It?s One Thing for People to Buy Your Product or Service, but It?s Another for Them to Tattoo Your

William Harley and Arthur Davidson, both in their early twenties, built their first motorcycle in 1903. During their first year, the company's entire output was only 1 motorbike; however, by 1910, the company had sold 3,200. Movies such as Easy Rider made Harleys a cultural icon and soon the company attracted people who loved its bad-boy mystique, powerfulness, rumbling voice, distinctive roar, and toughness. It sounded like nothing else on the road, and even Elvis Presley and Steve McQueen longed to ride one.

The Harley-Davidson Motor Company has had its ups and downs, and at times, the downs seemed as if they would end in bankruptcy. In the sixties, Honda, Kawasaki, and Yamaha invaded the American market, and when sales at Harley-Davidson dropped drastically due to decreasing quality and increasing competition, the company began to look for buyers and was finally sold. However, the new owners of Harley Davidson knew little about how to restore profitability. The quality became so bad that dealers had to place cardboard under bikes in the showroom to absorb the oil leaking.

Daniel Gross, in Forbes Greatest Business Stories of all Times, recounts how in 1981, with the aid of Citibank, a team of former Harley-Davidson executives began negotiations to reacquire the company and rescue it from bankruptcy. Among these executives was William Davidson, the grandson of the founder Arthur Davidson. In a classic leveraged buyout, they pooled $1 million in equity and borrowed $80 million from a consortium of banks lead by Citibank.

Harley's rescue team of loyal executives knew that the Japanese motorbike manufacturers were far ahead in regard to quality management, and they made a bold decision to tour a nearby Honda plant. Paradoxically, the Japanese had learned Total Quality Management from the Americans, Edwards Deming and Joseph Juran. The new business concept outlined by these two pioneers was a new management approach that, interestingly enough, had been rejected by American manufacturers. As a result, they offered this approach to Japanese manufactures that were eager to learn and implement it. Therefore, soon after their tour of the Honda plant, the Harley Davidson Motor Company decided to put into practice this originally rejected approach.

After implementing just-in-time inventory (JIT) and employee involvement, costs at Harley had dropped significantly; this meant that the company only needed to sell 35,000 bikes instead of 53,000 in order to break even. Their lobbying at Washington also helped, and import tariffs were raised temporarily from 4 to 40 percent on Japanese bikes. This extra breathing space was something that the U.S. motorbike company desperately needed for its recovery.

The combination of visiting a Japanese motorbike manufacturing plant and lobbying in Washington for import tariffs was a daring move on behalf of Harley's executives in their attempt to bring back profitability and growth to the company. Another important strategic move was the company's unique marketing and branding campaigns. Studies showed that about 75 % of Harley customers made repeat purchases, and executives quickly recognized a pattern that refocused the company's overall strategy. Simply put, they needed to find a way to appeal to the extraordinary loyalty of customers, which they found in creating a community that valued the experience of riding a Harley more than the product itself.

The sponsorship of a "Harley Owners' Group" has been one of the most creative and innovative strategies that has helped create the experience of this product. Without realizing it, Harley executives had pioneered a new paradigm that would be increasingly embraced by other industries in their quest to increase profitability by converting their product into an experience. The company started to organize rallies to strengthen the relationship between its members, dealers, and employees, while also promoting the Harley experience to potential customers. The Harley Owners' Groups became immensely popular; it allowed motorcycle owners to feel as if they belonged to one big family. In 1987, there were 73,000 registered members, and Harley now boasts to have no less than 450,000 members.

In 1983, the company launched a marketing campaign called SuperRide, which authorized over 600 dealerships to invite people to test-drive Harleys. Over 40,000 potential new customers accepted the invitation, and from then on, many customers were not just buying a motorcycle when they bought a Harley; instead, they were buying "the Harley Experience."

Harley-Davidson offered its customers a free one-year membership to a local riding group, motorcycle publications, private receptions at motorcycle events, insurance, emergency roadside service, rental arrangements on vacation, and a host of other member benefits. Branding the experience, not just the product, has allowed the company to expand how it captures value, including a line of clothing, a parts and accessories business, and Harley-Davidson Visa card.

