How to Make a Fortune from Unique Resistance-free Advertising > NetSparsh

Home
>
Advertising
>
How to Make a Fortune from Unique Resistance-free Advertising

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in your advertising is the word Free.

But, you may well ask? how can I make a profit giving my products and services away without charging for them?

Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!

Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.

But how much is this $80 client really worth?

After all, most clients will continue to buy off you for many years to come.

For instance, let's imagine your average client returns for a beauty treatment 8 times a year? and remains a client for 2 years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)

Now if you have a calculator handy, you'll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy? you'd just be sitting on your butt anyway!)

So effectively the $7 investment could have just made you $512 in profit.

And how easy is it to give away a free manicure?

Or for other industries?

·A free car service
·A free dancing lesson
·A free consultation
·A free ice cream
·A free report of some sort

The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce.

Why does it work so well?

Using the word 'Free' in your advertising STOPS inertia. You see, people are happy with their current hairdresser? or their mechanic.

But when they get an opportunity to trial a product or service for FREE ? there's something irresistible and risk free about it, isn't there?

A word of warning though. Make sure you offer the best possible service? otherwise people will not come back, and you'll get a bad name very quickly.

And of course, where possible, make sure you collect a database? and measure your results.

What could you offer for FREE? Write down a few ideas now? and start implementing this stuff.

It could have an almost overnight effect on your sales.

Scott Bywater
Copywriting That SELLS
Level 12 / 418a Elizabeth Street
Surry Hills, NSW, Australia
1300 88 21 91 / + 61 2 9282 6445

Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at http://www.copywritingthatsells.com.au

In The News:

Amazon is turning advertising into its next huge business — here's how CNBCHere's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.

Netflix Insists It Won’t Move Into Selling Advertising VarietyNetflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...

The growth of Amazon Advertising and how it's linked to Prime Day 2019 ClickZKenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue.

Pay-Per-Click Advertising Image MattersWith digital marketing and online advertising, Pay-Per-Click puts your brand at the top of the relevant search results so you're seen by new customers.

Hiring for leadership roles dips by 2%; upward recruitment trend in advertising, FMCG Economic Times*Fresh* hiring in the software sector grew by 26%, making it one of the fastest growing industries.

8 Pro Tips for Measuring Advertising Effectiveness G2It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.

Microsoft Advertising Introduces Impression Share Metrics: Just The Facts Digital Media SolutionsMicrosoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.

The Other Side Of Outdoor Advertising Crunchbase NewsA few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...

Google suspends Viagogo from advertising over trust concerns CNBCGoogle took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...

Facebook Will Now Show You How To Opt Out Of Targeted Ads BuzzFeed NewsThe new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.

Amazon Advertising Is Just a Toll in Disguise BloombergLike other tech superpowers, Amazon is able to extract more from the partners that rely on it because they don't really have a choice.

Facial Recognition Advertising Targets Customers Business News DailyWalgreens is trying out facial recognition technology as a form of advertising to its customers.

VidCon, seed-stage dilution, advertising, privacy, and building a career in design TechCrunchThe need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...

In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male Light ReadingIn social media advertising for 5G, AT&T is targeting older Americans while Verizon is targeting mostly men.

Amazon is hiring for a 'stealth advertising' engineering team to disrupt the $100 billion gaming industry, and marketers see it as a sign of Amazon's growing ad-tech tentacles Business Insider IndiaAmazon is hiring for two roles that are part of a new team called "stealth advertising innovation" to disrupt the gaming industry.The job postings promise.

We Need More Expensive Advertising 07/18/2019 MediaPost CommunicationsAd industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...

An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising - Cost Per Engagement (CPE) Model Yahoo FinanceCPE Advertising Model with no upfront cost, allows brands to pay based on customer engagement, moving OOH industry beyond just branding. LOS ANGELES ...

The future of AI in advertising for mobile could be audio-centric App Developer MagazineThe future of AI in advertising is going to be interesting and for Instreamatic, voice enabling advertising inside audio-centric mobile apps is a win-win for ...

