Quality Beats Quantity Every Time

Back in the early days of developing my home based business, I went for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity).

For online marketing, it helps greatly to get your website in front of people who are actually looking for the product, service, or opportunity that you are offering. This refers to the concept of marketing your sites to your target audience, rather than wasting your time, effort, and money on people who are not already interested in what you have to offer.

Be wary of "massive action" techniques in this era when many ISPs feel their hottest marketing theme is the blocking of incoming emails, which they decide their customers do not want to receive (they are the self appointed "information police").

Many of the sources of cheap, high volume leads supply you with leads that have absolutely no interest in your particular business (or product or service) and furthermore, have been put into the list in such a manner that can get you into trouble with your ISP because you are unwittingly spamming (many of these bulk lead lists are created by robots that crawl the Internet and harvest email addresses) the recipients.

In order to be effective in the promotion your particular proposition, whatever it is, you have to seek out your target market. This is as true online as it is offline. Just because you are able to reach huge numbers of people with your message on the Internet far more cheaply and quickly than you can offline, does this necessarily mean you should?

What's the point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering?

It is much more efficient and effective to first find out where your prospective customers congregate, and then target that congregation, than it is to use a shotgun approach and hope that one of your pellets will somehow find its target (you know... throw enough up against the wall and something is bound to stick). You will find that by selectively targeting your prospects before marketing to them, your conversion ratio (the proportion of your target market that takes positive action and actually purchases your product or service) will be much higher than the results you would otherwise achieve without first taking the time to target your prospects. Once again, quality wins out over quantity.

It seems that a great many webmasters have not stopped to ask themselves the all-important question...What is the purpose of my web site? For some reason, many of them seem to think that the purpose of their web site is to give away freebies. Or it could be to be a "showcase" for their products. Or it could be to create links to all kinds of resources. Or it could be to have fancy flash graphics and build a brand name.

One of the biggest mistakes people new to web design make is going for more "flash" than substance. They bog down their site with a bunch of fancy colored backgrounds, 3-D text, flash presentations, etc. If a visitor to your site is using a 56K connection and has wait to more than 8 seconds for it to load (which can easily happen on sites heavy with graphics), you can expect to lose about 1/3 of your visitors.

If you're a business, the purpose of your web site is to sell a product or service. Your web site should have one main focus. It should not be selling a dozen products, a dozen opportunities, or linking to a bunch of different affiliate programs. Presenting too many options has a tendency to confuse your visitor. When someone visits your site, it should be clearly obvious what one action you want him or her to take.

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.

In The News:

What is Network Marketing?  Global Banking And Finance Review
Network Marketing : Good or bad?  The Sangai Express
Pyramid schemes  Lexology
Enormous joins Stagwell network  ETBrandEquity.com
MLM companies continue their hot streak  Natural Products INSIDER

Online MLM Business Is Booming!

The time to start an online MLM business has never... Read More

Understanding MLM Compensation Plans

IntroductionDown lines, up lines, overrides and spill over. Understand? Of... Read More

MLM Recruiting- The Top 10 MLM Prospecting Tactics for Success

You gotta have people to talk to in MLM Prospecting!INFERNO... Read More

Tips For Finding A Work At Home MLM Business Opportunity

If you wish to start a work at home MLM... Read More

Network Marketing Decisions: Ask Mr. Kipling

I kept six honest serving men, They taught me all... Read More

MLM Leadership ? How They Fail You

The success in your MLM career depends to a great... Read More

Starting Your Internet Business: Making The One Thing You Absolutely Must Do as Painless as Possible

Here's the bottom line: you can't learn to swim sitting... Read More

Big Changes In Recruiting Practices For Network Marketers...

Three conditions now exist which will change the way we... Read More

Home Based Business on the Internet

The subconscious mind is a very powerful thing and if... Read More

Finding The Intangible

This article is dedicated to novice entrepreneurs who are struggling... Read More

Online Network Marketing Business is Your Highway to generate more Passive Income Faster

This is the fact of the world : People need... Read More

Hey, I Have A Prospect! What Should I Do Now?

If you are in multi level marketing system, you have... Read More

How Network Marketing Can Help You Build A Second Income Fortune

We live today in an age of inflated money- where... Read More

The Secret to Network Marketing Online

Many affiliates online give up as quickly as they join... Read More

MLM Training - The Network Marketing Success Secrets of Striking Gold in Your Memory Jogger

The question all new Network Marketing Distributors ask when they... Read More

Network Marketings Best Kept Secret May Be Costing You a Fortune

The words, "I quit..." have never been more costly.Network marketers... Read More

How To Choose a Good MLM or Network Marketing Company?

You've heard many horror stories about MLM /network marketing programs.... Read More

The Brutally Honest Approach to Network Marketing

Network marketing has quickly become one of the fastest growing... Read More

What is Network Marketing?

It seems like an easy question, but when you stop... Read More

Finding The Right Business For You: Sales

Sales are essential for any business to survive. That's no... Read More

Let Them See It To Sell It

You know that problem of having a fantastic offer that... Read More

The Case For A Network Marketing System

Networking Marketing systemModern congested lifestyles makes it very difficult to... Read More

Steps That Spell Success in MLM

Many people want to get into multi-level marketing without knowing... Read More

Discover the Incredible Power of Ethics in Online Network Marketing

?build trust and watch the cash roll in!As you are... Read More

MLM Training - The TRUE COST of Your Lack of Action in Network Marketing

Expensive.VERY expensive.That is what LOA is in the network marketing... Read More