God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.

They don't make the greatest commission for a salesman of advertising specialties, but I can't stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I've yet to approach anyone in any kind of business where I don't feel that a refrigerator magnet will be effective advertising. Granted, some are more suited than others, but I still maintain that they'd be of use to any business.

Domino's Pizza is notorious for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Domino's when I was a young guy, as a delivery driver. Often, whenever sales would dip a little, or the manager was bucking for a prize, we would go "door hanging". Boy did these door hangers produce strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a "slow" neighborhood, hanging these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out "door hanging" you could count on a lot of calls coming in that evening from the area you'd just targeted, for the next 3 days. The problem with these door hangers is, they're paper, and they wind up in the trash, rather quickly.

A refrigerator magnet, almost always ? always winds up on the refrigerator. And there it stays, for a long, long time. What other conventional advertising stays in a home that long? A commercial, printed advertisement, a radio address, nothing ? stays as long as the magnet. And no matter what is put on the fridge, be it your child's neatest drawing of a hairy fire truck, or their lunch menu at school, what's on the very top? The beautiful, blessed magnet sporting YOUR company logo!

Let's say you own a heating and a/c company. You get a call from a referral, or yellow page ad. You show up, fix the problem the customer is happy with the work you've done, the price you charged, and then you or one of your service technicians leaves. Three, or four years go by, and this same customer's a/c breaks down. He says to his wife, "honey, what was the name of that company we used last time?" Who can remember that long ago? Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this customer's fridge the last time he was over, the number would be right there waiting for him. What if this time, he's going to need his complete a/c unit replaced? That's one heck of a sale to miss out on.

Now most men will probably gripe at me for this one, but c'est la vie. Let's say you're a florist. A young teen boy calls to get a mum for his girlfriend for homecoming or a corsage for prom or roses for Valentines. You deliver the item(s) with a refrigerator magnet. Months roll by, and the teen girl's father wakes up and realizes TODAY is his anniversary, and he didn't buy his wife a gift! Trust me; his immediate thought goes to flowers. The old faithful, the default at any time, flowers. He's going to have them delivered to her work. He remembers the "free delivery" comment on the magnet of your shop, and goes right to it. He calls the number and places his order. Without the magnet, he would have called AAAAmanda's Flowers in the yellow pages.

Online businesses can benefit too. Now if promoting a web site, one would immediately think to sell a promotional item that would sit by a computer, but I disagree. If you sent a magnet to an existing customer, it'd wind up on his or her fridge. A friend, family member, or delivery person could see it, and inquire about the site. In addition, magnets will adhere to most automobiles. You can carry them around with you, and put them on cars, for focused advertising. I have one client that does this, he's in real estate. Often he'll stop by a prospect's home, and if no one answers the door, yet a car is in the driveway, he puts a magnet on the car as he leaves. It's produced positive results for him, he says. And he's gotten word of mouth advertising from those people as well. I'd be willing to bet that it came from friends and family seeing the magnet on the former customer's refrigerator, or toolbox, beer keg cooler, etc.

In my opinion, no business is unable to benefit from this item. So if you own a company and you're looking to advertise, consider the refrigerator magnet. They're inexpensive, and last a long, long time. Plus the Dominos one on your fridge is lonely, I'm sure.

Need content? You may use this article at your website, or in your newsletter. The only requirement is inclusion of the following sentence - Article by Kirk Otto of http://www.MakeYourCompanyVisible.com - a premiere source for promotional advertising products.

In The News:

