Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.

Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Not only do we pay more attention, we also are more likely to believe news stories than your basic advertisements. When your news is published either online, on the radio, TV or in newspapers people automatically feel that since it's being published it must be worthy information.

I read somewhere that "Advertising is what you pay for. Publicity is what you pray for". This is so true. You can spend a fortune on advertising and yes, it will bring you some traffic but traffic is only part of what you need and it stops when the advertising stops.

What you really need is PUBLICITY - free publicity so that your information reaches your potential customers and people will begin to get to "know" you. When people see and hear your name over and over they will begin to think of you as an expert in your field. They will trust your judgment and buy your products or the products you endorse. They will also recommend you to others which in turn cause a chain reaction and the process starts all over again. One of the best ways to get free publicity is by writing articles and press releases then submitting them to the third party sites and newspapers for publishing. Plus with a price like FREE, why not take full advantage of it?

The most important thing to remember when writing news is to write a STORY not a sales pitch. Don't you hate it when you ask someone about a product and instead of them telling you what it is and how you could benefit from it they go into this "elevator speech" about its features and why it's a good product ("it comes with this and that, plus as an added bonus you get?.") Please! If I wanted to hear a sales pitch I'd turn on the TV.

Sales people call it "selling features instead of benefits" but among news editors this is called, "selling the store, not the story" and it's the WRONG way to get your news published.

You should be trying to sell a STORY connected to the product instead of trying to sell the product itself. Why you ask? Because people love stories! We've been listening to and telling stories for centuries and we will continue to for a long time to come. People will pay attention if they think they're going to hear a good story but will turn away if you give them a sales pitch.

By writing like a storyteller, you will get free publicity which will increase your traffic and your sales.

** Melody Spier is a work at home mom of two teens. She is the owner of Ballyhoo Virtual Services a Virtual Assistant business catering to women in business. She specializes in business marketing and promotion with article and press release submissions, blog maintenance as well as many other services. You can contact Melody by visiting http://www.BallyhooVA.com or by email [email protected]

In The News:

Campaign Trail: Work That Works  ETBrandEquity.com

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More