If you were to scan the list of companies that delivered the greatest returns on investment during the 1990s, you would discover Harley-Davidson. Only a few companies have been successful in inventing entirely new business models, or profoundly reinventing existing ones. Harley-Davidson went from supplying motorcycles to antisocial raiders to selling a lifestyle to the aging bad boy wannabes caught in their midlife crises. Traditionally, Harley-Davidson bike owners came from the working and middle classes, but as quality and prices of the bad-boy-bikes rose, and with energetic marketing, the company soon attracted a different class of buyers-currently one third of Harley buyers are professionals or managers, and 60% are college graduates. The new customer segments of Harley are the Rolex Riders or the Rich Urban Bikers. Hell's Angels do not run in the same group anymore. Now there are groups of accountants, lawyers and doctors. Women also account for a significant portion of the new riders, and there are women-only riders clubs spreading all over the globe.

The future looks bright for the U.S. motorbike company. According to The Economist, overall U.S. sales increased over 20% in 2000, and more than 650,000 new motorcycles were sold in the U.S. in the same year, up from 539,000 the year before. Bike buyers spent an estimated $5.45 billion on new bikes in 2000.

Stay alert and get it early. The new branding paradigm is to sell a lifestyle, a personality and it is also about appealing to emotions of your customers. Increasingly, it will be more and more about creating an experience around the product. Brand managers and executives will need a new set of lenses. The rules have changed as well as the opportunities to maximize profitability and create value in the process. Nonetheless, the majority of companies continue to follow traditional ad campaigns and they seem to ignore the fact that the media has fragmented into hundreds of cable channels, thousands of magazine titles and millions of Internet pages.

Consumers are no longer sitting ducks for commercials; they are looking for new experiences. Whether it is the bad-boy-aura of the Harley riding experience, the exquisite coffee experience in Starbucks cafés, or the active participation in Net communities, more and more companies will need to follow these early new branding pioneers. They will need to look into the dynamics of their relationships with customers and the nature of their interaction. They will need to ask themselves some serious "out-of-the-box" questions if they want to move with the shifting value that is the result of constantly changing market conditions.

Branding has changed and so have marketing and advertising campaigns. New variability, heterogeneity where there was once homogeneity, newly emerging stratifications of wealth, new preferences, and new life styles are all characteristics of the 21st century customer that are here to stay. We better get used to it, at lease until the next paradigm is discovered. Remember, the companies that are creating new wealth are not just getting better; they are becoming different-mind-bogglingly different!

Bibliography:
Barker, Joel. Paradigms. Harper Business, 1993.

Bedbury, Scott. A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century, Viking Press, 2002.

Gross, Daniel: Forbes Greatest Business Stories of All Time, John Wiley & Sons, 1997.

Hamel, Gary. "Innovation Now," in Fast Company (http://www.fastcompany.com/online/65/innovation.html), December 2002

Kotter, John P., Leading Change, Harvard Business School Press, 1996, pp. 4 ? 14.

Teerlink, Rich, and Ozley, Lee: More Than a Motorcycle: The Leadership Journey at Harley-Davidson, Harvard Business School Press, 2000. Young, James Webb. Technique for Producing Ideas, McGraw-Hill, p. 14.

Josef Schinwald is consultant in Performance Measurement and professor in Business Strategy at the University of Belgrano, Buenos Aires, Argentina, and his didactic material must not be replicated without the given permission to do so. Copyright © 2003-2005 Business Design Innovation. Josef is also owner of ValueQuest, LLC, a e-commerce business, and you can visit his sites at My Motorcycle Leather http://www.my-motorcycle-leather.com and Stylish Wedding Favors http://www.stylish-wedding-favors.com.

