How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in your advertising is the word Free.

But, you may well ask? how can I make a profit giving my products and services away without charging for them?

Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!

Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.

But how much is this $80 client really worth?

After all, most clients will continue to buy off you for many years to come.

For instance, let's imagine your average client returns for a beauty treatment 8 times a year? and remains a client for 2 years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)

Now if you have a calculator handy, you'll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy? you'd just be sitting on your butt anyway!)

So effectively the $7 investment could have just made you $512 in profit.

And how easy is it to give away a free manicure?

Or for other industries?

·A free car service
·A free dancing lesson
·A free consultation
·A free ice cream
·A free report of some sort

The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce.

Why does it work so well?

Using the word 'Free' in your advertising STOPS inertia. You see, people are happy with their current hairdresser? or their mechanic.

But when they get an opportunity to trial a product or service for FREE ? there's something irresistible and risk free about it, isn't there?

A word of warning though. Make sure you offer the best possible service? otherwise people will not come back, and you'll get a bad name very quickly.

And of course, where possible, make sure you collect a database? and measure your results.

What could you offer for FREE? Write down a few ideas now? and start implementing this stuff.

It could have an almost overnight effect on your sales.

Scott Bywater
Copywriting That SELLS
Level 12 / 418a Elizabeth Street
Surry Hills, NSW, Australia
1300 88 21 91 / + 61 2 9282 6445

Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at http://www.copywritingthatsells.com.au

In The News:

