Pros and Cons of Third Party Online Affiliate Networks

Online affiliate marketing has taken the internet by storm and has proven to be a highly effective way of maximizing website revenue. Why limit yourself to selling your own products when you can profit by selling somebody else's too?

There are thousands of individual affiliate programs offered on the internet, many being through third party affiliate program networks such as OffersQuest, Commission Junction and Linkshare. These companies connect a large number of advertisers and publishers together via their own network. Advertisers sign up through their network to have publishers promote their products and publishers sign up to access a large network of advertisers all at one location. In the process, the affiliate network makes a profit via advertiser set-up fees, monthly account maintenance fees, commissions, etc.

The question is, as a publisher, is it worth using these large affiliate networks or is it better to form direct partnerships with advertisers?

The Good
The primary selling point of third party affiliate networks is convenience. As a publisher, one registration gives you access to tens, even hundreds of advertisers simultaneously. Tracking partner performance is easy, there is only one technical support contact, things are easier and simpler to manage, and best yet, payment is received as one convenient monthly lump sum.

The Bad
Because as a publisher you're utilizing a service, advertisers who also offer a direct affiliate partnership will typically offer a lower commission for publishers who choose to partner with them through a third party network. This is because it costs advertisers money to use the services of a third party. Also, without naming names, some affiliate networks have been known for not tracking sales and leads properly as honestly as they could be (which means money from your pocket). Payment thresholds can often be fairly high - a $50 US minimum is common for international publishers. Finally, a payment delay of two months or more from the date of a sale/lead generation can occur, as the third-party affiliate network waits until the advertiser pays them, before they pay you (the publisher).

Conclusion
In many (if not most cases), having both options of partnering directly with an advertiser or through an affiliate network is not a choice - it's usually one or the other. If an advertiser you like only offers their affiliate program through a third party, you're limited to the advertiser network they've partnered with, or not partnering at all. Affiliate networks are not bad programs to use, just keep in mind the issues outlined above, and you'll be making money in no time!

Veronica Dubak is the owner of the successful SurveyBounty.com, http://www.surveybounty.com free online paid surveys directory. With a comprehensive listing of market research companies classified by region, and background information on the online survey industry, SurveyBounty.com is the legitimate source for online survey information.

http://store.xiiiv.com/rss
In The News:


Big Ticket Items - 6 More BIG Benefits To Selling As An Affiliate

Today, we're going to cover 6 More BIG Benefits to... Read More

Five Knockout Affiliate Tips

Here are five "hook em in the jaw" affiliate tips... Read More

Preparation - the Way to Success

I have two questions to ask you. One. How much... Read More

Affiliate Assets -- Discover the 3 Secrets That Will Turn Your Affiliate Link Into a Business

Your affiliate marketing business is just that ? a business.... Read More

13 Killer Ways To Increase Your Affiliate Commissions

1. Start a private web site. Use it as a... Read More

Is It Possible To Make A Living Being An Affiliate Marketer?

It may sound cliché but it is worth repeating. Affiliate... Read More

Free Affiliate Marketing Page Pays $755 in Commissions From its First 100 Visitors

Affiliate marketing is an easy way to get started making... Read More

Webmaster Affiliate Programs - How to Separate the Good from the Bad

More and more people are turning to the Internet and... Read More

Can You Really Make A Substancial Income With An Affiliate Program ?

Affiliate Program are the easiest way to make a substancial... Read More

Seven Ways to Set Yourself Apart From Other Affiliate Marketers

Okay so you've read (fill in the blank with internet... Read More

Keeping Your Sub-Affiliates From Quitting

One of the biggest if not the leading problem for... Read More

Affiliate Marketing ? How to Start Earning Money Today

If you're new to Affiliate Marketing and your finding everything... Read More

Generate More Sales in ANY Affiliate Program ? Part Four

VISUALIZE, STRATEGIZE, ENERGIZE, REALIZE reprogramming is the subject today.Every single... Read More

Setting Up Your Own Affiliate Program (Part Two)

This article is the second of my two part series... Read More

Top 3 Things All Affiliate Marketers Need To Use

Every affiliate marketer is looking for exactly what allows those... Read More

How To Become A Data-Feed Super Affiliate

I am not going to describe what a product feed... Read More

Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs?

The great strides made in the development of the Internet... Read More

Content Really is King

It is every affiliate's wish to have unique site content... Read More

Affiliate Programs

Are you having trouble creating new product offerings from scratch?... Read More

Choosing the Best Affiliate Program - What You Absolutely Must Know

Choosing the best affiliate program means that you are aware... Read More

Learning Internet Marketing the Hard Way

Ok, so after reading many articles on internet marketing I... Read More

Generate More Sales in ANY Affiliate Program ? Part Two

Incentive Marketing, Incentive Marketing, Incentive Marketing?It doesn't matter that there... Read More

The Key to a Successful Affiliate Program

Two Christmases ago I tugged on one of those paper... Read More

Basics of Affiliate Marketing

Whether you realize it or not, if you've been on... Read More

Affiliate Products: Keeping Up With The Product Cycle

You may not realize it, but this time of year... Read More

http://store.xiiiv.com/rss