Network Marketing - Its All About Customers

Leadership, Visualization, Goal-setting, blah, blah...

All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon.

When you share with your team, the lessons you have learnt while building your business - that's Leadership.

When you imagine that new car or house on the beach, that you're going to buy next year with the income from your business - now that's Visualization.

And when you plan exactly how you're going to go about getting that new car or house - well, that's Goal-setting.

It's that simple...

And yet people complicate it so much that they write entire books, and have entire courses to teach you these "skills."

But they're missing the whole point, really. Because network marketing is really about customers.

Think about it.

Why do companies get into network marketing? DUH. To sell products, of course!

And why do they choose to sell their products through network marketing?

Because network marketing is really the most efficient way of selling products.

After all it's all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them.

So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself.

1. Are you in the service business or recruitment business?

If you are in the business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers.

Sure, there are plenty of people out there who want to start a home business or join a business opportunity.

But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money.

Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition.

Besides, it's so much easier to sell a product than to sell a dream.

2. Is your product right for them?

I've seen people recommending their products to customers as a "miracle" solution to all their problems. This is not only misleading, but is bound to backfire.

Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them?

Perhaps they can't afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better.

Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours.

Certainly, give your customers all the information they need about your products. It's not your duty to suggest alternatives.

But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best.

You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.

Yes, you might lose a customer, but you'll have gained a friend.

3. Do they really need the business opportunity?

Once you get a new customer, do you instantly start shoving the business opportunity down their throat? If so, you're doing them a disservice.

Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending the products to their friends.

Offer them what they want - a cheaper way to purchase your products.

But also accept that some of them may just want to keep buying products without ever building a business.

And appreciate them for contributing to your paycheck.

Ultimately all business is about building trust. So the next time you process an order or answer a query, focus on building a relationship, rather than a business.

If you're a friend to your customer and do what's right for them, you can be secure in the knowledge that what goes around will definitely come around.

Copyright © 2003 Priya Shah

_____________________________________________

Priya Shah is the editor of the newsletters Be a Whiz at eBiz! and The Glutathione Report. She shows you how to truly build multiple sources of income online with the Brilliant Team Home Business Opportunity
_____________________________________________

In The News:

What is Network Marketing?  Global Banking And Finance Review
Pyramid schemes  Lexology
Network Marketing : Good or bad?  The Sangai Express
GWM-Haval network needs to grow  GoAutoNews Premium
MLM companies continue their hot streak  Natural Products INSIDER

The Three Primary Strengths Of Network Marketing

Network Marketing, 'MLM', and Multi Level Marketing are all terms... Read More

Network Marketing Training - Secrets to Inoculating Yourself Against Negative People

The Inoculation, What You Are Going to Face in MLM.When... Read More

Make Your Online Party A Success

Online parties are quickly becoming the better alternative to the... Read More

MLM Leads- MLM Leads Success Training- Part 1

MLM Leads are a great way to not only create... Read More

Increase Business by Squashing Your Fear of Phones

Phone skills are very important when you have your own... Read More

Systems Dont Fail But People Do, Does Your Company Has All Necessary Systems In Place?

The secret of success is following a proven system. As... Read More

One A Month In Your Network Marketing Business!

Hi All,This could be the most important email you'l ever... Read More

Successful Network Marketing Depends Upon These Three Factors

Network marketing has many aspects, but promotion, persistence, and patience... Read More

The Tortoise and the Hare

Once upon a time in Marketing Square, there lived a... Read More

Soldiers of Prosperity

Unified MastermindForget big brother. He no longer cares.Once upon a... Read More

MLM and the Internet, What A Perfect Match!

In the good old days back in the 80s, MLM... Read More

Sales Vs Recruitment in Network Marketing

Some networking companies are built around gaining customers, some around... Read More

Finding Your WHY!

"Finding these three letters: W. H. Y. will guarantee you... Read More

Tips for Success in Network Marketing

Network marketing has a fantastic range of business opportunities. First... Read More

Secrets Of Network Marketing Success

Network marketing and the internet were made for each other.The... Read More

Increase Sales through Store Consignment

Placing your products on consignment in a hair salon, clothing... Read More

What Network Marketing is NOT

There are so many misconceptions flying around out there about... Read More

What is MLM ?

Multilevel Marketing is one of the fastest growing yet most... Read More

10 Killer Ways to Promote Your New MLM Program

Terrible isn't it?You just joined this wonderful new MLM and... Read More

Shameless Self-Promotion

Hi! My name is Janice Byer and I am the... Read More

Internet and Network Marketing Works

Internet and network marketing are inseparably related today. The phenomenal... Read More

Multi-Level Marketing with Email Leads

The multi-level marketing independent distributor continually faces the challenge of... Read More

What are MLM Leads?

Multi-level marketing (MLM) is a type of direct marketing that... Read More

Network Marketing Success - How to Create a Massive Success ThinkSHIFT for MLM Success

It is time you started shifting your MLM Success into... Read More

MLM or Pyramid scheme - What is the difference?

Many people question the ethics of MLM. They claim that... Read More