God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.

They don't make the greatest commission for a salesman of advertising specialties, but I can't stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I've yet to approach anyone in any kind of business where I don't feel that a refrigerator magnet will be effective advertising. Granted, some are more suited than others, but I still maintain that they'd be of use to any business.

Domino's Pizza is notorious for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Domino's when I was a young guy, as a delivery driver. Often, whenever sales would dip a little, or the manager was bucking for a prize, we would go "door hanging". Boy did these door hangers produce strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a "slow" neighborhood, hanging these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out "door hanging" you could count on a lot of calls coming in that evening from the area you'd just targeted, for the next 3 days. The problem with these door hangers is, they're paper, and they wind up in the trash, rather quickly.

A refrigerator magnet, almost always ? always winds up on the refrigerator. And there it stays, for a long, long time. What other conventional advertising stays in a home that long? A commercial, printed advertisement, a radio address, nothing ? stays as long as the magnet. And no matter what is put on the fridge, be it your child's neatest drawing of a hairy fire truck, or their lunch menu at school, what's on the very top? The beautiful, blessed magnet sporting YOUR company logo!

Let's say you own a heating and a/c company. You get a call from a referral, or yellow page ad. You show up, fix the problem the customer is happy with the work you've done, the price you charged, and then you or one of your service technicians leaves. Three, or four years go by, and this same customer's a/c breaks down. He says to his wife, "honey, what was the name of that company we used last time?" Who can remember that long ago? Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this customer's fridge the last time he was over, the number would be right there waiting for him. What if this time, he's going to need his complete a/c unit replaced? That's one heck of a sale to miss out on.

Now most men will probably gripe at me for this one, but c'est la vie. Let's say you're a florist. A young teen boy calls to get a mum for his girlfriend for homecoming or a corsage for prom or roses for Valentines. You deliver the item(s) with a refrigerator magnet. Months roll by, and the teen girl's father wakes up and realizes TODAY is his anniversary, and he didn't buy his wife a gift! Trust me; his immediate thought goes to flowers. The old faithful, the default at any time, flowers. He's going to have them delivered to her work. He remembers the "free delivery" comment on the magnet of your shop, and goes right to it. He calls the number and places his order. Without the magnet, he would have called AAAAmanda's Flowers in the yellow pages.

Online businesses can benefit too. Now if promoting a web site, one would immediately think to sell a promotional item that would sit by a computer, but I disagree. If you sent a magnet to an existing customer, it'd wind up on his or her fridge. A friend, family member, or delivery person could see it, and inquire about the site. In addition, magnets will adhere to most automobiles. You can carry them around with you, and put them on cars, for focused advertising. I have one client that does this, he's in real estate. Often he'll stop by a prospect's home, and if no one answers the door, yet a car is in the driveway, he puts a magnet on the car as he leaves. It's produced positive results for him, he says. And he's gotten word of mouth advertising from those people as well. I'd be willing to bet that it came from friends and family seeing the magnet on the former customer's refrigerator, or toolbox, beer keg cooler, etc.

In my opinion, no business is unable to benefit from this item. So if you own a company and you're looking to advertise, consider the refrigerator magnet. They're inexpensive, and last a long, long time. Plus the Dominos one on your fridge is lonely, I'm sure.

Need content? You may use this article at your website, or in your newsletter. The only requirement is inclusion of the following sentence - Article by Kirk Otto of http://www.MakeYourCompanyVisible.com - a premiere source for promotional advertising products.

In The News:

Honest Ads Act Is False Advertising  The Wall Street Journal
Pueblo City Council approves marijuana advertising changes  KOAA.com Colorado Springs and Pueblo News
Effective advertising appreciated  Central Coast Newspapers

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More