Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The MLM Revolving Door Syndrome > NetSparsh - Viral Content you Love & Share

The MLM Revolving Door Syndrome

In the 15+ years I've been involved with network marketing, the number of people who come and go never cease to amaze me! Sometimes it seems like a revolving door.

On the positive side, thousands of new people discover network marketing all the time. They have always wanted to start their own business and are attracted by the huge income potential of MLM. Or they need a part-time source of income. Or, perhaps they've been caught up in the huge, never-ending layoffs and corporate downsizing that seem to be a permanent part of the new information-driven economy. They see network marketing as a way to escape the Rat Race forever!

Whatever the reason, they are entering this industry in droves. And that is good news for you and I!

On the negative side, however, most of these people flounder around for months, or even years, like a fish out of water, and never really discover how to make network marketing work for themselves. They buy into too much of the hype and half-truths that seem to proliferate in MLM advertising, expecting a large income in just a few months without much work or investment.

Unfortunately, some of us continue to promote this image of network marketing, even though we know it is completely untrue!

Perhaps that explains why so many newcomers believe that all they have to do to be successful is just send out a bunch of spammy emails and the money will come rolling in!

I've spent a lot of time and effort showing the newcomers in my downline the kind of work that is necessary for success. But all too often, these newcomers pay little attention to it. They've seen all the ads telling them that they don't have to do any work, that a certain program practically builds itself, or their upline will be giving them massive amounts of spillover.

They don't seem to understand that this is a business, not a chain letter game. And all too often, this is partly our fault. Some of us are so eager to sign up new distributors that we'll tell them anything.

So our MLM newcomer may run out and send out a few over-hyped, anonymous emails to a cheap list and then wait for the money to roll in.

When nothing happens, our unhappy newcomer then decides "the program doesn't work." (How many times have you received an MLM mailing with the words "This one really works" in the subject line? I get them all the time).

That starts our newcomer on a frustrating journey from one MLM program to another. They may join 5 or 6 all at once on the theory that at least one must work! They may sign up under a sponsor that promotes the "program of the month," and jump into everything new that comes out. Never does it enter their mind that "programs" neither work nor don't work!

What does or does not work is their personal success system. A good network marketer can earn a huge income in even the worst of programs, with the poorest compensation plans. But the best program in the world is not going to work for someone who doesn't understand how to be a successful network marketer and businessperson!

Some of these people finally do learn how to be successful. Usually it is only after wasting a lot of time and money. Unfortunately, most people finally quit in disgust and go out and give network marketing a bad name to their friends and family! And that makes it all the harder for the rest of us.

How many prospects have you talked to who tell you that their best friend "lost his shirt" in one of those "MLM pyramid scams?"

Contrary to popular belief, it takes training and education and investment to become a successful network marketer. No doctor was born with the knowledge of how to practice medicine. Nor was any successful network marketer born with the knowledge of successful recruiting and downline support.

Network marketing requires knowledge of effective marketing techniques, salesmanship, and basic business skills. If you are doing it online, it also requires computer and Internet skills, too.

On top of that, it requires the ability to work with people, the ability to follow a plan, discipline, and ongoing investment.

Fortunately, with the proper training, none of this is very difficult to learn. We hear a lot about "duplication" in this industry. And that is really all duplication is: learning effective techniques, using them, and teaching your downline to do exactly the same thing.

As professionals, it is essential that we pass that along to the downline we are building. I am tired of seeing so many newcomers pass through the revolving door. And I'm tired of hearing people refer to our business as a "pyramid scam."

Network marketing is a wonderful business. Almost anyone can learn to do it effectively and profitably if they are taught and if they have the desire.

It offers average people the means to a large income without a large initial investment. (But that doesn't mean it doesn't require investment). And it offers us the personal freedom and time to pursue other goals in life, unlike most corporate jobs.

This is the real message we should be sharing with prospects, not the hype that abounds online. We may sponsor a few less people. But I suspect that we won't be sponsoring so many people that are in and out of the revolving door giving our business a bad name.

(c) 2004 by Linda J Bruton

Linda Bruton has been a full-time network marketer for over 15 years. Be sure to visit her Network Marketing Tips weblog for weekly tips, tricks, secrets and resources for building a full-time MLM business online.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

The Sydney Morning Herald

Inside the world of multi-level marketing - The Sydney Morning Herald
The Sydney Morning Herald
Are you bypassing retail stores and purchasing your skincare, plastic containers or cleaning products from friends? Welcome to the club.

and more »

Legal Talk Network

164: Ethically Problematic Marketing Strategies, with Megan Zavieh
Legal Talk Network
This week, Megan Zavieh joins us to discuss the byzantine advertising rules imposed on lawyers. Plus, we also talk about her new chatbot and podcast, Lawyers Gone Ethical.

and more »

DriveItNow Joins Clarivoy's Measurement Network
PR Newswire (press release)
Designed specifically to help marketing agencies and vendors "prove their results", companies who join Clarivoy's Measurement Network can demonstrate to their clients a commitment to supplying accurate, unbiased attribution results, independently ...

and more »


TV's Top Marketing Execs Break Down the Power of Data at Variety's Massive Summit
The network counts on shows like “Drag Race” to drive not only viewership, but engagement on social media as well. Social media can prove to be a double-edged sword, however, as evidenced by the recent controversy surrounding the unauthorized use of ...

