Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The Secret Shady Practices of Affiliate Marketing > NetSparsh - Viral Content you Love & Share

The Secret Shady Practices of Affiliate Marketing

You've probably heard it a hundred times...affiliate marketing is a great way to make money online.

What if I told you affiliate marketing was basically unethical or that the field is dominated by shady practices?

You disagree?

Well let's explore affiliate marketing from the merchant, affiliate and customer viewpoints.

Affiliate marketing is a revenue sharing partnership between a web merchant and one or more affiliates, where the affiliate is paid a commission for referring clicks, leads or, most often, sales to the merchant.

The affiliate signs up to the affiliate program via an online application form, receives an affiliate link, and can then promote the products and services of the web merchant via his own website, ezine, pay per click search engines or other advertising means.

The affiliate's role, then, is to introduce the potential buyer to the seller acting as a kind of middleman.

In return he is paid a commission of any sales resulting from referrals.

But haven't we always been taught to cut out the middleman where possible?

Well, yes, but in affiliate marketing the customer pays the same price regardless of whether he arrives at the web merchant's site directly or via the affiliate's link.

Or at least that's how it should be.

How does the web merchant benefit from running an affiliate program?

The main advantage to the web merchant is that via his affiliate program he can recruit a large sales team of affiliates at zero cost and make many more sales in a way that his website alone could never hope to do.

How does the affiliate benefit?

The advantages to the affiliate are that he can make money in a business where he doesn't have the upfront costs of creating his own product, and doesn't have to worry about ecommerce, bookkeeping, or customer support because that's all handled by the merchant.

How does the customer benefit?

The customer gets a solution to his problem (provided the product or service does what it says it does) that he may not have found without the affiliate's help and does not have to pay extra.

So it's a win-win situation for everyone involved.

Or at least it is in principle.

However in the real world both affiliates and affiliate program owners can be involved in some shady practices.

Shady Practice #1

Unscrupulous merchants close down programs without warning and without paying commissions or tempt new affiliates with high commissions then drop those commission rates dramatically a week later.

Affiliates - protect yourselves from this situation by selecting the affiliate program carefully.

Ask yourself these questions.

Has the site existed for more than a year? Is it clear what the site is providing and are the terms and conditions of the affiliate program explained clearly and comprehensively in simple language? Are there good online reviews of the program in websites or discussion forums? Does the program provide realtime commission stats online? Are ready-to-use affiliate marketing tools available?

Shady Practice #2

Affiliates are sometimes guilty of misleading or false advertising - making claims or promises about the product or services which are totally untrue or greatly exaggerated.

Shady Practice #3

Illegal use of logos, trademarks or other branding. This includes infringement of intellectual property rights and violation of copyrights.

Shady Practice #4

Spamming.

While legitimate affiliates are jumping through hoops to comply with the can-spam laws, the shady characters continue to find their way around it.

Shady Practice #5

Affiliate link hijacking is the replacement of your affiliate id with the hijacker's in the affiliate link.

You don't get your rightful commission - the hijacker gets it instead by buying through his own affiliate link.

It's best if you can avoid displaying your affiliate link and affiliate ID in the browser address bar.

One technique uses a zero-frame or invisible frame to make it appear you are sending visitors to a page on your website when, in fact, you are really sending them to your affiliate link.

To prevent the hijacker from viewing the web page's source code to see that you've loaded an affiliate link, use javascript encryption to scramble the page code or software to prevent the source code from being viewed.

Make no mistake about it...

In any area of human activity, particularly where there is money to be made, there will always be people who try to cheat, exploit the gullible and do harm.

The proper way to engage in affiliate marketing is to act ethically, build a relationship of trust with your prospects and customers then provide value by consistently exceeding your customers expectations.

And this applies to any business either online or offline.

Keith Rougvie is an ethical marketer. To get the free ebook "How To Pick And Promote Affiliate Programs" and other free resources, advice and recommendations visit http://www.make-money-online-website.com

http://store.xiiiv.com/rss
In The News:

Ethics Statement  BleepingComputer

Home Business Affiliate Marketing

How would you like to make money with a Home... Read More

The Affiliate Interview - Do You Have What It Takes?

So you have decided to start up your own home... Read More

Generate More Sales in ANY Affiliate Program ? Part Two

Incentive Marketing, Incentive Marketing, Incentive Marketing?It doesn't matter that there... Read More

Accounting for Affiliate Marketers

If you are an affiliate marketer, then you are in... Read More

Affiliate Marketing Secrets that You Can Use

Affiliate marketing is a very hot topic on the web... Read More

Affiliate Programs and Picking the Best One!

Okay, so you have been looking at affiliate programs for... Read More

6 BIG Benefits To Selling Big Ticket Items As An Affiliate

Today, we'll cover another set of benefits to selling Big... Read More

How to Become a Better Affiliate

First of all you need to understand that an Affiliate... Read More

Reselling - Money On The Side

The other night I had dinner with a friend who... Read More

How to Choose a Reliable and Profitable Affiliate Program

There are literally thousands of affiliate programs on the Net.... Read More

Affiliate Marketing ? My Best Decision

When I decided to quit my job and start an... Read More

Who Says Affiliates Cant Use Joint Ventures To Make Money?

This is a technique I teach almost every day. Yet... Read More

9 Ways to Catapult Your Affiliate Marketing Career

Affiliate marketing involves the promotion of a website by a... Read More

Making Money Online

If you are a webmaster, you will see this everyday... Read More

Expanding Your Business With Affiliate Programs

Many people think that they can only get involved in... Read More

:: How To Succeed With An Affiliate Program

Affiliate Programs have exploded on the internet. Thousand of people... Read More

How Joint Ventures Can Catapult You to Success

Substantial opportunities for increased sales and profits are missed by... Read More

Affiliate Marketing Tips

If there really is a big secret at all, it... Read More

Convert Your Passions Into Dollars

On Cyberspace (Internet), there is a method from which you... Read More

How To Make Affiliate Sales In 15 Minutes

If you are one of the 98.6% of affiliate members... Read More

Are You Doing Well As An Affliate Marketer?

I have been working on the Internet now since December... Read More

22 Questions to Ask Before You Use Any Shopping Cart System

Many seasoned professional speakers agree that you can make more... Read More

5 Deadly Mistakes That Affiliates Make - A Quiz

Some people are making big money with affiliate programs-some are... Read More

How to Booost Your Affiliate Commissions by almost 30%

Affiliate marketing is one tough business. Everyone online... Read More

Preparation - the Way to Success

I have two questions to ask you. One. How much... Read More

http://store.xiiiv.com/rss