In The News:

Five biggest benefits of riding a motorcycle  Visordown.comWhether you ride for fun on the occasional Sunday, or as a daily all-year-round form of transport – motorcycles are definitely good for your soul. Here's our five ...
12 Custom Honda CB1000R Motorcycles You Must See  UltimateMotorcycling.com12 Custom Honda CB1000R Motorcycles You Must See: Although the CB1000R might not strike you as a custom platform, these builds will change your mind.
Revolt Intellicorp Electric Motorcycle: What To Expect  NDTV NewsRevolt Intellicorp is all set to take the wraps off its first ever electric motorcycle. There there are a few details that we already know about the motorcycle but we ...
BMW Developing Hybrid Motorcycles  ZigWheels.comThe hybrid technology could be used in future BMW motorcycles.
Ethiopia to ban motorcycle in capital city to control crimes - Xinhua | English.news.cn  XinhuaADDIS ABABA, June 19 (Xinhua) -- The mayor of Ethiopia's capital city Addis Ababa Takele Uma on Wednesday said a ban on motorcycle use will be ...
Of Course Jason Momoa Fixes Up Old Motorcycles With His Kids  FatherlyIn a new video, the 'Game of Thrones' and 'Aquaman' star talks about his love of motorcycles and shares a story of fixing up an old Harley-Davidson engine with ...
Motorcycles And Scooters Can Fix Traffic, Belgian Group Finds  RideApartFor the past 27 years, International Ride To Work Day has existed to draw attention to the idea of motorcycles and scooters as viable everyday transportation in ...
Royal Enfield showcases two custom-built motorcycles at Wheels and Waves 2019 in Biarritz, France  OverdriveRoyal Enfield showcased two new custom-built motorcycles along with already existing four motorcycles at the eighth edition of Wheels and Waves in Biarritz, ...
CF Moto likely to launch three motorcycles in India next year  BikeWaleThe manufacturer is set to make its debut in India next month with four motorcycles. Nevertheless, it is likely to launch three more motorcycles in the country as ...
New variable geometry electric motorcycle with 360º radar and rear camera  ElectrekDamon, a new motorcycle startup from Canada, has rolled out an electric motorcycle prototype showing off the company's new tech. The company has taken an ...
Tacita is entering the USA with their Italian gear-shifting electric motorcycles  ElectrekTacita is the latest European electric motorcycle manufacturer to announce expansion into the United States. The move shows growing interest in tapping into ...
Motorcycle Maker KTM Passes Harley and Aims at Kawasaki  BloombergIn 1991, Stefan Pierer took over KTM, a failing Austrian manufacturer of motorcycles trying to counter aggressive rivals from Japan. A no-nonsense turnaround ...
First Motorcycle From Bajaj-Triumph Partnership Could Debut In 2020  GaadiWaadi.comThe first product from Bajaj-Triumph partnership could be showcased in its concept form at the 2020 EICMA show in Italy.
Donald Trump says 50% import tariff on Harley Davidson motorcycles by India 'unacceptable'  Business TodayAhead of his meeting with Prime Minister Narendra Modi, US President Donald Trump has again criticised India's high import tariff on the iconic Harley Davidson ...
George Clooney swears off motorcycles for good following accident: ‘I was very lucky’  Fox NewsGeorge Clooney is done with motorcycles for good following a horrifying crash last summer, he said this week.
How to Get Back Into Motorcycles After a Long Break From Riding  JalopnikThe Craigslist ad was for a mint-condition 1997 Honda ST1100, with an aftermarket seat, a tall windscreen, and new tires. I saw from the background in the ...
Revolt Electric Motorcycle's Launch Date Revealed  NDTV NewsRevolt Intellicorp's first electric motorcycle will be launched on 18 June, 2019.
Druid Motorcycles - The Most Elaborate Prank Of The Auto Industry  ZigWheels.comDruid Motorcycles created a lot of buzz (heh) when they announced two of the most ambitious motorcycles the auto industry has ever seen. Out of the two, the ...
Budget positive for motorcycle makers  The Daily StarThe continuation of concessionary duties on raw material import for motorcycle manufacturers into fiscal 2019-20 would help the fast-growing sector, said market ...
Adam Driver Talks Watches, Motorcycles and His Recent Tony Nomination  Robb ReportAdam Driver, the face of Breitling's campaign with Charlize Theron and Brad Pitt, unveils the new Premier Chronograph Norton Edition watch.
