Why Hire an Advertising/Marketing Consultant? > NetSparsh

Home
>
Advertising
>
Why Hire an Advertising/Marketing Consultant?

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organization. Consider this? When your business needs plumbing work do you do it yourself? Hire a plumber to be on staff full time? Or ask your accountant to handle it?

Call in the Experts.

Though some advertising and marketing ventures seems simple enough to be handled ''in house'', nothing is as costly as a marketing misfire. Not only may you be sending out the wrong messages, to the wrong markets, but also by the time you catch it, your budget may be in no shape to recover and redirect. The truth is, no one can do the job as effectively and efficiently as someone who lives and breathes the industry everyday. Plus, the added perk of consistent media contacts that will prove to be financially beneficial to your business.

Seeing the forest and the trees.

When you hire a consultant you hire an objective opinion, as well as a fresh point of view. Sometimes a business may lose perspective on itself by being too heavily immersed in the day-to-day operations, and lose itself in the big picture, missing the small details? or vice-versa. Sadly, sometimes a business's marketing will clearly reflect this. The president of a private jet company's focus is on the bells and whistles of his fleet. It's what he sees as important in his view of his business. Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.

If you add another ball, technically it is juggling.

If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. Inescapably, focus and demands are bound to pull from one and take away from others until something falls to the floor. Consultants are dedicated to one, and only one, portion of your business. Their focus is committed, and they allow you to keep yours where it should be.

The Gumby Factor.

Consultants are very flexible. Immediately ready and available to take on assignments at a moment's notice. Accessibility to getting a new project off the ground is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs takes valuable time to places ads; conduct interviews and then sort through applicants, hoping to find the right person for the job.

The M ?Word Money.

When you total up the actual cost of bringing on a new employee, you will most likely find that hiring a consultant is much more cost effective. The hourly rates may seem to favor a full time employee, but when you factor in employee benefits, training time, vacation/sick time, 401(k), the added overhead involved in situating a new employee, and the sheer fact that you may be paying full time wages for something that may not need full time attention, the cost effectiveness will fall in favor of a consultant. Which bring us to....

The C- Word Commitment.

Hiring a full time employee is a commitment. And bringing on an employee to handle a special marketing project, or set up an initial marketing plan, may in the long run leave you scrambling to find a new project or position for that employee. Or worse yet, you find yourself paying a full time marketing director to do basic maintenance. Hiring a consultant requires no long-term commitment. When a consultant completes a project, they have the flexibility to move into whatever position you need them, from quarterly analysis, to basic maintenance, to completely out of the picture, but on the sidelines when you're ready to take a new step forward.

"There are many ways of going forward, but only one way of standing still." -Franklin D. Roosevelt

Mary Ellen Martelli
MareMax Consulting
http://www.maremaxconsulting.com
Mount Laurel NJ 08054
609-413-0248
Advertising - Marketing - Public Relations - Web Design & Content

In The News:

Tucker Carlson Faces Advertising Boycott Over Immigration Comments Wall Street JournalCompanies continued to pull commercials from Fox News program “Tucker Carlson Tonight” after the show's host said on-air that certain immigrants were ...

‘There is scale there’: Myths of addressable TV advertising DigidayFor all of advertising's holy grails, addressable TV is often held out as the holiest of them. An ad shown on a TV-size screen alongside TV-quality *content* but ...

ASCI processes complaints against 590 advertisements ETBrandEquity.comIn August and September 2018, ASCI investigated complaints against 590 advertisements. For 131 advertisements, the advertisers promptly ensured corrective ...

35 of Madison Avenue's rising advertising stars under 35 Business InsiderWhether developing breakthrough ad campaigns or taking a *fresh* approach to data, these pros are revolutionizing advertising.

Advertisers do not control our minds SpikedApparently, British women need the protection of obscure advertising regulators. The Committees of Advertising Practice (CAP), the sister organisation to the ...

What you need to know in advertising today Business InsiderEverything that you need to know in advertising today, from Pivotal's dire TV forecast to the CBS board's decision to deny Les Moonves' $120 million severance.

Disruptive advertising trends that 2018 brought in Exchange4MediaAnother year flew by… and a lot changed. However, one of the things that hasn't changed is the fact that the process of intelligent disruption for advertising ...

Legal and Public Health Issues in Drug Advertising Pricing Examined Medical BagDirect-to-consumer television advertising may not be the best place to provide cost information on prescription drugs and biologic products.

Borden Dairy hires Curiosity Advertising | Agency News AdAge.comBorden Dairy has hired Curiosity Advertising as its agency of record as the dairy company known for its Elsie the Cow character plans to kickstart its marketing.

Controversial advertising: marketing ploy or lack of awareness? The DrumEvery day, we are exposed to up to five thousand advertisements. They're everywhere – on our phones, televisions, newspapers, radios, emails... the list is ...

What Directors Need to Know About Digital Advertising Fraud ForbesIn this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.

How Alexa Is Changing The Future Of Advertising ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...

