How to Attract and Excite Your Prospects

The Power of Marketing

When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.

Some say they've never done marketing and don't need to because of good word- of-mouth. Positive word-of-mouth is great, but not enough if you're serious about growing your business. Others do invest in marketing yet treat it as a necessary evil. The problem with that mindset is that it's driving with the brakes on. Those people sabotage their efforts by making poor decisions, taking half-measures and often resisting anything innovative.

When asked about the "one big key" to marketing success I reply that there's nothing more important than a "marketing mindset". A marketing mindset is an attitude, a way of thinking, that values and embraces the power of marketing. If you look at the companies and brands that are most successful -- Nike, Microsoft, Virgin, Trump, Saturn, Kenneth Cole, etc -- you'll find someone at the top with a marketing mindset. People like Trump, Cole, and Virgin's Richard Branson may have it instinctively. For most, however, it's a learned attribute. So, if you don't have a marketing mindset yet, keep reading and start to get one.

Follis Fact #1
You need a Marketing Mindset.

Attracting vs. Chasing

A guy sees a beautiful woman in a bar, tracks down her name and number, calls her up and says, "Hi, my name is Joe and I'm great in bed." That's cold calling. Another guy sees a beautiful woman in a bar and gives her a napkin that says, "I'm Bill and I'm great in bed." That's direct marketing. A third guy sees a beautiful woman in a bar, has his ex-girlfriend go up to her and say, "See that cute guy over there? He's my ex, his name is Tom, and he's really great in bed." That's PR. Last guy walks into a bar, a beautiful woman approaches him and says, "Hi, my name is Courtney and I hear you're really great in bed." That's effective marketing.

Attraction is the essence of marketing. When you create enough desire to get your prospect to come to you, they'll always be more predisposed to buying. That bares repeating. When you create enough desire to get your prospect to come to you, they'll always be more predisposed to buying. The challenge, of course, is that your prospect is elusive prey. So, imagine the first rabbit hunters. They'd exhaust themselves

using spears and rocks until a more evolved Neanderthal got the idea of using carrots. Or, imagine the girl who desperately wants a date, but can't understand why she scares guys away when she chases them. Unfortunately, too many businesses act like that girl chasing for a date by putting lots into selling and nothing into marketing.

Follis Fact #2
It's always better to attract than chase.

Expense vs Investment

Those who don't understand marketing view it as an expense. Those with a marketing mindset know it's an investment. They know that, if done right, it can excite their prospects and produce a great return. "Done right" means well- researched, well-managed, and generally handled by someone who knows what they're doing. Regarding expense, being a small business is a bad excuse to do nothing. Start small, but do something. There are plenty of cost-effective, non- traditional ways to do a test. So, if you want to grow, you can't afford not to develop a marketing plan.

Have a Great Product

At the risk of stating the obvious, a big key for marketing success is having a great product. In his best-selling book, Purple Cow, marketing guru Seth Godin calls it, "being remarkable." It's about having a product or service that's exceptional.

Though many non-remarkable products may seem to do well because of great marketing, no long-term success can be achieved without a great product. In fact, if a product is not great, great marketing will usually make it fail faster. People will buy it, not like it, and never buy it again.

Case in point: Ever see an exciting teaser for an upcoming movie? It can make a lot of people run out and buy a ticket. The problem starts a couple of weeks later when folks see the movie, hate it, and then spread the word. Before you know it, the movie's gone. Here's another case. Remember New Coke? If not, you're not alone. It didn't last long. Despite the marketing muscle that Coke put behind it, the Coke- drinking public decided they were quite happy with the old Coke. Another case involves a new tropical hotel. Eager to jump-start his business the owner got tour directors and travel writers to check it out and hopefully generate some good buzz. Problem was, the hotel wasn't finished. Had he waited a couple more months he would've gotten great reviews. Now he'll be lucky if those tour directors and writers give him another shot.

If businesses spent less energy trying to sell their product and more on improving it, they'd have more success in the long run.

Follis Fact #3
Great marketing will make a bad product fail faster.

Follis Fact #4
The better your product, the better your marketing can be.

Excite vs. Inform

A lot of marketing doesn't do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won't sell your product. So, how do you excite your prospect? Start by acknowledging that your prospect isn't just a prospect. She's a person with emotions who doesn't respond with just her head. She responds with her heart, soul, and funny bone. As a marketer, you must tap into the right emotional and psychological nerve that gets your prospect excited.