Festive advertising expected to grow 12% up to Rs 20,000 in 2019  MoneycontrolDespite a slump in consumer spending and slowdown, festive advertising is expected to grow at 10-12 percent over 2018 to touch as much as Rs 20,000 crore ...
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
What You Need to Know About Advertising on TikTok  Social Media TodayTikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  ForbesIn an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.
Twitter bans advertising from state-controlled news outlets  EngadgetTwitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...
APAC leaps ahead with in-app mobile advertising  WarcThe Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.
Facebook unveils tool that allows users to curb targeted advertising  Financial TimesFacebook has launched a long-awaited privacy tool that will allow users to prevent websites from passing on their data to the social network for the purposes of ...
Weedmaps to stop advertising unlicensed pot businesses  CityNews VancouverLOS ANGELES — The major online pot shop directory and cannabis marketplace Weedmaps says it will no longer allow unlicensed marijuana businesses to ...
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNETIt's one more criticism of the e-cigarette industry's effect on young people.
8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day  AdweekAdvertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York TimesMr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  AdweekPubMatic's survey finds programmatic players seek refuge in private marketplaces.
Out-Of Home Advertising Grows Nearly 8% In Q2, Digital Soars 08/22/2019  MediaPost CommunicationsOut-of-home advertising grew nearly 8% in the second quarter — the best quarterly growth since 2007, according to the Out of Home Advertising Association of ...
Connected TV is the future of advertising: The Drum Programmatic Punch APAC  The DrumThe media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, ...
Nine sees a better advertising market from September  AdNewsJuly was weak but August is better.
10 marketing and advertising companies helping with CCPA regulation  Business InsiderThis story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME ...
The rise of advertising activism in the Trump era  AxiosAn increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...
Twenty years in advertising sees massive change  Stuff.co.nzWhen Chris Williams started King St advertising it was 1999. Mark Zuckerberg was only 15-years-old and Facebook was still a twinkle in the billionaire's eye.
China expert Jonathan Smith picks his Desert Island Ads  More About Advertising | Insights into AdvertisingJonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the ...
SCA's Grant Blackley sees advertising growth ahead  AdNewsWe believe the market will flatten out ... move back into growth in October and beyond.
Facebook Advertising for Businesses: How to Attract Customers Online  Miami's Community NewspapersBring your laptops to this hands-on 3-hour bootcamp to get any business started with Facebook ads, no experience required. Digital marketing expert Dan Grech ...
NHS to create new £150m advertising and marketing services framework  The DrumThe National Health *Service* (NHS) is to create a new advertising and marketing services framework valued at £150m.
How Skore condoms is scoring big with innovative advertising  Exchange4MediaVishal Vyas, General Manager, Marketing, TTK protective devices Pte. Ltd., talks about their marketing strategies and new products in the industry.
Advertising in 2020 and beyond  The Maravi PostWhile some believe the point is exaggerated, it's hard to argue against the idea in some basic form that increasingly, companies view their customers as ...
Mondelez global advertising creative goes to WPP and Publicis  Exchange4MediaWhile Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP.
Redesigning advertising strategies for digital  The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...
Closing the circle: connecting the world of programmatic advertising  The Drum80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad ...
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
Elections Canada climate advertising guidelines puts chill on green groups' advocacy  NasdaqAug 20- Canadian environmental groups fear losing their tax-free charity status if they run paid climate change advocacy adverts ahead of the October.
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
OTT and video advertising are part of every media plan today: Uday Sodhi  Exchange4MediaSodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and ...
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.comThe interactive, annotated project celebrates 60 years of the show.
New Yorkers Sound Off On Decision To Put Advertising On Iconic Pepsi-Cola Sign In LIC  CBS New YorkNEW YORK (CBSNewYork) — The famous Pepsi-Cola sign in Queens has a new look for the first time in its 80-year history, and some people are not pleased.
Here's a running list of all the companies pulling advertising from Alan Jones  SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.
Twitter bans state media advertising after Chinese accounts ‘manipulate’ Hong Kong protests  The IndependentTwitter has banned state-run media from advertising after discovering Chinese accounts attempting to “manipulate” protests in Hong Kong. Both Twitter and ...
The Advertiser Embargo Against Tucker Carlson Is Working  New York MagazineOn August 7, the day after Tucker Carlson called America's white-supremacy problem “a hoax,” the Fox News host announced a weeklong trip “to the ...
MLB Uniform Advertisements Could Be On The Way  ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...
YouTube To Stop Advertising To Kids After Being Slugged With Multi-Million-Dollar Fine  B&TGoogle-owned YouTube will no longer deliver targeted ads to children, after being hit with a “multi-million-dollar” fine. It was reported in June that YouTube was ...
OVO Energy brand chief: 'we're making our advertising green'  CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
The state of this! Twitter’s advertising ban is ideological & anti-democratic  RTThe news that Twitter is to ban 'state-controlled news media entities' from advertising on its platforms raises several worrying concerns which urgently need to be ...
EE grasses on Three UK for its 5G advertising  Telecoms.comThree UK has run an ad campaign claiming its 5G network is the only 'real' one. Unsurprisingly other 5G providers are unhappy about this and at least one had ...
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. and Viacom Inc. creates a larger media company better positioned to pursue advanced advertising technology and ad-supported ...