AdVent: Advertising agency professionals share their festive gripes The DrumChristmas is the time of giving and for goodwill but also it's a great time to moan too. As a result, The Drum Network asked member agencies what they hated ...

Vyoma Media bags digital outdoor advertising mandate for TVS XL100 afaqsVyoma Media, an out of home (OOH) digital solutions company, has won the digital outdoor advertising mandate to promote the launch of two new TVS XL100 ...

Facebook was manipulated by Russians, who used the same targeting tools that advertisers love CNBCThe same tools that made Facebook effective for marketers enabled abuse by Russians.

Sneak peek: Haron Jaguar’s Super Bowl commercial is advertising downtown Fresno – and cars The Fresno BeeHaron Jaguar Land Rover will run a commercial during the Super Bowl featuring downtown Fresno and the company's new dealership.

Target Installs Conveyor Belt Advertising at 1000th Store Progressive GrocerTarget Corp. has completed the installation of its 1,000th store with conveyor belt advertising, promoting their major e-commerce and shopper loyalty initiatives.

Five questions Amazon must answer to get a larger share of advertising budgets in 2019 The DrumAmazon's quiet drive into advertising has been the rumbling story of 2018. With 'Prime Video' channels and ad revenue topping $1.7bn and $2.2bn (itself up ...

Some advertisers leave Tucker Carlson show after immigrant comments The Columbus DispatchATLANTA — Some advertisers say they are leaving conservative host Tucker Carlson's show following his remarks that immigrants could make the U.S. "poorer ...

Advertisers abandon Carlson's show over anti-immigration comments Hartford BusinessMore than a dozen companies have announced they will either pull or suspend their advertising from Tucker Carlson's Fox News show over comments about ...

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising DigidayThis year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...

Amazon product ads evolution: A harbinger of Amazon local advertising? Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...

The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit The DrumThe Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give ...

Tech giants need to take more responsibility for the advertising that makes them billions The Conversation - UKTo get out of the digital advertising quagmire, the only way is (business) ethics.

The Future of Video Advertising Is Artificial Intelligence EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...

Amazon Advertising Options Guide: What Marketers Need to Know Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.

US charges 8 in online advertising fraud scheme Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...

Kim's Take: Your fingerprint unlocks targeted advertising in your car KomandoImagine. You're driving home wondering what's in the fridge for dinner. An ad pops up on your dashboard's screen offering instant delivery of your mos…

UK betting firms back live sports advertising ban The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.

Why the birth of Wunderman Thompson is relevant to everyone in advertising afaqsWPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.

Google and Facebook fuel UK ad boom despite print slump The GuardianSpending on advertising to pass £20bn for first time in 2019 as digital market booms but traditional media declines.

In-Feed Native Ads: Measuring Native Advertising ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.

I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex The DrumWhat lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.

Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...

Why smarter SSPs would be a boon to publishers and advertisers Marketing LandSupply-Side Platforms are perhaps the most undervalued and inherently powerful links in today's digital supply chain, and yet their current offerings do not fully ...

Facebook goes offline to verify political advertisers ahead of 2019 elections ETtech.comFacebook, for the first time globally, is embarking on a strictly offline process to verify identity and locations of political advertisers in India ahead of the country's ...

Multiplexes: Binging on advertising The Financial ExpressApart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.

New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations AdweekSnapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...

WPP advertising group to cut 3,500 jobs in £300m restructuring The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...

Native Advertising Port StrategyNative Advertising offers everything you need to promote your equipment and services, in a way that readers find engaging and non-intrusive. Native advertising ...

‘Generally amoral’: Facebook’s 6 million advertisers will keep it afloat no matter the scandal DigidayFacebook may have had a bad week on the public relations front, but media buyers say it's business as usual for advertisers.

Getting ads banned is a planned PR and advertising strategy The DrumVarious advertisements are designed to be banned so that the resulting earned media gets the ad more eyeballs than if it ran without the ban.

YouTube drops paywall from some Originals, explores advertising Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...

AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google Business Insider IndiaHBO"Game of Thrones" is part of AT&T's WarnerMedia.AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform.

How Savvy Advertising Helped Make Stereo Technology Mainstream Smithsonian.comStereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.

Advertising watchdog rejects complaint against Alzheimer's Research UK Third SectorThe charity's TV advert, which showed an apparently drowning baby with a tear in its eye, generated 25 complaints to the Advertising Standards Authority.

This Year's Holiday Advertising Is Missing Something Important ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.

CTV Advertising Is Booming And The TV Industry Is Rejoicing ForbesCTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.

4 Ways Agencies Can Be More Transparent in Their Advertising AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...

Is working in advertising in the blood? AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...

Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban BBC SportGambling chiefs say they are "responding to public concerns" after confirming plans to effectively ban television betting adverts during pre-watershed live sport.

DeltaDNA: In-game advertising becomes viable alternative to in-app purchases VentureBeatFree-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.