Traditional Advertising, A Thing Of The Past? Not According To This Report ForbesAccording to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...

BBC Global News plans to beef up advertising sales staff in 2019 DigidayAfter a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...

How an Advertisement's Environment Affects Its Success Business News DailyWhile studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.

McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot CointelegraphMcDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...

1st Circ. Takes A Bite Out Of Advertising Injury Coverage Law360The First Circuit's decision in Sterngold Dental v. HDI Global Insurance clarifies the treatment of the intellectual property exclusion to personal and advertising ...

Publicis merits bottom place in advertising pile BreakingviewsThe French group lost 850 mln euros of market value after disappointing sales forced CEO Arthur Sadoun to scale back 2019 revenue ambitions. Overpriced ...

Milestone to Launch New Gallery With July 27 Auction of Breweriana, Advertising, Coin-Ops and No-Reserve Muscle Cars PRNewswireWILLOUGHBY, Ohio, July 19, 2019 /PRNewswire/ -- Milestone Auctions in suburban Cleveland will open the doors to their brand new, purpose-built gallery on ...

How retailers can avoid the 9 biggest pitfalls of Facebook advertising Marketing LandFacebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...

Netflix says it won't sell advertising AdNewsNetflix says it's more valuable to remain ad-free and focus on competing for viewer satisfaction.

Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] Search Engine JournalNew figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.

When advertising created celebrities Business StandardRead more about When advertising created celebrities on Business Standard. Airtel 4G girl Sasha Chhetri is a better-known face across India than most ...

Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations Search Engine JournalMicrosoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.

5 Hot Online Advertising Trends in Europe EntrepreneurIn the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...

PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households GlobeNewswireNEW YORK, NY, July 18, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established ...

ASCI upholds complaints against 114 misleading advertisements Economic TimesAdvertising sector watchdog ASCI upheld complaints against 114 misleading advertisements in April this year, including those of PharmEasy, Kingfisher Radler, ...

Affiliate Program Management Experts Experience Advertising, Inc. have been Ranked the #1 Affiliate Marketing Company in E-commerce and Lead Generation Yahoo FinanceExperience Advertising, Inc. has been named the top affiliate marketing company for July 2019 on TopSEOs.com's list of the best affiliate marketing companies ...

Snap approaching inflection point: Pivotal Advertising CNBCMichael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...

Why commerce companies are the advertising players to watch in a privacy-centric world TechCrunchThe unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...

Snap's advertising platform saw a spike in interest in Q2 Yahoo FinanceSnap Inc. reports earnings on July 23 and new numbers from web analytics firm Similarweb show something to encourage investors.

The Art of Advertising: David Glean ShotsThe Founder and Partner of editorial house Spot Welders, David Glean, shares the history behind three artists who influence him personally and professionally.

Poor Sales: Is it time for automobile industry to take the digital advertising route? Exchange4MediaAs sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive ...

Seeing double: Plagiarism in advertising in Lebanon An-NaharAgencies who ads are stolen do not want to confront those who plagiarized them in order not to ruffle feathers.

Administrative Advertising Assistant job with Publishing Company | 401163 mediabistro.comAdministrative Advertising Assistant in New York , Entry Level, Business Administration, Sales & Business Development with Publishing Company. Apply Today.

Nigel Farage exclusive: 'Advertising? I might fancy it myself one day' CampaignLiveLove him or loathe him (and it's a measure of the Brexit Party leader's success that few are indifferent to him), Nigel Farage knows how to get a simple message ...

UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers TechCrunchJust two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...

Microsoft Advertising says it’s keeping average position reporting Search Engine LandMicrosoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...

Advertising watchdog drops investigation into influencer Mrs Hinch The TelegraphThe advertising watchdog has dropped its investigation into the 'influencer' Mrs Hinch and household products giant Procter & Gamble, the Telegraph has ...