The Big Smoke Australia

Meet a CEO: Kristina and Michelle – Networkish
The Big Smoke Australia
Having both worked in network marketing businesses,we identified that the industry processes had not adopted a twenty-first century approach. We wanted to create a digital solution for managing networks as they are the most important asset in your ...


Top India Refiner Considers Investing $3.5 Billion to Expand
India's biggest oil refiner Indian Oil Corp. is planning to invest as much as $3.5 billion in the year beginning April 1, or about a fifth more than the previous year, to expand and upgrade its refineries and boost its marketing network, according to ...

and more »

Network, Marketing de Rede e a sua marca
Em vez disso, abordar o marketing com uma mentalidade de que você está aqui para ajudar os outros pode te levar muito mais longe. Entre as maiores armadilhas que os indivíduos envolvidos com a experiência de marketing de rede é a ideia de que para um ...

6-Figure Blogging Still A Reality , Says Network Marketing Expert
IT Business Net (press release)
After changing several career courses, which had him assume the roles of pharmacy technician, courier service driver, cable installation technician, and manual laborer, among others, Mr. Benford came to the realization that holding any kind of hourly ...

China Money Network

KKR Launches One-Stop Digital Marketing Company Cue & Co. In China
China Money Network
AnG is a digital marketing company, focusing on precision targeting and marketing efficiency improvement utilizing big data technology. WIN is a brand management company with experience serving life-style, luxury, consumer goods, and beauty brands ...
KKR Launches China's First One-Stop Digital Marketing Company Cue & Co.Markets Insider

all 74 news articles »

Wyoming Business Report

SBDC Day to be celebrated March 21 | Newsletter Pm ...
Wyoming Business Report
Cheyenne – Earlier this month, Gov. Matt Mead (R-WY) signed a proclamation designating March 21, 2018 as Small Business Development Center Day in Wyoming. On Wednesday, Wyoming entrepreneurs will join.

and more »
Google News

New Style Network Marketing - Why Professionals are Rushing to Join!

There is absolutely no doubt. Network marketing or multi level... Read More

Associated Myths in MLM

The MLM business is so popular among people that some... Read More

The Three Primary Strengths Of Network Marketing

Network Marketing, 'MLM', and Multi Level Marketing are all terms... Read More

The New Internet Home Work: How Much Do You Really Need to Know to Get Started?

You? Start your own Internet business? Give me a break!... Read More

MLM Success ? Action is the Key

Action is the Key!It is true of all business. But... Read More

Lead Generation: An Overview

Multi level marketing is a type of business where a... Read More

The Returns of MLM

Distributors are paid through compensation plans. These plans consist of... Read More

Network Marketing Problem ? Are Your Downlines Leaving You?

First of all, let's take a look at your effort... Read More

Opt-in MLM Leads: An Overview

In multi-level marketing (MLM), or network marketing, the MLM business... Read More

Profitable Network Marketing Systems and Products

Profitable and effective network marketing systems and productsAfter 20 years... Read More

8 Reasons MLM Distributors Fail

There dozens of reasons why any one individual might not... Read More

Three Very Key Aspects Of Successful Network Marketing

Network marketing has many aspects, but promotion, persistence, and patience... Read More

Network Marketing: Increase Your Effectiveness In 1 ON 1 Presentations.


The Big Dream Paradox

I want to share my experiences so hopefully it will... Read More

MLM Leads for Network Marketing

Finding mlm leads for network market can be a real... Read More

MLM Success Training- The 5 Success Traits You MUST Have in Network Marketing

The MLM REALITY Check.It's all what's inside you that counts.No... Read More

MLM and Work at Home businesses Get Financial Boost

Financial freedom has been a buzz word for years, but... Read More

MLM Training- The New MLM Distributors Getting Started Checklist

A List for MLM Success.That is what I am talking... Read More

Network Marketing Evaluation - The Truth Factor

Network Marketing ? The Evaluation for Success.There are some serious... Read More

Network Marketing Success - The Success Power Boost for Your MLM Business

There is something that I have been observing over the... Read More

Residual Income, a Myth?

I'm writing this in response to the every distributor in... Read More

Internet and Network Marketing Works

Internet and network marketing are inseparably related today. The phenomenal... Read More

Starting A Home-Based Business: Some Ins and Outs

Would you like to earn money by starting your own... Read More

Are You Failing At Your Network Marketing Business?

Many people get started in network marketing because they see... Read More

Network Marketing Success- Network Marketing Success Vault Secrets

Network Marketing Success is very elusive, as most do not... Read More