Selling Merchandise On Your Website

If you take away poker, dating, and naked ladies, custom merchandising is the big success story of the Internet. The ultimate combination of e-commerce and affiliate marketing, millions of websites around the world turn to online merchandising companies - both to market their URL and to extract some cash from loyal visitors.

The key to the success of the industry is on-demand printing, meaning website owners don't usually incur setup costs and do not have to carry inventory.

The business model usually works like this. The webmaster signs up for free ? or for a small monthly fee ? at the merchandising company site. Having uploaded his/her own designs ? often logos, catchphrases or drawings, the webmaster can then place these designs on the range of products offered by the merchandiser. Usually, the merchandise company places a base price on each product, to which the webmaster adds his/her own commission or markup. In some cases, the webmaster can then create a shop which can be integrated into their own site.

The merchandising company normally handles credit-card processing, printing, shipping, and customer service while the webmaster incurs the slightly less arduous task of collecting and banking the commissions.

Beginning to see why its so popular? Let's have a look at some of the industry's big players:

Cafepress

The daddy of the bunch. Founded in 1999 in California, Cafepress was one of the first companies to exploit the massive custom merchandise market. It now sells products on behalf of over 2 million website owners, mainly in the USA.

For all its longevity and wide reach, Cafepress has yet to solve many of the original problems that still bother its users. Despite the clamour from customers, the company has yet to find a way to offer black, or even dark, garments ? still relying on the old white and grey staples and a rather odd collection of pastels. Nor has the company embraced internationalisation, and website owners outside of the USA still baulk at hefty shipping charges and US Dollar pricing.

The free Cafepress service offers limited functionality to users, with only one version of each product allowed. For a monthly fee, Cafepress allows unlimited selling. However, excessive branding makes it rather difficult to integrate the Cafeshop into the look and feel of an existing site.

Cafepress

Zazzle

Another California-based company that launched a similar service to Cafepress in 2003 and has a substantial share of the US market. Again pricing is only available in US Dollars. And while Zazzle's range of garment colours is stronger than Cafepress, printing on black or dark shirts is still not supported.

Zazzle does not charge a monthly fee but webmasters will find it rather more difficult to integrate their shop into the look and feel of their own site.

Zazzle

Spreadshirt

This one looks interesting. Spreadshirt was founded in Germany in 2002 and boasts over 60,000 partners across Europe, winning the Hewlett Packard Business Innovation Award in 2004. Unlike its American competitors, Spreadshirt caters for both European and US customers, using regional shipping companies and allowing webmasters to price products in Euros, Sterling, or US Dollars. Shops can also be automatically translated into eight languages.

Spreadshirt has also solved the thorny "black shirt" issue, offering over 50 products in a full range of colours. However, it's probably the different printing options that sets the service apart. In particular, Spreadshirt's "flock" printing ? creating a raised felt finish ? produces a result much more impressive than regular digital print.

Finally, hats off to Spreadshirt for managing to keep its branding on the product but still allow webmasters full control over the look and feel of their shops. Already a dominant force in the European market, Spreadshirt could be set to give Cafepress a run for their money in the US.

Spreadshirt US Spreadshirt UK

EShirt

EShirt is another European company ? this time Italian-based - providing an almost-identical product range to Cafepress ie no dark shirts. Euro, US Dollar and Sterling pricing is available. However, the only print option available is digital hot press printing ? not the longest lasting technique.

The most inconvenient aspect of EShirt's service is shop integration. You must register as a Tradedoubler affiliate before you can even apply for an EShirt shop. And even then, it is not possible to recreate the look and feel of your own site.

EShirt

Suzanne Power is the editor of GrandWebDesigns.com

http://store.xiiiv.com/rss
In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The Verge

PopSugar allegedly stole 'millions' of Instagram influencer photos — and made money with them
The Verge
Since the quaint, pastoral days of catfishing, intellectual property theft and profit-piggybacking on the internet has always been difficult to track, and it's only getting harder. Online scams are a part of life now, not to mention excellent podcast ...

and more »

TechCrunch

Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest
TechCrunch
For instance, the authors of the study suggest that products like YouTube should have better native features to disclose affiliate sponsors. Placing disclosures though could dampen enthusiasm for some clearly high-engagement content. How then can ...
Only 10% Of Affiliate Links On YouTube Are Being Disclosed, Princeton Study FindsTubefilter

all 2 news articles »

Law.com

Fox Rothschild Grows Revenue 8 Percent, PPP Up 1.7 Percent
Law.com
Revenue per lawyer increased by 1.3 percent, to $605,000. Profits per equity partner were up 1.7 percent, reaching $675,000, while net income increased by 3.8 percent. Morris said the firm measures its success more by the average compensation for all ...