Online advertising will be more than half of ad spend by 2021 QuartzOnline advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...

MLB advertising patches on uniforms are ‘inevitable’, league executive says The Washington PostFor something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...

Engaging users and boosting advertising with AI IBC365Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.

Weiwei awarded 230k euro in damages for advertising infringement Hurriyet Daily NewsA Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros in damages for using one of the artist's works in ...

FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity 90minThe FA have released a statement regarding advertising on kits following the release of Huddersfield Town's 2019/20 strip.

The relationship between insight and advertising | Thought Leadership IBC365Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.

Cinema advertising buoyant as DCM reports record-breaking first-half spend CampaignLiveYoung film-lovers are helping drive large audiences to UK cinemas.

Bootstrapped ad-tech startup UrbanIQ is giving advertisers out-of-home solutions for better visibility YourStoryBengaluru-based startup DOOH is a marketplace for advertisers and businesses to find the best deal and location for placing their advertisements on a digital ...

Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking Search Engine JournalMicrosoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.

CHART: Omnicom's growth areas with advertising leading the charge AdNewsOrganic growth for advertising was 4.4% for the second quarter compared to the same three months last year.

The rise of programmatic outdoor: What advertisers need to know EconsultancyProgrammatic trading is slowly but surely revolutionising digital out-of-home (DOOH) advertising. Here's what advertisers need to know about this burgeoning ...

When advertising inspires 8th Street - 34° Bizcommunity.comPeople have strong connections to the brands they love and use. These brands influence their lifestyle, their emotions, and how they are perceived by others...

Holos leading in terms of political advertising on Facebook Kyiv PostHolos Party is a leader in the expenditure of funds for election campaigning on the social network Facebook, the Civil Network OPORA has said. “The Holos ...

This is why these actors rejected advertisements worth crores OrissaPOSTApart from earning big bucks from doing movies, Hindi film actors bring home very fat pay cheques courtesy of big money endorsement deals. However, there ...

‘Nascent and nebulous’: The state of CBD advertising DigidayWhen Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...

Audience Town believes it can end ‘pay and spray’ advertising Inman.comEd Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and ...

Ageism in advertising: Serve my interests, not your lazy profiles CampaignLiveWe're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.

Gauging The Impact Of Advertising On Amazon ForbesAmazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.

New Nielsen service offers podcast audience insights for advertising Marketing LandMarketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...

City to start advertising position for public works director York News-TimesYORK – The City of York will soon start advertising for applicants seeking the position as head of the public works department.

Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results Search Engine JournalMicrosoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.

Behavioural advertising is out of control, warns UK watchdog TechCrunchThe online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...

Advertising and media execs really want Netflix to have ads DigidayAdvertisers are confident that Netflix is going to one day have ads -- or, at the very least, they really, really want Netflix to have ads.

Google suspend ticket reseller Viagogo from advertising LouderAds for Viagogo will no longer appear in paid-for search results after Google say the ticket resale site have breached their policies.

Blockchain In Media, Advertising And Entertainment Market Emerging Trends and Technology Outlook 2019 to 2025 Market Research JournalistThe Global Blockchain In Media-Advertising And Entertainment Market research provides a basic overview of the industry including definitions, classifications, ...

From 'Got milk?' to 'Where's the beef?', here are 15 of the best slogans and taglines in advertising history Business InsiderJust do it: The most memorable slogans of all time not only sell the brand, but become synonymous with it.

'Merchants should adopt a multilayered advertising strategy:' CEO of Stack Influence Tamebay"Merchants should avoid putting their eggs in the Amazon basket" is the advice chief executive officer of Stack Influence gives to marketplace sellers.

Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent AdweekHas anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...

Everyone at this new advertising agency has served time in prison Fast CompanyVincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...

UK launches investigation into Facebook and Google for dominating digital advertising CNBCThe U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.

WPP should be the LVMH of advertising, says chief exec WarcMark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...

