Google AdWords Clobbers Affiliate Sellers

First, we must understand their point of view. Unlike some other search engines, Google is committed to providing the best quality search results possible. That is an admirable effort, and they are certainly not setting out to do harm to their loyal advertisers who bring them millions in ad revenue each month.

However, a new AdWords regulation will put a crimp on those marketers who run ads using an affiliate URL as a landing page.

Google's reasoning is this.

For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites.

Here is an example.

Before the Holidays, this writer searched Google for the term "chocolate." Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermont USA. Another ad on the same page belonged to Dan himself.

From Google's viewpoint, and mine as well, that was not a quality search result.

Fortunately, or unfortunately, depending on how you look at it, that won't be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking will be displayed.

At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income.

So What's The Solution?

There are three things that can be done to regain that exposure.

1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.

2. - Create a redirect page on your website that will feed to the seller's page, and use that unique URL as a landing page for the ad. The unique URL alone will successfully circumvent the new AdWords affiliate policy. Still, this may be regarded as somewhat sneaky or unethical.

3. - The best answer can be spelled out in just two words - Content Pages.

To clarify, a content page is just a simple webpage, hosted on your own website, that presents a short (500 words or less) report relating to the product itself or to the related niche.

And of course, your affiliate link will be embedded into that content, rather than being used as a direct link in your AdWords ad. Once again, the unique URL for your content page will effectively and legally get around the new affiliate policy.

Now, I'm a firm believer in content pages. They not only make your site more important to your visitors and to the search engines, they can (when well written and keyword relevant) help to pre-sell the product. An informative content page can often make the difference between a sale and a loss when there happens to be a weak salesletter on the seller's website.

Another advantage ... you can embed multiple [related] affiliate links into a single content page, giving your potential customers several buying options to shop from.

Where Can You Get Content Pages?

It isn't as tough as it might sound. Here are two ways to go about it.

1 - Write the content yourself. Stick to the topic and use relevant keywords/keyphrases to tweak the reader's interest, and that of the search engines as well. A personalized review of the product usually works best, offering your own experience in using it, and your resulting benefits. Then format the content as HTML, optimize the page for search engines, upload it to your site, and use that unique URL in your Google AdWordsTM campaign.

2 - Search for topic related pre-written articles at sites like EzineArticles.com and place your affiliate link(s) in a short blurb before and after the article itself.

Be aware that the terms of use on most public articles do not allow you to edit the body of the article itself, or to omit the author's resource box. Check to make sure you can effectively use the article and still abide by all terms of use.

Dan B. Cauthron is a 30 year direct marketing veteran and has been successful on the Net since 2000.

Subscribe to his original content No Nonsense *Revenew Quick Tips* NEWSLetter and receive Dan's Hand Picked eMarketing Success Library free of charge - http://DanBCauthron.com

http://store.xiiiv.com/rss
In The News:

How to Become an Amazon Associate  Small Business Computing
How to make passive income  Simply Business knowledge

Affiliate Marketing - Conversions

What is a good converting site?Well they say a "good"... Read More

Overachieving Your Way to Super Affiliate Stardom

Internet business is a bit confusing especially if you're not... Read More

Affiliate Marketing Assets - Things You Need In This Business

There are millions of ways to make money, particularly in... Read More

Reselling - Money On The Side

The other night I had dinner with a friend who... Read More

How To Boost Your Affiliate Sales With Free Articles

Free Articles continue to be one of the most effectiveways... Read More

9 Ways to Catapult Your Affiliate Marketing Career

Affiliate marketing involves the promotion of a website by a... Read More

Online Business Entrepreneur? What You Must Know About Your Affiliates

As an on-line business entrepreneur it is your job to... Read More

Three Critical Affiliate Marketing Tips For Higher Commissions!

Affiliate marketing is quickly becoming a very specialized form of... Read More

8 Ways To Promote Your Affiliate Products

Many affiliates fail in affiliate marketing because they limit their... Read More

How to Booost Your Affiliate Commissions by almost 30%

Affiliate marketing is one tough business. Everyone online... Read More

Tracking Phone Sales Is Important To Your Affiliates

Today the majority of affiliates are looking for compensation when... Read More

The Secret Shady Practices of Affiliate Marketing

You've probably heard it a hundred times...affiliate marketing is a... Read More

Affiliate Marketing--Huh?

In my search for a presence on the internet, I... Read More

Free Affiliate Marketing Page Pays $755 in Commissions From its First 100 Visitors

Affiliate marketing is an easy way to get started making... Read More

You Deserve a Check Today

Perhaps the fastest and easiest way to prosper online is... Read More

Secrets of Super Affiliate

Most affiliate program owners say 80% of their affiliate sales... Read More

All About Affiliate Networks

Over the course of my Internet marketing career, a significant... Read More

10 Tips To Help You Create Your Own Money Making Affiliate Program

1. View your affiliate program as a partnership between you... Read More

How to Succeed With Any Affiliate Program

In the early days before the internet was born, starting... Read More

10 Things WalMart Teaches About Affiliate Marketing

We already know about wal mart because of their ads... Read More

Making Money Online With Affiliate Programs

If you are like most work from home internet business... Read More

Ten Ways Affiliates Sabotage Themselves

If affiliate marketing is so lucrative, then why do so... Read More

Affiliate Programs: Why They Work and Why They Don?t!

Here it is in Black and White:Don't make the same... Read More

How To Build An Email List As An Affiliate

You have probably heard "the money is in the list"... Read More

How Affiliates Can Have Their Own Radio Show...

Before we start, I want to ask you one simple... Read More

http://store.xiiiv.com/rss