The Damon X Is The Safest Motorcycle In The World — Features Advanced Tech  DriveSparkCanadian motorcycle technology company Damon is working on a prototype motorcycle called Damon X. The motorcycle will be equipped with new and ...
Harley-Davidson fights for a bigger slice of India's huge motorcycle market  CNBCHarley-Davidson is trying to expand its international presence to offset a declining market at home. Big opportunity lies in India, the world's largest motorcycle ...
CF Moto to launch four motorcycles in India next month  BikeWale-To launch four products next month. -Likely to begin with five dealerships in the country. The Chinese manufacturer, CF Moto is all set to knock on India's doors ...
Motorcycles could ease traffic congestion, says automobile federation...  The Brussels TimesTraffic congestion could benefit if motorcyclists used their two-wheelers as an everyday mobility alternative more often, the Belgian Automobile and Cycle.
Damon prototypes shape-shifting electric motorcycle with 360-degree collision warnings  New AtlasA Canadian startup is trying to push some pretty out-there new technologies into the motorcycle world. Variable riding position geometry, for one, as well as a ...
Car Culture Weirdest Motorcycles You'll Ever See  CarBuzzYes, we're a car website. However, we love all kinds of vehicles and we love the weird and the wonderful whether on two wheels, three, or four. When we started ...
Motorcycles With One Foot in the Future and One in the Past  The New York TimesThe Halcyons from Janus Motorcycles, assembled in an old dry cleaner's shop in Goshen, Ind., look like machines built back in the town's heyday.
This eROCKIT 50 mph (80 km/h) electric motorcycle has pedals… but why?  ElectrekElectric motorcycles designed for urban riding are becoming an increasingly popular option. And electric bicycles are selling better than ever. But what happens ...
Defence Forces to spend €700k on new motorcycles  Irish ExaminerThe Defence Forces are to spend around €700,000 on a new fleet of motorcycles. The 48 bikes will be used for ceremonial occasions as escorts of honour for ...
History in motion: The spectacular winning motorcycles of Concours d'Eleganza Villa d'Este 2019  New AtlasThe Concorso d'Eleganza Villa d'Este is one of the automotive world's most prestigious events, and this year's motorcycle division showcased some ...
New Revolt Electric Motorcycle To Get Artificial Exhaust Sound  Car and BikeRevolt Intellicorp has released a teaser video which shows the company's first electric motorcycle to have a choice of several synthesised exhaust notes.
8 Of The Most Beautiful Modern Motorcycles  RideApartYou might disagree on some of these but I bet your all-time favorite most beautiful bike is in here somewhere. The Italians win but Japan and England count too.
Honda restores an important part of its history: a 1961 Chevy Apache - Autoblog  Autoblog1961 Chevy Apache 10 pickup truck restored by Honda to look like the ones used to deliver its motorcycles to dealers in the early 1960s.
Electric motorcycles and scooters could take over in a decade  OverdriveAs reported by ET Auto, the proposal from Niti Aayog presided by Narendra Modi also suggests electrifying three-wheeler autorickshaws. This move could be in ...
5 upcoming Royal Enfield motorcycles to be launched in the mid-term  Indian Autos BlogRoyal Enfield, a motorcycle brand which is more than a century old, has risen from humble beginnings and has become a huge name not just in India but also ...
Urban electric motorcycle and scooter showdown: Zero FXS vs City Slicker vs GenZe vs Bloomscooter  ElectrekCheck out this comparison between the Zero FXS electric motorcycle, the City Slicker electric motorcycle, and the GenZe 2.0 and BloomScooter e-scooters!
Harley-Davidson To Enter 250-500 cc Motorcycle Segment In 2020  Car and BikeAmerican motorcycle maker, Harley-Davidson has an expansive plan to enter newer segments in the years to come, one of which will be the entry-level 250-500 ...
70 Years Of MotoGP: Top 5 Iconic Race Motorcycles  Zigwheels.comMotoGP turns a graceful 70 years old at this weekend's Catalan GP, making it the oldest motorsport championship. Yes, it is even older than Formula 1 and WRC ...
