Affiliate Product Landing Pages - Three Tactics That Sell > NetSparsh

Home
>
Affiliate Revenue
>
Affiliate Product Landing Pages - Three Tactics That Sell

Affiliate Product Landing Pages - Three Tactics That Sell

As competition within the online affiliate sales arena rises to a fierce boil, affiliate sellers expecting any degree of success must first find effective methods to set themselves apart from the crowd.

An uninitiated affiliate may expect to make sales simply by placing a referral link on his website, or by distributing the link in an email. On the other hand, a seasoned affiliate seller knows that a unique marketing twist of one sort or another must be built into the campaign for a satisfying profit to be realized.

One tested and proven method is to develop a unique landing webpage for each and every affiliate campaign engaged.

A landing page is nothing more than a proprietary webpage owned by the affiliate seller, hosted on his website, and and located at a URL within that domain. A well developed landing page will not only contain the actual affiliate referral link, but will also serve as an introduction to the product or service being offered, and will warm the customer prior to directing her to the main sales page.

Here we present three types of affiliate landing pages that have been proven effective in promoting a broad range of affiliate products and services.

However, the reader should note that no particular order of effectivenes is presented here. Determining the best type of landing page for a particular affiliate campaign will be a matter of careful consideration and diligent testing.

Landing Page #1 - The Product Review

This style of page takes the form of a factual and objective report, and should be completely free of any wording that attempts to sell. Direct experience with the product is a must, as the writer will be providing her or his own first hand observations regarding the benefits and problems that arise while actually putting the product or service to use.

Typically, a single product is reviewed for the sake of simplicity. Yet some successful landing pages do feature reviews of multiple products within a given category. In this case, each individual product should be rated by means of an easy to understand system, ie. one to five "stars."

For the sake of credibility, the product review must reveal both positive and negative product attributes. Still, the positive factors should firmly overshadow the negative in a realistic and honest sense. If not, look for a different affiliate product to promote.

Landing Page #2 - The Pre-Sell

This tactic has also been referred to as the "soft sell." The content here can borrow some of the effects of the product review method, but should be more directed overall toward defining a problem and offering the affiliate product or service as a solution.

It is advisable to carefully examine the main seller's page to discover and capitalize on overlooked product benefits or hooks. It is also acceptable to use highlighted or bolded words and phrases to a degree, providing they will enhance the reader's understanding.

A strong headline may be used, and bulleted lists may also be inserted to clearly illustrate product features and benefits. But keep in mind this is a "soft sell" page. The purpose is only to warm the reader. There should be no hard sell or call to action other than asking her to "Click This Link to Learn More."

Landing Page #3 - The Forced Opt-In

This type of page typically consists of nothing more than a strong headline, a problem reinforcement, an offer to solve the problem, and an autoresponder opt-in box. The prospect can be immediately redirected to the main salespage after she signs up.

Experienced affiliate marketers have varying opinions as to the effectiveness of this landing page, especially when used behind a paid advertising campaign. There is some conjecture that too many prospects are lost when they fail to opt-in.

Another viewpoint is that this tactic produces a high quality list of action-taking propects with a proven degree of interest. Given these two viewpoints, it may be wise to perform a split testing action, using the forced opt-in page and at least one other landing page configuration.

Regardless of either view, the forced opt-in tactic will enable the affiliate to capture a unique and highly targeted mailing list, a valuable asset in and of itself.

No Hype - No Bull - No Pie In The Sky!

Dan B. Cauthron tells it like it really is, and shares 30+ years of direct marketing wisdom. Entrance to his member's only website will never cost you a penny: http://DanBCauthron.Com

http://store.xiiiv.com/rss

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Affiliate New Customer Revenue Rose 45% In Q2 2018
MediaPost Communications
The average commission rate across affiliate partners rose by 18% during the second quarter of 2018 compared with one year ago. The percentage of affiliate program revenue from new customers in the second quarter of 2018 was 45%, up from 38% in ...

Digital Journal
What will be the growth of Affiliate Software Market? Players evolve: Cellxpert, HitPath, Linkdex
Digital Journal
In order to get a deeper view of Market Size, competitive landscape is provided i.e. Revenue (Million USD) by Players (2013-2018), Revenue Market Share (%) by Players (2013-2018) and further a qualitative analysis is made towards market concentration ...

Business Insider
BuzzFeed News teams up with Amazon to launch book club ...
Business Insider
BI PRIME: BuzzFeed News is launching a book club and hopes to monetize it with affiliate partnerships.

and more »

RadioFreeEurope/RadioLiberty
Al-Qaeda Affiliate Reportedly Using Iran As Transit Point For Banned Exports
RadioFreeEurope/RadioLiberty
The United Nations has banned Somali charcoal imports since 2012 to cut sources of revenue for Al-Shabaab, an Al-Qaeda affiliate that generates revenues for its Islamist insurgency by levying taxes on charcoal production in the regions it controls. The ...

and more »

Ghacks Technology News
Mozilla tests Premium VPN Service - gHacks Tech News
Ghacks Technology News
Mozilla will start the test of a commercial VPN offering tomorrow for a subset of users in the United States.

and more »

mediabistro.com
Digital Marketing Coordinator (Affiliate)
mediabistro.com
Check and follow-up that the above gets done continuously and correctly to give the best user experience and best placement of affiliate assets on the websites to maximize affiliate revenue. · Coordinate with a 3rd party supplier to engage a ...

AffiliateINSIDER
Gaming Realms benefits from affiliate sale but revenue down
AffiliateINSIDER
... detailed plans to further expand the Slingo Originals library with additional content and grow its partnership base, which “will diversify customer concentration, provide a higher quality of income, increase revenues and allow the sharing of ...

and more »

New NAD Decision Addresses Affiliate Links
Ad Law Access
Firsts, the content was created by writers who did not know whether or not the company would receive any affiliate revenue based on purchases of the recommended products. Second, neither the retailers nor the brands mentioned in the guides had any ...

Forbes
What Is Disney's Fair Value?
Forbes
Overall, we expect Disney's theme parks to be an important driver for its long-term growth due to its international expansion. At Media Networks, the segment continues to be driven by growth in affiliate revenues, offset by a decrease in advertising ...

and more »

Bitcoinist
GG World Lottery: Multiple Ways to Win
Bitcoinist
A grand total of 5 percent from the entire token supply is solely reserved for affiliate system payouts. Furthermore, every affiliate will be entitled to 5 percent revenue share of all the tokens which are purchased by their leads. This can easily ...

Google News

Affiliate Product Landing Pages - Three Tactics That Sell

Affiliate Revenue Affiliate Revenue