Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Customer-Involving Signage and Selling > NetSparsh - Viral Content you Love & Share

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could become known for catchy sayings, advice, or questions (that are answered in the next day or week's sign message). Messages may or may not be directly related to the store's products or services ? but they should appeal to the store's kind of clients. For example, a beauty salon may have hair-related sayings ? or simple quotes on beauty ? and wit.

3. For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, beautiful adults, etc.) using or discussing your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing ? and/or another on a stand in the window, facing out with the sound piped out from above peoples' heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called "reality TV" has proved that.

4. Do a variation of the Burma-Shave signs of America's past where people driving through long stretches of boring desert or other unchanging landscapes. The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a block could co-create a continuing set of signs, with messages about their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot, depending on the sign placement.

Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract more shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition ? and exactly how you will serve those largely unspoken needs:

1. "Time-Starved Culture"

Both bricks and mortar and 'only online" stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients' names and mailing addresses . . .

2. "Need to be Known in a Relationship-Diminished World"

. . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . .

3. "Worried About Money"

. . .then offer, upfront, a "special savings" if your customer spends at least a certain level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. "Seeking Value"

. . or, rather than offer a "special savings", cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.

Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more.

Kare Anderson is the author of LikeABILITY (see Grand Store at, Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

New York Times

Air France Reminds Travelers What Their Flight Could Be Like - The ...
New York Times
In a new ad campaign aimed at distinguishing itself from low-cost competitors, the airline is emphasizing the in-flight perks included with a standard ticket.

and more »

SiliconANGLE (blog)

Twitter Reportedly Joins Rivals in Banning Advertising for Cryptos
Finance Magnates
At the time, Facebook said those products are “frequently associated with misleading or deceptive promotional practices”. . Meanwhile, it's not clear yet if Twitter will join Google and Facebook to stop ads for other financial products like ...
Report: Twitter set to be the latest company to ban crypto advertisingSiliconANGLE (blog)
Twitter Will Reportedly Ban Crypto-Related AdvertisingDCEBrief (press release)
Bitcoin bounces $700 in less than three hours, capping wild weekend that brought it below $7400CNBC
all 94 news articles »

Digiday Research: Only 20 percent of retailers are advertising on Amazon
At the Digiday Retail Summit event last month in Austin, Texas, we sat down with 53 retail executives to hear how they approach marketing on Amazon. Check out our earlier research on European publishers' adoption of programmatic advertising here. Learn ...

and more »

The Guardian

'It might work too well': the dark art of political advertising online
The Guardian
Parscale had been a little-known digital marketing executive working out of Texas when he was tapped to build Trump's campaign website in 2015. Until then, digital advertising was barely a rounding error in campaign budgets. In 2008, the year Barack ...
The Cambridge Analytica scandal: Proof advertising is now a major menace to societyMumbrella Asia
The Cambridge Analytica scandal: Proof advertising is a major menace to societyMuMbrella
Facebook, online political advertising under fire following Cambridge Analytica data breachThe Drum

all 850 news articles »


How advertisers can stay afloat after net neutrality is gone
While it's still not clear what internet service providers will do after Ajit Pai's FCC voted to repeal net neutrality rules, it's certain that many online business models will be facing major upheavals. Of special concern is online marketing, which is ...

Investopedia (blog)

Blockchain Unlocking Advertisers' Profit Potential | Investopedia
Investopedia (blog)
In online advertising's current paradigm, there is an unavoidable conflict of interest. Enter blockchain.

and more »

Lidl hires The Martin Agency for new advertising campaign
The Germany-based grocery chain, which opened its first U.S. stores last summer, has hired Richmond-based The Martin Agency to develop an advertising campaign that takes aim at competitor's higher prices. The “Don't Let Them Waste Your Money” ad ...

Scientific American (blog)

What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

Finance Magnates (blog)

Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit ...
Finance Magnates (blog)
The authorities did not release the details of the alleged offenders, but the move is seen as being part of a wider crackdown. Google bans cryptocurrency advertisement. People had been suspicious for some time, but last week it was confirmed: Google is ...

and more »

New Haven Register

New Haven seeks more control over electronic advertising signs
New Haven Register
NEW HAVEN — Local and state efforts are underway to give municipalities more control over electronic advertising signs within their borders after one was recently erected on Whalley Avenue near a traffic light and a facility for adults with special ...

Google News

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More