For example, when Canon wants to sell its new camera to families, they'll tout its high-tech features, but that's not ultimately how they'll sell it. They'll sell it by associating those features with the things that we, as humans, care about ... a child's first steps, a great vacation, or a 90th birthday celebration. When Chrysler targets NFL-watching guys with a spot for its new sports car, there's a reason they use quick cuts, heavy-metal music, and mention it goes 150 mph. Will you drive 150 mph? Doubtful. Does that still excite the macho male libido? Absolutely.

Follis Fact #5
If you want'em excited about your product, you'd better get'em excited about your marketing.

(For more "Follis Facts" and marketing secrets, see booklet info below.)

© 2005 John Follis. All rights reserved.

John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. He may be reached at [email protected]

For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit: http://www.follisinc.com/booklet.htm

For consulting info, visit: Marketing Therapy: http://www.follisinc.com/therapy.htm

For speaking info, visit: Follis Speaking: http://www.follisinc.com/speaking.htm

In The News:

What Is Multilevel Marketing?  Motley FoolMultilevel marketing (MLM) is when a company uses a commission-based sales force who not only sell but also recruit new people to work in sales below them.
This Documentary Exposes The Secret Dark Side Of Direct Selling Beauty Products  Refinery29Quitting your job to sell beauty products online isn't always as glam as it seems. A BBC Three doc finds the truth behind direct selling & MLM industries.
A LOOK AT NETWORK MARKETING  Thrive GlobalIf you've never heard the term network marketing, it doesn't relate to television. It's a concept that's been brought up in the best-seller, Secrets of the Millionaire ...
The Trouble With Multilevel Marketing Schemes  Yahoo FinanceMultilevel marketing is better known by the companies and products and uncomfortable/ annoying pitches associated with it -- think Herbalife (NYSE: HLF) and ...
Multi-Level Marketing (MLM) Software Market Set to Expand Massively by 2019-2026 with Profiling Key Players Like MultiSoft, Pro MLM Software, NETSOFT, Krato Software, Epixel Solutions  thewirenewsnow.comMulti-Level Marketing (MLM) Software supports direct sales companies and distributors throughout the sales and marketing process. Lead generation, marketing ...
Luring voters with election marketing  The TribuneTheTribune: NOT to be missed in the ongoing noisy election debate, there prevails a silent din among voters to hold the ruling political parties accountable for ...
BBC Documentary Follows Women 'Scammed' By Multi-Level Marketing  PRETTY52After being targetted by recruiters, Vickie worked for eight hours of her 25 hour labour, and made £20 in six months...
Kantar launches 'Kantar Profiles Network'  Exchange4MediaThe Kantar Profiles Network makes it easier for CMOs and their marketing teams to develop or optimise marketing strategies based on human understanding at ...
TruTV Programming and Marketing Heads Depart as Network Is Streamlined Under Kevin Reilly (EXCLUSIVE)  VarietyAs TruTV is incorporated more fully along side TNT and TBS, its top programming executives are also departing. That means Marissa Ronca, executive VP and ...
Social Network Marketing Market Emerging Trends and Strong Application Scope by 2025 | Facebook, Instagram, Google, LinkedIn  MajoReportsHTF MI Analyst have added a new research study on Title “Global Social Network Marketing Market Size, Status and Forecast 2018-2025” with detailed ...
Aviation Week Network's Airport Strategy & Marketing Names Chris Warren as Director of Air Service Development  GlobeNewswireMANCHESTER, U.K., May 13, 2019 (GLOBE NEWSWIRE) -- Aviation Week Network's Airport Strategy & Marketing (ASM), a global consulting firm dedicated to ...
Deepak Chaurasia quits India News Network - ET BrandEquity  ETBrandEquity.comSenior journalist and editor-in-chief of India News, Deepak Chaurasia, has quit network, confirm industry sources. Chaurasia joined the network in 2013 and ...
Kantar launches largest trust-based network for human understanding  Indiantelevision.comKantar, the world's leading marketing data, insights and consulting company today announces the launch of the Kantar Profiles Network.
AT&T’s 5G E marketing ploy is turning out to be a disaster  The VergeAT&T may have just amicably settled a false advertising lawsuit with Sprint over its "5G Evolution" branding, but the company's apparent marketing strategy here ...
“History in the Making,” is Now Free on Amazon for 5 Days (until 05/10/2019)  WebWireBest Seller Publishing announces the release of Danien Feier's new book, “History in the Making: From Dream to Reality In Network Marketing.” It will be ...
