganizationAs called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
Advertising must not be censored by PC zealots  ReactionThe recent banning by the Advertising Standards Authority (ASA) of two advertisements under its new rules against “gender stereotyping” marks a further ...
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Advertising Can Promote Interest in Health-Related Research  Physician's WeeklyAug 15, 2019 | HealthDay | 0 |. Advertising Can Promote Interest in Health-Related Research. THURSDAY, Aug. 15, 2019 (HealthDay News) — Advertising ...
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
This advertising CEO uses neuroscience to sell you stuff | How I Made It  Los Angeles TimesJessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...
Is personalisation an effective advertising strategy?  Exchange4MediaPersonalisation in advertising provides consumers with specific *content* that interests them. The *content* is tailor-made to the consumers' liking to garner a high ...
Representing the Advertising Rebels  Boise State University The Arbiter OnlineFrom our phone screens to posters on a bulletin board, there isn't a day that goes by where ads aren't seen. But what makes them memorable and original?
Take 5: What You May Not Know about Advertising  Kellogg InsightOnce upon a time, advertisers had to trust their instincts. With limited customer data and only rough analytical tools at their disposal, ad execs trying to write an ...
The terrible truth in advertising  The AustralianYoure never too old to learn, or so it is said. Im here to tell you that is a lie. There comes a time in your life when no one is keen to appraise you of anything.
Connected advertising: From multi-channel to omnichannel marketing  The DrumForget multichannel marketing – today's customers demand more personalised experiences and that cannot exist in a siloed media environment.
From sound to sensory experiences; how 5G will impact advertising  ShotsA wave of 5G is about to arrive in the UK, and it will mean a lot of things to a number of different industries. For advertising in particular, there are exciting ...
CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  DeadlineCBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.
Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions  Marketing LandThis is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on ...
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDeskThe U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).
Discovery offers up local OTT advertising inventory  FierceVideoDiscovery Inc. will offer targeted local market streaming video media campaigns by partnering with Gamut for local market OTT inventory ad sales efforts in the ...
RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms  TechFunnelRevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More.
Bitcoin is posting biggest weekly decline since November - ET BrandEquity  ETBrandEquity.comThe Bloomberg Galaxy Crypto Index has slumped about 12 per cent, only the worst drop in four weeks.
Why gaming will be advertising's next key channel  The DrumGaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the ...
Learn what works (and what doesn't) in AR/VR advertising at XRDC!  GamasutraCreative developers are doing amazing things with AR/VR advertising, and at XRDC in San Francisco this October you'll get a behind-the-scenes look at how ...
How to limit what advertisers see on Facebook  KomandoHere are the best ways to adjust your Facebook privacy settings so you can control what advertisers can and cannot see.
Ty Robinson: Medical advertising has changed over the years  Northeast Mississippi Daily JournalWarning: Side-effects of this article may cause pondering your advertising and public relations plan, how you feel about social media, how important ...
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
Advertising in apps: Decisions behind those targeted, sometimes invasive ads we see  University of Michigan NewsANN ARBOR—Objectionable ad that offends your sensibilities come up in that new app you just bought? Feeling a little violated because an ad for something ...
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDeskAmazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...
This Mom's Powerful Photo Captures Why Inclusive Advertising Is So, So Important  Yahoo Lifestyle AustraliaCarolyn Kovacs Anderson, a mom who has a daughter with a rare disease that requires her to be in a wheelchair, knows the power of inclusive advertising.
Row continues over Sick Kids bus advertising 'fib'  The ScotsmanA row has erupted over the placement of “outdated” advertising still advising parents to take their youngsters to the delayed Sick Kids hospital on the side of ...
From such Portland advertising and marketing firms as R2C, CMD, eRoi and R\West, 20 years of creativity - Portland  Portland Business JournalFaced with a need to promote the city's growing tech base, Portland's creative services sector emerged, big-time, in 1999. Here's a look at some memorable ...
A new advertising pitch deck from Disney shows its plan to change how media buyers approach live TV  Business InsiderThis story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME ...
Condé Nast's global restructure binds sales and advertising arms  The DrumVogue publisher Condé Nast has initiated a wholesale restructure of its leadership team and organisation structure, leaving it with a more cohesive, global ...
Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale  HuffPostA Houston-area gun store and shooting range has been criticized for advertising a “back to school” firearms sale — less than two weeks after back-to-back mass ...
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine LandYou will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...
Comcast Advertising hires fuboTV exec as new CFO  FierceVideoComcast Advertising, the advertising arm of Comcast Cable, has hired Joel Armijo as senior vice president and chief financial officer. He joins Comcast ...
UK advertising watchdog slams BitMEX over misleading crypto ad  CoinGeekThe U.K. Advertising Standards Authority (ASA) upheld a complaint against BitMEX exchange for an advertisement for BTC it says is misleading.
Facebook to remove thousands of outdated interest targets for advertising  Marketing LandFacebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...
Advertising Product Manager job with GoNoodle, Inc. | 402541  mediabistro.comAdvertising Product Manager in Other , Experienced (Non-Manager), Product Management, Creative & Design with GoNoodle, Inc.. Apply Today.
Presidential candidate Tulsi Gabbard sues Google over suspended advertising account  CNBCThe Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.
