Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Create A Killer Brochure: 9 Steps to the Perfect Piece > NetSparsh - Viral Content you Love & Share

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at and Visit his website at or e-mail

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at


What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...


Mozilla suspends advertising on Facebook after Cambridge Analytica scandal
The Mozilla Foundation, maker of the Firefox web browser, has announced it plans to suspend all advertising activities on Facebook. The move comes in the wake of the Cambridge Analytica scandal, which has embroiled the popular social networking site ...
Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In AdvertisingAdExchanger
Mozilla pulls advertising from FacebookBetaNews
After the Cambridge Analytica scandal, advertisers rethink Facebook dataDigiday
Markets Insider -British GQ -New York Times -The Guardian
all 7,593 news articles »


Mozilla stops advertising on Facebook, citing data privacy
Mozilla, the nonprofit developer behind the popular Firefox browser, will no longer advertise on Facebook. "Mozilla is pressing pause on our Facebook advertising," Chief Operating Officer Denelle Dixon wrote in a blog post on Wednesday. She explained ...
Mozilla pulls Facebook advertising after Cambridge Analytica scandalZDNet
Mozilla Suspends Facebook Advertising Amid Cambridge Analytica ScandalHuffPost
Firefox maker Mozilla to stop Facebook advertising because of data scandalUSA TODAY

all 25 news articles »

The Economist

To understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...

Google Sees Future Of Advertising In Blockchain
Google's most senior advertising executive revealed that the company is looking into incorporating blockchain, but there are no official announcements at this time. “This is a research topic, so I don't have anything super-definitive to say. We have a ...
Google is 'actively looking' at how it can use blockchain technology, its head of advertising saysCNBC
The Google News Initiative: Building a stronger future for news - Google BlogGoogle Blog
Introducing Subscribe with Google - Google BlogGoogle Blog
TechCrunch -YouTube -Reuters
all 581 news articles »

Winston-Salem Chronicle

Winston-Salem to vote on bringing fair advertising in-house
Winston-Salem Chronicle
Next week, the Winston-Salem City Council will again consider having city staff do Dixie Classic Fair advertising after diversity concerns were raised about the firm that's been doing it for the last six years. Wildfire LLC, which has been doing ...


5 Stages in Addressing #TimesUp Advertising
First of all, a moment of pause that there are 180 women with C-level titles in advertising. Praise be. Then another nod of affirmation that they joined forces to declare #TimesUp for harassment and inequality in advertising. Those who speak truth to ...

and more »

PDN Online

What Advertising Clients Want Now
PDN Online
“People aren't hiring you to create great pictures, but to get results,” advertising photographer John Keatley told PDN. In today's rapidly changing advertising market, the photographers who have the advantage in landing jobs are able to demonstrate an ...

Naked Security

Mozilla stops Facebook advertising, demands privacy changes
Naked Security
The advertising pause is a largely symbolic act – Mozilla's spend on the network is unlikely to register on Facebook's radar next to large clients – but it does raise the tricky issue of the conditions under which the organisation might feel able to ...

and more »


With Facebook distracted, Google is going on the offensive
As Facebook's top brass holed up yesterday to deal with the fallout from data privacy revelations that erased more than $50 billion in market value in two day, its top rival, Google, was addressing the two companies' biggest clientele: the advertising ...

and more »
Google News

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More


The unnecessary and extensive use of female models in advertisements... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More