Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
10 Ways for Unknown Musicians to Get the Word Out > NetSparsh - Viral Content you Love & Share

10 Ways for Unknown Musicians to Get the Word Out

When Clear Channel controls the radio and the monopoly newspaper doesn't like you, how do you win over new audiences?

The good news: there are many, many ways. Here are ten of my favorites.

1. Approach a local college or alternative radio station or community access cable TV station with a programming idea, like a live songwriter showcase. Other musicians will want to be a part of your show, and you'll build an audience for your own music--and theirs.

2. Write CD or concert reviews for a local alternative (or mainstream) paper.

3. Give copies of your CD away to public radio and TV stations for their fund drive premiums.

4. Organize, publicize, and perform at charity events for your favorite causes.

5. Lead songwriting or performing workshops in the schools (these are usually paying gigs, and all the parents hear your name). Invite some of the kids to perform with you; they're sure to bring a bunch of relatives along who will pay for their tickets and maybe buy a CD.

6. Announce your gigs in every community calendar. Newspapers, magazines, radio stations, community web sites, cable TV stations--they all run event listings. Type out one paragraph that includes a tag line about what you do, such as "Sandy Songwriter, River City's 'Homegrown Bono,' will perform labor songs and love ballads at The Trombone Shop, 444 4th Street in Downtown River City, Wednesday, January 15, 7 p.m." If admission is free or there's a charity connection, say so. Include contact phone number and e-mail.

7. Find Internet discussion groups related to your cause. Whether it's immigration, voting reform, peace, safe energy, the right to choose...there will be discussion groups online. Post responses and include a "sig"--a short on-line business card. Use different sigs for different purposes. Here's one of mine (in a real e-mail, it would be single-spaced):

__________________________

Shel Horowitz, mailto:shel@frugalfun.com, 800-683-WORD/413-586-2388

"I make the world INSIST on learning why YOU'RE special"

News releases, brochures, newsletters, ad copy, web copy, resumes, etc.

http://www.frugalmarketing.com * http://www.principledprofits.com

_____________________________

8. Set up a simple low-cost website. Include a couple of sound clips, pictures of you performing, a place for people to sign up for your fan newsletter, a link to your favorite musicians, and, of course, your tour schedule and gig availability.

9. Get exposure on other people's websites. Write CD reviews, endorse their music with a blurb, submit articles on the local music scene...and always include your contact information and a statement that encourages people to visit your site.

10. Use the letters columns. Call in to talk shows. Post messages to Web forums...in short, use every feedback tool you have to spread the word.

Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (http://www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (http://www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: http://www.principledprofits.com/25000 influencers.html

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

NPR

The Gift Of Posthumous Prince Music
NPR
Piano & a Microphone 1983, is the first posthumous album released by the Prince Estate since the superstar's death two years ago. It's an intimate recording of the artist before he was a giant, international star working through songs in a home studio ...
Watch a stunning new music video for Prince's “Mary Don't You Weep”The FADER

all 96 news articles »

The Verge

Spotify will now let artists directly upload their music to the platform
The Verge
Spotify has announced a new beta feature that will allow independent artists to upload their music directly to the platform instead of through a label or digital aggregator. Normally, artists who aren't signed to a major label (which can directly ...
Spotify will now let indie artists upload their own musicTechCrunch
Spotify Now Lets Artists Bypass Labels and Upload Their Own MusicRolling Stone
Spotify to Allow Indie Artists to Upload Music Directly to Service, Bypassing DistributorsBillboard
MarketWatch -Forbes -Resident Advisor -New York Times
all 106 news articles »

The Verge

Streaming now accounts for 75 percent of music industry revenue
The Verge
The Recording Industry Association of America released a report today that details how the music industry has grown in 2018, and while the data isn't surprising — the world still isn't buying records — the specific numbers are still fascinating ...
Music Industry Revenue Increases 10 Percent in First Half of 2018Hollywood Reporter
US recorded music hits $4.6b in mid-2018 mark as paid subscription numbers leap 47%The Music Network
Streaming now accounts for 75pc of US music revenuesSiliconrepublic.com

all 22 news articles »

Variety

Kelly Clarkson Blasts iHeartRadio for Not Playing Her Music
Variety
The singer and songwriter is scheduled to play the iHeartRadio Music Festival this coming weekend and the company is already in full social media blitz and promotion mode. “I guess I'm cool enough to invite, but not cool enough to play my record ...
Kelly Clarkson Calls Out iHeartRadio for Not Playing Her MusicBillboard

all 11 news articles »

NPR

New Music Friday For Sep. 21: Eight Albums You Should Hear Now
NPR
It's another busy release week, with intimate home recordings from Prince, ragged rock from Metric, the angelic harmonies of Mountain Man and Richard Swift's final recordings among our shortlist for the must-hear albums out on Sep. 21. All Songs ...