Amazon Launches Sponsored Display Advertising  ForbesThe new ad type addresses a big gap in Amazon's pay-per-click advertising suite: the ability to retarget Amazon shoppers.
Snapchat Must Hit More Angles with Advertisers  The Wall Street JournalA recent RBC survey showed that while future advertising spending intentions on Snapchat have improved, Snapchat spending remained the weakest of all ...
Microsoft Advertising’s product, similar audiences now available to more advertisers  Search Engine LandMicrosoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as ...
Flipkart introduces new advertising offerings for sellers ahead of festive season  Exchange4MediaIntroduces 'Look Book' and 'Flip Score' among other innovations now available for brands and sellers.
Advertising Week New York – The Drum Editor's Picks  The DrumEvery year Advertising Week comes to New York and draws focus on one of the world's most exciting business sectors, bring show business glamour to the city ...
MILLER ADVERTISING - Ad from 2019-09-22 | Office Services  STLtoday.comMILLER ADVERTISING - Ad from 2019-09-22: If you purchased St. Louis Rams tickets or merchandise in the State of Misso...
Is Your Digital-Advertising Strategy Paying Off?  Kellogg InsightDigital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...
Sinkholed Magecart domains resurrected for advertising schemes  TechTargetResearchers at RiskIQ found threat actors purchased domains formerly used by Magecart cybercriminals and repurposed the skimmer code on the domains for ...
Stark Communications bags ‘Agency of the Year Big Bang Awards 2019’  BusinessLineStark Communications has bagged the Advertising Club Bangalore's 'Agency of the Year Big Bang Awards 2019'.Stark Communications won the maximum ...
Startups’ TV Advertising Soars in New Report  Wall Street JournalYoung brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad ...
Bar Council Of Maharashtra & Goa Warns Advocates Against Giving Advertisements In Newspapers And...  Live Law'All Advocates in State of Maharashtra & Goa are hereby prohibited from making any kind of advertisement.'
5 Microsoft Advertising Features You Might Not Know About  Search Engine JournalLearn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.
TiVo confirms its customers will soon see ads before DVR recordings  The VergeTiVo has confirmed that it plans to place pre-roll video advertisements before DVR recordings for all customers — even those with a lifetime subscription plan.
IRI to Discuss Advertising Campaign Data Analytics Strategies in Three Sessions at Advertising Week New York  Business Wire--(BUSINESS WIRE)--IRI: WHO: At the “ The State of AI” session, presenters will be: Nishat Mehta, President, Media Center of Excellence, IRI®. Jocelyn Lee ...
At 60, Fevicol sticks to quirky advertising to woo consumers  LivemintNew Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years ...
7 Reasons Advertising Will Drive Google Stock Higher | Stock Market News  U.S. News & World ReportGoogle parent company Alphabet (GOOG, GOOGL) is on the cutting edge of exciting growth markets such as artificial intelligence, autonomous vehicles and ...
Libra pad ad attracts more than 600 complaints to advertising standards body  7NEWSAn industry watchdog that handles complaints about advertisements has ruled a Libra pad ad, released earlier this year, did not breach the code of ethics.
Listen Up: Why Podcast Advertising Should Be in a Brand’s Marketing Toolbox  Footwear NewsThe podcast market is growing rapidly and has a highly engaged audience. FN looks at why brands should advertise in the media channel.
Interview With Media, Marketing and Advertising professionals People - Exchange4media  Exchange4MediaExchange4media has done interesting informations interview with media, marketing and advertising professionals or experts.
French advertising group Havas snaps up Indian digital agency Langoor  VCCircleHavas Group, a multinational advertising and public relations company based in France, has acquired Indian digital agency Langoor.
Readers or advertisers: Who should foot journalism's cost?  Khaleej TimesJournalism is at a crossroads and all the three primary parties in the ecosystem - readers, publishers and advertisers - are well aware of this fact. For as long as ...
CBS, Viacom, and WarnerMedia ban e-cigarette advertisements amid vaping health crisis  The VergeCBS, Viacom, and WarnerMedia have all decided to ban advertisements for Juul and other e-cigarette makers amid global health concerns over a mysterious ...
Measuring the impact of storytelling on the consumer's brain - ET BrandEquity  ETBrandEquity.comTata Global Beverages analysed TVCs that were evaluated using the Nielsen neuroscience approach.
Insurance firms advertisements fail to set out a clear choice for consumer  Business Standard'You are the difference' says Max Life Insurance in its latest campaign that focuses on a young protagonist who does not realise his true value as understood by ...
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  AdweekEver since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...
eBay Sends Chief Marketing Officer to Advertising Conference  EcommerceByteseBay is a major sponsor of next week's Advertising Week in New York, and it is sending its Chief Marketing Officer. eBay CMO Suzy Deering will be participating ...
Digital revolution: ‘Advertising agencies need innovation to thrive’  The PunchFemi Makinde. An advertising expert, Mr Jimi Awosika, has urged advertising agencies to be innovative for their businesses to thrive in the era of digital ...
We will come up with a strong process for digital advertising: Rohit Gupta, Chairman, ASCI  Exchange4MediaGupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build ...
Agencies question networks' plan to reinvent TV advertising  Business InsiderNetworks and tech companies are aggressively trying to change TV advertising, but three large agencies questioned several of their initiatives.
Facebook Bets On Interactive News Feed Advertising With Polls, Playables And AR  AdExchangerAdvertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads.
Top 3 Social Advertising Tips for the 2019 Holiday Season  Business 2 CommunityAlthough we've barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what's right around the corner: the inevitable ...
Guide to Native Advertising  Columbia Journalism ReviewExecutive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...
Ensuring Compliance with Advertising & Promotional Requirements for Drugs & Medical Devices - 2-Day Conference (Minneapolis, MN, United States - November 14-15, 2019) - ResearchAndMarkets.com  Yahoo FinanceThe "Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices" conference has been added to ...
