How To Attract Affiliates

One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing.

Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates.

"Complementary" sites are a sites that sell products or services that compliment your offerings. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate.

If you sell software, try looking for sites that sell computers or computer parts. Finding sites that already attract your target market, and can benefit from recommending your product or service to their visitors, is the goal.

There are many sites that do not sell any kind of product or service but are mainly content-oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.

Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs.

Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic.

Different types of affiliates will need different linking methods. Let's use the example above where we had different groups based on sales. Your low sales group may be satisfied with a banner or two to place on their site. Your medium sales type may be interested in an article or two for added content on their site.

Your high sales group will probably pass up banners for articles, guestbooks, email ads and signature files.

The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type. Here are a few linking methods to think about.

Banners - Though they aren't as effective as other linking methods, banners are still widely used and expected. Make banners in a variety of sizes to fit tops of pages, bottoms, toolbars, sidebars and other miscellaneous areas.

Articles - These are great for affiliates that need content for their websites and newsletters. Be sure that your articles are articles and not ads.

Email Ads - Your active affiliates may be interested in placing ads in e-zines or their own newsletters. Try writing a few ads in different lengths.

Signature Files - Dedicated affiliates may even add your tag to their signature line. Give them a few witty lines to choose from.

Guestbooks: - Let your affiliates help you build your Opt-In email lists with guestbooks. Offer them a commission for each email address they send you, or each resulting sale from the subscribers they send you.

Product Images - Give your affiliates images that show and link directly to specific products. They'll be able to choose an image specific to their site, or choose several images to display.

Review each affiliate Type and match them up with your new linking methods. You may have some linking methods that overlap Types -- this is okay. Just be sure you are concentrating on the affiliates' needs.

Discover a simple four-step way to get bigger affiliate commissions... I'll tell you exactly what those four steps are, and how you can apply this formula right away. Chris Ruane http://www.seriousedge.com

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In The News:

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Radio Ink

Green Joins Sun & Fun Media As Chief Revenue Officer
Radio Ink
Sun & Fun CEO Rob Koblasz said, “Dennis Green is one of the most respected, experienced, and trusted affiliate sales executives in the radio industry, and we are thrilled that he is joining Sun & Fun Media as Chief Revenue Officer. With Dennis ...


Reuters

Twenty-First Century Fox revenue beats as cable sees highest earnings ever
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(Reuters) - Twenty-First Century Fox Inc's (FOXA.O), the media and entertainment company controlled by Rupert Murdoch, reported quarterly revenue that beat analysts' estimate on Wednesday, as higher fees from cable and satellite distributors drove ...
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Variety

CBS Says Q1 Profit Rises on Advertising, Affiliate and Content Revenue
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CBS Corp. said first-quarter profit rose as revenue from advertising, content licensing and affiliate fees – its three main financial engines increased during the period. The New York owner of CBS Corp. and Showtime said revenue rose 13% to $3.76 ...
CBS Q1 Earnings Beat Estimates, Non-Ad Revenues Grow Y/YNasdaq
CBS tops estimates on healthy ad salesKFGO
CBS quarterly revenue, profit beat estimates on healthy ad salesBusiness Insider

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Reuters

Viacom forecasts growth rebound in US ad sales, affiliate revenue
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Viacom's domestic advertising revenue fell 3 percent to $841 million, while analysts expected a 3.8 percent decline, according to financial and data analytics firm FactSet. Domestic affiliate revenue, or the fees collected from U.S. cable and satellite ...
International TV Growth, Paramount Gains Power Viacom Q2 EarningsVariety
Viacom Says Its Turnaround Is On TrackWall Street Journal
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Business Insider

In a strange move, this popular beverage company started making sunscreen — and it's surprisingly one of the best I ...
Business Insider
We aim to highlight products and services you might find interesting, and if you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does ...


Finance Magnates

Your Next Forex Acquisition Channel: Affiliate Marketing
Finance Magnates
These include making it easy for affiliates to understand brand USPs, offering reliable programme support, providing clear terms and conditions and, perhaps most importantly, offering a fair commission model through which affiliates can generate revenue.


Nasdaq

21st Century Fox (FOXA) Q3 Earnings Miss, Revenues Beat
Nasdaq
On the basis of component, affiliate revenues (47.3%) increased 11% from the year-ago quarter to $3.51 billion. At domestic cable channels, affiliate revenues grew 10% owing to a rise in contractual rate across all domestic brands. Affiliate revenues ...
Fox's Q3 revenues slide without Super Bowl ad moneyFierceCable
Good and Bad Results for Twenty-First Century FoxU.S. News & World Report
Dump Twenty-First Century Fox Inc Stock Before Things Get WorseInvestorplace.com
Investorplace.com -USA TODAY
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The Intercept

Taliban, Islamic State Make Millions From Mining Afghan Minerals
Bloomberg
Afghanistan, which the U.S. estimates has $1 trillion of mineral deposits, has failed to generate significant revenue or control over its mining industry. The administration of President Ashraf Ghani has been keen to promote the assets to potential ...
Taleban, ISIS make millions from mining Afghan mineralsThe Straits Times

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Forbes

How To Manage A Global Affiliate Program
Forbes
Many e-commerce companies are embarking on such an adventure by taking their affiliate program global. In their native environment, their performance marketing (affiliate marketing) program has proven to be a profitable, agile vehicle for driving revenue.


Radio & Television Business Report

Green Elects For Some Sun & Fun
Radio & Television Business Report
Green has just accepted the role of Chief Revenue Officer at Sun & Fun Media, a radio industry operation that provides stations “products and services designed to increase sales, improve ratings, and reduce expenses for 100% barter.” It's a newly ...

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