Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.

Use a font that's easy to read

Don't fill the whole card with type - it looks crowded and people don't read it all

Consider using a fold-over card - I have found these to be extremely effective for a number of reasons:

a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the rest

b) The fold over card is still unique - not many people use them

c) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal address

Another popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)

--------------------------------------------------------------------------------

How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network:

Leave one with a tip for a waitress

When you "check in" at the doctor or dentist reception desk don't spell your name - give your card

Carry them in your pocket when you walk the dog and hand one out to people you stop and chat with

Make sure all your children's friends parents know what you do and have your card

Ask someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time)

Enclose your card with each bill you pay

Each time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me"

Put the cards on community bulletin boards

When you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprised

Give a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservation

If you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card"

Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offer

Leave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be called

If you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performance

While some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.

Wendy McClelland is a motivational speaker, marketing innovator and Certified Guerrilla Marketing Coach who specializes in teaching people to "think without boundaries!" She is a past nominee for "Canadian Entrepreneur of the Year" and her clients have included software developers, an Olympic athlete and a wide range of business organizations. She has spoken to 10,000+ conference attendees, about Marketing, Internet Business and Motivation. You can contact her through her website ? http://www.thinkwithoutboundaries.com

In The News:

In defence of advertising  Sydney Morning Herald
The Yes or No of advertising  ETBrandEquity.com
Amazon advertising strategies 101  DigitalCommerce360
Advertising Policy  Simple Flying

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad

If you knew these 10 high impact insider's hidden psychological... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More