Pros and Cons of Third Party Online Affiliate Networks

Online affiliate marketing has taken the internet by storm and has proven to be a highly effective way of maximizing website revenue. Why limit yourself to selling your own products when you can profit by selling somebody else's too?

There are thousands of individual affiliate programs offered on the internet, many being through third party affiliate program networks such as OffersQuest, Commission Junction and Linkshare. These companies connect a large number of advertisers and publishers together via their own network. Advertisers sign up through their network to have publishers promote their products and publishers sign up to access a large network of advertisers all at one location. In the process, the affiliate network makes a profit via advertiser set-up fees, monthly account maintenance fees, commissions, etc.

The question is, as a publisher, is it worth using these large affiliate networks or is it better to form direct partnerships with advertisers?

The Good
The primary selling point of third party affiliate networks is convenience. As a publisher, one registration gives you access to tens, even hundreds of advertisers simultaneously. Tracking partner performance is easy, there is only one technical support contact, things are easier and simpler to manage, and best yet, payment is received as one convenient monthly lump sum.

The Bad
Because as a publisher you're utilizing a service, advertisers who also offer a direct affiliate partnership will typically offer a lower commission for publishers who choose to partner with them through a third party network. This is because it costs advertisers money to use the services of a third party. Also, without naming names, some affiliate networks have been known for not tracking sales and leads properly as honestly as they could be (which means money from your pocket). Payment thresholds can often be fairly high - a $50 US minimum is common for international publishers. Finally, a payment delay of two months or more from the date of a sale/lead generation can occur, as the third-party affiliate network waits until the advertiser pays them, before they pay you (the publisher).

Conclusion
In many (if not most cases), having both options of partnering directly with an advertiser or through an affiliate network is not a choice - it's usually one or the other. If an advertiser you like only offers their affiliate program through a third party, you're limited to the advertiser network they've partnered with, or not partnering at all. Affiliate networks are not bad programs to use, just keep in mind the issues outlined above, and you'll be making money in no time!

Veronica Dubak is the owner of the successful SurveyBounty.com, http://www.surveybounty.com free online paid surveys directory. With a comprehensive listing of market research companies classified by region, and background information on the online survey industry, SurveyBounty.com is the legitimate source for online survey information.

http://store.xiiiv.com/rss
In The News:

How to make passive income  Simply Business knowledge
Assembly Reaches $1 Billion Valuation  Los Angeles Business Journal

Are Affiliates Getting Fired?

An alarming trend seems to be catching on with popular... Read More

Affiliate Program Mastery: Learn How To Build Internet Capital Goods for Free

As I mention in almost all of my articles, 97%... Read More

Keeping Your Sub-Affiliates From Quitting

One of the biggest if not the leading problem for... Read More

Affiliate Marketing Assets - Things You Need In This Business

There are millions of ways to make money, particularly in... Read More

How to Write an Effective Product Review

How do you choose the products you buy? Do you... Read More

Affiliate Marketing Step... Set Yourself Apart from the Rest.

I'm sure you've heard the expression, "This is where you... Read More

The Secret Shady Practices of Affiliate Marketing

You've probably heard it a hundred times...affiliate marketing is a... Read More

Looking for Success as an Online Affiliate? Its All in the Numbers

If you have been a home based business entrepreneur for... Read More

Is There Any Money On Over Saturated Markets?

Well that depends ultimately on you! Let me explain?I have... Read More

3 Ways to Squeeze Even More Revenue Out of Your Traffic Equaliser Pages

Ever wondered if, apart from Google Adsense, there were other... Read More

Are Your Affiliate Programs Eating Away Your Money And Time

So many times I have heard this. So many examples... Read More

Top Three Internet Marketing Two-Tier Affiliate Programs

If you run an Internet marketing web site and sell... Read More

How To Increase Your Affiliate Commissions!

So you've joined an affiliate program, but really haven't figured... Read More

Promoting My Affiliate Programs--How?

Getting your website up, is really just the first phase... Read More

Googles Changed The Rules Again So Now What?

Some tips for Affiliate MarketersSo Google has changed its policies... Read More

The Key To High-Volume Web Sales

The quickest way to achieve high-volume sales on the web... Read More

Online Affiliate Programs - 6 Must Read Reasons to Join Them

You must have been exposed to the online hype, and... Read More

Expanding Your Business With Affiliate Programs

Many people think that they can only get involved in... Read More

Affiliate Program Marketing: 10 Significant Sharp Ways To Increase Your Affiliate Commissions

Millions of people sign up for affiliate programs, but have... Read More

8 Ways To Increase Your Affiliate Commission

Here are 8 easy ways to boost your affiliate income:1)... Read More

Who Says Affiliates Cant Use Joint Ventures To Make Money?

This is a technique I teach almost every day. Yet... Read More

Why Join 2 Tier Affiliate Programs?

Like the more common single tier affiliate programs, 2 tier... Read More

Affiliate Programs... Whos Really Making The Money?

There will be a million and one affiliates out there... Read More

Affiliate Marketing Or Market Your Own Products?

How should you organize your online business?Affiliate marketing seems to... Read More

How to Make Money with Affiliate Business Programs

There are thousands of affiliate business programs on the internet... Read More

http://store.xiiiv.com/rss