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Are You Scaring Away Potential Customers? > NetSparsh - Viral Content you Love & Share

Are You Scaring Away Potential Customers?

When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?

Author Michelle Dunn, in her new book "Become the Squeaky Wheel," explains how you can avoid scaring customers away and keep them coming back. First, find out what your competition is doing, do they have a credit policy? If they do, what is included? What does their credit application look like? How many forms do new customers have to fill out? Do they have good paying customers? Look online, a lot of business website will have their credit applications available online.

"I am amazed at how much "stuff" people will jam onto their credit applications and new account forms. This alone can scare a potential customer away, especially if they can go down the road and fill out one easy form and have their product or service." Says Dunn.

Consumers get distracted by long forms, especially ones that ask for to much information or are full of legal jargon or long technical terms. Keep your form, short and to the point. Keep the language easy to understand and in laymen terms.

Michelle Dunn has over 17 years experience in credit and debt collection. She is the founder of Never Dunn Publishing, LLC, is a writer, consultant and the Editorial Advisor for Eli Financial Debt Collection Compliance Alert Newsletter. Michelle started M.A.D. Collection Agency and ran is successfully for 7 years. She also owns and runs Credit & Collections.com an online community for credit and business professionals.

She has written 5 books in her Collecting Money Series She is currently writing a book for the Streetwise Series, part of the Adams Media Corporation. In addition to writing and marketing her books, Michelle moderates and runs Credit & Collections.com and was a member of The American Collectors Association for 9 years.

In The News:

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Inc.com

Stop Behaving This Way When You Negotiate
Inc.com
The research tracked linguistic markers such as gratitude, deference, positive/negative tone, and using "please" (amongst others) to measure the tone of the negotiation on a buyer/seller exchange. The researchers then drew conclusions around the effect ...


Saudi Gazette

Negotiation team made a mistake
Saudi Gazette
Riyadh — A senior Saudi government official speaking to Reuters news agency laid out details of the death of Saudi journalist Jamal Khashoggi inside the Saudi consulate. The latest account, provided by a Saudi official who requested anonymity ...
Saudi source: Khashoggi died following 'mistakes made by negotiation team'Al-Arabiya
Saudi official provides further, new details on Khashoggi case: ReutersArab News

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Business Insider

Actress Elizabeth Banks has used a somewhat controversial piece of negotiation advice to shape her career
Business Insider
Banks' approach — setting your walk-away point — has been touted by some negotiation experts. In an article for The Muse, attorney Victoria Pynchon wrote: "If you act as if you're prepared to walk away from a deal unless you achieve your desired goal ...

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Forbes

How To Masterfully Negotiate Your Salary
Forbes
My client, Sarah, came to me with a dilemma: she wanted to be making more money at her job, but had no idea how to ask for it. When I asked her if she had ever negotiated her salary before, her eyes got wide and she slowly shook her head. “I didn't ...

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kurv

Gaza protests to test Egypt cease-fire negotiation efforts
WVVA TV
The negotiations seek to defuse simmering tensions. On Wednesday, a rocket fired from the Gaza Strip destroyed a house in the Israeli city of Beersheba in the worst bout of violence in recent weeks. Israel retaliated with airstrikes and has beefed up ...
Gaza Protests To Test Egypt Eease-Fire Negotiation Effortskurv

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The Latest: Bredesen backs drug price negotiation idea
Associated Press (press release) (blog)
NASHVILLE, Tenn. (AP) — The Latest on the U.S. Senate race in Tennessee (all times local):. 2:45 p.m.. Democratic U.S. Senate candidate Phil Bredesen is backing a plan for the federal government to negotiate drug prices with pharmaceutical companies.

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NESN.com

Alex Cora Asked For One Thing During His Red Sox Contract Negotiation
NESN.com
Home was in Alex Cora's heart when he was trying to confirm his most recent career move. The Boston Red Sox manager revealed Thursday night the one demand he made when negotiating his contract with the team prior to his appointment. Hurricanes Irma ...

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GiveMeSport

Eddie Hearn has lost his patience with Deontay Wilder's negotiation demands
GiveMeSport
The prospect of Anthony Joshua and Deontay Wilder finally meeting seemed to have hit the deadest of ends in recent times. It seemed all set for Joshua to put up his WBA, WBC and IBF, world titles as Wilder would defend his WBC strap in what would be a ...

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Fast Company

Never, ever utter these phrases in a salary negotiation
Fast Company
To coach us along in the salary negotiation process, we turned to Josh Doody, author of Fearless Salary Negotiation. “A salary negotiation is a collaboration, and a key ingredient of a successful collaboration is good communication,” says Doody.


A Hollywood Executive On Negotiation, Talent, and Risk
Harvard Business Review
But to get that work made, you have to have shrewd negotiating skills. Ovitz says he now regrets some of the ways he approached business in his earlier years, and advises young entrepreneurs about what he's learned along the way. He's the author of the ...

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