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine JournalInject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.
What are the digital advertising trends in 2019?  MobileMarketing MagazineStuart Garlick, *content* marketing manager at Nexd, looks at what advertisers should be focusing on in the digital world this year and beyond.
CHLEAR brings advertising solutions specifically for the Indian market  Exchange4MediaCHLEAR fuses traditional advertising with futuristic elements such as AI, Big Data, Localised *Content* to deliver brand reach, recall and connect.
Cuomo, De Blasio And Colle McVoy Welcome Attendees To NY Advertising Week 09/23/2019  MediaPost CommunicationsEach year, the governor of New York State and the mayor of New York City publish letters in the Advertising Week New York program guide welcoming ...
Companies on 'strike' for the climate: action or advertising?  Phys.Org"Strike for climate action" is the watchword coming not from the shop steward but the C-suite as many companies publicise their support for Friday's mobilisation, ...
Global TV advertising to boost Lanka's tourism diversity  Sunday ObserverSri Lanka Tourism Promotion Bureau will launch its global TV advertising with CNN featuring the destination new branding 'So Sri Lanka'. Commercial spots ...
Podcast: Data Science Meets TV Advertising  AdExchanger“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an ...
Facebook adds new requirements for political advertisers  The VergeAdvertisers will now have to provide more information before they can make ad buys. It's a new Facebook effort to crack down on election interference.
Making the Most of Transit Advertising  American Coin-OpOSHKOSH, Wis. — One of my favorite ways to market vended laundries is via the moving billboard. Moving billboards — on buses, trucks, delivery vans, taxis, ...
Saga apologises for advertising cruise 'exclusively for Brits'  The GuardianSaga, the insurance and travel company for the over-50s, has apologised after customers were sent a brochure advertising a cruise “exclusively for Brits”.
US Insurance Advertising Market 2019-2026 Focusing on Leading Key Players, CAGR, Size, Key Futuristic Trends and Opportunities in Grooming Regions  OnYourDesksThe research study presented in this report offers complete and intelligent analysis of the competition, segmentation, dynamics, and geographical advancement ...
For Qubo, we will focus on TV advertising for next few months: Rahul Jain, Hero Electronix  Exchange4MediaHero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices.
WSU advertising veteran develops first-of-a-kind ECommerce advertising course  WSU NewsBy Wendy Raney, Edward R. Murrow College of Communication. A Washington State University instructor created what he describes as the nation's first ...
Cash-strapped RTE flies advertising executives to Japan for World Cup game  Independent.ieRTE has flown a number of senior advertising industry executives to Japan on a five-day trip to watch Ireland's opening game in the Rugby World Cup.
The new age of audio: What does it mean for advertising?  EconsultancyThis in-depth briefing will explore how a convergence of technological developments and new audio formats has prompted the “audio renaissance”, as well as ...
Google's ad business will be scrutinized like never before in antitrust investigation  CNBCThe state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...
ANA debuts measurement for cultural impact of advertising  Marketing DiveThe Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per ...
Law firm branded ‘totally racist’ for advertising apprenticeships specifically for black students  The SunA LAW firm has found themselves in hot water after advertising apprenticeships specifically for black students. Leigh Day is looking for six black students of ...
New Developments In DTC Television Advertising: Disclosing Prescription Drug List Prices - Media, Telecoms, IT, Entertainment - United States  Mondaq News AlertsIn May 2018, amidst mounting public discussion, the Department of Health and Human Services (HHS) released a sweeping document entitled HHS Blueprint to ...
ZEE5 launches advertising tool, Ad Vault - ET BrandEquity  ETBrandEquity.comAd Vault is the second offering from ZEE5 after it launched Ampli5, a brand amplification tool last week.
NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton  The InterceptThe National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...
Tissot rolls-out an innovative cinema campaign in collaboration with Khushi Advertising  afaqsTissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media ...
Automotive TV Advertising Performance: The Latest Look  Radio & Television Business ReportA London-based linear and digital TV attribution company with a New York office to *service* U.S. clients has released its latest analysis on television ad.
North America In-app Advertising Market Report 2019-2025 - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "North America In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.
Jim Mann: The truth about food advertising  Newstalk ZBGetting to the bottom of what exactly is a healthy diet isn't always easy - and advertising and social media only add to the confusion. Jim Mann is a profe.
Google, Facebook and Twitter are coy about Irish European election advertising  The Irish TimesNot possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.
What a Clean Room Means for Amazon Advertising  AdweekAmazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...
Advertising, Marketing And Media Industry Leaders Pledge Climate Action On Eve Of Student Climate Strike  Yahoo FinanceMore than 60 leaders from across the media, marketing and advertising industries signed pledge including Jack Dorsey, David Droga, Gary Vaynerchuk, Wendy ...
Advertising company president and CEO speaks to students on leading positive change  UT The Daily TexanAuthenticity in advertising and breaking from societal conventions are among the values used by an award-winning advertising agency, the company president ...
Social Networking Advertising Market to See Huge Growth by 2025 | Facebook, LinkedIn, Google Edition, Twitter, Instagram  OnYourDesksAn extensive analysis of the Global Social Networking Advertising market strategy of the leading companies in the precision of import/export consumption, ...
The rise of Spotify as an advertising channel  ClickZSpotify has already changed the way we consume music and audio *content*. It's easier than ever to listen to your favorite music and podcasts while you're on the ...