Danien Feier's “History in the Making” - Free Download Tomorrow (05/06/2019)  WebWireBest Seller Publishing announces the release of Danien Feier's new book, “History in the Making: From Dream to Reality In Network Marketing.” It will be ...
Cloud Token Registers with ASIC, Which Many Think It’s a Strategical Way to Offer Securities Fraud  Bitcoin Exchange GuideCloud Token, deemed a fraudulent securities investment scheme, has recently taken advantage of the Australian Securities and Investments Commission's ...
How can we build trust in marketing?  Which-50In this guest post from Melody Townsend, General Manager – Product & Network Marketing at ME Bank, explores the practical steps marketers can take to build ...
VCI International: Safe Opportunity or User Beware?  Bitcoin Exchange GuideWhat Is VCI International? VCI International is an independent affiliate network that provides education and training worldwide. The vision of the project is to.
Groupm’s INCA Launches In Apac, Connecting Brands To Widest Network Of Trusted Influencers And Publishers For Fully Integrated Content Marketing  APN NewsGroupM, WPP's media investment management group, today announced the Asia Pacific rollout of its influencer marketing solution, INCA. Leveraging GroupM's ...
The Verb Technology (VERB) and UniFirst (UNF) Critical Comparison  BharataPressVerb Technology (NASDAQ:VERB) and UniFirst (NYSE:UNF) are both business services companies, but which is the superior investment? We will compare the ...
inCruises International is the Grand Winner of the Diamond Network Award organized by Abranetwork  GlobeNewswireIn just 3 years, inCruises International is already present in 150 countries. SAN JUAN, Puerto Rico, May 03, 2019 (GLOBE NEWSWIRE) -- inCruises ...
The Best Social Media Marketing Books of All-Time • Benzinga  BenzingaThe best social media marketing books are an amazing resource for those looking to expand their knowledge of the field. Check out our top picks.
If less really is more, did BT get its new logo right?  Marketing WeekAs BT underwhelms with its new brand design, Harry Lang asks how important investment is in an exciting logo and whether there is such a thing as 'too simple'.
25 Side Hustles and Ways to Make Money at Home  The CutMore than half of millennials are figuring out how to make money at home by embracing a side hustle. Here are 25 of them to try out.
Expecting Massive Growth in Multi-Level Marketing (MLM) Software Market 2019 to 2026 Sizing with Major Predominant Players: MultiSoft, NETSOFT, Pro MLM Software, Epixel Solutions, IDSTC, ARM MLM, Xennsoft  Market Research ReportGlobal Multi-Level Marketing (MLM) Software Market Scale, Status and Forecasts 2019-2026 examines the latest industry trends, market development aspects, ...
Avinash Kaul elevated as CEO-Broadcast, Network18  Exchange4MediaOther appointments include Puneet Singhvi as President, Digital & Corporate Strategy; Priyanka Kaul given additional charge as CEO of Forbes.
Growth Of MLM Companies In The Current Scenario  BW BusinessworldMLM, which is commonly known as Multi-level marketing, is a business which runs through network marketing, referral marketing, and direct selling. It is totally a ...
8 Ways to Make Money Online Without Quitting your Day Job  EntrepreneurWant to make money online? Want to rake in millions almost effortlessly? Sure, most silver-tongued marketers might lead you to believe that the good life is just ...
Nodis, the gamified platform for online marketing and...  Bitcoin NewsThe platform proposed as a solution to the mismatches and difficulties in the social network market by NODIS aims to solve the problematic points of social ...
revital U International Unveils New Sales App with VERB's Interactive Video Features  GlobeNewswireHOLLYWOOD, Calif. and SALT LAKE CITY, May 17, 2019 (GLOBE NEWSWIRE) -- VERB Technology Company, Inc. (NASDAQ: VERB) (“VERB”), a leader in ...
Contrasting UniFirst (UNF) and Verb Technology (VERB)  Tech Know BitsUniFirst (NYSE:UNF) and Verb Technology (NASDAQ:VERB) are both industrial products companies, but which is the better investment? We will compare the ...
Cornwall woman says she fell victim of a multi-level marketing scheme  Daily MailVickie, 24, from Cornwall, reveals she spent day and night working after joining a multi-level marketing scheme. She worked for six months, even during labour, ...
Adomni and Lightbox OOH Video Network Partner to Drive New Programmatic Revenue for Shopping Mall Screens  MarTech SeriesAdomni, an open online platform to plan and buy digital out-of-home advertising, announced a partnership with Lightbox OOH Video Network (formerly called ...
DAN’s Data Sciences Division launches ‘Hyperlocal Insights’ for OOH sector  Exchange4MediaThe tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of ...
