Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Customer-Involving Signage and Selling > NetSparsh - Viral Content you Love & Share

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could become known for catchy sayings, advice, or questions (that are answered in the next day or week's sign message). Messages may or may not be directly related to the store's products or services ? but they should appeal to the store's kind of clients. For example, a beauty salon may have hair-related sayings ? or simple quotes on beauty ? and wit.

3. For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, beautiful adults, etc.) using or discussing your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing ? and/or another on a stand in the window, facing out with the sound piped out from above peoples' heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called "reality TV" has proved that.

4. Do a variation of the Burma-Shave signs of America's past where people driving through long stretches of boring desert or other unchanging landscapes. The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a block could co-create a continuing set of signs, with messages about their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot, depending on the sign placement.

Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract more shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition ? and exactly how you will serve those largely unspoken needs:

1. "Time-Starved Culture"

Both bricks and mortar and 'only online" stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients' names and mailing addresses . . .

2. "Need to be Known in a Relationship-Diminished World"

. . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . .

3. "Worried About Money"

. . .then offer, upfront, a "special savings" if your customer spends at least a certain level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. "Seeking Value"

. . or, rather than offer a "special savings", cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.

Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more.

Kare Anderson is the author of LikeABILITY (see Grand Store at http://www.SayitBetter.com), Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Imperfect Is Perfect: The New Advertising Standard
Forbes
For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this ...


The Atlantic Names New VPs of Advertising Partnerships - The Atlantic
The Atlantic
Washington, D.C.; (November 16, 2017)—The Atlantic Publisher and SVP Hayley Romer announced today two key leadership positions: Ryan McRae is joining ...

and more »

Forbes

'Friendsgiving' Is The Advertising Buzzword That's About To Be Everywhere
Forbes
And of course, advertisers have taken notice. Bailey's attempted a trademark in 2011, the same year they used the word in a new campaign. Butterball filed a trademark application in 2013. One blogger notes that Taco Bell was also ahead of the curve in ...


Forbes

The Next Great Television Innovation Will Reshape Advertising
Forbes
Working in the advertising business, and particularly in a TV-centric role, I find myself involved in many conversations moving toward a few common questions: How might TV evolve, and what might the next version look like? What does this mean for ...


Forbes

4 Ways Blockchain Will Transform Digital Marketing And Advertising
Forbes
When we think of blockchain, most of us probably think of finance, cryptocurrencies, and digital ledgers. That makes sense. After all, blockchain is the tech supporting Bitcoin—a currency attempting its own form of financial disruption. But what many ...


AdExchanger

Zero-Data Media Could Be The Future Of Digital Advertising
AdExchanger
The notion of anonymity and advertising has always seemed rather utopian, but with increased measures for consumer privacy being baked into browsers and operating systems, the future of digital media will inevitably be more privacy-friendly than today.

and more »

Deadline

Viacom Tops Q4 Estimates On Improved Advertising And Film ...
Deadline
UPDATED at 7AM PT with executive comments: Viacom ended its fiscal year with a mixed-to-positive fourth quarter featuring a slim total revenue gain and ...
7 Stocks of the Month: December EditionZacks.com
Viacom Inc. - VIAB - Stock Price Today - ZacksZacks Investment Research

all 118 news articles »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Everything that you need to know about advertising today.

and more »

Los Angeles Times

Sean Hannity calls 'cease-fire' on Keurig, but some advertisers still seem wary
Los Angeles Times
Fox News Channel's Sean Hannity has called on his supporters to stop smashing Keurig coffee makers to protest a decision to stop advertising on his show, but it remains unclear whether Keurig will return as a sponsor. The “Hannity” show and a liberal ...
Do advertising boycotts hurt Fox News' Sean Hannity?USA TODAY
Advertisers Delete Tweets Around Calls to Boycott Sean HannityNew York Times
Reddi-Wip, Hebrew National Aren't Really Boycotting Hannity Over Roy MooreAdAge.com
KY3 -Autoblog (blog) -CNNMoney
all 240 news articles »

Bitcoin Magazine

MadHive's Mission to Restore Transparency and Fairness to ...
Bitcoin Magazine
Digital technology should make the advertising business more efficient. But it has not — at least not from the perspective of companies that place ads or ...

and more »
Google News

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More