Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How NOT to Waste Your Time Networking > NetSparsh - Viral Content you Love & Share

How NOT to Waste Your Time Networking

Ever wonder if networking, referral groups, and conferences are a waste of your time? Think about it?how many hours do you invest in deciding where to network, registering, getting there, "working the room," and then following up? How much real business do you generate from your networking efforts? How do you know where to invest and where to cut your losses?

If you're not thinking critically about how (or if!) to network, I guarantee that you're wasting a lot of time and money. Bonnie Lowe recently interviewed me for her upcoming e-book: Networkaholics Revealed! True Confessions of People Who Networked Their Way To Success (And How You Can Do the Same). Here's what we discussed:

B: What advice do you have for someone just learning about networking?or to make an experienced networker more effective?

K: My tops tips are?

1. Have a plan and use a system, based on your objective. Think about whom your "target audience" is and where you're most likely to find them. For example, if you want to reach small business, your local Chamber might be a good networking venue. If you're going after the federal government, the Chamber's probably not a good use of your time. If you're networking to change careers, think carefully about whom you want to meet. Then identify the events and organizations where you're most likely to run into them.

2. Don't expect people to respond immediately to your "offer." You have to build trust and a relationship. As Dan Williams, founder of The Networking Community likes to say, networking is a process, not an event. This means you'll have to show up consistently and build relationships outside of networking for the actual payoff to seeds you planted while networking. Before people will buy from you, they need to know and trust you. This doesn't happen overnight.

3. "Date" several organizations or groups, then commit to a small few where you can really have some visibility. Once you commit, take a leadership position to raise your visibility. Start out on a committee, then chair it, then run for office. Give lots of value in the form of information that makes people smarter and solves their problems...do not try to sell them on your services or push what you do.

4. Look at networking as a key piece of your overall marketing strategy, not the end-all and be-all. If you think it's all you need to do to grow your business, you won't get the results you want. Networking is a way to bring new "Strangers" into your revenue funnel, but you need other things to move them from Stranger to Acquaintance, to Friend, to Lover, to Loyal Partner. Read my article, How to Earn the Right, for details on this approach at

http://www.turningpointemarketing.com/free_resources/articles.html

B: How has networking helped you build your career/ business?

K: I've found my best professional resources and key alliances through networking, including the company that powers my website/CRM system, my Virtual Assistant, and an artist that I collaborated with to create gorgeous holiday gifts for my clients. Real business has come through follow-up conversations, experiences, and high-value information sharing. Networking was the start.

B: Do you have a specific networking "success story" you'd like to share?

K: Yikes, there are so many. Just showing up at events where I know a Big Name is speaking is a way to eliminate many degrees of separation. I introduce myself, make a comment that's WIIFM-oriented (What's In It For Me?) for the Big Name and ask if s/he would be willing to talk further by phone. It's the first step to building the relationship. People are people, and if you're not out to waste their time and have something of value to discuss, they'll have that follow-up conversation.

B: Any other comments or tips for networkers?

K: My favorite trick for people who hate to network is to take a buddy. I'm an introvert myself, so I know how draining networking can be. Go with someone else and talk each other up ("So and so is the leading expert on helping people like yourself solve the following problems...in fact, she recently got an award for ______; you've just got to meet her...here, I'll introduce you..."). This makes it easy to meet people and you double your reach in a room when two of you are working on each other's behalf.

 TurningPointe Marketing, Inc. All rights reserved. Marketing educator, Kelly O'Brien, is creator of the Create a TurningPointe! Marketing BootCamp and Advanced Marketing Clinic. To learn more about these step-by-step programs, get her FREE 20-page Marketing Guide and more how-to articles, visit http://www.TurningPointeMarketing.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The Objective Standard

Say's Law and Networking
The Objective Standard
The French economist Jean-Baptiste Say famously identified the basic law of markets: “Products are paid for with products.” In order to purchase goods or services in a marketplace, you must first produce value with which to trade. Most tersely: Supply ...


The Cut

3 Networking Tips for Frustrated Overachievers
The Cut
'People Are So Bad at Networking With Me.' Informational interviews can feel useless, especially if you're like the woman who wrote this letter: She broke into a high-profile field and now she's happy to help people, but she's often dismayed when she ...


