How to Make Your Claims Believable

When you hear claims like?

?Best Lawnmower in the country

?Absolute Lowest Prices In Existence

?Leaves your hair cleaner than any other shampoo

?do you believe them?

Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?

Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as?

SPECIFIC STATEMENTS

So?

Rather than saying "Our prices have been reduced"? instead say? "Our prices have been reduced by 22% to prepare for our end of year stocktake"

Rather than saying "More than 20 varieties of Reebok shoes in stock"? instead say? "More than 23 varieties of Reebok shoes in stock"

Rather than saying "Our staff are very experienced carpet cleaners"? instead say? "Our team of 12 staff have a combined experience of cleaning carpets for 63 years"

Rather than saying "Used all over the world"? instead say? "Used in over 46 countries"

Or rather than a cleaner saying "We clean your house thoroughly" why not list every single thing you do

One more thing... When you give people a specific number, they tend to believe it must be true. So don't use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.

Even KFC realises this.

No. They don't have 10 herbs and spices on their special chicken. They have 11. That's a heck of a lot more believable than 10? or heaps, isn't it?

So take a moment now and think about how you can apply what you've learnt and be more specific in your advertising.

Warmly,

Scott Bywater Copywriting That SELLS
Level 12 / 418a Elizabeth Street, Surry Hills, NSW, Australia

Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine, where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them... visit his web site at http://www.copywritingthatsells.com.au

In The News:

Microsoft Advertising’s product, similar audiences now available to more advertisers  Search Engine LandMicrosoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as ...
Amazon Launches Sponsored Display Advertising  ForbesOn Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...
Advertising - Why advertising needs creative leaders  ETBrandEquity.comWho aren't from the creative department, writes BBH's Arvind Krishnan.
CBS, WarnerMedia, Viacom drop all e-cigarette advertising, including from market leader Juul  CNBCCBS, CNN and other major media companies are starting to pull e-cigarette advertising off their airways, as the death toll from a mysterious vaping-related ...
Monumental Sports & Entertainment introduces new brand positioning and advertising campaign  PRNewswireNEW YORK, Sept. 18, 2019 /PRNewswire/ -- Monumental Sports & Entertainment (MSE), America's leading sports and entertainment family, today launched a ...
Ad blasted as 'offensive' for depicting menstrual blood did not breach advertising standards  SBS NewsShowing period blood in an Australian TV first did not break the advertising industry's code of ethics.
Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research  PRNewswireGURUGRAM, India, Sept. 18, 2019 /PRNewswire/ -- The expenditure on digital advertising is expected to increase as the economic condition of the country...
Automotive TV Advertising Performance: The Latest Look  Radio & Television Business ReportA London-based linear and digital TV attribution company with a New York office to *service* U.S. clients has released its latest analysis on television ad.
The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period  Yahoo FinanceNEW YORK , Sept. 18, 2019 /PRNewswire/ -- The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of ...
Carole Cadwalladr discusses advertising, platforms and media sexism in Rankin guest edit  The DrumInvestigative journalist Carole Cadwalladr's work has helped trace links between the Brexit referendum, the Trump campaign and shadowy data mining ...
Amazon Rewrites the Conquest Advertising Textbook  E-Commerce TimesYou've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...
National CineMedia Starts New Advertising Segment In Movie Theaters 09/19/2019  MediaPost CommunicationsNational CineMedia, the in-theater advertising network, says it is shifting some ad inventory -- as well as launching a new premium advertising spot -- that will ...
Facebook advertisers can change headlines for news articles  CNETIt's another thing to keep an eye out for when looking through your family's posts.
French advertising group Havas snaps up Indian digital agency Langoor  VCCircleHavas Group, a multinational advertising and public relations company based in France, has acquired Indian digital agency Langoor.
CarGurus Launches New “My Car, My Deal” Brand Advertising Campaign  GlobeNewswireInspired by User Testimonials, New Creative Shows Site's Benefits and Advantages.
Why am I seeing this ad? AI, ML & human error in advertising  TechCrunchAd platforms create equal opportunities for businesses but not equal outcomes. They're mostly marketed as self-*service* and easy to use, however, there are new ...
Is Your Digital-Advertising Strategy Paying Off?  Kellogg InsightDigital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...
CHLEAR brings advertising solutions specifically for the Indian market  Exchange4MediaCHLEAR fuses traditional advertising with futuristic elements such as AI, Big Data, Localised *Content* to deliver brand reach, recall and connect.
Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory  Yahoo FinanceMove Reflects the Modernization of TV Advertising Practices NEW YORK , Sept. 18, 2019 /PRNewswire/ -- Hearst Television, a local television leader serving ...
Digital advertising - how to tame an angry bear  DiginomicaSummary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...
For Qubo, we will focus on TV advertising for next few months: Rahul Jain, Hero Electronix  Exchange4MediaHero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices.
News App SmartNews Eschews Subscriptions For Good Old Advertising  AdExchangerWhen Japan-based SmartNews raised its most recent funding round – $28 million in August – the company's valuation hit $1.1 billion. It's an eye-popping ...
AMZN Advertising: A Key Revenue Driver  Market RealistAmazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.
Ideoclick Becomes an Amazon Advertising Partner  MarTech SeriesIdeoclick, Inc., a full-*service* Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon ...
ANA debuts measurement for cultural impact of advertising  Marketing DiveThe Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per ...
Instreamatic and AirKast Partner to Bring Dialogue Advertising and Improved Audio Ad Engagement to Mobile Apps  Yahoo FinanceInstreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio *content* by utilizing ...
ZEE5 launches advertising tool, Ad Vault - ET BrandEquity  ETBrandEquity.comAd Vault is the second offering from ZEE5 after it launched Ampli5, a brand amplification tool last week.
Behavioral Scoring in Account-Based Advertising (ABM)  MarTech SeriesAccount-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales ...
TVSquared Releases Automotive TV Advertising Performance Report  Business WireTVSquared released its latest report, “Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands.”
9 strategies to craft creative advertising no matter the client  AdAge.comOne of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.
On regional language content and advertising in the OTT space...  afaqsColors Telugu will launch exclusively on VOOT - we caught up with Gourav Rakshit, the COO of Viacom 18 Digital Ventures to find out more...
Hong Kong International Airport Advertising: Smart, engaging, and intelligent OOH  Marketing InteractiveThe combination of tech, connectivity, data, the smart use of *content*, and collaborations and partnerships with advertisers and brands has made the outdoor ...
Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens  Business WireNEW YORK--(BUSINESS WIRE)--Innovid, the only independent omni-channel advertising and analytics platform built for television, today announced the ...
