Five Steps That Will Help You Succeed in Niche Marketing

Niche marketing is a manifestation of how much internet marketing has evolved in recent years. Niche marketing is based on a real world model, that is, it is a business strategy that is focused on real people with real needs and with real money to spend.

Niche marketing is a technique that seeks to conquer small and usually unattended markets that are fueled by a strong passion for a particular interest. The benefits of cornering these markets are enormous. First, you will encounter little competition. Second, the market is driven by enthusiasm and they will continuously support a product that they like.

To illustrate, five years ago, internet marketing strategies focused on general markets. "I want to make money online," one would have said, "so I'm going to sell products for dog enthusiasts." But dog enthusiasts comprise a pretty broad market. A lot of online businesses are already catering to their needs.

But today, internet marketing strategies are focusing on specific markets. Instead of targeting dog enthusiasts, they target Sharpei owners. This is niche marketing in a nutshell.

Succeeding in niche marketing isn't as difficult as you might think. Here are five simple steps that would guarantee your conquest of the niche you would choose.

1.Know what people are searching for online. You need two important ingredients for this step: instinct and Overture. You think you have them? Let's proceed then. Point your browser to:

http://www.inventory.overture.com

This is Overture's super powerful and useful keyword selector tool. Type in any word and the system will tell you how many searches were made for it in a particular month.

Now you will need your instinct, as the process is all trial-and-error. Think of a field that not many people know about. For the purpose of this discussion, let's choose the word "widget."

By typing in the said word, Overture will tell us that 2136 people searched for "widget" in the month of April. This would be a perfect niche market. It's not a popular subject, and you have 2136 people, less a few repeated searches, that are potential clients.

2.Determine the profitability of the niche. Overture would have given you a list of keywords pertaining to your targeted niche. Now it's time to see if we could make money out of them. Log on to Google Adwords and check out the pricing of the keywords. The higher a keyword's price is, the more profitable it can be.

But you don't have to rely on Googles Adwords alone. You could conduct your own research by reading books and newspapers. Be on the lookout for particularized markets you could exploit.

3.Evaluate the potential market. You could do this manually by running your own search and checking out the websites that cater to your chosen niche. Scout the competition! This could take some time though, so a better option would be to invest in some useful tools. One good software you could use is Word Tracker, which would provide for you a supply vs. demand. Word Tracker would survey multiple search engines and pinpoint competing websites.

4.Create your own product. You do have to sell something, so you have to create an item that the members of the niche would want to buy. Since you're operating an online business, information would be the most ideal product that you could offer. By packaging information in the form of electronic books, membership sites, software, subscriptions to newsletter or even streaming media, you'd have an offering that the target market would always have a need for.

5.Content is king. You would want the members of the niche to visit your site, and the way to do this is by offering good, quality content that they can never find anywhere else. As we've mentioned earlier, the members of a niche are fueled by passion, hence they will always be searching for information on their particular interest. If you provide this in your content, they will come to you, and you could expose your products to them.

Niche marketing is not difficult indeed, but you can't be successful with it lying down. Some effort is still required, as is the case with all viable businesses. With steps outlined above, you will be able to corner the niche of your choice. May it be very profitable for you!

Dave Drake is an author of online articles relating to Internet Marketing. To look at other articles and learn about a 3-step system on internet marketing that will show you a step-by-step system to make a residual income from home using the internet visit: http://www.workathome3-stepsystem.com

In The News:

New Aruba Instant On Switch Series Powers SMB Networking, Digital Transformation  CRN: Technology news for channel partners and solution providers
Rail leaders outline reopening of North's network  Marketing Stockport news feed
DSN Announces 2020 Global 100 List  Direct Selling News

Network Marketing Does Not Only Build Serious Business, It Also Builds You

Network Marketing is an easy way for an ordinary person... Read More

Network Marketing Success- The Top 3 Secrets of Network Marketing Success

What stops most people in MLM and Network Marketing? After... Read More

MLM Network Marketing

Put simply, MLM Network Marketing is just a way for... Read More

MLM Professional as a Freedom Fighter

"I am a freedom fighter. All of us in the... Read More

Finding Targeted MLM Leads

The objective of multi-level marketing (MLM) is to sell the... Read More

MLM Success - In MLM, Why Do People Resist Change?

The MLM Rule of Life.Here is a sad rule of... Read More

MLM Prospecting-The 7 Key Traits You Look for in a HOT MLM Lead

MLM Prospecting is a tough business if you do not... Read More

Looking For A Home Based Business? - 11 Factors For Choosing A Network Marketing Business

Who wouldn't want to work from home? There's no commute,... Read More

Network Marketing - Its All About Customers

Leadership, Visualization, Goal-setting, blah, blah...All network marketers have heard that... Read More

The Brutally Honest Approach to Network Marketing

Network marketing has quickly become one of the fastest growing... Read More

Genealogy Leads: Pros and Cons

Working genealogy leads can be an effective method of building... Read More

The Three Primary Powers Of Network Marketing

Network Marketing, 'MLM', and Multi Level Marketing are all terms... Read More

Multi level Marketing- The Three Top Secrets of Multi level Marketing Success

So many times we have seen in this industry people... Read More

Network Marketing Offers ? Which One Should You Pick?

Network Marketing is awesome! It's a powerful 75-billion-dollar-a-year industry, practiced... Read More

Why Do Most Network Marketers Fail?

Network marketing is Simple, but doing the old way (i.e.... Read More

MLM Network Marketing Training - Are You Thinking Yourself Out of MLM Success?

After nearly 20 years in this MLM industry, I have... Read More

Dream Stealers

"Honey, I tried to tell you this wouldn't work.""Why did... Read More

Guaranteed Tour Takers or Guaranteed Signups

When you join a MLM opportunity they give you usually... Read More

What 15 Years in the Network Marketing Industry Taught Me

Just whisper the words "network marketing" and you're bound to... Read More

Opt-In MLM Leads Are Good Prospects To Grow Your Business

Opt-in MLM leads are one of the best ways to... Read More

Targeted MLM Leads: You Best Chance At New Prospects

Targeted MLM leads go directly to the heart for your... Read More

Finding MLM Leads Thru Creativity

Not too many years ago we found mlm leads the... Read More

The Network Marketing Secret

So, what is this Network Marketing secret really about?To illustrate... Read More

Building Your Network Marketing Business

Network marketing is experiencing tremendous growth in the business arena... Read More

Importance Of Leads

The information containing details of the sale, provided by the... Read More