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The Key to a Successful Affiliate Program > NetSparsh - Viral Content you Love & Share

The Key to a Successful Affiliate Program

Two Christmases ago I tugged on one of those paper crackersand after a small bang, out popped a piece of yellow paperthe size of a credit card.

On one side was a riddle that didn't make much sense, buton the other side was an 'Inspirational Quote' that made alot of sense.

So much so, that I still have it in my wallet.

This is what it said: "The shortest and best way to makeyour fortune is to let people see clearly that it is intheir interests to promote yours".

I'm constantly amazed to see affiliate programs that offer20%, or even as little as 15%, to their affiliates.

It is generally accepted that the production of anyinformation product is only 10 percent of the wholeprocess.

What's the other 90 per cent? Marketing!

My own affiliate program gives 50% commissions, and Iwouldn't dream of offering less. After all, who makes thesale - me or the affiliate?

It may be disappointing to see 50% of your sale price goingto your affiliates. But it's worth remembering this:without your affiliate, that sale simply wouldn't haveoccurred.

Of course, there are many other factors involved inbuilding a successful affiliate program, but this is thefirst and most important: make your affiliates your equalpartners, because they'll be doing 90% of the work.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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In The News:

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Variety

Viacom Posts Earnings Gains Despite Paramount Loss, Affiliate Revenue Drop
Variety
Viacom delivered an improved financial performance for its fiscal fourth quarter despite a drop in cable affiliate revenue and a $59 million hit on the Paramount side from the collapse of its film financing deal with China's Huahua. Viacom topped ...
Viacom expects distributor revenue to drop in 2018; shares sinkReuters
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Reuters

Studio, affiliate fees pace revenue growth at Fox
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Twenty-First Century Fox (FOX +1.2%, FOXA +1.2%) grew revenues 8% with broad gains across all segments in its fiscal Q1 earnings. Revenues hit $7B, paced by higher affiliate revenues in cable and broadcast, as well as higher revenues from Filmed ...
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Reuters

CBS Q3 Revenue Rises 3% on Affiliate Fees, Showtime Boxing
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CBS Corp. said third quarter profit rose despite dips in revenue at its flagship TV operations as higher retransmission and affiliate fees and a surge of interest in a Floyd Mayweather boxing match distributed via Showtime helped buoy results. The ...
CBS sales boosted by growth in affiliate, subscription feesFinancial Times
CBS Reports Mixed Q3 Results As CEO Les Moonves Urges Wall Street Not To Lump It With Media RivalsDeadline
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Viacom Shares May Have Bottomed, Says Deutsche Bank
Benzinga
Following the release of its fiscal year fourth quarter results, the management projected to a mid-single digit domestic affiliate revenue decline in 2018, Kraft noted. The analyst said the company is unlikely to miss its 2018 affiliate guidance ...
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'We were leaving money on the table': How Wired is diving into commerce content
Digiday
After two years of experimenting with affiliate links inside its coverage of tech and gift guides, the Condé Nast-owned Wired has rebooted its product review pages to make them more easily shoppable, hired three new editorial staffers for a gear ...


Billboard

Viacom Reports Higher Quarterly Earnings, Flat US Ad Revenue
Billboard
For the final quarter of its fiscal year, Viacom posted, as forecast, higher advertising revenue at its media networks unit and a drop in U.S. affiliate revenue amid continued pay TV subscriber declines. Worldwide ad revenue rose in the latest quarter ...


The NonProfit Times

Revenue Up But Public Support Declined For United Ways
The NonProfit Times
Total revenue for the United Way Worldwide and its 1,142 U.S. affiliates nationwide increased by more than 1.5 percent last year despite a decline of 4.5 percent in public support. United Way Worldwide reported revenue of $3.927 billion for the 2015-16 ...


Awful Announcing

ESPN Remains A Drag On Disney
Forbes
Disney was largely impacted by the higher programming expenses at ESPN, which more than offset growth in its affiliate revenues. Also, ESPN's advertising revenue was down low single-digits in the fourth quarter, as higher rates were more than offset by ...
Disney's Q3 media networks income falls 12% under sports costs, lower ad revenueFierceCable
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Yahoo Sports

ESPN layoffs will slash $80 million in salaries and other costs ...
Yahoo Sports
The pending layoffs have sparked worry through the halls in Bristol. As the saying goes, you don't work for ESPN, you marry it.

and more »

FierceCable

Editor's Corner—The 4 big trends affecting the media industry today
FierceCable
It might be hard for programmers to continue to grow their affiliate revenue. But Viacom CEO Bob Bakish sees mobile content as a potential growth driver in the future. During Viacom's earnings call this week, Bakish said his company still sees ...

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