Nation Informs Body-Positive Advertisers It Ready To Go Back To Staring At Unattainably Attractive People  The OnionNEW YORK—Admitting that the past few years of greater representation had accomplished the goal of making them feel much better about themselves, ...
Advertising pretesting done right (Part 1) - Bateleur Brand Planning  Bizcommunity.com123 years since Harlow Gale's attempt to measure the relative values of illustrations versus text in print advertising in 1896, advertising pretesting research has ...
Skye renters warned they face eviction for advertising homes on Airbnb  The NationalRENTERS on Skye have been warned against cashing-in by sub-letting their homes to tourists.
As programmatic advertisers get smarter, agencies shake up the trading desk model  DigidayAgency trading desks were previously viewed as black-box buys of cheap inventory, whereas now they're more focused on using ad tech to buy quality media.
Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax'  HuffPostLong John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...
Mobile Advertising Firm Mobsta Warns Companies Not To Get Left Behind By 5G  ForbesThe co-founder of location-based​ advertising specialists Mobsta Ltd warns businesses not to get left behind with the rollout of 5G.
Cork couple to star in new Aldi advertising campaign  TheCork.ie17 August 2019 By Bryan Smyth [email protected] Ruth Meade and Rob Armstrong from Riverstick, Co. Cork have been chosen to star in Aldi's new 'Swap ...
Amazon Advances in the Digital Advertising Space  Market RealistAmazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.
Arq Group partners with Microsoft Advertising to extend reach and support lead generation for customers  Which-50Arq Group, an Australian digital solutions partner, has signed an agreement to join the Microsoft Advertising partner program. Under Arq's small and.
The month in advertising: Can adland benefit from boosterism?  CampaignLiveA few weeks ago The Telegraph reported that the government, led by new prime minister Boris Johnson, was preparing a £100m ad blitz to prepare the country ...
Rapid TV News - Amobee launches connected TV, multiscreen advertising data marketplace  Rapid TV NewsGlobal digital advertising technology provider Amobee has unveiled what it calls a 'comprehensive' advertising data marketplace providing brands and ...
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York TimesSome of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...
AR Advertising Gets into the Marketing Game  NanalyzeAugmented reality is slowly finding applications in business, healthcare, and entertainment. AR advertising is another space ripe for this emerging tech.
Why Brands Should Not Approach Voice Like Advertising  Voicebot.aiFor as long as we can remember, brands have led the conversation. Brands talked and we listened – but now consumers are in control and brands are ...
Kroger Is Upping Its Advertising Game  FortuneNaming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.
WWE Wants The Rock For Smackdown On Fox, Is Advertising Other Legends  UPROXXWWE is reportedly in talks with the Rock about the first episode of Smackdown on Fox as they advertise other legends for the show.
Facebook Watch Draws More Advertisers—Gradually  The Wall Street JournalAdvertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.
How Amazon Is Transforming Programmatic Advertising  Market RealistOn July 26, the Wall Street Journal first reported Amazon's deal with demand-side platforms the Trade Desk and Dataxu TouchPoint.
The Weekend Room: Brands, ads, marketing gimmick that matters to advertisers - ET BrandEquity  ETBrandEquity.comThis column is specially curated for advertisers to peek into the minds of the CEOs and CMOs to discern their marketing strategies. The weekend special column ...
New York Times advertising revenue is expected to decline sharply  AdAge.comAnalysts say the decrease in ad revenue was 'a negative surprise,' and the company's stock suffered its worst defeat since 2012.
An Post has been given approval to hang advertising banners on the front of the GPO despite objections  TheJournal.ieAn Post claimed visitor numbers to the GPO had almost halved in the past three years.
Despite scandals, advertisers say YouTube Kids is effective  DigidayWhen YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...
Facebook's Expanding Search Advertising  Motley FoolMore marketers can now place ads in Facebook's search results, but there's a catch.
Millions are in deep poverty. Meanwhile, Johnson splurges £100m on advertising  The GuardianThe Tories can find money for ruinous policies, but not for hungry families, says Guardian columnist Frances Ryan.
VMO Wins Advertising Rights To Adelaide's Rundle Place  B&TAustralian digital out-of-home agency, VMO has won exclusive advertising rights to Adelaide's premier retail shopping centre, Rundle Place. The win sees VMO ...
New ViacomCBS Sees Growth In D2C, Content Production And Advanced Advertising 08/14/2019  MediaPost CommunicationsTouting strength as a bigger traditional TV-media company, the new ViacomCBS now claims the largest TV audience of any TV-media company, as well as $8 ...
Boris to spend £100,000,000 just on advertising no-deal Brexit  Metro.co.ukBoris Johnson is set to spend £100 million on advertising a Brexit no-deal, government sources have said. The new prime minister has already formed his ...
Google advertising rebound propels revenues higher  Financial TimesSecond-quarter growth quietens fears of slowdown and sends parent Alphabet's shares higher.
Web advertising 5 times more profitable than crypto-jacking, research says  The Next WebNew academic research has found that crypto-jacking is way less efficient at generating website revenue when compared to traditional web-based advertising.
NRSC Suspends Twitter Advertising after McConnell’s Account Is Locked  Yahoo NewsThe National Republican Senate Committee (NRSC), the Senate GOP's campaign arm, terminated its spending on Twitter advertisements Thursday, expressing ...

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More