Great advertising needs a place for both the winning formula and the unexpected  AdAge.comWhile data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.
Advertising agencies are under threat on all sides, and now a new study shows trust in the business is lower t  Business Insider IndiaAd agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuse of clients'
Tissot rolls-out an innovative cinema campaign in collaboration with Khushi Advertising  afaqsTissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media ...
The Other 2020 Elections: Consumers Will Choose New Streaming Platforms—And Advertisers Will Scramble To Follow  ForbesNext Year Will See Yet Another Digital Revolution and New Competitors Arise, as Streaming Remakes Television Consumption and Advertising.
YouTube introduces a massive ad box to its TV app  The VergeThe homepage on YouTube's TV app is about to feature a major disruption that will be familiar to people who use the main site: a giant advertisement at the top ...
5 Microsoft Advertising Features You Might Not Know About  Search Engine JournalLearn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.
Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands 09/19/2019  MediaPost CommunicationsOn Wednesday, Microsoft Advertising introduced new audience targeting tools in an open beta that the company's GM Steve Sirich says secures customer data ...
Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model  INSIDERMcDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  AdweekEver since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...
Navigating Amazon's Advertising Console Face Lift  JumpFly PPC Advertising NewsBrace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct ...
Google, Facebook and Twitter are coy about Irish European election advertising  The Irish TimesNot possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.
Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019  The DrumBusinesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...
Advertising executives are the least trusted in Australia  AdNewsAt the bottom alongside politicians, according to the Ipsos Global Trust in Professions survey.
Dentsu LHS shows advertising can be a force for good with #kitapendatang  Marketing InteractiveDentsu LHS recently released a shareable social greeting for Malaysia Day that called for Malaysians to reclaim the word “pendatang” and make a pledge on ...
At 60, Fevicol sticks to quirky advertising to woo consumers  LivemintNew Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years ...
NRA Boosted Spending on Facebook Ads After Mass Shootings  The InterceptThe National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...
Digging Deeper into Nike’s ‘Crazy’ Advertising  TVRevDiving deeper into the data behind Nike's "Dream Crazy" ad campaign on both TV and social video a year after its release.
FTC Warns Companies Advertising CBD Products for MS  Multiple Sclerosis News TodayThe Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for MS.
TravelClick Expands GDS Advertising Capabilities with Exclusive, On-Demand Reporting Platform Across all Global Distribution Systems  Hospitality NetTravelClick, an Amadeus company, is introducing new reporting and analytical capabilities for Travel Agent Global Distribution System (GDS) Advertising, a tool ...
Global In-app Advertising Markets, 2019-2025 - Market Forerunners are Apple, Microsoft, Google, Facebook, and Verizon  PRNewswireDUBLIN, Sept. 17, 2019 /PRNewswire/ -- The "Global In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.
Brands dropping logos & names for advertising: Is it helping them connect with customers?  Exchange4MediaPepsi, Doritos and Cadbury are some brands following the trend.
Ipsos dispels market research's reputation as advertising's 'creativity killer'  AdNewsThe global market research company just launched its Creative Excellence *service* line in Australia and New Zealand.
How advertising's role has evolved over the years - ET BrandEquity  ETBrandEquity.comAdvertising is more powerful than ever. It's capable of selling stuff that doesn't just make money but also the stuff that makes change, writes C..
Digital advertising is in 'creative destruction' mode  AdNewsBrian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.
Digital Marketing and Advertising Coordinator Job Opening in New York, New York  Publishers WeeklyWorkman Publishing, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Coordinator to play an ...
Guide to Native Advertising  Columbia Journalism ReviewExecutive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...
Aldi wins advertising complaint against Tesco's price comparisons  Manchester Evening NewsThe ruling follows a series of advertising complaints over pricing between the major supermarkets.
All Elite Wrestling paid for advertising time during SmackDown Live in the United States  GIVEMESPORTSmackDown Live may have upped its game significantly before it moves homes in a few weeks time, but it's not stopped WWE's biggest rival from trying to gain ...
Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York  PRNewswireNEW YORK, Sept. 17, 2019 /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate.
The new age of audio: What does it mean for advertising?  EconsultancyThis in-depth briefing will explore how a convergence of technological developments and new audio formats has prompted the “audio renaissance”, as well as ...
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine JournalInject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine JournalMicrosoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
Central Arkansas city OKs reviews of advertising-fund requests  Northwest Arkansas Democrat-GazetteBRYANT -- Bryant City Council members decided Tuesday to give themselves final review of requests for the advertising and promotions money left over after ...
'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant  Business Insider IndiaHigh-profile news startup Axios is targeting giant companies with a new *service* that could put it in competition with Facebook and LinkedIn. Lucia MosesSep 17, ...
