![]() |
|
![]() |
|
![]() |
|
![]() |
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organization. Consider this? When your business needs plumbing work do you do it yourself? Hire a plumber to be on staff full time? Or ask your accountant to handle it?
Call in the Experts.
Though some advertising and marketing ventures seems simple enough to be handled ''in house'', nothing is as costly as a marketing misfire. Not only may you be sending out the wrong messages, to the wrong markets, but also by the time you catch it, your budget may be in no shape to recover and redirect. The truth is, no one can do the job as effectively and efficiently as someone who lives and breathes the industry everyday. Plus, the added perk of consistent media contacts that will prove to be financially beneficial to your business.
Seeing the forest and the trees.
When you hire a consultant you hire an objective opinion, as well as a fresh point of view. Sometimes a business may lose perspective on itself by being too heavily immersed in the day-to-day operations, and lose itself in the big picture, missing the small details? or vice-versa. Sadly, sometimes a business's marketing will clearly reflect this. The president of a private jet company's focus is on the bells and whistles of his fleet. It's what he sees as important in his view of his business. Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.
If you add another ball, technically it is juggling.
If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. Inescapably, focus and demands are bound to pull from one and take away from others until something falls to the floor. Consultants are dedicated to one, and only one, portion of your business. Their focus is committed, and they allow you to keep yours where it should be.
The Gumby Factor.
Consultants are very flexible. Immediately ready and available to take on assignments at a moment's notice. Accessibility to getting a new project off the ground is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs takes valuable time to places ads; conduct interviews and then sort through applicants, hoping to find the right person for the job.
The M ?Word Money.
When you total up the actual cost of bringing on a new employee, you will most likely find that hiring a consultant is much more cost effective. The hourly rates may seem to favor a full time employee, but when you factor in employee benefits, training time, vacation/sick time, 401(k), the added overhead involved in situating a new employee, and the sheer fact that you may be paying full time wages for something that may not need full time attention, the cost effectiveness will fall in favor of a consultant. Which bring us to....
The C- Word Commitment.
Hiring a full time employee is a commitment. And bringing on an employee to handle a special marketing project, or set up an initial marketing plan, may in the long run leave you scrambling to find a new project or position for that employee. Or worse yet, you find yourself paying a full time marketing director to do basic maintenance. Hiring a consultant requires no long-term commitment. When a consultant completes a project, they have the flexibility to move into whatever position you need them, from quarterly analysis, to basic maintenance, to completely out of the picture, but on the sidelines when you're ready to take a new step forward.
"There are many ways of going forward, but only one way of standing still." -Franklin D. Roosevelt
Mary Ellen Martelli
MareMax Consulting
http://www.maremaxconsulting.com
Mount Laurel NJ 08054
609-413-0248
Advertising - Marketing - Public Relations - Web Design & Content
Sure, everyone needs business cards. But why not make your... Read More
Sitting in front of a blank piece of paper? Wondering... Read More
When people discover my background in advertising, the questions flow.... Read More
Stand Out in Ways that Matter to Directory Users A... Read More
Here are a couple of tips for creating an eye... Read More
Boring is one thing you can't afford to be when... Read More
In a recent article, I shared five of my top... Read More
Mail order is a very complicated business. Every phase must... Read More
Are you confused by all the information you receive from... Read More
I suspect that everyone has an idea of what lamination... Read More
It was two days before our shoot. I was in... Read More
If you're a typical small business, you've probably been approached... Read More
"There's nothing new under the sun" is probably the... Read More
Your marketing and advertising won't be effective if your potential... Read More
Pay close attention and make it work the best for... Read More
Custom LED Display, as the name specifies, facilitate control anything... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
Product publicity is the "secret pathway" to business success... Read More
In today's fast paced environment, interaction with family and friends... Read More
Why should I care where I get my printed material... Read More
First and foremost - You should identify your target market.... Read More
Too many small business owners today run ad campaigns that... Read More
Most business owners and managers keep a fairly close eye... Read More
Creating a logo to get you noticed.When you're branding a... Read More
One way to make extra money or start a... Read More
Reach and frequency are terms generally used when planning advertising... Read More
CD Business cards are the electronic version of the now... Read More
One way to make extra money or start a... Read More
Organized your pencils and pens lately? Sorted your clothes into... Read More
You labor long and hard trying to create the perfect... Read More
100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More
When advertising, you need to sell your opportunity, your products... Read More
Ask anybody who has been in business for a long... Read More
So many of us who have decided to do business... Read More
Do you often see print advertisements outdoors, as much as... Read More
One of the most powerful offers you can use in... Read More
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
Quite a few business out there can't survive without some... Read More
If your ads aren't paying off then you need this... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
Do you remember how proud you were the first time... Read More
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
A few years ago, I analysed the statistics of where... Read More
Walk around any trade or consumer show and you will... Read More
"Do we need to cast a voice-over talent for this... Read More
Ensure everyone in your company sings from the same sheet... Read More
Would you like to know how a car wash chain... Read More
"The more things change, the more they stay the same".... Read More
Achieving sales is probably the biggest challenge a web business... Read More
Advertising Advertising |