Is reward-based advertising the booming frontier for digital medium?  Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Amazon’s high-flying advertising growth levels out  Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...
Advertising patches soon coming to MLB?  NBCSports.comA new addition might be coming to MLB uniforms soon but we're not too sure how everyone is going to feel about it.
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.
How Augmented Reality Will Become a Lynchpin of Future Advertising  EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Facebook's VP of advertising David Fischer on the marketer of the future  The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...
Twitter bans ‘state media’ from advertising… and guess who decides how they are defined  RTAs mainstream media outlets accused Twitter of allowing a Chinese news agency to advertise its reporting on the Hong Kong protests, the platform announced it ...
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Choosing Wisely campaign backs ban on direct to consumer advertising of medicines  New Zealand Doctor OnlineThe New Zealand Choosing Wisely campaign is joining Consumer NZ and others in calling for a ban on the advertising of prescription medicines to consumers.
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
Is Huawei a Threat to Google's Advertising Business?  Market RealistHuawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.
Twitter to no longer accept advertising from state-controlled news media  CNASAN FRANCISCO: Social networking *service* Twitter on Monday (Aug 20) said it would no longer accept advertising from state-controlled news media. ...
Advert for gambling app banned for using young footballers  The GuardianA Facebook advert for a gambling app featuring young football players including Raheem Sterling, Jadon Sancho and Kylian Mbappé has been banned by the ...
Carlson Hemorrhaging Advertisers After Offensive Comments  TPMFox News host Tucker Carlson's recent comments about white supremacy being a “hoax” have driven off yet more advertisers from his show.
Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNetAdvertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
Agent reported to advertising watchdog after complaint challenging its Google reviews  Property Industry EyeAn agent was reported to the Advertising Standards Authority after a series of favourable Google reviews. The reviews appeared on the right-hand side of the ...
Lee Jeans is doubling its digital advertising budget  DigidayLee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDeskAmazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  ForbesWith privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...
US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market RealistTwitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.
Facebook to remove thousands of outdated interest targets for advertising  Marketing LandFacebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing LandOnce upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health OrganizationAs called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.comIt's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.
Facebook Watch Draws More Advertisers—Gradually  The Wall Street JournalAdvertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.
Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions  Marketing LandThis is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on ...
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVsIs it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDeskThe U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).
Condé Nast's global restructure binds sales and advertising arms  The DrumVogue publisher Condé Nast has initiated a wholesale restructure of its leadership team and organisation structure, leaving it with a more cohesive, global ...
National's 'desperate' attack ads to be investigated by Advertising Standards Authority  Stuff.co.nzThe National Party's attack ads against Labour may have breached advertising standards.
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchangerAs Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...
Kroger Is Upping Its Advertising Game  FortuneNaming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.
Facebook's Expanding Search Advertising  Motley FoolMore marketers can now place ads in Facebook's search results, but there's a catch.
Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax'  HuffPostLong John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...
The Rise of Automation and Smart Campaigns in PPC Advertising  Coast DigitalAutomation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away ...
'The bloke's had too many chances': Advertisers pulling money from Alan Jones get attention  Women's AgendaSee updated list of advertisers that have pulled their spend from the Alan Jones show below, including on Tuesday afternoon Chemist Warehouse. They follow ...
Richardson revolutionises airport advertising at the BIA  ft.lkRichardson is proud to have been awarded the advertising franchise in the Pier and 1st floor of the Passenger Terminal Building which includes the Immigration ...
Former FuboTV, AT&T Exec Joins Comcast Advertising  Light ReadingJoel Armijo named CFO of Comcast's ad unit, reporting to unit president Marcien Jenckes.
Pinterest reports strong demand for advertising on its social-media service  AdAge.comThe stock gained value on a second-quarter report highlighting revenue, users, and a 2019 forecast.
Google advertising rebound propels revenues higher  Financial TimesSecond-quarter growth quietens fears of slowdown and sends parent Alphabet's shares higher.
Thanks A Bunch To Our Awesome Advertisers  Above the LawIf you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email advertising.
Despite scandals, advertisers say YouTube Kids is effective  DigidayWhen YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York TimesSome of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...
Facebook is Letting More Advertisers Place Ads in Search Results  Search Engine JournalMore advertisers can now place ads in Facebook's search results, a placement that has been in testing since last year.
How TikTok is a readymade platform for targeted advertising  Exchange4MediaDespite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base.
Nation Informs Body-Positive Advertisers It Ready To Go Back To Staring At Unattainably Attractive People  The OnionNEW YORK—Admitting that the past few years of greater representation had accomplished the goal of making them feel much better about themselves, ...
Google Makes YouTube Masthead Ads Available to All Advertisers  Search Engine JournalGoogle is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More