Revolt To Launch India’s First Electric Motorcycle Tomorrow  Zigwheels.comIndian startup Revolt Intellicorp is all set to launch the first electric motorcycle in the country tomorrow. For the uninitiated, the brand is founded by Micromax CEO ...
Revolt Motors unveils 1st electric motorcycle: All you need to know  Times of IndiaNEW DELHI: Electric two-wheeler maker Revolt Intellicorp Tuesday unveiled its first electric motorcycle RV400. Here's all you need to know about the bike:
Triumph and Williams form alliance to start building electric motorcycles  New AtlasTeam Britain has begun assembling its forces to join the battle for electric motorcycling supremacy. Triumph and Williams Advanced Engineering have entered ...
Australia’s first electric motorcycle company is ready to hit the road  create digitalAt the age of six, Dennis Savic was drawing motor engines while his friends were drawing their pet cats. Now he's leading Australia's first electric motorcycle ...
Gunmen on motorcycles kill 34 villagers in Nigeria: Police  Business StandardGunmen have killed 34 people in Nigeria's northern Zamfara state where criminal gangs have been terrorising remote villages, police said Sunday.
Can Motorcycling Help You Lose Weight?  MSN AutosRiding is good for you in many ways. Is weight loss one of them?
Woman pleads hit-and-run driver step forward after father of her children killed  KTRK-TVA woman is calling on the hit and run driver who was responsible for her loved one's death to come forward.
RCMP motorcycle training program underway in Kelowna  Global NewsFourteen officers from detachments around B.C. and Alberta are taking the program in Kelowna.
Royal Enfield To Launch 5 New Motorcycles By 2022 – Details  GaadiWaadi.comRoyal Enfield will launch the New Classic, Thunderbird and Bullet series motorcycle by late next year followed by two all-new motorcycles.
UK Tests Noise Cameras To Catch Loud Motorcycles  RideApartBritish riders who have modified their motorcycle exhausts may soon worry about being caught and fined by automated noise cameras in traffic around the UK.
George Clooney Just Opened up About His Nearly Fatal Motorcycle Crash Last Summer  Oprah MagGeorge Clooney revealed to The Hollywood Reporter that he thought he would die from his July 2018 motorcycle crash in Italy. Find out what went through his ...
TVS Zeppelin Cruiser based 2 motorcycles in the works - Report  IndiaCarNewsThe production version of the TVS Zeppelin Cruiser motorcycle is expected to be unveiled by the end of 2019 or at the 2020 Auto Expo.
2019 Triumph Motorcycle range gets updated colour options  OverdriveBritish premium motorcycle manufacturer, Triumph Motorcycles has updated its whole range of motorcycles such as the Tiger, Street Triple and the Bonneville ...
Honda may let Indian businesses test ride e-motorcycles  The MainichiNEW DELHI (Kyodo) -- Honda Motor Co. is considering a project to let businesses in India test ride its electric motorcycles on a trial basis as early.
Nigeria’s Gokada raises $5.3M round for its motorcycle ride-hail biz  TechCrunchIn many large cities across Africa, motorcycle taxis are as common as yellow cabs in New York. That includes Lagos, Nigeria, where ride-hail startup Gokada ...
Electric motorcycles put Shoreline police in 'stealth mode'  KING5.comThey're faster than bikes, and more versatile than cars but perhaps most impressive they give police the element of surprise.
View: A case for lowering customs duty on Harley Davidson motorcycles  Economic TimesTariffs on Harleys must be halved further, the same as the applied customs duty on fully imported CVs.
Fast and furious: Nigeria's motorcycle taxis  Aljazeera.comSome consider motorcycle taxis dangerous, but venture capitalists are investing millions in these ride-hailing startups.
Festival in Biarritz: Royal Enfield showcases new custom motorcycles at Wheels and Waves  Times of IndiaAuto News: In the eighth edition of Wheels and Waves 2019 held in Biarritz, France, Royal Enfield unveiled the all new BAAK Motocyclette built and 'Nought Tea ...
Atlas and DID Group Japan sign JV for motorcycle chain production in Pakistan  The News InternationalA joint-venture company in Pakistan for the integrated-production of motorcycle chains is now on the cards as two of Japan's acclaimed corporations Atlas Group ...