Racked

PopSugar Under Fire for Stealing Influencers' RewardStyle Pictures ...
Racked
On Sunday evening, Maren Jensen, who runs the blog Midwest in Style, logged on to a Facebook group where she swaps advice and support with about 2,000 other members who work with the affiliate platform RewardStyle and its Instagram product LiketoKnow ...

and more »

CNBC

AT&T CEO argues missing one technology cycle 'will make you sick for a very long time'
CNBC
Furthermore, it would make bad business sense to restrict distribution, as it would limit revenue from affiliate fees and advertising. "The more people who are watching your content, the more your content is worth," he said during Thursday's testimony ...

and more »

How One Young Entrepreneur Got Hooked On Creating High-Revenue, Ultra-Lean Businesses
Forbes
Tapping what he had learned about HTML from one of his teachers and what he'd taught himself about Google advertising, he created an affiliate marketing business in between attending classes at Indiana Wesleyan University. At the business, he built ...


Business Insider UK

Casper, the internet's favorite mattress, is running a flash sale to celebrate its 4th birthday
Business Insider UK
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Casper. Casper is arguably the most popular mattress startup of many. Its most popular ...

and more »

Business Insider

7 stylish subscription boxes for guys who want to dress well but hate shopping
Business Insider
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. 30084177_193884694753370_7909346652572352512_n Menlo Club. You can get just about anything ...

and more »

Informative Report on Affiliate Software Market Movements, Analysis by Counties, Category, Application, Market ...
Digital Journal
Affiliate Software Market Analysis, Market Size, Regional Outlook, Competitive Strategies and Forecasts, 2018 To 2023, Focusing on Top Key Vendors like QualityUnit, Offerslook, Refersion, LeadDyno, Scaleo, Tapfiliate. This press release was orginally ...


The Paypers (press release) (blog)

Transaction laundering – too big to be ignored
The Paypers (press release) (blog)
According to G2 Web Services, the three most common types of transaction laundering are: Benign: Two legitimate businesses are sharing the same payment gateway;. Malicious: An illicit business is sending transactions through a legitimate or shell ...

Google News

How to Choose an Affiliate Winner

The idea of using affiliate programs is to produce extra... Read More

Affiliate Marketing Step... Set Yourself Apart from the Rest.

I'm sure you've heard the expression, "This is where you... Read More

12 Ways To Promote Your Affiliate Program

Hundreds of people sign up for affiliate programs everyday because... Read More

Affiliate Marketing - Conversions

What is a good converting site?Well they say a "good"... Read More

The Logic Behind Niche Content Profits

In researching most successful online businesses, you start to notice... Read More

Popup Killers - Not just killing that Popup but also your Revenue!

With the increased use of popups on sites - when... Read More

8 Ways To Promote Your Affiliate Products

Many affiliates fail in affiliate marketing because they limit their... Read More

Focus on Success ? How To Make Affiliates Work For You

How do we go about getting success with affiliate programs... Read More

How To Choose The Right Niche To Promote

Easy profit, a worldwide market, manageability of business at home... Read More

Vital Things To Check At Any Affiliate Program

Affiliate programs are now one of the most popular ways... Read More

6 Critical Rules When Building An Affiliate Website

There are 6 rules you must use when building any... Read More

How To Create A Lifetime Income With Affiliate Programs By Changing Your Focus!

"How To Create A Lifetime Income With Affiliate Programs... Read More

Affiliate Product Reviews - An Ultimate Selling Tactic

If you truly want to generate sales, one great way... Read More

Affiliate Marketing Assets - Things You Need In This Business

There are millions of ways to make money, particularly in... Read More

The Google Adsense-Adwords Automatic Money Machine

Have you ever tried to make money through affiliate programs... Read More

Make Money Online With Affiliate Programs

If you have wanted to find a way to make... Read More

Creating an Income Stream with Affiliate Programs

Affiliate programs (also called Referral Programs or Partnership Programs) are... Read More

WEBMASTERS - Earn Money With Affiliate Links

If you have a website with some traffic, you can... Read More

5 Deadly Mistakes That Affiliates Make - A Quiz

Some people are making big money with affiliate programs-some are... Read More

7 Ways To Increase Your Affiliate Commissions

Suppose you could launch an online business in the next... Read More

Internet Tip of the Week: Reality Check

Every time you turn around it seems you see another... Read More

6 BIG Benefits To Selling Big Ticket Items As An Affiliate

Today, we'll cover another set of benefits to selling Big... Read More

3 Tips To Succeed With Affiliate Programs

Dear friends, when it comes to promoting affiliate programs we... Read More

5 Affiliate Marketing Mistakes To Avoid

Many people with the best intentions fail at affiliate marketing... Read More

The Secret Shady Practices of Affiliate Marketing

You've probably heard it a hundred times...affiliate marketing is a... Read More

http://store.xiiiv.com/rss