How Much do YOU Charge Per Hour? Avoid the Question by Setting up Passive Income Streams

If you work with clients, at some point in your career, you've probably been asked, "What's your hourly rate?" or "How much do you charge per hour?"

Now, you and I both know this question isn't totally relevant, even if you provide services like I do. Because it doesn't really matter how much I charge per hour. What the client really wants to know is, "How much is this going to cost me?"

But they don't want to pay some astronomical hourly fee, either. They want to feel like you put some effort into their work.

So what you really need to know is, "How much is it worth to this client to have this problem solved?"

Sure, I could quote an hourly rate. But usually I don't. They'd be shocked. Because I've been doing what I do for about 30 years, so I can often write a brochure in "record time," which wouldn't pay me enough to stay in business.

So I don't charge an hourly rate. I charge for my "smarts" -- my knowledge and experience. And if the project rate is within the client's budget, they're willing to pay it.

But how'd you like to get out of the piecework business altogether? I know I would!

That's why lots of people take the risk of commissioned sales. That is, they sell something and then get paid a commission--no salary. And some programs, like Mary Kay, are two-tier commissioned sales--meaning you get commissions on what YOU sell AND you get commissions on what your "downline" sales force sells.

So you and your underlings go out and beat the pavement, looking for new and returning customers to sell makeup to. You also keep your eye out for more sales reps who want to join your team, too. You'd never think of advertising your product in the newspaper, would you? No, because Mary Kay is direct sales.

Well, the online world of marketing has taken this a little farther. It's called affiliate sales.

Some programs pay one-tier and some pay two-tier commissions. It's basically the same as Mary Kay. But what's different is that usually you're being paid for "electrons" instead of makeup.

Someone writes an ebook that you decide to sell for them through your website. You put it up in your store, and then you forget it. Every once in awhile, someone buys it and you get a commission. Maybe you've recruited others through your affiliate link to sell the same product. They put it up on their website and make sales. You get a commission every time you sell the product AND every time your downline affiliate sells the product.

AND you have the option to advertise the product using pay- per-click campaigns on Google and Overture (and other places). You write such a good ad that tons of people click on it and visit your website. Because you have such a terrific sales page for the product, let's say that half the people buy it when they visit.

Now you're cookin'!

You also improve your search engine rankings--meaning you do all the right things and every time someone searches on your keywords, you come up on the FIRST PAGE of search results. So more people visit your website.

And while they're there, they might buy something or not. Or, they might see a Google ad that interests them and click off to someone else's site.

You got it! You make money on that, too! And after awhile, your website becomes your product.

Now you want to add more revenue streams to your business (firing every difficult client you have and replacing that revenue with something else...wouldn't that be great?!!?). So you write your own ebooks or nifty little software product that you can sell the same way you sell other people's electronic products, as well as through an ezine. But this time YOU KEEP ALL THE MONEY. Because it's your product.

Unless, of course, you recruit affiliates to sell your product for you. And who wouldn't? It gets your product out to LOTS more people. So you have to pay them 40% of the sales price. What does it cost you? Zip. Zero. Nada. It's just electrons.

You did all the work up front, so you can collect the money over and over and over as sales are made.

THAT'S PASSIVE INC0ME!

Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free.

Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to subscribe and claim your free special report.

http://store.xiiiv.com/rss
In The News:

Affiliate Marketing 101  Business 2 Community

5 Strategies to Boost Your Affiliate Sales

Are you promoting affiliate products?This article will show you 5... Read More

How To Make Niche Profits Without a Website

You don't need to buy any "amazing new ebook" or... Read More

The Secret Shady Practices of Affiliate Marketing

You've probably heard it a hundred times...affiliate marketing is a... Read More

Writing About How Easy Affiliate Marketing Is, Dont Make It So

It seems that the VERY popular fashion of article writing... Read More

How to Choose an Affiliate Winner

The idea of using affiliate programs is to produce extra... Read More

Back-End Selling With Affiliate Marketing

More and more people are getting into online businesses for... Read More

Affiliating Correctly - Only Work With the Winners

You need to do a bit of research on which... Read More

Affiliate Marketing Opportunity

Every Affiliate Marketing Opportunity At Your FingertipsMaking the decision to... Read More

8 Ways To Increase Your Affiliate Commission

Here are 8 easy ways to boost your affiliate income:1)... Read More

How to Monetize a Free Website

For some time now I have been aggressively marketing my... Read More

Affiliate Marketing Pros and Cons

Want an online business with a win-win opportunity for both... Read More

What To Look For When Choosing Affiliate Programs

So you've decided you want to become an Internet Marketer,... Read More

Affiliate Product Reviews - An Ultimate Selling Tactic

If you truly want to generate sales, one great way... Read More

Will the Online Quiz Make the Old Fashioned Printed Quiz Obsolete?

Q. Can you tell me the benefits of publishing an... Read More

Affiliate Marketing Assets - Things You Need In This Business

There are millions of ways to make money, particularly in... Read More

Affiliate Marketing ? How to Start Earning Money Today

If you're new to Affiliate Marketing and your finding everything... Read More

Finding An Affiliate Online Opportunity Program

Never before has it been easier to find an affiliate... Read More

Popup Killers - Not just killing that Popup but also your Revenue!

With the increased use of popups on sites - when... Read More

Are You Being Ripped Off By Clickbank Merchants?

I see affiliates from two perspectives.Firstly as an affiliate, I... Read More

Hey, Stop Stealing My Affiliate Commissions!

Don't get offended, I was not speaking directly to you.... Read More

Pros and Cons of Third Party Online Affiliate Networks

Online affiliate marketing has taken the internet by storm and... Read More

Super Affiliate Strategies Part 3

In our previous Super Affiliate Strategies articles, we went over... Read More

How to Skyrocket Your Affiliate Marketing Revenue in 30 Days or Less

Starting up your internet business as a member of an... Read More

Common Mistakes Made by Unsuccessful Affiliates

A vast majority of successful online entrepreneurs are affiliates of... Read More

Three Easy Ways to Become a Super Affiliate and Earn Cash Quickly

If you want extra cash every month, you have to... Read More

http://store.xiiiv.com/rss