London: Woman injured after police motorcycle from royal convoy hits her  Business StandardA woman who met with an accident when Prince William and Kate Middleton's convoy was passing by in London, has been hospitalised after sustaining injuries.
BMW's big-block Concept R18 motorcycle takes Villa d'Este back to the 1920s  CNETThe boxer-twin-powered concept bike harkens back to BMWs of the past, while looking squarely at the future.
Electric motorcycles break records at the brutal Isle of Man TT Zero race  ElectrekThe world-famous – and famously deadly – Isle of Man TT race is going on this week, and alongside the gas superbike races there's an electric-only TT Zero ...
TVS To Launch 2 New Motorcycles Based On Zeppelin Concept  GaadiWaadi.comTVS is working on two new motorcycles based on the Zeppelin Hybrid 220 bike showcased at the 2018 Auto Expo.
Itanagar: DC Capital Complex hands over motorcycles to Traffic Incharges  Arunachal24The Deputy Commissioner Capital Complex Vikram Singh Malik handed over 10 numbers of motorcycles to the SP Capital Complex Tumme Amo for traffic ...
Suzuki Introduces Their 2020 Off Road Motorcycle Lineup  RideApartSuzuki has introduced some off road motorcycle models for 2020 but it has ignored some too. The motorcycles that aren't coming back are the interesting part.
Motorcycle theft is an epidemic, but one brand stands out among the rest  Telegraph.co.ukRiding my Harley Davidson along the N340 through the Southern Andalusian mountains, the golden eagles floating above, was absolutely magic. But my ride ...
Israeli artist creates life-size glass motorcycle  ISRAEL21cGlass craftsman says his series is 'about the childhood dreams of men, about the toys they never stop dreaming about and their fragile inner world.'
Two motorcycles, minibus crash in West Java, killing four - The Jakarta Post  Jakarta PostA minibus heading toward Jakarta from Cirebon, West Java, spun out of control and crashed into two motorcycles, killing four and injuring two.
Suzuki To Stop Manufacturing Commuter Motorcycles – Will Cater To Performance Segment Only  DriveSparkTwo-wheeler brands are turning away from mass market and commuter motorcycle segments for focus on higher displacement premium motorcycles. Yamaha ...
Jason Momoa Builds a Motorcycle With His Kids in Father's Day Film  Screen RantJason Momoa releases a Father's Day video about family heirlooms in which the Aquaman star celebrates motorcycles, and reflects upon the past.
Aprilia Could Launch Sub-250cc Motorcycle To Rival KTM Duke 200  GaadiWaadi.comAprilia shelved their plans to launch the RS 150 and the Tuono 150 in India but could launch a more powerful sub-250cc motorcycle instead.
Police looking for stolen motorcycles in Campbell County  WSETCAMPBELL Co. , Va. (WSET) -- The Campbell County sheriff's office is seeking public help in locating stolen motorcycles. Police saythree motorcycles were ...
Suzuki Motorcycle India on course to reach one million sales  BusinessLineBegins a feasibility study for setting up a second Greenfield plant in India.
Rolling Thunder Motorcyclists Will Make Their Final Ride Through The Capital  NPRMotorcyclists with the veterans advocacy group Rolling Thunder Inc. will gather in Washington, D.C., for the last time this weekend. The group cites financial ...
BMW Motorrad Concept R18: The beginning of a full frontal attack on the cruiser marketplace  New AtlasBMW Motorrad showed a "Concept R18" motorcycle at Concorso d'Elegenza Villa d'Este that appears to be the first shot in an offensive on Harley-Davidson and ...
Aprilia 150cc motorcycles' India launch postponed - focus on electrification, BSVI compliancy  OverdriveAprilia, the Italian manufacturer had stated that the RS150 and Tuono 150 will be launched in India by 2020, however, a report in Moneycontrol says that the ...
Leader of motorcycle-taxi group surrenders  Bangkok PostThe leader of a motorcycle-taxi group involved in a fatal brawl between two queues in Bangkok's Bang Na district turned himself in to police on Thursday to face ...
Two killed in motorcycle crash on I-75 south of Ocala  OcalaTwo men from Italy were killed when their motorcycles crashed and they were run over by a truck on Interstate 75 south of Ocala Thursday morning.
Vehicle Collides with Multiple Motorcycles  Santa Barbara EdhatYikes... one vehicle vs one moto is an accident but against 3 motos? Forgive me for speculating but that doesn't sound very accidental. Luvaduck. Jun 16, 2019 ...
