The Key to a Successful Affiliate Program

Two Christmases ago I tugged on one of those paper crackersand after a small bang, out popped a piece of yellow paperthe size of a credit card.

On one side was a riddle that didn't make much sense, buton the other side was an 'Inspirational Quote' that made alot of sense.

So much so, that I still have it in my wallet.

This is what it said: "The shortest and best way to makeyour fortune is to let people see clearly that it is intheir interests to promote yours".

I'm constantly amazed to see affiliate programs that offer20%, or even as little as 15%, to their affiliates.

It is generally accepted that the production of anyinformation product is only 10 percent of the wholeprocess.

What's the other 90 per cent? Marketing!

My own affiliate program gives 50% commissions, and Iwouldn't dream of offering less. After all, who makes thesale - me or the affiliate?

It may be disappointing to see 50% of your sale price goingto your affiliates. But it's worth remembering this:without your affiliate, that sale simply wouldn't haveoccurred.

Of course, there are many other factors involved inbuilding a successful affiliate program, but this is thefirst and most important: make your affiliates your equalpartners, because they'll be doing 90% of the work.

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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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In The News:

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Radio Ink

Green Joins Sun & Fun Media As Chief Revenue Officer
Radio Ink
Sun & Fun CEO Rob Koblasz said, “Dennis Green is one of the most respected, experienced, and trusted affiliate sales executives in the radio industry, and we are thrilled that he is joining Sun & Fun Media as Chief Revenue Officer. With Dennis ...


Reuters

Twenty-First Century Fox revenue beats as cable sees highest earnings ever
Reuters
(Reuters) - Twenty-First Century Fox Inc's (FOXA.O), the media and entertainment company controlled by Rupert Murdoch, reported quarterly revenue that beat analysts' estimate on Wednesday, as higher fees from cable and satellite distributors drove ...
Twenty-First Century Fox revenue beats on gains from affiliate feesNasdaq
21st Century Fox revenue dinged by NFLMarketWatch
Twenty-First Century Fox gains as cable revenue rises 10%CNBC
Deadline -Zacks.com -TV News Check -Nasdaq
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Variety

CBS Says Q1 Profit Rises on Advertising, Affiliate and Content Revenue
Variety
CBS Corp. said first-quarter profit rose as revenue from advertising, content licensing and affiliate fees – its three main financial engines increased during the period. The New York owner of CBS Corp. and Showtime said revenue rose 13% to $3.76 ...
CBS tops estimates on healthy ad salesReuters
CBS Q1 Earnings Beat Estimates, Non-Ad Revenues Grow Y/YNasdaq
CBS quarterly revenue, profit beat estimates on healthy ad salesBusiness Insider

all 111 news articles »

Reuters

Viacom forecasts growth rebound in US ad sales, affiliate revenue
Reuters
Viacom's domestic advertising revenue fell 3 percent to $841 million, while analysts expected a 3.8 percent decline, according to financial and data analytics firm FactSet. Domestic affiliate revenue, or the fees collected from U.S. cable and satellite ...
International TV Growth, Paramount Gains Power Viacom Q2 EarningsVariety
Viacom Says Its Turnaround Is On TrackWall Street Journal
Viacom Reports Higher Earnings Despite US Network DeclinesBroadcasting & Cable
MarketWatch -Deadline
all 103 news articles »

CalvinAyre.com

Bet On Aces launches managed affiliate programme with Income Access
CalvinAyre.com
To celebrate the launch of the new Bet On Aces affiliate programme, the brand is offering 50% revenue share to affiliates for the first three months.This will revert to 35% following the promotion period. Cost per acquisition (CPA), fixed fee and ...


All Access Music Group

Dennis Green Exits As SVP/Affiliate Sales At Westwood One, Joins Sun & Fun Media As CRO
All Access Music Group
"DENNIS GREEN is one of the most respected, experienced, and trusted affiliate sales executives in the radio industry, and we are thrilled that he is joining SUN & FUN MEDIA as Chief Revenue Officer," said SUN & FUN MEDIA CEO/Co-Founder ROB ...


Finance Magnates

Your Next Forex Acquisition Channel: Affiliate Marketing
Finance Magnates
These include making it easy for affiliates to understand brand USPs, offering reliable programme support, providing clear terms and conditions and, perhaps most importantly, offering a fair commission model through which affiliates can generate revenue.


Nasdaq

21st Century Fox (FOXA) Q3 Earnings Miss, Revenues Beat
Nasdaq
On the basis of component, affiliate revenues (47.3%) increased 11% from the year-ago quarter to $3.51 billion. At domestic cable channels, affiliate revenues grew 10% owing to a rise in contractual rate across all domestic brands. Affiliate revenues ...
Fox's Q3 revenues slide without Super Bowl ad moneyFierceCable
Good and Bad Results for Twenty-First Century FoxU.S. News & World Report
Dump Twenty-First Century Fox Inc Stock Before Things Get WorseInvestorplace.com
Investorplace.com -USA TODAY
all 137 news articles »

Radio & Television Business Report

Green Elects For Some Sun & Fun
Radio & Television Business Report
Green has just accepted the role of Chief Revenue Officer at Sun & Fun Media, a radio industry operation that provides stations “products and services designed to increase sales, improve ratings, and reduce expenses for 100% barter.” It's a newly ...


TechCrunch

TheSkimm closes its $12M Series C with big names Shonda Rhimes and Tyra Banks on board
TechCrunch
The company generates revenue from a variety of sources, including its app subscriptions, native ads, affiliate, content licensing and distribution, theSkimm notes in an announcement. The company is not offering revenue details, however. “As a female ...

and more »
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