Vodafone first UK network to announce 5G rollout  Prolific LondonVodafone has announced that it will launch its 5G *service* on 3 July.
VERB Announces Strategic Partnership With Waymark Video Creation Platform  GlobeNewswireHOLLYWOOD, Calif., April 29, 2019 (GLOBE NEWSWIRE) -- VERB Technology Company, Inc. (NASDAQ: VERB) (“VERB”), a leader in business-focused ...
A 'miracle' healing gel, a cult-like following, and a fiercely protected empire  The GuardianSelf described 'gellers' tout Somaderm as a double-barreled miracle elixir: a goldmine and a fountain of youth. But past users have reported alarming symptoms ...
VERB to Report First Quarter 2019 Financial Results on May 15, 2019  GlobeNewswireHOLLYWOOD, Calif., May 01, 2019 (GLOBE NEWSWIRE) -- VERB Technology Company, Inc. (NASDAQ: VERB) ('VERB'), a leader in business-focused ...
Are mommy blogs smart side hustles or multi-level marketing schemes?  The HustleSome moms claim their mommy blogs — those digital diaries that recycle the same stock photos from the mid-'90s — bring in up to $2.8m a year. But many ...
Comprehensive New Study On Social Network Market In-Depth Analysis On Forthcoming Development And Forecast By 2025  Microfinance ObserverSocial Network market provides a detailed analysis of the industry for the estimation period of 2019 – 2025. Social Network Market by Reports Monitor report ...
58 in net for multi-level marketing scam  The HinduCyberabad police apprehended 58 persons in connection with an alleged multi-level marketing scam.Vihaan Direct Selling Pvt. Ltd. is a sub-franchise of the ...
For and against Arbonne: two women’s experiences with the controversial brand  The SpinoffAfter The Spinoff delved into the dubious world of cosmetics and skincare brand Arbonne, two people came forward with very different stories. One says it's ...
Multi-level marketing official held; ₹70 core frozen  The HinduWe acted on a complaint by a B. Sc student, say police.
Multi-level marketing racket busted in Hyderabad  Telangana TodayThe Cyberabad police claimed to have busted another multi-level marketing racket on Tuesday with the arrest.
Cartoon Network collaborates with POPxo to launch The Powerpuff Girls collection  Exchange4MediaHonouring 20 years of The Powerpuff Girls, the range includes all-new phone covers, table & wall clocks, stationery and apparel.
Danielle Blundell, Daniel Wheeler  The New York TimesDanielle Marisa Blundell and Daniel Bence Wheeler were married May 18 at the Rockleigh Country Club in Rockleigh, N.J. The Rev. John Michael O'Sullivan, ...
This little Texas rideshare company has big plans to take on Uber and Lyft  Grit DailyThought you'd seen all of the business models tackle the ride share market? Think again. Iving, Texas based Vibe Rides has its own spin on driver incentives, ...
Finding the Most Profitable Online Niches Doesn't Have to be Hard, See Our List of the Top 20  Small Business TrendsIf you're determined to start a business online, take a look at this list of the 20 most profitable niches to determine which sector would be best for you.
QNet: Cyberabad Police Arrests 58 Members of the MLM in Fraud and Cheating Cases Worth Rs1,000 Crore  MoneylifeContinuing to crack the whip against agents of controversial multi-level marketing (MLM) companies, the Cyberabad City Police has arrested 58 independent ...
Facebook Registers Secretive 'Libra' Cryptocurrency Firm in Switzerland  CoinDeskAccording to a Reuters report, Facebook registered a new company, Libra Networks, in Geneva on May 2. This coincides with the slow roll-out of their internal ...
New Survey Reveals 73 Percent of People who Participate in Network Marketing Opportunities Lose Money or Make No Money  PR NewswireWASHINGTON, Oct. 9, 2018 /PRNewswire/ -- Among the more than 20 million Americans who participate or have participated in multilevel marketing (MLM) ...
Why multilevel marketing won’t make you rich  The Washington PostDoes this sound familiar? You get invited by your friend to come to her home. You ask about the occasion but get a vague answer, something like, “I'm just ...
Arsene Joel, Specialized Marketer in International Network Marketing at JM Ocean Avenue, Talks About the C|SCU - EC-Council Official Blog  EC-Council BlogRead what Arsene Joel had to say on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6499318621670641664/. My experience with EC-Council's ...
MLM sellers from LulaRoe, LipSense, and ItWorks! on what they earned  Vox.comA new study says most MLM sellers make less than 70 cents per hour. Some people make even less than that.
3 arrested for Ponzi scheme via multi-level marketing business  Times of IndiaCyberabad police on Saturday arrested three persons, including director of Vihaan Direct Selling Pvt Ltd (VDSPL), a sub-franchisee of QNet, for allege.