The Standard

?Unleash your networking genius
The Standard
The saying that 'your network is your net worth' may have become a bit overused, but that hasn't made it any less true. ALSO READ: Lucky Nakuru woman wins SportPesa Jackpot. Many people ask me what my secret is; how I get to hang out with the SportPesa ...

and more »

The Register

Why is the networking business dozing through Meltdown/Spectre ...
The Register
In the seven weeks since The Register broke the news of the Meltdown/Spectre speculative execution vulnerabilities, nearly every corner of the industry has scrambled to patch, re-patch, and work out how to Spectre-proof the world. Except for Ethernet ...

and more »

HPCwire (blog)

Research and Markets Releases Global Quantum Networking Markets Report
HPCwire (blog)
We are now entering a period in which permanent quantum networks are being built. These are designed initially to support quantum encryption services, but will soon also provide the infrastructure for quantum computing. CIR believes that as quantum ...

and more »

Tech Wire Asia

Legacy networking models no longer match the demands of the cloud. The industry has entered a new phase where ...
Tech Wire Asia
It removes the limits that traditional models place on service providers and turns networking into a driver for innovation. It gives them an elastic networking environment that is ready to scale to meet new demand and adapt in a changing market. Cloud ...

and more »

The Ledger Gazette

Why Ubiquiti Networks Inc. Stock Plunged Today
Motley Fool
Ubiquiti CEO Robert Pera vehemently denied the allegations, describing Citron as a stock manipulator, and tweeting: "I just put my head down and let the products and numbers speak for themselves." It also doesn't help that Ubiquiti Networks stock is ...
UBIQUITI NETWORKS, INC. (NASDAQ:UBNT) Files An 8-K Regulation FD DisclosureMarket Exclusive
Ubiquiti Networks (NASDAQ:UBNT) to Repurchase $150.00 million in Outstanding SharesThe Ledger Gazette
Ubiquiti Networks (UBNT) Lowered to Hold at ValuEngineDispatch Tribunal
StockNewsTimes -Zacks
all 69 news articles »

Daily O'Collegian

Dean of CEAT to speak at networking event Wednesday
Daily O'Collegian
Paul Tikalsky, the Dean of the College of Engineering, Architecture and Technology at Oklahoma State University, will speak about real-life strategies to build professional connections at the event. Tikalsky is a Fellow of the American Society of ...


Bismarck Tribune

Networking event on the rise
Bismarck Tribune
Crowds gather at Pinch & Pour in November in downtown Bismarck for Startup Drinks entrepreneurial networking event. CONTRIBUTED, Glasser Images. Facebook · Twitter · Email; Print; Save. A networking group of area entrepreneurs has grown from a handful ...


Dundalk Democrat

Free networking and learning evening for Louth women
Dundalk Democrat
International Women's Day takes place in March and on Tuesday 6th March the women of Louth will gather to celebrate. As part of Local Enterprise Week Louth, Network Ireland Louth are inviting women from across the county to join them for free evening ...

Google News

Mother Said - Wash Your Hands

Think health articles are boring? This one isn't, so read... Read More

How to be Known

Why business relationships are formed with certain people?If you go... Read More

What Has Networking Got To Do With Joint Ventures?

What has networking got to do with joint ventures? "PLENTY"... Read More

Ask for What YOU Want and Gain More Business

Why ask others for help and what do you gain... Read More

Ask for Referrals: And Get the Answer You Want!

Why are people scared to ask for a referral? Is... Read More

Mobile Car Wash Companies; Trading Tips

If you run a mobile car washing firm we recommend... Read More

Effective Networking

The process of finding out about a job, getting interviewed,... Read More

How Speakers, Exhibitors, Consultants, and Meeting Planners Partner-Generate More Money and Value

? "Make Every Moment Count" is the title of a... Read More

Two-Step Your Communication

Ever use someone else to get your message out?For example,... Read More

Land the Ideal Job Using Social Networks

With at least 60% of job-seekers finding employment through networking,... Read More

Create a 10 Second Introduction From Your USP

You can generate a ton of business by networking, whether... Read More

How To Make Your Next Networking Event A Success

There are people who are natural born networkers - those... Read More

Effective Business Networking: 5 Tips For Mastering The Art of Networking

The heart of any business is the connection it has... Read More

How to Create an Interest Story for the Press

What makes a good interest story?An interest story is just... Read More

Powerful Networking: Focus on Building Connections, Not Closing Sales

You can find numerous references in the business literature about... Read More

Networking: Strangers, Friendship, and Business Growth

You already know that uncomfortable feeling, that knot in your... Read More

The A-B-Cs of Networking

In the workplace - and when dealing with workplace matters... Read More

Lesson 14 - Whats In A Handshake?

The StoryAs a child growing up, one of the many... Read More

Real Business Networking Doesnt Happen at Networking Events

Real networking isn't about handing out business cards at a... Read More

Social Networking: A Link To Like Minds

Not all dot-com dreams died when the Internet stock bubble... Read More

Why Arent You Talking to Me?

Your nonverbal communication talks before you do. Only seven percent... Read More

8 Ways To Develop Confidence In New Situations

Do you enjoy one-on-one networking, however, the thought of walking... Read More

Giving the Gift of Your Name (The Networking Factor)

Although, this is about giving the gift of your name... Read More

Sell For Yourself Or Sell For Your Boss?

First of all I would like to start this article... Read More

Make Money on the Internet - The Lifestyle Advantages of Professional Marketers

Some of the most successful businesses in existence today started... Read More