Snap turns to search giant Baidu to court Chinese advertisers TechCrunchTwo years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...

Here's How CGI Influencers Can Improve Your Advertising Strategy in 2019 EntrepreneurAI-powered avatars are now taking on active roles in the influencer marketing industry. Here's what you need to know.

Advertising firm WPP to sell 60% stake in Kantar to Bain Capital for $4 bn Business StandardAdvertising giant WPP has agreed to sell a 60 per cent stake in data analytics arm Kantar to private equity firm Bain Capital, in a deal that values Kantar at about ...

McDonald's, Nestlé and Virgin Media join advertising blockchain pilot Ledger InsightsOn Wednesday Nestlé, McDonald's and Virgin Media became the first brands to enlist in the blockchain pilot run by JICWEBS, a U.K. cross-industry body ...

Meet Facebook's most powerful advertising executives Business InsiderFacebook's business is changing. These are the execs who are key to keeping the social network growing amid regulation and privacy challenges.

The Weekend Room: Brands, ads, marketing gimmick that matters to advertisers - ET BrandEquity ETBrandEquity.comThis column is specially curated for advertisers to peek into the minds of the CEOs and CMOs to discern their marketing strategies. The weekend special column ...

Fool Advertising Trackers with Mozilla's 'Track This' LifehackerNobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...

Advertising Market Analysis, Major Competitor and Strategies, Regional Outlook 2019 To 2024 Ketchum Keystone -- An e-newspaper for the greater Ketchum Idaho communityThe Advertising market report analysis series and provides a comprehensive insight into the global Advertising channel. It analyses the market, the major ...

UK watchdog singles out Google, Facebook in advertising probe ZDNetThe CMA wants to understand exactly how dominant the tech giants are in UK advertising.

Angus McQueen, advertising exec who crafted NRA’s image, dies San Francisco ChronicleAngus McQueen, whose Midwest advertising agency was a principal architect of the National Rifle Association's modern image until the firm had a remarkable ...

What’s Working In B2B Advertising? Demand Gen ReportExperts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.

Newsline: Advertising's responsibility to tackle climate change Mediatel NewsThe urgency of the climate change crisis really can't be overstated. Unless action is taken across all levels of society over the next decade, we're looking at a ...

Advertising industry closes in on a new target: influencers Financial TimesWorld's largest agencies race to develop platforms to connect brands with social media stars.

Advertising's search for purpose and how it can actually drive change The DrumOur industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...

Watch: Advertising legend Martin Sorrell speaks to Euronews on the new reality of advertising Euronews English"The best question to ask is not is the client happy, it's are we adding value" advises advertising giant Martin Sorrell.

Farage effect backfires for Campaign More About AdvertisingCampaign seems to have landed itself in hot water with its cover story interview with Brexit Party leader Nigel Farage, editor Claire Beale producing a long mea.

Foreign political advertising needs reform - SIPO RTE.ieThe body which polices standards in politics says there is a growing need for electoral reform due to the growing use of digital technologies.

GSK media lead to chair The Drum Digital Advertising Awards APAC 2019 The DrumSilas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.

AR Advertising: A Gimmick Or A New Advertising Frontier? ForbesThere's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...

Tinder, Zomato, Tide, Reebok Are Using Whatsapp Stickers For Advertising Push: Will This Work? Trak.inWhatsapp stickers are the new form of advertisements! Brands such as Zomato, Tide, Reebok, Tinder and others are using the stickers for pushing ...

Instagram Advertising: Do You Know It, When You See It? NPR"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...

Facebook says it fixed a glitch that led some advertisers to miss campaign goals AdAge.comThe issue affected a premium video-ad offering for shows on the social network's Watch video portal.

Early SMI: Advertising agency spend hovers below the line AdNewsAgency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.

EBay selects MediaCom as new global media agency AdAge.comEBay selected MediaCom as its global media AOR following a short review.

How to Make a Fortune from Unique Resistance-free Advertising

Advertising Advertising