Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Media Savvy - How To Lead, Persuade And Influence > NetSparsh - Viral Content you Love & Share

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their organisation's image, reputation and identity.

Business Review Weekly's cover story "Future Leaders" editorial reported "new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation will be perceived as a weakness in leadership, and arrogance or condescending attitudes will only be tolerated while the company is on top," (BRW December 14, 1998 P.14).

My role with the Australian Broadcasting Corporation, as both a broadcaster interviewing key decision makers and as a manager providing editorial leadership for program makers, allowed me to observe first hand how effective leaders use the media to get their message across.

I now share this knowledge and experience with a range of clients to add value, improve performance and build capabilities. Our company has built a reputation for excellence in media strategy, issues management, change management, marketing communications, media training, financial journalism and professional speaking. A practical approach is focused on helping people strategically manage real-life situations.

Getting positive exposure in the media can be more powerful than any advertising campaign. It is far-reaching, utterly credible and free. As an added bonus, you may well attract an audience you had never anticipated.

But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. Or you can say "no comment" and lose an opportunity.

The only way to build your reputation is by learning the secrets of how the media works and we can help you do that.

10 Tips

These are 10 success tips that will help managers and leaders get the best from the media.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience? Who is your target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media?

4. Identify the best channels of communication. What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

5. What is your key message? Distill what you want to say into three key points. Work out the best time to deliver this message and who will deliver it.

6. Build your case? What are the features, advantages and benefits of your message for your target audience? What evidence and proof do you have?

7. What is the hook? What will make your message or news release stand out from the rest? Be creative. Use a press release to control the information flow.

8. Develop long-term relationships with the media. Visit and meet them face to face. Network and get to know them.

9. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax.

10. Seek Professional Help. For maximum impact, effectiveness and value seek the advice of a media and communications professional.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

15 Things You Should Know About Location-Based Advertising
Forbes
As the name implies, location-based advertising means creating highly customized and targeted marketing efforts tailored to consumers in a specific place. While it's not a new concept (neighborhood-based direct mail campaigns came about long before the ...

and more »

SFGate

Last stop for cannabis advertising on Muni buses, trains, stations and stops
SFGate
The board approved the prohibition on a 6-0 vote, with Director Malcolm Heinicke absent. It takes effect Wednesday just six weeks before the sale of marijuana becomes legal throughout the state and covers all commercial advertising of cannabis and ...
SFMTA Votes to Ban Cannabis Advertising on City Buses, Trains and Transit StopsNBC Bay Area
SFMTA votes unanimously to prohibit cannabis advertising on Muni ...KRON4.com

all 6 news articles »

Slate Magazine

The Pivot From Advertising
Slate Magazine
Print media has been in decline for more than 15 years, its business model obsolesced by the ubiquity of free online content and the rise of online advertising. But all was not lost: The internet brought with it exciting new opportunities and forms ...


CNBC

VR pioneer Jaron Lanier on the dangers of social media and ads
CNBC
Jaron Lanier says the ad-based business model is driving many of the problems with the internet.

and more »

Salon

How advertising shaped Thanksgiving as we know it
Salon
How advertising shaped Thanksgiving as we know it. Libby's continues to compete with Borden's, Snowdrift and Mrs. Smith's for a place on the Thanksgiving table. Samantha N. N. Cross, The Conversation11.22.2017•4:00 AM•0 Comments. 0 Comments.
LES Kindergarten 'How to cook a turkey'Louisiana Press Journal

all 585 news articles »

Digiday

Life After Advertising: From agency CEO to cider maker
Digiday
In our new series “Life After Advertising,” we share the stories of past advertisers who endured the long hours in the industry and have emerged in a new career, perhaps a little worn, but mostly unscathed and living new dreams. Charles Rosen spent ...


Adweek

How Oprah's Podcast Sold All Its 2017 Advertising Slots in Just 24 Hours
Adweek
Oprah Winfrey, a multihyphenate media personality who needs no introduction, has blessed the podcast world with her presence, and advertisers have welcomed her with open arms. In an experiment gone right, Winfrey and the team at the Oprah Winfrey ...


Telegraph.co.uk

Newspaper publishers unite in video advertising deal
Telegraph.co.uk
The publishers of Britain's leading quality newspapers have signed a landmark deal to create a one-stop shop for video advertising online, in a sign of increasing industry collaboration to challenge the dominance of Facebook and Google. Telegraph Media ...

and more »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
To get a show renewed for Facebook Watch, the social network's three-month-old hub for episodic video, one metric you won't be judged by is your show's ...

and more »
Google News

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More