Multi-level marketing fraud: Two held, Rs 200 crore seized  Times of IndiaHYDERABAD: Two persons, including 'chief managing director' (CMD) of a multilevel marketing (MLM) firm, were arrested at Hisar in Haryana and brought to ...
Co-op's first ads from Lucky Generals unite the entire business behind community  The DrumThe Co-op has united its food, insurance and funeralcare businesses for the first time as it embraces an over-arching marketing strategy to show how the entire ...
Consumer Marketing Lead  hypepotamus.comWebsite Roadie Roadie. We're the world's first on-the-way delivery network. We're hiring a Consumer Marketing Lead at Roadie, an ATL startup connecting ...
Can Network Marketing Save Your Retirement?  Forbes NowWe've all heard the story, if you just tell six friends about this business, and they tell six friends, who in turn tell another six friends, you'll be on your way to ...
Hyd cops bust multi-level marketing scam worth Rs 1,000 cr  The News MinuteThe Cyberabad Police on Tuesday busted a fraudulent Multi-Level Marketing (MLM) scheme that allegedly cheated over 7 lakh people to the tune of more than ...
Verb Adds Market Leader Stream Energy to Growing Client Roster  GlobeNewswireHOLLYWOOD and SALT LAKE CITY, April 25, 2019 (GLOBE NEWSWIRE) -- VERB Technology Company, Inc. (NASDAQ: VERB) (“VERB”), a leader in ...
3 Reasons To Avoid Multilevel-Marketing Gigs  ForbesMillions of Americans want to believe that multilevel-marketing can put hundreds (or even thousands) of dollars in their pockets. Millions of Americans try selling ...
Understanding Network Marketing Companies With João Magalhães  Via News AgencyLisbon (ViaNews) – In today's fast-pacing business world, network marketing remains a reliable option for companies end entrepreneurs to market their products ...
Hyderabad: Four IIT dropouts among nine held in Rs 30 crore MLM fraud  Mumbai MirrorHyderabad: The economic offences wing of the Cyberabad police on Saturday arrested nine youths, including four IIT Kharagpur dropouts, in an alleged ...
These are the best healthtech accelerators in Europe  SiftedThe healthtech sector is predicted to be worth $280bn by 2021. These are the accelerators you need to know about. By Madeleine Taylor Monday 20 May 2019.
Multi-level marketing racket busted  Times of IndiaHYDERABAD: Three people were arrested here Tuesday for allegedly cheating the public and an illegal multi-level marketing racket running to Rs 100 crore ...
Event: South Manchester Digital Network  Marketing Stockport news feedThe second South Manchester Digital Network event is taking place in Stockport on Thursday 30th May and is open to those involved in digital industries.
Bloq Labs' Titan Aims to Simplify Crypto Farming  CoinDeskTitan, a new product from Bloq Labs, aims to make it easier to set up and run new blockchain miners in global farms. The software is essentially a web-based ...
FORM Arcosanti 2019 Winners and Losers  Phoenix New TimesPhoenix New Times takes a close look at the highs and lows of FORM Arcosanti's fifth year.
Multilevel Marketing Definition  InvestopediaMultilevel marketing is a strategy some direct sales companies use to encourage existing distributors to recruit new distributors who are paid a percentage of ...
The 15 Biggest Lies About Multi-Level Marketing Companies You Need to Stop Believing  The Cheat SheetYou've probably seen some of your friends advertising MLM products on Facebook or texting you out of the blue asking if you'd be interested in a “unique ...
How MLMs — multilevel marketing schemes — are hurting female friendships  Chicago TribuneJamie Birdwell-Branson had just moved to Toledo, when an old high school friend reached out on Facebook and asked to meet for breakfast so they could catch ...
TV Upfronts Wrap: 6 Big Takeaways From the Most Stable Season in Years  Hollywood ReporterAnalysis: A shift in the streaming narrative and blurring of brand lines are among the key narratives in the week that was.
Gushcloud Marketing Group launches micro influencer network called Ribbit  Marketing InteractiveGushcloud Marketing Group (GMG), the marketing and advertising unit of Gushcloud International, has invested in and launched a new micro influencer network ...
Kiwis who hope multi-level marketing will transform their lives  Stuff.co.nz"If you get in early you are sitting very pretty. But if you come into the scheme late it's a heck of a hassle."
Earth Day Network Partners with Twitter to Release 'Earth in Our Hands'  MarTech SeriesAs Earth Day prepares to mark its 50th anniversary, Twitter has partnered with Earth Day Network to recognize the urgency of the environmental movement ...
The Benefits and Pitfalls of Multilevel Marketing in the Christian Community  PatheosHundreds of thousands of Christians have at one time or another been part of multilevel sales organizations....In sharing potential pitfalls, I'm sure to tread on ...
