Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Create A Killer Brochure: 9 Steps to the Perfect Piece > NetSparsh - Viral Content you Love & Share

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

14 Ways Print Advertising Can Provide New Audience Potential For Your Company
Forbes
Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ...


We are Social Media (press release) (blog)

Facebook Cracks Down On Low-Quality Advertising
We are Social Media (press release) (blog)
Facebook is cracking down on low-quality ads by reducing distribution or disapproving them altogether. These include clickbait ads or ads that direct people to unexpected content or create bad experiences for them. Facebook wants ads on its platform to ...


The A.V. Club

Bask in the unmitigated gall of these obvious advertising rip-offs of well-known songs
The A.V. Club
Ah, advertising: The grand pursuit of selling human emotions back to the people who feel them. At its best, a great ad is a form of Don Draper-esque high art; more often, though, it's a crude copy of something real, a notion that's heavily emphasized ...
YouTube HTML5 Video PlayerYouTube

all 107 news articles »

Madison.com

Laura Kiefert: End false political advertising
Madison.com
Dear Editor: Once again, we are being bombarded with negative political ads, often filled with half-truths and outright lies. I am disgusted by the attack ads being levied this year against gubernatorial candidate Tony Evers and Senate candidate Tammy ...


The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...


Business Insider

What you need to know in advertising today
Business Insider
On Tuesday, a group of small advertisers that call themselves LLE One (and is made up of social media firm Crowd Siren, Social Media Models, and Quirky) added a complaint to a two-year lawsuit accusing Facebook of ad fraud. Per the lawsuit, Facebook ...

and more »

Sierra Star (blog)

Why not treat political advertising like tobacco ads? That and other musings
Sierra Star (blog)
Political advertising is and always has been banned on British radio and TV by its citizens. The United Kingdom's Electoral Reform Society observes, “The US experience shows the only people who profit from TV ads are moneyed interest groups, TV ...


The Parsons Advocate

Davis' Verglas Media produces FarmFreshWV advertising campaign
The Parsons Advocate
When the West Virginia Food and Farm Coalition approached Victoria Weeks, owner of Verglas Media, about the FarmFreshWV advertising campaign, she knew she had a unique opportunity to convey an important message.


We are Social Media (press release) (blog)

Meet Grant – The Only Human Designed To Survive A Career In Advertising
We are Social Media (press release) (blog)
What if none of us were indeed designed to survive the trauma of a career in advertising? None of us, except him: Meet Grant. Maybe you remember “Meet Graham,” the “mother” of all road-safety campaigns from Australia that dominated at the award shows ...


AdExchanger

California's Privacy Law: A Raw Deal For The Advertising Industry
AdExchanger
This provision would seem to prohibit the paid advertising model that fuels nearly all digital content distribution. From the perspective of the California Legislature, the exchange of data is so risky that the consumer is prevented from sharing data ...

and more »
Google News

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More