Cookies crumble: The latest trends from digital advertising at Dmexco  The DrumIf Europe's biggest digital marketing event is an indication of the industry's foundations, then it tells us there is a rebuild underway - and that its people are busy ...
Why marketers struggle to integrate in-app advertising  AdAge.comEven as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.
How to use Amazon and advertising to build a D2C startup  TechCrunchEntrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...
Treasury ad raises concerns over political advertising  The MandarinAn advertising campaign run by the Treasury and sponsored by the Australian Taxation Office has raised questions about how far government advertising can ...
McDonald's picks Wieden & Kennedy New York as lead U.S. creative agency  AdAge.comThe Golden Arches is turning to an independent agency for a *fresh* approach three years after Omnicom Group won the business.
Digital advertising is terrible. So what's being done to fix it?  New Zealand HeraldHundreds of millions are spent on terrible digital ads every year.
Epoch Times banned from advertising on Facebook after breaking ad rules  The VergeFacebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...
Brands dropping logos & names for advertising: Is it helping them connect with customers?  Exchange4MediaPepsi, Doritos and Cadbury are some brands following the trend.
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business InsiderSeth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.
Channel 4 strikes advertising deal with Sky  Telegraph.co.ukGreat British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...
Holiday company Saga criticised for advertising cruise ‘exclusively for Brits’  The IndependentA holiday company has been criticised for sending out a brochure advertising a cruise “exclusively for Brits”. Saga, which offers insurance and trips for the over ...
DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.comNew direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.
Facebook removes altered Conservative advertisement  BBC NewsFacebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...
Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street JournalAdvertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.
AMZN Advertising: A Key Revenue Driver  Market RealistAmazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.
Google's Proposed Privacy Standards Are Also Friendly for Programmatic Advertising  CPO MagazineGoogle's new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users' privacy when they ...
Companies on 'strike' for the planet: action or advertising?  台北時報Strike for climate action” was the watchword coming not from the shop steward, but the C-suite as many companies publicized their support for a mobilization on ...
Fake advertising: time for the platforms to act  Mediatel NewsWhy do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...
Curbing Digital Advertising’s Big Payments Fraud Problem  pymnts.comCriminals love digital and mobile advertising. And it's not just the chance for massive theft that makes them attractive targets for fraud.
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers  Marketing LandNielsen, an advertising measurement and analytics company, is integrating OpenSlate's digital ad technology into its Digital Ad Ratings solution. OpenSlate's ...
Built Environment Channel appoints We Think Media as its advertising representative  mUmBRELLA*Streaming digital screen *service*, Built Environment Channel, has appointed We Think Media as its advertising representative. The announcement:.
Advertisement Management Solutions Market: Key Players, Growth, Analysis, 2017–2025  Rapid News NetworkAdvertising or brand promotion is a vital activity carried out by an organization to communicate its message to the target audience. Advertisement management ...
Massena Town Council advertising for second paid emergency medical technician for Massena Rescue Squad  NNY360MASSENA — Massena Town Council members have agreed to advertise for a second paid basic emergency medical technician for the Massena Rescue ...
'Get ready for Brexit' advertising campaign launches  BBC NewsAn information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a ...
Elections Advertising—What You Need To Know About The Third-Party Advertising Rules - Media, Telecoms, IT, Entertainment - Canada  Mondaq News AlertsOn Monday, October 21, 2019, Canadians will head to the polls to vote in the 43rd federal election. This will be the first election under the new provisions.
VSP Global Premier Program to Launch National Consumer Advertising Campaign and Program Enhancements  InvisionMag(PRESS RELEASE) RANCHO CORDOVA, CA – As part of its commitment to support private practice Doctors of Optometry, theVSP Global Premier Program ...
Advertising casualties of the pivot to privacy  DigidayIt's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...
Health groups call for immediate restrictions on advertising for vaping products  Global NewsMedical organizations are calling on the federal parties to restrict the advertising of vaping products.
Global TV advertising launched to boost tourism in Sri Lanka  Colombo GazetteSri Lanka Tourism Promotion Bureau launched a global TV advertising campaign with CNN featuring the destination's new branding 'So Sri Lanka'. Commercial ...
5 tips to get started in podcast advertising  AdAge.comAlthough there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...
Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism ReviewNative advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...
Would you like Google with your ads? | Businesses find search engine advertising effective, frustrating  Texarkana GazetteFor many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Sep. 21 2019 @ 8: ...
NFL Signs Content and Advertising Deal With Reddit  The Wall Street JournalThe National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...
Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens  MarTech SeriesInnovid, the only independent omni-channel advertising and analytics platform built for television, announced the acquisition of Herolens, an international ...
Advertising agencies are under threat on all sides, and now a new study shows trust in the business is lower t  Business Insider IndiaAd agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuse of clients'
DC Cancels Long-Running Co-Op Advertising Program with Comic Stores  NewsaramaDC has informed comic book stores that its long-running Specialty Retailer Co-Op Advertising Program will be "discontinued" at the end of 2019. "Diamond ...

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More