Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.

Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Not only do we pay more attention, we also are more likely to believe news stories than your basic advertisements. When your news is published either online, on the radio, TV or in newspapers people automatically feel that since it's being published it must be worthy information.

I read somewhere that "Advertising is what you pay for. Publicity is what you pray for". This is so true. You can spend a fortune on advertising and yes, it will bring you some traffic but traffic is only part of what you need and it stops when the advertising stops.

What you really need is PUBLICITY - free publicity so that your information reaches your potential customers and people will begin to get to "know" you. When people see and hear your name over and over they will begin to think of you as an expert in your field. They will trust your judgment and buy your products or the products you endorse. They will also recommend you to others which in turn cause a chain reaction and the process starts all over again. One of the best ways to get free publicity is by writing articles and press releases then submitting them to the third party sites and newspapers for publishing. Plus with a price like FREE, why not take full advantage of it?

The most important thing to remember when writing news is to write a STORY not a sales pitch. Don't you hate it when you ask someone about a product and instead of them telling you what it is and how you could benefit from it they go into this "elevator speech" about its features and why it's a good product ("it comes with this and that, plus as an added bonus you get?.") Please! If I wanted to hear a sales pitch I'd turn on the TV.

Sales people call it "selling features instead of benefits" but among news editors this is called, "selling the store, not the story" and it's the WRONG way to get your news published.

You should be trying to sell a STORY connected to the product instead of trying to sell the product itself. Why you ask? Because people love stories! We've been listening to and telling stories for centuries and we will continue to for a long time to come. People will pay attention if they think they're going to hear a good story but will turn away if you give them a sales pitch.

By writing like a storyteller, you will get free publicity which will increase your traffic and your sales.

** Melody Spier is a work at home mom of two teens. She is the owner of Ballyhoo Virtual Services a Virtual Assistant business catering to women in business. She specializes in business marketing and promotion with article and press release submissions, blog maintenance as well as many other services. You can contact Melody by visiting http://www.BallyhooVA.com or by email [email protected]

In The News:

Advertising Policy  Simple Flying
The Yes or No of advertising  ETBrandEquity.com

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More