and more »

NPR

A Music Industry Peace Treaty Passes Unanimously Through Congress
NPR
On Tuesday evening, the Music Modernization Act (renamed the Orrin G. Hatch Music Modernization Act at the 23rd hour — in honor of the retiring Utah politician who also happens himself to own a platinum record), was passed unanimously in the Senate ...
Inside the Music Modernization Act's Last-Minute Negotiations With SiriusXMBillboard
SAG-AFTRA Applauds Senate's Unanimous Vote For The Music Modernization ActDeadline
Senate passes measure requiring streaming services to pay artists for pre-1972 musicABC News
Congress.gov -Bloomberg -Variety -NPR
all 94 news articles »

The Recorder

Sober music festival Recovery Jam in Greenfield Saturday
The Recorder
GREENFIELD — For the past 15 years, Recovery Jam, a sober music festival, shows people there is fun in recovery, and celebrates national recovery month in September. The jam is a family-oriented event featuring arts and crafts, activities, music and food.


New York Times

6 Classical Music Concerts to See in NYC This Weekend
New York Times
After the season-opening gala, Jaap van Zweden's first year as music director of the Philharmonic gets properly underway with two programs this week. The first, on Friday, Saturday and Tuesday, takes in Stravinsky's “The Rite of Spring,” Ashley Fure's ...


Billboard

Laying Down the Law: How the Music Business Came Together to Score Two Policy Wins (Column)
Billboard
Tuesday evening, the music business scored a political victory that some executives couldn't chew on until after Yom Kippur ended: The Senate passed the Music Modernization Act. (It's officially been renamed the Orrin G. Hatch Music Modernization Act ...

and more »

University of Rochester (press release) (blog)

Telling 'Sekuru's Stories' through music, digital scholarship
University of Rochester (press release) (blog)
Now an associate professor of music in the Department of Music and associate professor of ethnomusicology at Eastman School of Music, Kyker has embarked on a research project focused on the musical life of one of her earliest mbira teachers: Sekuru ...

Google News

Alternative Sales Sources for Your Music

Following, is a list of alternative sources that may be... Read More

SOUNDS GOOD TO ME - Eliminate Throat Tension

As a vocal coach, I hear it all the time.... Read More

The Flower Garden and New Age Piano Music

If you've ever looked at a flower garden, not only... Read More

Creating Caverns - an Improvisation Exercise

In a recent post to my Yahoo group, I mentioned... Read More

How Many Chords Are There, Anyway?

Since chords (the main component of harmony) are one of... Read More

Why Do Music Lovers Still Prefer to Buy Records?

In the late 1940's, the 45-RPM record replaced the 78-RPM... Read More

Musical Improvisation Basics - 8 Vital Things To Remember

This article discusses 8 vital things to remember as improvisers... Read More

The Need To Perform

I can't believe how much of the year has gone... Read More

Piano on the Right-Side of the Brain

Some of you may remember a book titled "Drawing on... Read More

The Dark Side of P2P File Sharing

P2P file sharing programs are free. Period. But there are... Read More

Discover The Perfect Place To Perform

Once you know what your Unique Selling Proposition is as... Read More

Piano Lessons - Group or Private?

Piano lessons are a great activity for children. They encourage... Read More

Hip Hop Clothing

Celebrities now such as Outkast, a fashion wear can be... Read More

CD Mastering using Har-Bal

Feel free to download the entire manual detailing the mastering... Read More

Why Play Guitar?

As a full-time guitar instructor, I am constantly faced with... Read More

Interview With An Up And Coming Musician From Toronto

Today, Norm Goldman, Editor of Sketchandtravel.com and Bookpleasures.com is delighted... Read More

Learn To Play The Piano Better By Learning To Arrange Chords & Chord Progressions

Piano arranging is the process by which you take a... Read More

Origins of the Mathers Family

Eminem's roots can be found in Scandinavia through his mother... Read More

Jazz: What In The Heck Is It?

All of us know what jazz is when we hear... Read More

Improvisation and Musical Form

Do you ramble on endlessly with your improvisations? If so,... Read More

A Brief History of Gongs

The gong is one of the oldest musical instruments in... Read More

How the Internet Helps Musicians

Everyone talks about the negative impact of the Internet on... Read More

Music to Echo Your Mood

In what way do the kinds of music (rock, rap,... Read More

The Bagpipe and Its History

You may have heard that bagpipes are a Scottish invention;... Read More

Bagpipe Lessons In Your Own Home !

Bringing Bagpipe Tuition to Everyone, Everywhere.I have been teaching music... Read More