Channel 4 strikes advertising deal with Sky  Telegraph.co.ukGreat British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...
Google's ad business will be scrutinized like never before in antitrust investigation  CNBCThe state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...
The ACCC Digital Platforms Inquiry: what it means for the advertising industry - Anti-trust/Competition Law - Australia  Mondaq News AlertsDiscussion around the fact that the ACCC is concerned about the state of competition in the digital advertising industry. Australia Anti-trust/Competition Law ...
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  AdweekA new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.
DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.comNew direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.
Transport tops ACT government advertising bill with $468813 spent on light rail and buses  The Canberra TimesThe government spent more than $1 million on advertising in the first half of the year.
Microsoft opens responsive search ads beta to all advertisers  Search Engine LandAll advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...
The Irish Times view of online political advertising: Democracy under attack  The Irish TimesAddThis Sharing Buttons. Share to Facebook Share to Twitter Share to Email App Share to LinkedIn Share to Pinterest Share to Reddit Share to WhatsApp.
Watch hilarious Maradona interview as man holding advertising board follows him around because Argentina  The SunThe football legend is now manager at Gimnasia in his homeland of Argentina. If you look closely, you can make out the man's hand to the right holding. 3.
Fake advertising: time for the platforms to act  Mediatel NewsWhy do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...
Aarki Improves Advertising Relevance Through Advanced Personalization Strategies  AiThorityAarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile.
Facebook adds new requirements for political advertisers  The VergeAdvertisers will now have to provide more information before they can make ad buys. It's a new Facebook effort to crack down on election interference.
iflix partners iCre8 Asia to take advertising business to next level  The Malaysian ReserveIFLIX Advertising, iflix's brand solutions business, yesterday announced that iCre8 Asia Sdn Bhd, one of Malaysia's fastest growing digital sales.
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  AdweekPubMatic's survey finds programmatic players seek refuge in private marketplaces.
Why marketers struggle to integrate in-app advertising  AdAge.comEven as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.
DC Comics to Discontinue Their Comic Shop Co-Op Advertising Programme  Bleeding Cool NewsDC Comics has told retailers that, after decades, they are closing their speciality retail co-op advertising programme. As Bleeding Cool has reported.
Merman and talent agency ITG sign advertising and branded content deal  CampaignLiveMerman, the production company co-founded by actresss Sharon Horgan, has formed a joint venture with Independent Talent Group to create advertising and ...
Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street JournalAdvertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.
The perils of drugs advertisements  The HinduIn the 90s, when names such as Human Immuno deficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS) had just appeared in the public ...
Global advertising conference halts SA launch over xenophobia fears  Fin24International media, marketing and advertising conference Advertising Week has postponed its inaugural African edition to 2020 due to concerns over ...
SPER Says Marketing Code Keeping Gambling Advertisers In Line  Legal Gambling NewsAmid a *fresh* warning from Swedish gaming regulator Spelinspektionen against excessive and harmful gambling advertising, trade group Spelbranschens ...
Facebook removes altered Conservative advertisement  BBC NewsFacebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...
Buchanan joins The Exchange advertising staff  Laurinburg ExchangeLAURINBURG — Scotland County business owners will begin to see a new face from The Laurinburg Exchange as Alaina Buchanan joins the staff as an ...
Inconsistencies found in online political advertising for 2019 poll – report  Belfast TelegraphThe research examined the political advertising activity on Facebook, Twitter and Google during the European election campaign.
FTC Warns Companies Against Advertising CBD Products as Treating or Curing Diseases  JD SupraThe U.S. Federal Trade Commission has announced that it sent warning letters to three companies that sell “oils, tinctures, capsules, 'gummies,' and creams ...
Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
Housing Companies Sued for Age Discrimination Over Facebook Ad Targeting  AdweekSeven housing companies are facing a civil rights lawsuit for allegedly using Facebook's ad-targeting options to prevent their advertisements from being seen by ...
Advertisements and Sponsorships  PublicSourcePublicSource is a nonprofit newsroom that tells stories for a better Pittsburgh. We are inviting corporations, small businesses, nonprofits and other institutions to ...
Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019  MediaPost CommunicationsWith the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...
Early SMI: Total advertising market down 10.1% in August ex-digital  AdNewsThe numbers will improve with the arrival of digital bookings later in the month.
What a Clean Room Means for Amazon Advertising  AdweekAmazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...
The rise of Spotify as an advertising channel  ClickZSpotify has already changed the way we consume music and audio *content*. It's easier than ever to listen to your favorite music and podcasts while you're on the ...
Festive advertising expected to grow 12% up to Rs 20,000 in 2019  MoneycontrolDespite a slump in consumer spending and slowdown, festive advertising is expected to grow at 10-12 percent over 2018 to touch as much as Rs 20,000 crore ...

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More