Grass Clippings Cause Deadly Motorcycle Crash  RideApartCheryl Zeglen died two days after a motorcycle crash that occurred when she and her husband lost control on freshly cut grass spread across the road.
Two motorcycles stolen from Power Brokers  KELOLAND TVPolice are searching for two people who stole motorcycles early Wednesday morning.
India Electric Scooters and Motorcycles Market to Reach $698.3 Million by 2025: P&S Intelligence  GlobeNewswireKey players of the Indian electric scooters and motorcycles market are Hero Electric Vehicles Pvt. Ltd., Electrotherm (India) Ltd., Avon Cycles Ltd, Ampere ...
[Update: highly shady] Druid preparing 120 mile electric motorcycle and 200 mile hybrid motorcycle  Electrek[Update: It's looking like Druid is at best claiming to be further along than they are, or at worst misleading their work. The article has been updated accordingly.
Scooters, motorcycles, cars insurance premium increased from 16th June  RushLaneInsurance premium of cars below 1500 cc as well as motorcycles and scooters under 350cc has been increased by up to 22% by the government.
Teen in critical condition after motorcycle collides with vehicle in Waltham  Boston 25 NewsOne person is in critical condition following a crash involving a motorcycle.
Lagos motorcycle startups Gokada, Max, SafeBoda fight for market  QuartzGokada, Max, SafeBoda and Oride are among the bike-hailing startups in Lagos, Nigeria.
3 hurt when SUV runs Muskegon County stop sign, hits motorcycles  WXMI FOX 17 West MichiganMUSKEGON COUNTY, Mich. -- Three motorcycle riders were injured when an SUV ran a stop sign and struck their motorcycles Saturday afternoon. At 4:45 p.m. ...
Man sent to hospital after motorcycle crash in southwest  CityNews CalgaryCALGARY (660 NEWS) – A man in his late 20's is in hospital after a crash involving a motorcycle in the city's southwest. Calgary police say they were called to ...
Top 5 Futuristic Electric Motorcycle Concepts  ZigWheels.comThese motorcycles offer us a glimpse into the future of motorcycling.
2019 Cruiser Motorcycle Buyer's Guide  Cycle NewsThe 2019 Cruiser Motorcycle Buyer's Guide includes over 200 pages with all the latest specs, apparel, helmets and accessories.
Guv flags off new motorcycle squad of J-K traffic police  Business StandardJammu and Kashmir Governor Satya Pal Malik Wednesday flagged off a new motorcycle squad of the traffic police here, launched to ensure better compliance ...
CF Moto To Launch 4 Motorcycles Next Month In India  GaadiWaadi.comPremium motorcycle manufacturer CF Moto will enter the Indian market with four new motorcycles in July 2019.
2020 Suzuki Off-Road Motorcycle Lineup: First Look  UltimateMotorcycling.comSuzuki has revealed an opening salvo of its 2020 off-road motorcycles. In this case, we're looking at new graphics on six returning motorcycles.
Motorcycle wreck in Lincoln leaves man in critical condition  KLKNA motorcyclist is rushed to the hospital after colliding with a pickup truck Wednesday evening.
Suzuki Motorcycle strengthens presence in premium segment  Business StandardSuzuki Motorcycle India Friday unveiled its latest offerings GIXXER 250SF and GIXXER SF models, strengthening its product portfolio in the domestic ...
CF Moto Chinese motorcycle manufacturer could make its India debut by July 2019  OverdriveCF Moto, Chinese motorcycle manufacturer was spotted testing its 650MT adventure touring motorcycle in Hyderabad, India some time ago. Along with the ...
Woman, 83, in serious condition after being hit by Prince William's motorcycle outrider  Washington ExaminerAn grandmother is in hospital and in "serious but stable" condition following an incident with a convoy carrying Prince William and his wife Kate Middleton, the ...
Motorcycle expo to include e-bike pavilion  Bicycle RetailerIRVINE, Calif. (BRAIN) — The 2019 American International Motorcycle Expo, the largest motorcycle trade and consumer show, will include an e-bike pavilion ...
Motorcycles: Rules of the Road, all day Thursday  WKRG News 5All day Thursday, in every newscast, News 5 is raising awareness about motorcycle safety, and dangers.
Police Confirm Motorcycle Involved In Fatal Collision With MTA Bus Was Stolen Out Of Anne Arundel County  CBS BaltimoreBALTIMORE (WJZ) — Baltimore City Police have confirmed new information in regard to a fatal motorcycle accident on Tuesday night. Police tell WJZ that the ...