QNet Cancels V-Con Dubai Leaving Thousands of Agents in Soup  MoneylifeQNet, the controversial multi-level marketing (MLM) scheme, has cancelled V-Con, its high profile, flagship annual event that was scheduled to be held in Dubai ...
Vietnam Tightens Multi-Level Marketing Regulations  Vietnam BriefingVietnam has tightened the multi-level marketing regulations to minimize fraudulent activities, protect the rights of participants, and increase oversight.
What marketers can do as digital optimism fades  AdAge.comConsumers most likely to reduce their digital footprint are also most likely to embrace it in the first place. This creates a unique challenge for marketers.
Woodstock 50 organizers say festival "is on!" following court ruling in their favor  KTICOrganizers of Woodstock 50 are declaring that the festival is still on after a Manhattan court judge ruled Tuesday that the event's financial backer, Amplifi Live ...
Cornell Uni’s Emin Gun Sirer Debuts Ava Blockchain Following $6 Million Investment  CointelegraphEmin Gun Sirer, a professor at Cornell University and a major global blockchain expert, will launch his own cryptocurrency and blockchain network, Bloomberg ...
Direct Selling In India A New Approach-Arindam Goswami  BW BusinessworldArindam Goswami - Direct selling can be undertaken by anyone regardless of age, gender, educational qualification, or experience level and is largely ...
When We Exposed Keith Raniere, The Leader Of The Nxivm ‘Sex Cult’  ForbesIn this 2003 cover story, Forbes first raised questions about Keith Raniere—who now stands trial for charges that include sex-trafficking and forced labor ...
Network marketing for social media business reviews on different Amazon products  KnowTechieNetwork marketing is the right plan to expand the business and you can earn more businesses with the help of network marketing.
eBay shuttering eBay Commerce Network, its third-party advertising network  Marketing LandEBay notified merchants and publishers Tuesday that it will be closing down its third-party ad network, the eBay Commerce Network (ECN), as of May 1.
SEC Uncertainty Looms Over Token Summit – Again  CoinDeskIt looks like Kik won't sue the SEC after all, founder Ted Livingston told CoinDesk. In a widely circulated story, the Waterloo, Ontario, company had promised ...
Side hustle: How multi-level marketing can turn social circles into profit pools or empty pits  Stuff.co.nzAt first it seemed like a regular Sunday barbecue, but it was a network marketing "event".
Leaving LipSense: Some MLM resignations are pitches for new companies  Vox.comFormer sellers for companies like LipSense and Younique often turn to YouTube to announce their resignations. But how many of them are genuine?
Stellar Node Outage Causes Two-Hour Complete Transaction Freeze  CointelegraphBlockchain network Stellar (XLM) stopped confirming transactions for two hours on May 15, executives confirmed following a user post on social media. Stellar ...
What Is the Difference Between Multi-Level Marketing, Direct Sales, and Pyramid Schemes?  The Cheat SheetThere are people who use the terms multi-level marketing, direct sales, and pyramid scheme interchangeably – those people are wrong. Not everyone who hits ...
Gannett names Gentzel new head of USA TODAY Network marketing solutions unit  USA TODAYMCLEAN, Va. – Gannett, which owns USA TODAY and 109 local media properties, has named a new head of its USA TODAY Network marketing solutions unit.
Guidelines soon for multilevel marketing companies  The Times of IndiaTHIRUVANANTHAPURAM: The state government has prepared a comprehensive guidelines to regulate the functioning of multilevel marketing companies, the ...
The 15 Most Hated Multi-Level Marketing Companies Right Now  The Cheat SheetEveryone, from the sales reps to the customers, loves to hate these MLM companies.
14 Stocks With Special Dividends to Watch  Kiplinger's Personal FinanceIf regular dividends are the bread and butter of income investors, then special dividends are the icing on the cake, making the investment that much sweeter.
Multi-level marketing fraud busted in Hyderabad  Telangana TodayHyderabad: The Cyberabad Economic Offences Wing (EOW) busted another Multi-Level Marketing (MLM) fraud case and arrested M Ravinder, Chief Executive ...
What is the future of network marketing in India?  The Indian WireNetwork marketing is the future of business in the 21st century. In all good terms, it rightly has evolved over time. Beginning as a part-time job, direct selling has ...
How MLMs — multilevel marketing schemes — can hurt female friendships  Seattle TimesThe pressure to sell and recruit has led to underhanded tactics that strain, fracture and sometimes end friendships and family relationships.

