Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.

The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience & identify the best channels of communication to reach them? Who is your target audience? General public? Customers? Competitors? Suppliers? What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

4. What is your key message? Distill what you want to say into three key points. What are the feature and benefits to your target market and what examples can you give to provide evidence and credibility to your message?

5. Be brief when contacting the media. The media are very busy and under a lot of pressure to meet deadlines. Don't waste their time. Target who is covering stories in your area, contact them and make your pitch of a story idea brief and to the point. If they want more information have a 1-page media release with the details ready to fax or email to them.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.

---

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More