Motorcycle Helmets - Mind Your Head!

To most riders, motorcycle helmets do not fit into their... Read More

Common Mistakes Motorcycle Buyers Make When Looking For a Motorcycle Loan

Whether interest rates are high or low or it's the... Read More

Liquid Cooled Minimotos (PocketBikes), How Fast Are They and Are They Affordable?

As the latest craze of Minimoto Madness continues in the... Read More

Minimoto Dirt Bikes, Miniture Motards - The Next Step Up from Battery Powered Toys

As your child grows out of their little bicycle and... Read More

Personal Scooters are Not Just for Fun

Personal scooters are a highly valuable mobility tool for those... Read More

How Do You Make Your Harley Davidson Look And Feel Like An Extension Of Yourself!

How do you make your Harley Davidson look and feel... Read More

Motorcycle Protective Clothing That Works!

There is some great looking motorcycle clothing on the market... Read More

A Convenient Way to Slash Your Gas Bill

"With oil prices spiraling higher almost every day, people are... Read More

It?s One Thing for People to Buy Your Product or Service, but It?s Another for Them to Tattoo Your

William Harley and Arthur Davidson, both in their early twenties,... Read More

Auctions and Car Transport: Everything You Need To Know

Everyone has wanted to sell a car at some point... Read More

How To Make Your Own Vintage Motor Cycle & Automotive Spare Parts

Vintage Car & Motorcycle restoration enthusiasts all share one thing... Read More

Frame Slider Design and Selection

Call them crash protectors, crash bobbins, fairing protectors or frame... Read More

People Are Crazy... and Everyone Is A Racer

?And everyone is a racer. If you doubt that, you've... Read More

Welcome To The World Of ?Upside Down? Motorcycle Loans!

With the depreciation on motorcycles being so enormous after they... Read More

Trackdays - Get the Maximum Enjoyment from Your Time on the Track

Many motorcyclists want to take their bikes onto the track... Read More

Ride Hard - Hydrate Harder

This summer is showing all of the signs of being... Read More

Workings of a Motorcycle Muffler Suspension

Motorcycles are becoming more popular because of its convenience and... Read More

The Buzz is All About Mini-Motorcycles

Pocket bikes are miniature motorcycles -- powered, for the most... Read More

Ghost Minimoto Moto GP Reps ? What Are They?

What are Mini moto's? A Minimoto is a miniature version... Read More

Do You Need a Part for Your Harley Davidson Motorcycle?

Need a Harley Davidson Part for your ride?Where do you... Read More

Online Shopping for Motorcycle Accessories

When shopping for a certain item and material, the way... Read More

Honda Super Cub and 50cc Honda Cub - The Volkswagen Beetle of Motorcycles!

A very clever design: the Honda Super Cub was the... Read More

The Motorcycle Helmet You Want May Not Be As Safe As You Think!

Choosing the right Motorcycle helmet can make a difference?.?.literally between... Read More

Know Your Mini Moto

The Mini Moto is a small scale replica of the... Read More

Save Money on Used Motorcycle Parts

For every motorcycle enthusiast, it is indeed very taxing to... Read More