MLM Training Tools:The Top 10 Resource Sites in Network Marketing for MLM Tools

There are many great MLM Tools that are available, and... Read More

The Benefits of MLM Leads Lists

An MLM leads list is simply the list of prospective... Read More

Downline Swaps and Guaranteed Downline

If you have ever had a hard time getting a... Read More

Hey Dummy, Youre Asking The Wrong MLM Questions! ($$$$)

Talk about total dumbness. I wasted over $3,200 and maybe... Read More

Time To Start Engaging With Your Downline

When you start your network marketing home based business, you... Read More

Network Marketing Stories Sell: How to Tell Your Story Everyday to an Endless Number of Prospects

Network Marketing success is easy when we tell our stories.... Read More

Multi level Marketing- The Three Top Secrets of Multi level Marketing Success

So many times we have seen in this industry people... Read More

MLM Leads- The Top 10 Realities of Working MLM Leads

What is an MLM Lead? And why would you need... Read More

MLM Network Marketing Success Training- The BLAZING Top 52 MLM Recruiting Tips- Part 1

Bookmark this page and refer back to it! Send it... Read More

Choosing A Network Marketing Opportunity - 5 Red Flags

Although network marketing offers the potential for long term residual... Read More

Network Marketing Online Saves Time

Network marketing online is a great way to do business... Read More

MLM Success Training- Money in MLM - The Three Things It Magnifies

Money is a magnifier.That is an awesome thought! And so... Read More

Three Very Key Aspects Of Successful Network Marketing

Network marketing has many aspects, but promotion, persistence, and patience... Read More

Residual Income Awaits Only by Staying in the Game

"Freedom is a scent, like the top of a new... Read More

Lead Generation: An Overview

Multi level marketing is a type of business where a... Read More

50 Ways To Generate More Money In Network Marketing (Practicing The Obvious)

If the art of Network Marketing is your "pin-point" passion,... Read More

Why Your Network Marketing Efforts Are Failing

About once a week, I get someone struggling to build... Read More

MLM Recruiting - The REAL Reasons Why People Join Network Marketing Companies

If there was a way that you could guarantee to... Read More

Steps That Spell Success in MLM

Many people want to get into multi-level marketing without knowing... Read More

Network Marketing - Its All About Customers

Leadership, Visualization, Goal-setting, blah, blah...All network marketers have heard that... Read More

MLM Lead Generation

In Multi-level marketing (MLM), or network marketing, the business owner... Read More

Do You Really Want To Try Network Marketing?

Make no mistake it takes a unique skill set to... Read More

MLM or Pyramid scheme - What is the difference?

Many people question the ethics of MLM. They claim that... Read More

Three Key Facets Of Successful Network Marketing

Network marketing has many aspects, but promotion, persistence, and patience... Read More

2 Steps to Spur Your Downline Into Action!

It is often the case when you join a Network... Read More