How GDPR has changed the advertising game RTE.ieThanks to GDPR, digital advertising is about to see a back to the future return to the tradition of good *content*.

Jane Maas and the Lasting, Honest Impact She Left On Advertising AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...

‘Advertisers to face action if ad firms don’t pay fee’ Times of IndiaGURUGRAM: The MCG has issued a notice to all firms that advertiser in the city to conduct an audit of advertising agencies hired by them and ensure th.

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

Disney in Deal With Google on Advanced Advertising Broadcasting & CableThe Walt Disney Co.'s Direct-To-Consumer & International division has made a deal to use Google's advertising technology across Disney's digital properties.

Karmarama lands £70m Lidl advertising account CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.

Opinion | Advertising shift to digital media affects print LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...

PG&E Sued for Spending on Advertising Instead of Fire Safety BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...

Kan. man admits advertising 15-year-old for sex acts Hays PostWICHITA, KAN. – A Kansas man pleaded guilty Monday to federal sex trafficking charges, according to U.S. Attorney Stephen McAllister. Carter is being held in ...

New Zealand's first cannabis advertising campaign draws complaints Stuff.co.nzA billboard campaign promoting cannabis as a medicine has sparked a fierce debate including complaints to the Advertising Standards Authority.

Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.

Spotify takes aim at Opera House advertising controversy in end-of-year campaign mUmBRELLA*Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming *service*,

Online advertising has alienated our most valuable asset – the consumer The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...

Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...

The hottest advertising trend of 2018? Billboards. The HustleAs other traditional advertising mediums flounder in the digital age, billboards have managed to thrive by adapting to the times.

Advertising's Next Frontier: Your Smart Home ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...

Gerson da Cunha on old school advertising with Alyque Padamsee ETBrandEquity.comBrand Equity met ad veteran Gerson da Cunha to talk about his friend the late Alyque Padamsee.

The big lessons of political advertising in 2018 The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...

BJP is Leading Advertising Brand on Indian TV The WireWhile the saffron party has been topping the BARC 'top 10 advertising brands' list for two consecutive weeks, the Congress hasn't even featured on it.

Jane Maas, a Pioneer for Women in Advertising, Dies at 86 The New York TimesA product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.

Advertising has an aegism problem | Agency News AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.

Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...

London bans junk food advertising on public transportation CNNLondon Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...

Death is not always deadly in advertising The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...

Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...

This new deep fake video is both advertising and art Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.

A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 Science DailyResearch has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...

The state of advertising has never been better Campaign USCreativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.

Amazon, With Little Fanfare, Emerges as an Advertising Giant Wall Street JournalIts push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.

After an ad boycott, Dollar Shave Club and others are back on Hannity Fast CompanyDollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...

UK government spent most on Facebook political advertising POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.

Three local advertising agencies help Virginia Lottery with image, ads and strategy Richmond.comThe Virginia Lottery has tapped a new Richmond branding agency to help freshen up its brand 30 years after the first lottery ticket was sold in 1988.

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising AdweekiHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...

Advertising professional hangs self Times of IndiaMUMBAI: A 30-year-old advertising professional allegedly committed suicide at her residence in suburban Santacruz by hanging himself from a ceiling fa.

Fox News Host Tucker Carlson Sees Advertising Pulled After Comments on Migrants NewsweekThe host of "Tucker Carlson Tonight" said that migrants make America "poorer and dirtier," prompting an insurance company to pull all advertising from his show.

Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia SkiftTrivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions.

Sagar Mahabaleshwarkar joins Contract Advertising as Chief Creative Officer Campaign IndiaIn the latest of big moves in the advertising industry, Contract advertising has announced the appointment of Sagar Mahabaleshwarkar as its Chief Creative ...

Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go Nintendo LifeThe holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US.

The Best Target For Addressable TV Advertising Is Not The One You Think ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...

Amazon.com Is Getting Even More Serious About TV and Advertising Motley FoolThe e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.

How Bipartisanship Could Affect the Advertising Industry Following the Midterms AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...

Study analyzes the impact of targeted Facebook advertising on U.S. elections Phys.OrgRepublican Donald Trump's team spent $44 million on Facebook, running 175000 different adverts during the 2016 election campaign, compared to a spend of ...

Advertisement hoardings are gone, but metal frames stay put in Bengaluru Economic TimesThe BBMP had classified these advertisement hoardings as legal and illegal. Illegal hoardings are those installed without seeking BBMPs permission and ...

Rideshare advertising startup Firefly launches with $21.5M in funding TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...

Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday TechCrunchOne day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” ...

BJP Outspends Major Corporates in Advertising: Where is the Money Coming From? NewsClickIn the run up to assembly elections in 5 states, the BJP has become the leading advertiser on television.

Digital Data Gives Billboard Owners More Reason to 'Love a Good Traffic Jam' The New York TimesThe average one-way trip for commuters in the U.S. is close to a half-hour — plenty of time for marketers to target them in new ways through old media.

Why Hire an Advertising/Marketing Consultant?

Advertising Advertising